Canada
Leading Esports Platform Challengermode Announces US Launch

Leading Swedish esports platform Challengermode, the home of competitive gaming, has today announced that it will be launching into the North American market. With a focus on building out existing and new partnerships, driving customer acquisition and expanding its international team, this move will help deliver against its mission to make esports accessible to everyone.
The Challengermode platform serves as an esports ecosystem for key actors, including game developers, tournament organizers, content creators and brands. It provides a place where millions of esports fans and casual gamers can compete at any level of skill. For organizers it offers an automated and scalable tournament and league infrastructure, and flexible monetization tools.
For years, Challengermode has been the home for various national, collegiate and corporate esports leagues throughout Europe, as well as a wide variety of official competitions for game publishers like Riot Games, EA Games and PUBG Corp (KRAFTON, Inc.) – with millions of competitions played on the platform yearly. Among its suite of fully automated game titles is the popular mobile game Gods of Boom that integrated with Challengermode’s platform in order to provide its community with accessible esports tournaments.
CEO at Challengermode Robel Efrem said: “We’re incredibly excited to announce our official expansion into the US. Thanks to our established industry partners we are well positioned to bring grassroots esports the focus it deserves, giving players an all important place to compete and level up their skills – while simultaneously acting as a gateway for other stakeholders to participate in the esports economy. Beyond creating a space for players and organizers, our presence in the US is also targeting further integration with game developers looking to build out the esports aspects of their games, allowing new esports titles to hit the ground running.”
Challengermode has been rapidly adopted by thousands of tournament organizers that use its infrastructure to scale up their esports competitions – even ahead of the official US launch.
The esports infrastructure is made available through Challengermode Spaces, with which any gaming community, tournament organizer or game developer gets access to their own all-in-one esports arena. Spaces makes it possible and accessible to grow, engage and monetize an esports or game community.
Philip Hubner, Chief Business Development Officer at Challengermode: “North America is home to over 57 million esports viewers but, despite the scene’s exponential growth in the last decade, the vast majority of this audience has never had a chance to participate in esports in any capacity – this is especially true on consoles. The industry is still extremely top heavy, and built too much around sponsorship, broadcasting licenses and advertising revenue, rather than consumer revenue and participation. Challengermode is looking to turn the current industry model on its head – creating value for all esports stakeholders from the bottom up as well as the top down. Game Developers to us are a key part of what will drive this change, and so we’re excited to work more closely with developers across the Americas – and around the world.”
With recent funding from eWTP Innovation Fund, the global investment arm of the Alibaba Group, GP Bullhound, Telia Ventures and Swedish soccer player Zlatan Ibrahimovic, Challengermode has cemented its position as the fastest-growing grassroots esports platform. The company has hosted millions of competitions with millions of players in Europe alone, and has partnered with some of the globe’s biggest names in esports, including FIFA, renowned esports team Fnatic and digital gaming festival DreamHack. The platform already supports some of the most popular esports titles in the world, including League of Legends, DotA 2, FIFA and PUBG with more being added all the time.
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Canada
Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).
The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.
Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.
ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.
“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.
“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.
Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.
ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.
The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.
Canada
Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration

Hard Rock Hotel & Casino Ottawa officially opened its doors with a signature guitar smash, marking the arrival of Canada’s first fully integrated Hard Rock resort, a bold new destination where entertainment, hospitality, and music take center stage.
The $350 million resort brings the brand’s unmistakable energy to Canada’s capital, offering locals and visitors an immersive Hard Rock experience blending iconic music history with world-class entertainment, hospitality, dining, and gaming.
In true Hard Rock fashion, the opening festivities kicked off with the Canadian Tenors’ electrifying rendition of O Canada followed by the brand’s signature Guitar Smash, a modern take on the traditional ribbon-cutting ceremony. Executives, dignitaries, and community leaders took the stage to ceremoniously smash guitars, signaling the official opening of the state-of-the-art entertainment destination.
A special moment included the presentation of a $100,000 donation to Ottawa Food Bank, reinforcing Hard Rock’s commitment to giving back to the communities it serves.
“Bringing Hard Rock to Canada’s capital is an iconic milestone for our brand. We’re proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place,” said Jim Allen, Chief Executive Officer of Hard Rock International.
“Our government is thrilled that Hard Rock chose Ontario for its first fully integrated hotel and casino venue in Canada. This new entertainment and hospitality destination will draw visitors from near and far to Ottawa, create and sustain hundreds of local jobs, and provide millions of dollars for local infrastructure and community programs,” said Stan Cho, Minister of Tourism, Culture and Gaming.
The post Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration appeared first on Gaming and Gambling Industry in the Americas.
AGCO
MIXI Receives AGCO Approval for PointsBet Acquisition

PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.
PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.
Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.
MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).
The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.
The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.
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