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Agillic wins international gaming platform provider Multilot as a new client: Personalisation is the name of the game
Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the customer lifecycle.
Multilot offers a fully compliant turn-key gaming platform as a service (SaaS). They operate games, bingo, lotteries, raffles and games of chance on behalf of humanitarian organisations, associations, media houses and corporate partners. Multilot can manage the entire value chain, including assistance in applying for national gaming licenses, game development, assurance of compliance to laws and regulations, customer support, accounting and reporting to the authorities. Further, the company caretakes the direct communication with end-users. And it is for this purpose Multilot has chosen Agillic.
Says Petter Danbolt CEO, Multilot:
“Gaming is entertainment and fun, hopes and dreams. When we provide a smooth and good customer experience to the end-users on behalf of our clients, we fulfil a human need, making it more likely that they will keep coming back for a positive experience. That is our business case – and that’s why Agillic is relevant to us. We believe personalised communication is vital in creating a good customer experience. Activating our content through the Agillic platform will help us attract new players and help us retain them through positive experiences.”
Says Emre Gürsoy, CEO of Agillic:
“We are delighted that Multilot has chosen Agillic, and we are looking forward to supporting them in providing superior customer experiences and growing their business through personalised communication. Their platform is built on a brilliant concept. It enables brands and organisations to tap into gamification benefits without any hassle, and it meets a trend where gamification is on the rise, enabling new ways for brands to engage and interact with consumers. Combining gaming with the delivery of personalised communication, Multilot has a strong value proposition.”
Agillic’s strategic partner NexusOne is implementation partner and is, among other things, building the templates and communication flows.
Says Villy Gravengaard, CEO NexusOne: “It is a fascinating project where we are building everything from scratch: templates, automation rules, communication flows and content. Multilot operates a radio broadcasted bingo in various radio channels. Setting up the communication rules and tying backend operations together with personalised customer communication is quite sophisticated, and we are looking forward to pressing play when everything is ready.”
Subscription businesses benefit from personalised communication
With Multilot, Agillic continues to grow its client base of subscription businesses across industries such as the retail, finance, travel & hospitality and NGO & charity sectors. Agillic’s reference cases, such as TV2 Sumo, Fitness World, and Story House Egmont, show that relevant and personalised communication across channels provides a holistic and engaging customer experience and is useful to retain customers and boost customer lifetime value.
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Introducing Red Papaya – a studio powered by Microgaming
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New developer promises to get player pulses racing with slots that blend creativity, features and data
There’s a new studio in town, and it’s a bold and bright one. Red Papaya is the flagship studio powered by Microgaming and blends creativity, features and data to craft edge-of-the-seat slot experiences that captivate players around the world.
The studio has been founded by an award-winning team with a proven track record in delivering top-performing, data-driven slots that have quickly risen to the top of the charts. When it comes to themes, features and markets, they’ve done it all.
Features will be an area of strong differentiation, with the studio incorporating formats such as Hold & Win, Cash Collect, Bonus Buy, Jackpot, Pot Link and Maxways into each of its titles.
The bar for production value will be set incredibly high, with cinematic visuals, superior sound design and compelling narratives, storylines and characters.
Red Papaya’s debut slot, Kong’s Jungle Tower, is set for launch in a matter of weeks, with players taken on an epic expedition where fortunes can be found hidden within a forgotten temple, hidden deep within the undergrowth.
New games will launch regularly with a strategic product roadmap aimed at meeting a wide range of player preferences. Red Papaya will also offer exclusive launch periods with custom branded game opportunities on the table, too.
Madelein Ozok, Head of Studio at Red Papaya, said: “We are so excited to finally break cover – Red Papaya has been built on many decades of industry experience, so we’re ready to hit the ground running. Of course, this would not be possible without the backing of Microgaming.
“Our product roadmap is incredibly strong with our first slot set to hit the market later this month. And make no mistake about it, our pipeline is packed with hits.
“Red Papaya is all about colourful disruption via cutting edge slots that combine creativity, features and data to deliver world-class experiences that hit the mark with players spin after spin. We are ready, but are you?
“In the meantime, make sure to learn more about Red Papaya on the newly-launched microgaming.io website”
The post Introducing Red Papaya – a studio powered by Microgaming appeared first on European Gaming Industry News.
Andrew Brown CEO Goma Gaming
EveryMatrix acquires Goma Gaming to boost front-end development firepower
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EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.
Specialising in delivering innovative front-end solutions for the betting industry, the Goma Gaming team bring 20 years consumer product design and digital UX experience.
The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.
The Goma team will continue to operate as a standalone unit, side-by-side with the existing EveryMatrix front-end division.
Its capacity will be upscaled to provide additional bandwidth and capabilities to the Group’s sports and casino products with the objective of delivering superior customer experience and even more alternatives for EveryMatrix clients.
Goma Gaming’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.
Ebbe Groes, Group CEO & Co-founder EveryMatrix, said: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery.
“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”
“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”
Andrew Brown, CEO, Goma Gaming, said: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.
“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”
The post EveryMatrix acquires Goma Gaming to boost front-end development firepower appeared first on European Gaming Industry News.
AML or MLR Professional of the Year
SOFTSWISS’ Eleni Panagiotopoulou Becomes Best AML Professional 2025
Reading Time: 2 minutes
SOFTSWISS, a leading iGaming software provider, proudly announces that Eleni Panagiotopoulou, Head of the Anti-Money Laundering (AML) Team, has been named AML or MLR Professional of the Year at the Global Regulatory Awards 2025.
The award honours individuals who make exceptional contributions to compliance and responsible gambling in a demanding, ever-changing regulatory landscape. Winners are recognised for their expertise, leadership, and dedication to maintaining the highest industry standards.
“It’s an honour to receive this award, but even more so to see AML excellence recognised on an industry stage,” said Eleni Panagiotopoulou, Head of AML at SOFTSWISS. “This recognition belongs to our entire team – every analyst, every partner, and every department that supports compliance as a shared responsibility. Together, we’re building not just safer systems, but a stronger and more trustworthy industry.”
Under Eleni’s leadership, the SOFTSWISS AML team has set new benchmarks for operational efficiency and compliance integrity. Over the past year, her key achievements included:
- Strengthening the AML function by expanding the team and increasing capacity for transaction monitoring and case reviews
- Driving a 75% rise in suspicious activity reports submitted, ensuring timely escalation and regulator engagement
- Implementing automated transaction-screening tools and real-time analytics to improve fraud detection accuracy
- Representing SOFTSWISS on international panels and industry forums, promoting ethical approaches to financial crime prevention
Eleni also managed updates to SOFTSWISS AML policies across multiple jurisdictions, such as Brazil, Peru, South Africa, Malta, Curacao, Serbia, and Nigeria. She helped SOFTSWISS remain fully aligned with regulatory requirements for smooth market entry worldwide.
Her industry impact is confirmed through the delivery of more than 25 hours of AML and responsible gambling training, benefiting both SOFTSWISS employees and the broader iGaming community.
Eleni’s insights on the current state of AML and Responsible Gambling can be found in the 2026 iGaming Trends Report. There, she shares how AI systems detect risky behaviour early and support safer play across regulated markets, helping operators protect their reputation and revenue.
Operators and industry professionals can download the 2026 iGaming Trends Report here.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS’ Eleni Panagiotopoulou Becomes Best AML Professional 2025 appeared first on European Gaming Industry News.
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