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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

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EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

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PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026

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The Philippine Amusement and Gaming Corporation (PAGCOR) has given gaming affiliates, developers and support service providers until early 2026 to comply with its newly implemented B2B Accreditation Framework, a regulatory system that formalises participation in the iGaming supply chain.

Companies that submit applications by December 31, 2025, will qualify for a three-year initial accreditation, while unaccredited foreign content providers face removal from licensed platforms after March 31, 2026.

The framework, which took effect on October 2, sets mandatory accreditation requirements for all third-party entities providing gaming content, systems or technical support to PAGCOR-licensed operators.

Accreditation covers several categories, including gaming affiliates, game content providers (GCPs) and support service providers (SSPs). Gaming affiliates may act as aggregators that distribute multiple game titles to operators, while GCPs are developers or studios supplying electronic game software or live-streamed content.

Accreditation is valid for two years from the date of PAGCOR Board approval, an increase from the previous one-year term.

Foreign data or content streaming providers that fail to secure accreditation by the March 2026 deadline will have their content deemed “non-compliant and unauthorized.” They may appoint a Philippine-registered company or a PAGCOR-accredited Gaming System Administrator as their exclusive distributor instead of setting up a local office.

PAGCOR has warned that licensed operators using unaccredited service providers may face sanctions.

The post PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026 appeared first on European Gaming Industry News.

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Aquisitions/Mergers

Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings

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Philippine eGames provider PhilWeb’s principal shareholder Gregorio Araneta Inc (GAINC) is going to sell its entire 57% stake in PhilWeb to Nexora Holdings Inc and Velora Holdings Inc for a total consideration of Php1.8 billion (US$30.8 million), representing 829,574,354 common shares.

GAINC is owned by Gregorio “Greggy” Araneta III, a member of the powerful Araneta family and the brother-in-law of Philippines President Ferdinand Marcos Jr.

Given that the transaction would involve control of more than 35% of the outstanding voting shares of PhilWeb, the buyers will be required to conduct a mandatory tender offer to remaining shareholders to acquire full control of the company as per local laws.

PhilWeb noted that the buyers are closely linked to the company, with current PhilWeb President & Director Edgar Brian K. Ng also serving as President, Chairman & a Director of Nexora, while current PhilWeb Vice Chairman and Director Crisanto Roy B. Alcid is a Director and the Treasurer of Nexora.

The post Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings appeared first on European Gaming Industry News.

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DigiPlus Announces Partnership with Bayad

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DigiPlus Interactive Corp. (DigiPlus), the pioneer in digital entertainment in the Philippines, announced an exclusive partnership with Bayad, a trusted authority in bills payment services, to expand over-the-counter (OTC) or physical payment options for players of BingoPlus, ArenaPlus and GameZone.

The partnership was formally signed on October 8, 2025, led by top executives from both companies: Eusebio H. Tanco, Chairman of DigiPlus; Jasper Vicencio, President of AB Leisure Exponent Inc., a subsidiary of DigiPlus; Ray C. Espinosa, Chairman of Bayad; and Lawrence Y. Ferrer, President and CEO of Bayad. The agreement is effective immediately, making DigiPlus Bayad’s only gaming partner for OTC cash transactions.

Through this collaboration, DigiPlus customers gain access to Bayad’s extensive network of payment touchpoints, present across 800+ Bayad Center branches and Bayad Partners in malls, supermarkets and convenience stores nationwide.

Bayad is accredited by the Bangko Sentral ng Pilipinas (BSP) as an Electronic Money Issuer (EMI). DigiPlus partners only with BSP-accredited payment channels in accordance with the requirements of the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring that all player wallet transactions are processed through secure and compliant payment platforms.

BingoPlus, ArenaPlus and GameZone players can now make cash-ins or deposits through Bayad. Additional features including cash-outs or withdrawals and access through the Bayad App will be rolled out in next phases, providing DigiPlus customers with more options to manage their funds conveniently and safely.

“At DigiPlus, our priority is to deliver engaging entertainment while ensuring safe and reliable services for our players. This partnership with Bayad provides customers with more secure and convenient ways to manage their transactions, reinforcing our commitment to player protection and dependable service at every touchpoint,” said Eusebio H. Tanco, Chairman of DigiPlus Interactive Corp.

“Today, we take another meaningful step forward through our partnership with DigiPlus. Together, we’re expanding access to digital channels and offering new, engaging, and responsible ways for Filipinos to experience convenience and entertainment made possible by accessible and inclusive financial services,” said Atty. Ray C. Espinosa, Chairman of the Board at Bayad.

The Bayad payment channels partnership adds to DigiPlus’ growing customer service network and player support, which already includes its in-house 24/7 customer support, 130+ physical BingoPlus stores nationwide and a surety bond for player wallets. These expanding service touchpoints reflect DigiPlus’ continued commitment to delivering digital entertainment with safe, reliable and accessible service for Filipinos.

The post DigiPlus Announces Partnership with Bayad appeared first on European Gaming Industry News.

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