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Kinguin, the world’s first digital marketplace for gamers, celebrates 10 million customers worldwide

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  • One third (36%) of customers live in Europe, while 1.2m customers based in the U.S.
  • Canadians spend, on average, €64.00 more per year on gaming products than Italians
  • Minecraft and Call of Duty were the two most searched for game titles on the marketplace in 2020
  • 81% of registered accounts belong to 18–34-year-olds

Kinguin, the world’s first digital marketplace for gamers, is celebrating reaching 10 million registered customers globally, an increase of 20% since the beginning of 2020. In the last year alone, the company has welcomed an extra 1,825,453 customers as an increasing number of people choose to spend their hard-earned cash on gaming related software.

As well as revealing the milestone news, Kinguin also shared information on its customer spending habits. In the last year, the company claims that popular sandbox video game Minecraft was the most searched for title on its site, while the world’s best-selling video games franchise, Call of Duty, placed second. The Sims 4 followed, making it to the top three games. The biggest interest, however, was generated by Windows 10 searches, showing that non-gaming software is also a key element of the portfolio.

Kinguin’s 10 million customers come from all over the world, reflecting its truly global footprint for gaming fans. 1.2 million (12.86%) are registered in the U.S., the country with the highest number of accounts in total while over a third (36%) of accounts are registered to users in Europe. It also reported that a huge 81% are between 18-34 years old and, of those, 87% were male.

The company also revealed some regional differences when it comes to buying, with Canada’s average annual basket spend totaling €64.00 more than their Italian counterparts. Average monthly customer spend last year was reportedly €17.26, though festivities in December created a slight increase in the overall spend at €21.08.

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Kinguin CEO and Founder, Viktor Romaniuk Wanli, said, “We’re absolutely delighted to have surpassed 10 million customers globally and we want to thank all our valued customers around the world for helping us reach this milestone. The 20% increase in customers globally since the start of 2020 will of course have been partially due to the ongoing Covid-19 pandemic, but it also reflects the increasing number of consumers moving online to purchase products.”

As well as customer growth, Kinguin has also seen a 20% increase in employees in the past 12 months as the gaming industry prospered from the number of people staying at home playing games. In fact, since the start of the pandemic, in March 2020, 10 former employees have returned to work for the company.

In total there are more than 50,000 items available to purchase on Kinguin.net, with approximately 500 new items introduced each month. Customers are now able to purchase items using various methods on the site, with 100 payment methods available globally at Kinguin.net. PayPal and credit card payments have been available to customers since the platform launched, however Kinguin recently became the first game trading platform to offer BitCoin, Orange Mobile and PayU payments to its customers and merchants are also able to withdraw their earnings using BitCoin.

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Gambling in the USA

Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada

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Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500Four-of-a- Kind payouts of up to $175, and more.

“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.

To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:

  • Download for iOS
  • Download for Android

In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.

“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”

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ClickOut Media casts its sports betting predictions for 2025

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As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.

ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.

Rise of AI-powered predictions

Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.

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Expansion of micro-betting

Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.

Emergence of esports

When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.

Blockchain’s growing influence

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Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.

Conclusion

The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.

 

The post ClickOut Media casts its sports betting predictions for 2025 appeared first on European Gaming Industry News.

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Blockchain’s growing influence

ClickOut Media casts its sports betting predictions for 2025

Published

on

clickout-media-casts-its-sports-betting-predictions-for-2025

As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.

ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.

Rise of AI-powered predictions

Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.

Expansion of micro-betting

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.

Emergence of esports

When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.

Blockchain’s growing influence

Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Conclusion

The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.

 

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