Latest News
Sorare raises a €40m Series A from Benchmark and Accel Partners to help fans own their football passion online
Sorare, the digital collectible football platform, announces that it has received €40 million in Series A financing, led by Benchmark, with additional funding from Accel and new business angels. The angels include Reddit co-founder Alexis Ohanian, Vaynermedia CEO Gary Vaynerchuk, football players Antoine Griezmann and Rio Ferdinand. The financing brings Sorare’s total funding to €48 million. The capital will be used to fuel the growth of the community, accelerate the hiring of a world-class team and launch a mobile application.
Fantastically real collectibles
Football is a common denominator for more than 4 billion people globally but today, fans feel further away from the game they love than ever before. As we spend more time online, the need for connection has significantly shifted to digital experiences. Sports card collectibles have long helped fans celebrate their love of the game, and now they can experience a whole new world online. Sorare is leading the new era of online football fandom, where fans can live football moments and true connections like never before.
The company’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion. Through tradable digital cards, Sorare is designing a collective fantasy football experience where you can manage your favorite players and hone your passion to earn prizes. Anyone, anywhere, can connect with the beautiful game on Sorare.
Growing across the globe
The company, which is already profitable, has experienced an explosive 52% month-on-month growth over the past 12 months, going from €50K worth of cards traded on the platform in January 2020 to €3.5M in January 2021 across 120 countries.
More than 120 football clubs have launched their digital cards on Sorare, with all European Champions actively participating in the growth of the game. Partnerships with Liverpool, Paris Saint-Germain, Bayern Munich, Real Madrid and Juventus make Sorare the first digital collectible platform to offer cards from Europe’s top five league champions. The company’s ambition is to onboard the top 20 football leagues globally. This next-generation gaming experience allows leagues and clubs to expand their international brand by reaching an untapped audience of fans. Sorare is effectively opening up a new traceable and sustainable revenue stream for them.
Crypto’s next consumer application
Sorare collectibles are backed by blockchain technology to provide transparency and portability into other games. More importantly, the blockchain Ethereum enables the act of collecting in the digital space by creating digital scarcity through “non-fungible tokens” (NFT). It secures the passion of fans and creates a new level of trust and freedom for gamers who can freely trade their assets over the internet.
Sorare joins the ranks of culturally impactful companies and innovative brands in the Benchmark and Accel portfolio, including Twitter, Snap, Instagram and Spotify.
Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. Today is a watershed moment – both for Sorare as a company and for our community – that will enable us to touch new markets and radically improve our product to become the game within the beautiful game.”
Peter Fenton, General Partner at Benchmark commented: “We’re thrilled to partner with Sorare as their lead Series A investor. The company combines the global passion for football collectibles with the excitement of real-world play in fantasy league tournaments. The founders early work in blockchain technology gave them the unique insight into a killer application for a new NFT – real players in real games creating enduring value for a digital artifact. Their explosive growth codifies the utility of these technologies in everyday life.”
Andrei Brasoveanu, Partner at Accel added: “Sitting at the intersection of fantasy football and sports collectibles, Sorare is revolutionizing the way fans across the world engage with and enjoy sports. In just a year, Sorare has built an incredible viral community and secured partnerships with more than 130 football clubs, including five European Champions. This impressive growth is a testament to the ambition and determination of Nicolas, Adrien and the entire Sorare team. We’re excited to join Sorare on the next stage of their journey and help build the leading digital sports collectibles platform worldwide!”
Christian Miele, Partner at e.ventures, commented: “We have been impressed by Nicolas’ and Adrien’s vision from day one. For the first time in human history a digital collectible holds a utility and can be used in a wide field of applications to attract soccer fanatics, collectors, and investors alike. This is why Sorare is best positioned to create one of the largest next-generation entertainment companies in the world.”
Gerard Piqué, Strategic Advisor at Sorare, explained: “As world football has shifted from local supporters to global fanbases, football fans are looking for new ways to be connected to the game, the players and other fans. Nicolas and the team have a unique gaming experience with real-world impact, bringing fantasy to reality. I’m looking forward to helping the team and the Sorare community connect with more football clubs and leagues.”
Sia Houchangnia, Partner at Seedcamp, concluded: “Sorare is a truly category-defining company and has the potential to become one of the biggest consumer tech success stories out of Europe. In less than 2 years since our pre-seed investment, the Sorare team has built from scratch a complex economy within an incredibly compelling game. Most importantly, Sorare can count on one of the most vibrant communities of early adopters we’ve ever seen. The growth has been astonishing and there’s an entire ecosystem of games and content being built around Sorare’s football cards. This is one of the most exciting businesses we’ve had the chance to work with and we are incredibly excited to have Benchmark and Accel joining the journey.”
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BetConstruct AI is proud to announce its participation in SiGMA Africa 2026, demonstrating its commitment to technological innovation and operator empowerment across the rapidly growing African iGaming market.
Visitors to Stand N 062 will experience BetConstruct AI’s full suite of AI-driven solutions, designed to optimize player engagement, automate operations, and deliver high-performance platforms tailored to Africa’s diverse regulatory and market requirements.
AI-Powered Platform Solutions
The showcase features BetConstruct AI’s industry-leading Sportsbook and Casino Platforms, engineered to handle high-volume traffic while maintaining stability and scalability for the continent’s expanding player base.
In addition to core betting infrastructure, BetConstruct AI provides tools for operator autonomy and efficiency:
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CMS Pro – A centralized content management hub streamlining business operations.
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SpringBuilder X – A mobile-first, SEO-driven drag-and-drop website builder with AI-assisted optimization for speed and simplicity.
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BetChain AI – Revolutionary AI-assisted design for iGaming websites, enabling partners to build and manage digital identities quickly and efficiently.
BetConstruct AI Suite: Enhancing Operator Performance
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CRM AI – Advanced behavioral analytics to boost player retention and loyalty.
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Umbrella AI – Real-time risk management and automated player protection.
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AI Game Recommendation System – Personalized content delivery to increase engagement across demographics.
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Betting Mate – AI companion providing real-time stats and insights to enhance the player experience.
The Choice to Grow Program
Operators can participate in “The Choice to Grow”, a performance-based initiative offering a 51% invoice discount every third month for achieving a 16.67% GGR increase per quarter across products including Sportsbook, Virtual Sports, and partner brands such as PopOK Gaming and CreedRoomz. Premium service benefits are included.
Harmony Dinner: Networking & Collaboration
On March 4, BetConstruct AI will host the Harmony Dinner at Cabo Beach, Cape Town, an exclusive event fostering collaboration among industry leaders, operators, and visionaries to discuss the future of gaming and shared growth opportunities.
Visit Stand N 062
BetConstruct AI invites industry stakeholders, operators, and media to explore its AI-driven ecosystem, demonstrating how connected technology enables operational efficiency, innovation, and market leadership in Africa.
The post BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2Tech
B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem
B2Tech will present at SiGMA Africa 2026, highlighting its omni-channel platform technology and continued growth across regulated African jurisdictions. The company’s participation underscores its focus on delivering a unified framework connecting core platform infrastructure, operator brands, marketing services, and embedded payments.
SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. With African regulation evolving rapidly, the summit will explore compliance, licensing, market entry strategies, and financial solutions.
Integrated Platform Solutions
B2Tech designs best-in-class sportsbook and casino platform technology, optimized for mobile-first deployment and regulated markets. The platform includes:
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Localization features: multi-currency support and compliance aligned with market-by-market obligations
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Operational tools: risk management, performance analytics, and regulatory adherence
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Scalable infrastructure: supporting efficient and consistent operations across multiple jurisdictions
B2Tech powers numerous licensed sportsbook and iGaming operations across Africa, combining global technology standards with local operational expertise. The company enables operators to adapt to evolving regulations while maintaining scalable, high-performance systems.
YellowBet: Pan-African Sportsbook & iGaming Brand
Within the B2Tech ecosystem, YellowBet operates as a pan-African sportsbook and iGaming brand powered by B2Tech’s proprietary platform. Centralized control ensures performance, reporting, and regulatory compliance at a group level, while maintaining market-specific flexibility to provide tailored betting experiences. Learn more: yellowbet.com
Africa Bet Partners: Structured Affiliate Program
The Africa Bet Partners program supports affiliate acquisition across regulated African markets with defined commission models, reporting transparency, and localized promotional alignment. This enables affiliates to access regulated markets in a controlled and compliant manner. More info: africabetpartners.com
PayAlo: Embedded Payments Infrastructure
Integrated payments are delivered via PayAlo, embedded in B2Tech’s platform and compatible with API integrations for third-party platforms. PayAlo supports deposits and withdrawals across jurisdictions while ensuring compliance, synchronized reporting, and unified transaction monitoring.
SiGMA Africa 2026 Presence
At Booth 73, attendees can meet B2Tech’s leadership team to discuss platform architecture, market expansion, and ecosystem development, and learn how a centralized, integrated platform model supports regulatory compliance and sustainable operations.
About B2Tech
B2Tech is a technology provider specializing in sportsbook and casino platform solutions for regulated African markets. B2Tech empowers licensed operators with scalable, compliant technology, enabling growth across multiple markets under a single unified management system.
Contact
Norman Itumo Nthiwa
B2Tech Communications
[email protected]
The post B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in five categories at the GamingTECH CEE Awards 2026. The awards are part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.
The company has been nominated in the following categories:
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Best Online Casino Provider in CEE
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Online Casino Innovator of the Year (CEE)
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Best iGaming Platform Provider (PAM) in CEE
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Best Live Casino Provider in CEE
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Best Sports Betting Provider in CEE
These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.
Anastasiia Poltavets, CMO at Atlaslive, said:
“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”
The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets. Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page. Winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.
Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.
About Atlaslive
Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.
The post Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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