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Global Social Gaming Market Is Estimated To Value Over USD 57.44 Bn In Terms Of Value By The End Of 2027
The Global Social Gaming Market, was valued at US$ 17.40 billion in 2019, witnessing a CAGR of 16.1% during the forecast period (2019-2027), as highlighted in a report published by Coherent Market Insights.
Rapid growth in the number of internet subscribers is expected to boost the global social gaming market growth over the forecast period
The number of internet subscribers globally has increased massively over the years, in both developed and emerging economies. According to the Internet World Stats, there were over 4 billioninternet users across the globe as of June 2020, with a 62% increase in penetration. Internet is available in schools, offices, colleges, and leisure places such as restaurants and malls. Furthermore, access to social networking sites through the internet has made users cling to games, which have helpedthem engage socially. With the advancement in technology from 2G to 3G and now 4G internet services, the gaming industry is expected to reap the benefits of the growing internet subscribers. The 3G network enables the transfer of information at the rate of at least 200kbit/s, enhancing the gaming experience. Therefore, these factors are expected to propel the global social gaming market growth over the forecast period.
Market Opportunity
Research and development activities amongmarket players can pose significant market opportunities in the global social gaming market
Key companies are focused on research anddevelopment activities, to enhance the market presence. For instance, in May 2013, Zynga Inc. launched Running with Friends, a 3D action, high-speed arcade game, for the global audience on iPad, iPhone, and iPod touch. In July 2013, CrowdStar launched COVET Fashion, a fashion game for iPads and iPhones. Thegame incorporates seasonal designs with real-life clothing items and virtual outfit challenges.
Market Restraint
Ban on social networking sites is expected to hinder the global social gaming market growth over the forecast period
Online games such as FarmVille, Texas Hold’em poker, candy crush, and the criminal case are largely played on social networking sites such as Facebook, MySpace, and Google+. The ban on social networking sites such as Facebook, MySpace, and Twitter has caused huge losses to the market. Many Islamic countries such as Iran, Pakistan, and Indonesiahave forbidden the use of social networking sites. This is considered a taboo in the Middle East countries as well. They have blocked such sites primarily for security reasons. Therefore, these factors are expected to hamper the global social gaming market growth over the forecast period.
Market Trends
Collaboration and partnership activities among market players
Key players in the market are focused on collaboration and partnership activities, to enhance the market presence and gain a competitive edge in the market. For instance, in December 2012, Kingpartnered with Turkish Pepsi. According to the agreement, the Bubble SwitchSaga title will be printed on the cans as part of the marketing strategy along with codes that unlock credits. In November 2012, CrowdStar partnered with Tencent Holdings Ltd. to launch Top Girl, its popular game, in the world’s most populous nation, China.
Mergers and acquisitions among key mattercompanies
Major companies involved are focused on merger and acquisition activities, to expand their market strength. For instance, in December 2011, Electronic Arts Inc. acquired KlickNation, a company that develops role-playing games on Facebook for free. Furthermore, in July 2011, Electronic Arts acquired PopCap Games Inc., a company that developed popular games such as Bejeweled and Plants vs. Zombies. Electronic Arts, Inc. expects to increase its presence in casual and mobile gaming through this deal.
Competitive Section
Major companies operating in the global social gaming market are Zynga, Inc., Wooga GmbH, Playtika Ltd., King, Tencent Holdings Ltd., Electronic Arts, Inc., Renren Inc., CrowdStar, Booyah Inc., and Social Point.
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Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch
Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience
Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.
Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.
This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.
Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.
With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.
Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”
Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”
The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.
Immersive virtual product adds 30,000 extra events to leading African sportsbook
Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.
Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.
This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.
The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.
Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.
“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.
“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”
Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.
“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”
The post Logifuture and Bolabet deepen partnership with addition of Zoom Soccer appeared first on European Gaming Industry News.
ELA Games, an innovative iGaming game provider, presents its newest development, Noble Crown. This title, with its high-quality graphics, enticing animations and contribution to a balanced portfolio, is a testament to the studio’s design and development philosophy.
This 5×3 slot includes iconic symbols commonly seen in classic pub games, such as crowns, diamonds and lucky sevens. These revamped symbols are adorned on a polished setup, providing players with an enticing visual experience.
Scatter symbols give players cash prizes wherever they land on the reels for more dynamic gameplay. Additionally, players can boost their bankroll and experience majestic payouts on every win.
David Fall, ELA Games’ Business Development Manager, commented on the game’s release, “Noble Crown is a throwback to classic pub games, but we’ve put our own ELA Games twist on it with newly designed visuals. The game is an excellent addition to our diverse portfolio, and we’re excited to see players interact with it and rediscover classic slot gaming experiences.”
The post A Royal Commemoration: ELA Games Releases Its Latest Title, Noble Crown appeared first on European Gaming Industry News.
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