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Rolling In It: Most Profitable Racehorse

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  • Leading race horses earned £126,093 on average per minute in 2020
  • Top 20 earning thoroughbreds took just 11.05 minutes to surpass the £1 million-mark last year
  • Arrogate remains the all-time leading earner with £12,718,498.00 prize money, or £635,924.90 per minute
  • 2020’s top 20 horses passed the £1million-barrier 65.42% quicker than sport’s top earning athletes
  • Authentic picked up £402,623.08 for every 60 seconds raced last year, more than Cristiano Ronaldo (£18,782.16) and Lionel Messi (£19,926.51)

Horse racing’s class of 2020 pocketed £126,093.67 per minute of action, a new study into the value of racehorses has revealed.

The top 20 earning racehorses last year took 11.05 minutes of racing, on average, to break the £1 million-barrier, 59.56% quicker than global sports’ top earning athletes, across the same 12-month period.

However American great Arrogate still tops the all-time charts, having banked £1 million for every 1.57 minutes raced.

Exactly half of last year’s leading thoroughbreds pocketed six-figure sums for a mere 60 seconds’ work, according to OLBG’s Most Profitable Racehorse report.

Arrogate, bought by Juddmonte Farm for a meagre £408,000.00, landed three of the planet’s richest races within the space of four months, amassing as yet insurmountable career earnings of £12,718,498.00; £462,490.84 per minute on the dirt. The Breeders’ Cup Classic netted his camp £2.24 million, the Pegasus World Cup £5.69m and the Dubai World Cup £4.88m.

The Bob Baffert-trained phenom won on seven occasions in total, earning more than his keep in just 20 minutes.

That ‘time to £1 million’ figure dropped to 5.66 minutes, when you assess the financial vitals of the top 20 earning racehorses of all time. This elite group earned an aggregated £160,446,327.70 across collective careers comprising 229 starts, and a win percentage of 52, to boot.

The stats for the class of 2020 are quite remarkable too, with a combined 69 wins from 117 starts; landing each of their respective owners a sizable share of £23,847,336.32.

There are some exceptionally wealthy racehorses out there, or there would be if they got to keep the cash.

Recently retired Authentic, the sport’s top earner in 2020, added a further £402,623.08 to his owners’ coffers for every single minute he ran.

Winner of the 2020 Kentucky Derby and Breeders’ Cup Classic, setting a new track record at Keeneland in the latter, he took home a cool £5,234,100.00, in just seven starts and recently began his stud career in central Kentucky, having retired last November.

That comes against the backdrop of prize purses for the top 10 most expensive horse races on the planet surpassing the £50 million-mark for the first time in 2020, the collective fund up 28.74% year-on-year.

Disappointingly, but understandably due to the pandemic, the cumulative total prize money available for the 489 races staged across the world last year finished at £322,187,199.00, down 19.09% from 2019 (£398,218,061.00), with the available funds in Europe taking the biggest hit, falling by a jaw-dropping 58.82% year-on-year.

Across the rest of the sporting world, Cristiano Ronaldo, who plys his trade in Serie A for Juventus, cleared £76,650,000.00 through salary, bonuses and endorsements in 2020, banking £18,782.16 per minute in the 2019-20 season, 60.08% less than 18th-ranked horse Mr Freeze (£34,911.89).

Footballers Messi (£19,926.51) Neymar (£29,218.36), Basketball’s Le Bron James (£27,774.14) and F1’s Lewis Hamilton (£26,384.38) also failed to trouble Mr Freeze, purchased in 2016 for £54,750, in the earnings per minute stakes, based on 2020 income.

Tyson Fury meanwhile was the most lucrative earner. Despite fighting just once last year he averaged £2,117,557.25 per minute – 248% more than the next highest earner which was Irish racehorse Tarnawa, who also only competed once.

Commenting on the findings, OLBG’s Richard Moffat said: “We’ve always known about the huge sums of money involved in racing horses, both on the betting exchanges and the business side of it too, but to see the figures in black and white and compare what racehorses earned versus sport stars really does make you sit up and take notice.

“It’s the fine margins between winning and losing, and the colossal financial incentives on offer, that add to the drama and intrigue of the sport. It also gives you a feel for why major bloodstock operations such as Godolphin, Zayat, Juddmonte, to name but a few, exist and take the creation of future leading thoroughbreds so seriously.

“When you microanalyse it to the point where Authentic earned £402,623.08 for every 60 seconds’ work in 2020, the lucrativeness of the sport is plain to see.”

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EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

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Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adam Lewis Chief Executive Officer at AxiumAI

AxiumAI links up with ComeOn Group on real-time sportsbook personalisation

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Agentic AI tools are integrated into ComeOn Group’s proprietary sportsbook to support contextual pre-match and in-play interactions.

AxiumAI has partnered with ComeOn Group to expand real-time personalisation across ComeOn Group’s proprietary sportsbook platform.

The companies said the collaboration is aimed at improving real-time sports engagement through intelligent automation, supporting more timely and relevant interactions across key moments in the player journey and during sporting events.

AxiumAI said its technology has been integrated into ComeOn Group’s platform to complement in-house capabilities, enabling real-time contextual interactions across both pre-match and in-play events. ComeOn Group positioned the rollout as part of its continued investment in its proprietary sportsbook, following recent enhancements in trading, platform performance and product features.

Adam Lewis, Chief Executive Officer at AxiumAI, said: “We’re pleased to be supporting ComeOn Group in advancing their personalisation strategy. Their strong proprietary platform and product vision provide a solid foundation for deploying agentic engagement capabilities. We look forward to continuing the collaboration and supporting the next phase of their sportsbook development.”

Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said: “Personalisation is an important part of how we continue to evolve the player experience. Our focus is on delivering relevant and timely interactions in a way that supports engagement while remaining aligned with our responsibilities as an operator. AxiumAI’s technology complements our existing capabilities and integrates well with our proprietary platform. As we continue to develop our sportsbook offering, partnerships like this play a role in enabling scalable and real-time engagement.”

The post AxiumAI links up with ComeOn Group on real-time sportsbook personalisation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers

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Habanero has released Prosperity Horse, a high-volatility 7×5 slot featuring an accumulating multiplier Wild mechanic and expanding feature set across the base game and free spins.

The game runs 28–58 paylines and is built around the Prosperity Horse Wild, which locks in place on winning combinations and increases an in-game multiplier as additional Wilds land. The multiplier does not reset between spins, with Multiplier Gates appearing at random on the reels to help boost the multiplier further.

Prosperity Horse also includes a Red Envelope mechanic that can award instant cash prizes or convert into high-value symbols. Three or more scatter symbols trigger the Free Spins feature, where expanding symbols appear more frequently and multipliers continue to increase.

For operators, the title integrates Habanero tools including Jackpot Race™ and a Buy Feature.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Prosperity Horse builds on a clear set of mechanics that are easy to understand but offer strong potential as the game progresses.

“The combination of expanding symbols and multipliers gives players a consistent sense of development throughout each session while still delivering the level of volatility that many players are looking for.”

The post Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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