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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

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EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

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EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

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Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

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Asia

Macau Govt Appoints Ng Wai Han as Director of DICJ

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The Macau Government has appointed Ng Wai Han, who was serving as Director of the Public Administration and Civil Service Bureau (SAFP), as Director of the Macau Gaming Inspection and Coordination Bureau (DICJ).

Ng had served as head of the Public Administration Bureau since September 2023, following a three-year stint as Deputy Director.

Between 1999 and 2020, Ng rose through the ranks of the Labour Affairs Bureau (DSAL) to the position of Deputy Director.

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With this appointment, the reshuffling of DICJ’s leadership team is now complete. The position of Director had remained vacant since 20 December last year, when her predecessor, Adriano Marques Ho, became Director General of the Macau Customs. Deputy Director Lio Chi Chong had been serving as Acting Director in the interim.

Lei Seak Chio, who, like Ng, previously worked at DSAL, was appointed one of DICJ’s Deputy Directors in February, replacing Peter Chui.

The post Macau Govt Appoints Ng Wai Han as Director of DICJ appeared first on European Gaming Industry News.

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Aquisitions/Mergers

Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

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Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.

TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.

The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.

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This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.

Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”

The post Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com appeared first on European Gaming Industry News.

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BMM INNOVATION GROUP REINFORCES ASIA-PACIFIC LEADERSHIP AT G2E ASIA MAY 7-9, CONTINUING TO DRIVE GROWTH THROUGH TRUSTED PRODUCT COMPLIANCE AND DIGITAL GAMING SERVICES

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Company’s focus is on leading, protecting, and powering the future of gaming in the world’s fastest-growing gambling market

BMM Innovation Group, a technology conglomerate focused on land-based and online gaming product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its support and participation in G2E Asia May 7-9 at The Venetian Macao.

With a legacy spanning over four decades serving the Asia-Pacific region, the BIG Group continues to lead the region’s land-based and online gaming product compliance market, supporting the growth and integrity of the region’s regulated gaming markets.

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Through its core business BMM Testlabs, BIG delivers industry-leading certification testing, quality assurance testing, compliance consultation, mathematical analysis, inspection, and training services. Its long-standing relationships with regulators, suppliers, and operators across Asia-Pacific have solidified its reputation as the most experienced and trusted product compliance partner in the market.

BMM is also meeting the market’s increasing demand for online gaming services with product transfers internationally to markets including Europe, North America, and now Brazil. BMM’s services include certification and QA testing for iGaming platforms, sports betting platforms, mobile and web-based gaming applications, RNG evaluations, and security assessment tailored to regulated online environments.

BMM’s President, Land-Based Gaming & Inspections Kirk White said, “Asia-Pacific is one of our most important markets, and we remain deeply committed to supporting its growth. Our legacy here is built on integrity, innovation, and performance — values that continue to drive everything we do today.”

The Company has offices and test labs throughout the region in Macau, Singapore, and Sydney and Melbourne, Australia, with additional offices positioned strategically around the world for global market coverage.

BMM’s regional leadership team will be at the show to connect with customers, regulators, and partners to discuss the market’s evolving needs and how BIG is positioned to help the fast-growing market continue to thrive through integrity, regulation, and innovation.

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The post BMM INNOVATION GROUP REINFORCES ASIA-PACIFIC LEADERSHIP AT G2E ASIA MAY 7-9, CONTINUING TO DRIVE GROWTH THROUGH TRUSTED PRODUCT COMPLIANCE AND DIGITAL GAMING SERVICES appeared first on European Gaming Industry News.

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