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Rolling In It: Most Profitable Racehorse

Published

5 years ago

February 26, 2021

George Miller

Reading Time: 3 minutes

Leading race horses earned £126,093 on average per minute in 2020
Top 20 earning thoroughbreds took just 11.05 minutes to surpass the £1 million-mark last year
Arrogate remains the all-time leading earner with £12,718,498.00 prize money, or £635,924.90 per minute
2020’s top 20 horses passed the £1million-barrier 65.42% quicker than sport’s top earning athletes
Authentic picked up £402,623.08 for every 60 seconds raced last year, more than Cristiano Ronaldo (£18,782.16) and Lionel Messi (£19,926.51)

Horse racing’s class of 2020 pocketed £126,093.67 per minute of action, a new study into the value of racehorses has revealed.

The top 20 earning racehorses last year took 11.05 minutes of racing, on average, to break the £1 million-barrier, 59.56% quicker than global sports’ top earning athletes, across the same 12-month period.

However American great Arrogate still tops the all-time charts, having banked £1 million for every 1.57 minutes raced.

Exactly half of last year’s leading thoroughbreds pocketed six-figure sums for a mere 60 seconds’ work, according to OLBG’s Most Profitable Racehorse report.

Arrogate, bought by Juddmonte Farm for a meagre £408,000.00, landed three of the planet’s richest races within the space of four months, amassing as yet insurmountable career earnings of £12,718,498.00; £462,490.84 per minute on the dirt. The Breeders’ Cup Classic netted his camp £2.24 million, the Pegasus World Cup £5.69m and the Dubai World Cup £4.88m.

The Bob Baffert-trained phenom won on seven occasions in total, earning more than his keep in just 20 minutes.

That ‘time to £1 million’ figure dropped to 5.66 minutes, when you assess the financial vitals of the top 20 earning racehorses of all time. This elite group earned an aggregated £160,446,327.70 across collective careers comprising 229 starts, and a win percentage of 52, to boot.

The stats for the class of 2020 are quite remarkable too, with a combined 69 wins from 117 starts; landing each of their respective owners a sizable share of £23,847,336.32.

There are some exceptionally wealthy racehorses out there, or there would be if they got to keep the cash.

Recently retired Authentic, the sport’s top earner in 2020, added a further £402,623.08 to his owners’ coffers for every single minute he ran.

Winner of the 2020 Kentucky Derby and Breeders’ Cup Classic, setting a new track record at Keeneland in the latter, he took home a cool £5,234,100.00, in just seven starts and recently began his stud career in central Kentucky, having retired last November.

That comes against the backdrop of prize purses for the top 10 most expensive horse races on the planet surpassing the £50 million-mark for the first time in 2020, the collective fund up 28.74% year-on-year.

Disappointingly, but understandably due to the pandemic, the cumulative total prize money available for the 489 races staged across the world last year finished at £322,187,199.00, down 19.09% from 2019 (£398,218,061.00), with the available funds in Europe taking the biggest hit, falling by a jaw-dropping 58.82% year-on-year.

Across the rest of the sporting world, Cristiano Ronaldo, who plys his trade in Serie A for Juventus, cleared £76,650,000.00 through salary, bonuses and endorsements in 2020, banking £18,782.16 per minute in the 2019-20 season, 60.08% less than 18th-ranked horse Mr Freeze (£34,911.89).

Footballers Messi (£19,926.51) Neymar (£29,218.36), Basketball’s Le Bron James (£27,774.14) and F1’s Lewis Hamilton (£26,384.38) also failed to trouble Mr Freeze, purchased in 2016 for £54,750, in the earnings per minute stakes, based on 2020 income.

Tyson Fury meanwhile was the most lucrative earner. Despite fighting just once last year he averaged £2,117,557.25 per minute – 248% more than the next highest earner which was Irish racehorse Tarnawa, who also only competed once.

Commenting on the findings, OLBG’s Richard Moffat said: “We’ve always known about the huge sums of money involved in racing horses, both on the betting exchanges and the business side of it too, but to see the figures in black and white and compare what racehorses earned versus sport stars really does make you sit up and take notice.

“It’s the fine margins between winning and losing, and the colossal financial incentives on offer, that add to the drama and intrigue of the sport. It also gives you a feel for why major bloodstock operations such as Godolphin, Zayat, Juddmonte, to name but a few, exist and take the creation of future leading thoroughbreds so seriously.

“When you microanalyse it to the point where Authentic earned £402,623.08 for every 60 seconds’ work in 2020, the lucrativeness of the sport is plain to see.”

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

3 hours ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

10 hours ago

May 19, 2026

Wladimir P.

boomerang-partners-have-been-shortlisted-for-two-categories-at-the-affpapa-igaming-awards-2026

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.

In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.

The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.

Woman Leader Of The Year

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.

In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”

The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cubeia

Vera & John International goes live with Cubeia Originals Studio games

Published

10 hours ago

May 19, 2026

Wladimir P.

vera-&-john-international-goes-live-with-cubeia-originals-studio-games

Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.

Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.

Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.

Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.

“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”

Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.

The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.