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EVOS Esports Announces Partnership With Hepmil Creators’ Network To Offer YouTube’s Reserved Media In Indonesia

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EVOS Esports, the leading esports organization in Southeast Asia, has announced an exclusive partnership with Hepmil Creators’ Network (HCN) for the Indonesia market. It was revealed by the co-founders of EVOS Esports, Ivan Yeo and Hartman Harris and the co-founders of HCN, Karl Mak and Adrian Ang @ Xiao Ming, during a special announcement on Clubhouse; a social networking app based on audio-chat.

EVOS Esports and HCN will be offering brands and advertisers in Indonesia premium inventory on YouTube by tapping on HCN’s Reserved Media offering. One of the key inventory is the esports and gaming channel bundle, which enables advertisers to target the hard-to-reach Gen Z and Millennials in Indonesia. The partnership will also open up the opportunity to esports and gaming talents in Indonesia to be part of the Reserved Media programme.

HCN is a digital creator agency that grows and empowers the next generation of content creators in Asia, by enabling them to monetize through branded content campaigns and increasing their AdSense revenue through YouTube Reserved Media. It is the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media to advertisers in the region. The offering comes about from HCN’s partnership with US-based digital media company Bent Pixels, which owns the sales rights for Reserved Media through its long-term partnership with YouTube.

EVOS Esports currently manages 160 gaming influencers exclusively and are partners with over 200 esports talents, with a total following of over 64 million YouTube subscribers and over 62 million Instagram followers, and over 350 million views per month across Southeast Asia. Its talents include Jonathan Liandi (2.7M subscribers; 731M views) and Dyland PROS (13.4M subscribers; 1B views).

Reserved Media will allow brands to secure highly sought-after inventory on the top esports & gaming channels in Indonesia. Brands will also have the ability to achieve 100% share of voice on select channels during key promotional or launch periods, ensuring exclusivity.

HCN is the sister company of Singapore-based content creator SGAG and a subsidiary of Hepmil Media Group, which also owns other platforms in the region like MGAG (MY) & PGAG (PH). This is Hepmil’s first foray into the Indonesia market to grow the Reserved Media offering and expand its inventory of channels through the partnership with EVOS Esports.

Karl Mak, Co-Founder and CEO of Hepmil Media Group said: “EVOS Esports is the top esports organisation in the region, and we are excited to enter the Indonesia Market through such a strong partner. The opportunity of Reserved Media and Esports has been validated to be successful in the US and we are excited to bring it to Indonesia with EVOS. Through this partnership, we will be able to expand our Reserved Media inventory and cater to advertisers in Indonesia who are not only hungry to enter the Esports & Gaming space, looking also for media buying opportunities to associate their brands with the industry.”

Ivan Yeo, Co-Founder and CEO of EVOS Esports, said: “We are delighted to partner exclusively with HCN in Indonesia to offer premium inventory of YouTube’s Reserved Media to brands. EVOS Esports is open to offer this initiative to gaming talents in Indonesia, as it will serve as an additional revenue generation stream for them. I am confident this new offering will serve as a catalyst in elevating the esports and gaming scene in Indonesia.”

Marketers will have the ability to create YouTube advertising assets in multiple formats, both skippable and non-skippable, that run complementary to its branded content on YouTube channels. This will be done in collaboration with gaming talents who are working with EVOS Esports and HCN.

This supports the optimization of marketing spend by brands with complete share of voice on select channels, premium association and effective micro-targeting. With Reserved Media, brands can now purchase premium ad inventory on specific channels by their favourite creators from one single point of contact. At the same time, they will fully own the advertising spaces on select channels during the engagement period without interference from competing advertisements, thus improving targeting efforts and optimizing media budget.

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Groove joins SiGMA Asia panel on resilience of Asian iGaming licensing

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Groove will take part in a regulation-focused panel at SiGMA Summit Asia, with CEO Yahale Meltzer attending and Business Development Director Giusy Campo speaking on the session titled “Jurisdiction Jungle: Who Rules Asia’s iGaming Empire?”.

According to the company, the panel will examine whether Asian licensing regimes can hold up under enforcement, cross-border scrutiny, banking pressure and rising compliance requirements. Topics slated for discussion include audit readiness, payment disruption, tax enforcement, evolving AML expectations and geopolitical shifts.

Giusy Campo, Business Development Director at Groove, said: “The conversation in Asia has matured significantly. Operators are no longer asking just about content volume or time-to-market. They are asking about structural resilience: how a platform handles a studio API failure without impacting player experience, what the data sovereignty protocols are, and whether the compliance architecture is defensive or reactive|”

Campo added: “In a region where banking pressure and regulatory expectations shift rapidly, the platforms that survive will be the ones that built integrity into their stack from the first line of code, not the ones scrambling to patch it in later.” Meltzer said: “The ‘Jurisdiction Jungle’ is not a metaphor for growth; it is a reality for every operator trying to scale across Asia’s fragmented regulatory landscape.” He added: “The mistake some make is treating compliance as a hurdle to clear. We treat it as a design constraint from day one. If your architecture is not built to generate verifiable, immutable audit trails for every transaction, you are not actually ready for Asia’s top tier. Our presence at SiGMA Summit Asia is about having serious conversations with operators who understand that trade-off.”

Groove said it has published a White Paper on navigating the Asian iGaming market, available on its website, and positioned its SiGMA Summit Asia attendance as part of a broader push in Asia following recent expansion moves into LatAm and Africa.

The post Groove joins SiGMA Asia panel on resilience of Asian iGaming licensing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Testlabs to Exhibit at SiGMA Asia Summit 2026

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BMM Testlabs announced its participation in the SiGMA Asia Summit May 31-June 3 at the SMX Convention Center Manila.

Attendees can visit BMM Testlabs at Stand No. 2619 to learn how the Company supports suppliers, operators and regulators across regulated gaming markets worldwide through its comprehensive compliance and product certification services.

BMM will highlight its ability to test and certify gaming products to every regulator’s standard, anywhere in the world.

In the Philippines, BMM Testlabs is licensed to provide testing and certification services for slot machines, table games, electronic table games, iGaming, bingo, retail and online sports betting, poker and mobile gaming solutions.

BMM Testlabs’ Vice President, Business Development – Asia Jeffrey Fong said: “SiGMA Asia Summit continues to be an important event for the gaming industry across the Asia-Pacific region. We are proud to support suppliers, operators, and regulators with trusted compliance expertise that helps bring products to market efficiently and responsibly. Our global experience, combined with our strong regional knowledge, allows us to help our customers grow confidently in regulated gaming markets throughout Asia and beyond.”

BMM Testlabs continues to expand its support of regulated gaming markets worldwide through its global network of laboratories and technical experts, helping customers achieve faster market access while maintaining the highest standards of quality, security and regulatory compliance.

The post BMM Testlabs to Exhibit at SiGMA Asia Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026

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BetConstruct AI participates in G2E Asia 2026 (May 12–14, The Venetian Macao, Stands A1023 & A1029) — Asia’s most significant gathering for operators, innovators and industry decision-makers, and this year, the event puts AI and other emerging innovations at its centre.

The spotlight at the stands will be on the Best Sportsbook for the World Cup 2026: Special Bets, Powerfull and Bet on League form a ready-to-deploy tournament package that lets operators capture the full commercial weight of the world’s biggest sporting event — zero development cycles, zero platform risk.

For the World Cup activation – all at zero cost. New partners unlock a 50% platform setup discount applied immediately, plus 100% Core Suite Access — meaning the Sportsbook and the rest of BetConstruct AI’s offerings are completely free for the first 3 months (50% off for 4-12 months). Third-party tools come at 51% off for 3 months.

Layered on top at this event, the AI Suite — CRM AI, Umbrella AI, AI Game Recommendation System and Betting Mate — handles everything from churn prediction and risk management to real-time personalisation and conversational betting. Beyond all of this, we’re bringing the full picture: The Sportsbook Platform offers over 140,000 pre-match events and 12,000+ monthly esports live events, while the Casino Platform integrates 350+ providers via a unified aggregation API.

The Affiliate Ecosystem, with its Affigates sub-brand, offers 7000+ vetted affiliates and AI-based scoring, completing the acquisition side of the picture.

The post BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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