Asia
EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia
EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.
EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.
HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.
EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).
Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.
HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.
Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”
Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”
Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.
This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.
Powered by WPeMatico
Asia
PG Soft revealed as Title Sponsor for Global Game Connect 2026
PG Soft, the world-class digital mobile games company, has been confirmed as the Title Sponsor of Global Game Connect 2026 (GGC), which will take place from 16–17 March 2026 at the prestigious Cinnamon Life venue in Sri Lanka.
Organised by HUIDU, Global Game Connect has quickly established itself as a key event within the iGaming industry. The conference brings together global leaders from across the sector, including platforms, operators, API integration providers, payment solution suppliers, and compliance specialists.
The sponsorship highlights PG Soft’s ongoing investment in emerging markets and its commitment to supporting the development of the industry at a regional level. With Sri Lanka identified as a strategic expansion market in 2026, the partnership strengthens the company’s brand presence while contributing to the continued growth of the country’s iGaming ecosystem.
As part of the agreement, PG Soft will receive prominent brand visibility throughout the event, including across promotional materials, exhibition entrance archway displays, and the registration area. The sponsorship also includes a comprehensive HUIDU advertising package, covering membership promotion, press exposure, and targeted digital marketing support.
Spanning two days, Global Game Connect 2026 will feature a forward-looking conference agenda covering a range of key industry topics. Discussions will explore emerging market trends, growth strategies, player data and analytics, regulatory compliance, as well as the evolving role of blockchain technology and artificial intelligence within modern gaming ecosystems.
A PG Soft spokesperson said:
“Global Game Connect 2026 provides an ideal platform to encourage meaningful discussions around innovation, regulation, and the future of the iGaming industry. Sri Lanka is becoming increasingly important as a regional iGaming hub, and we’re proud to support the event alongside HUIDU.”
The post PG Soft revealed as Title Sponsor for Global Game Connect 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull
GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.
Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).
The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.
Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.
The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.
The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Agilysys Inc
Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service
Agilysys Inc., a leading global provider of hospitality technology solutions, announced that Winford Resort & Casino Manila Philippines, has deployed Agilysys InfoGenesis POS to centralize food and beverage operations across 11 venues and integrate in real time with their Total Rewards System (TRS).
Located in Manila’s historic San Lazaro Tourism and Business Park, the 22-story integrated resort features 128 rooms and suites, multiple dining outlets, premium entertainment facilities and a full casino operation. To support this high-volume environment, Winford transitioned from legacy POS systems requiring manual processes to a fully automated platform aligned with the technology standards of Newport World Resorts.
With InfoGenesis POS, dining transactions now connect directly real time to guest loyalty and reward data through seamless TRS integration, improving transaction speed, billing accuracy and operational efficiency while delivering a more streamlined experience for guests and staff.
Since the deployment, Winford staff have noted the intuitive nature of the new system. Key benefits identified during training and initial use include:
• Intuitive Workflows: The system is easy for staff to navigate, significantly reducing training time and minimizing order errors.
• Integrated Rewards: Real-time synchronization with TRS eliminates manual workarounds, allowing guests to earn and redeem rewards effortlessly across the property.
Arman Reyes, Assistant Director of IT at Winford Resort & Casino, said: “Agilysys InfoGenesis POS stood out as the ideal choice for Winford Manila because of its flexibility, seamless integration with our systems, and real-time data insights. We wanted to replace our legacy software with a truly modern solution that is intuitive for our team, scalable for our operations, and agile enough to consistently deliver exceptional guest experiences. InfoGenesis empowers us to achieve greater efficiency and mobility across our property, helping us serve our guests better every day.”
Tony Marshall, Vice President & Managing Director for Agilysys Asia Pacific, said: “We are proud that Winford Resort & Casino Manila chose Agilysys InfoGenesis POS to be the backbone of their dining and retail transactions. InfoGenesis is designed specifically for complex, high-volume environments like Winford, ensuring exceptional performance even during peak times. By integrating POS with the resort’s loyalty ecosystem, the property is now able to deliver a more seamless and rewarding guest experience. This partnership underscores our commitment to providing cutting-edge solutions that drive efficiency and elevate the guest experience in the Asia-Pacific region.”
The implementation of InfoGenesis POS reinforces Winford Resort & Casino’s commitment to investing in best-in-class technology to maintain its position as a leading integrated resort destination and establishes a strong foundation for the future innovation and growth.
The post Winford Resort & Casino Manila Philippines Deploys Agilysys Hospitality Technology to Elevate Operations and Service appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
ELA Games7 days ago“Patrick’s Treasure Pots”: Hunt for the Pot of Gold in ELA Games’ Celtic Adventure
-
Andrzej Hyla Chief Commercial Officer at Wazdan7 days agoFisherman’s Luck™ Gains Exciting Gainer™ Mechanic from Wazdan
-
HAPPY MONEY HENS7 days agoINSPIRED UNVEILS HAPPY MONEY HENS™, GOLDEN WINNER GRAND CHANCE SUPER WHEEL™ & GOLD CASH FREE SPINS RISING WINS™ ACROSS ONLINE & MOBILE
-
Bragg Gaming Group7 days agoBragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation
-
Latest News7 days agoNorwegian Football and Norsk Tipping Extend Their Cooperation
-
Compliance Updates6 days agoArizona Division of Problem Gambling and the Arizona Lottery / Recognize March as Problem Gambling Awareness Month
-
Compliance Updates7 days agoIsle of Man Govt Publishes its National Risk Assessment (NRA) Covering Money Laundering Risk in Gambling Sector
-
apuestas7 days agoExpansión de los VLT en Brasil y crecimiento del sector hotelero



