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Rolling In It: Most Profitable Racehorse

Published

5 years ago

February 26, 2021

George Miller

Reading Time: 3 minutes

Leading race horses earned £126,093 on average per minute in 2020
Top 20 earning thoroughbreds took just 11.05 minutes to surpass the £1 million-mark last year
Arrogate remains the all-time leading earner with £12,718,498.00 prize money, or £635,924.90 per minute
2020’s top 20 horses passed the £1million-barrier 65.42% quicker than sport’s top earning athletes
Authentic picked up £402,623.08 for every 60 seconds raced last year, more than Cristiano Ronaldo (£18,782.16) and Lionel Messi (£19,926.51)

Horse racing’s class of 2020 pocketed £126,093.67 per minute of action, a new study into the value of racehorses has revealed.

The top 20 earning racehorses last year took 11.05 minutes of racing, on average, to break the £1 million-barrier, 59.56% quicker than global sports’ top earning athletes, across the same 12-month period.

However American great Arrogate still tops the all-time charts, having banked £1 million for every 1.57 minutes raced.

Exactly half of last year’s leading thoroughbreds pocketed six-figure sums for a mere 60 seconds’ work, according to OLBG’s Most Profitable Racehorse report.

Arrogate, bought by Juddmonte Farm for a meagre £408,000.00, landed three of the planet’s richest races within the space of four months, amassing as yet insurmountable career earnings of £12,718,498.00; £462,490.84 per minute on the dirt. The Breeders’ Cup Classic netted his camp £2.24 million, the Pegasus World Cup £5.69m and the Dubai World Cup £4.88m.

The Bob Baffert-trained phenom won on seven occasions in total, earning more than his keep in just 20 minutes.

That ‘time to £1 million’ figure dropped to 5.66 minutes, when you assess the financial vitals of the top 20 earning racehorses of all time. This elite group earned an aggregated £160,446,327.70 across collective careers comprising 229 starts, and a win percentage of 52, to boot.

The stats for the class of 2020 are quite remarkable too, with a combined 69 wins from 117 starts; landing each of their respective owners a sizable share of £23,847,336.32.

There are some exceptionally wealthy racehorses out there, or there would be if they got to keep the cash.

Recently retired Authentic, the sport’s top earner in 2020, added a further £402,623.08 to his owners’ coffers for every single minute he ran.

Winner of the 2020 Kentucky Derby and Breeders’ Cup Classic, setting a new track record at Keeneland in the latter, he took home a cool £5,234,100.00, in just seven starts and recently began his stud career in central Kentucky, having retired last November.

That comes against the backdrop of prize purses for the top 10 most expensive horse races on the planet surpassing the £50 million-mark for the first time in 2020, the collective fund up 28.74% year-on-year.

Disappointingly, but understandably due to the pandemic, the cumulative total prize money available for the 489 races staged across the world last year finished at £322,187,199.00, down 19.09% from 2019 (£398,218,061.00), with the available funds in Europe taking the biggest hit, falling by a jaw-dropping 58.82% year-on-year.

Across the rest of the sporting world, Cristiano Ronaldo, who plys his trade in Serie A for Juventus, cleared £76,650,000.00 through salary, bonuses and endorsements in 2020, banking £18,782.16 per minute in the 2019-20 season, 60.08% less than 18th-ranked horse Mr Freeze (£34,911.89).

Footballers Messi (£19,926.51) Neymar (£29,218.36), Basketball’s Le Bron James (£27,774.14) and F1’s Lewis Hamilton (£26,384.38) also failed to trouble Mr Freeze, purchased in 2016 for £54,750, in the earnings per minute stakes, based on 2020 income.

Tyson Fury meanwhile was the most lucrative earner. Despite fighting just once last year he averaged £2,117,557.25 per minute – 248% more than the next highest earner which was Irish racehorse Tarnawa, who also only competed once.

Commenting on the findings, OLBG’s Richard Moffat said: “We’ve always known about the huge sums of money involved in racing horses, both on the betting exchanges and the business side of it too, but to see the figures in black and white and compare what racehorses earned versus sport stars really does make you sit up and take notice.

“It’s the fine margins between winning and losing, and the colossal financial incentives on offer, that add to the drama and intrigue of the sport. It also gives you a feel for why major bloodstock operations such as Godolphin, Zayat, Juddmonte, to name but a few, exist and take the creation of future leading thoroughbreds so seriously.

“When you microanalyse it to the point where Authentic earned £402,623.08 for every 60 seconds’ work in 2020, the lucrativeness of the sport is plain to see.”

3 Oaks Gaming

Strategic partnership sees 3 Oaks Gaming expand its LatAm footprint with one of Mexico’s fastest-growing operators

Published

44 minutes ago

February 4, 2026

Wladimir P.

strategic-partnership-sees-3-oaks-gaming-expand-its-latam-footprint-with-one-of-mexico’s-fastest-growing-operators

3 Oaks Gaming has strengthened its presence in Latin America through a new strategic partnership with Winpot, one of Mexico’s fastest-growing online casino and sports betting operators.

The collaboration sees Winpot enhance its casino lobby with a selection of 3 Oaks Gaming’s most popular online slot titles, including Sun of Egypt, Coin Volcano, and the highly anticipated Chili Coins Hold and Win. These additions further expand Winpot’s offering and reinforce its position as a leading destination for slot enthusiasts in Mexico.

3 Oaks Gaming has quickly established itself as one of the industry’s most sought-after content providers, delivering slot experiences that consistently keep players engaged. The studio is widely recognised for combining engaging mechanics, balanced mathematical models, eye-catching visuals and immersive sound design to create premium gameplay experiences.

The integration adds further momentum to Winpot’s rapid rise in the competitive Mexican market. The operator has built a strong brand presence by offering generous bonuses, a wide range of payment options, fast withdrawals, dedicated customer support and an extensive portfolio of casino content. Winpot has also boosted its national visibility through a series of television campaigns featuring brand ambassador Miroslava Montemayor.

Commenting on the partnership, Tsvetan Dzhurov, Commercial Manager at Winpot, said:
“We have always positioned Winpot as the premier destination for slots in Mexico, and our partnership with 3 Oaks Gaming reflects that ambition. The provider has mastered the art of creating high-performance titles that resonate with players worldwide, and we’re thrilled to bring this level of quality to our local audience.”

He added:
“We’re confident that games such as Sun of Egypt and Coin Volcano will strongly appeal to our players, and we’re excited to see them spin the reels and discover why 3 Oaks Gaming is such a respected name in the industry.”

Ana Lucaroni, Sales Manager at 3 Oaks Gaming, commented:
“Our games are ideally suited to the Mexican market, combining thrilling gameplay with stunning visuals and immersive sound. They deliver the anticipation, entertainment and excitement that players are looking for.”

“Winpot is a high-calibre operator, and we’re delighted to see our titles featured in its casino lobby. This marks the beginning of a long and successful partnership that will deliver value for both sides.”

The post Strategic partnership sees 3 Oaks Gaming expand its LatAm footprint with one of Mexico’s fastest-growing operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ICONIC21

ICONIC21 and NuxGame Partner to Bring More Casino Content to Operators

Published

44 minutes ago

February 4, 2026

Wladimir P.

iconic21-and-nuxgame-partner-to-bring-more-casino-content-to-operators

ICONIC21 and NuxGame have announced a strategic partnership aimed at expanding casino content availability for operators worldwide.

Known for going beyond standard game delivery, ICONIC21 differentiates itself through branded gaming solutions tailored to the specific needs of each operator. The provider specialises in creating custom-built games designed to strengthen brand identity and drive deeper player engagement. ICONIC21’s expertise in live casino solutions was recently recognised with the Best Live Dealer Provider award at the 2025 European iGaming Excellence Awards.

Through this collaboration, NuxGame enhances its ability to support operator partners with a broader and more flexible content offering. By integrating ICONIC21’s portfolio into its iGaming software platform, NuxGame enables operators to expand their game libraries while catering to both traditional online casino brands and operators working with Sweepstakes Casino Software, a segment experiencing rapid growth.

ICONIC21 operates with a strong client-centric philosophy, prioritising a deep understanding of partner requirements. The provider delivers solutions with speed, precision and transparent communication, ensuring every gaming experience is personalised to elevate the operator’s brand and exceed market expectations.

As part of the partnership, operators will gain direct access to ICONIC21’s expanding content portfolio via the NuxGame Online Casino Aggregator, powered by a unified API infrastructure. This allows operators to seamlessly manage integrations, monitor performance and launch titles across multiple jurisdictions through a single, streamlined system.

Bar Konson, Chief Business Development Officer at NuxGame, commented:
“NuxGame is committed to providing our operator clients with best-in-class features and content for their iGaming services. ICONIC21’s focus on custom solutions and open communication makes them a strong addition to our ecosystem of trusted partners. This collaboration also strengthens our ability to support both classic casino operators and the rapidly growing sweepstakes casino segment.”

Edvardas Sadovskis, Chief Product Officer at ICONIC21, added:
“We’re excited to partner with NuxGame, whose flexibility and deep understanding of operator needs align perfectly with ICONIC21’s product-driven approach. Together, we can deliver seamless live casino experiences and custom-branded game solutions to a wider global audience.”

ICONIC21 and NuxGame will continue to collaborate on new game launches and long-term support initiatives, helping operators scale their businesses with personalised content and dependable technology.

The post ICONIC21 and NuxGame Partner to Bring More Casino Content to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling

Published

44 minutes ago

February 4, 2026

Wladimir P.

koka-noodles-partners-with-grow-up-esports-in-a-collaboration-focused-on-the-gaming-community-and-product-sampling

KOKA Noodles, the internationally recognised brand celebrated for its quality, convenience and wide range of flavours, has announced a new strategic partnership with Grow uP Esports, one of the most active and influential esports organisations in the national landscape.

The collaboration is driven by a shared goal: to bring the KOKA brand closer to the gaming community through authentic experiences, hands-on product sampling and creative activations that resonate with the lifestyle and values of gamers and esports fans.

As part of the partnership, KOKA Noodles will feature across a variety of Grow uP Esports initiatives, spanning both live and digital events, community-driven activations, content collaborations with athletes and creators, and experiential moments focused on tasting and direct interaction with KOKA products.

Commenting on the announcement, Telmo “Armag3ddon” Silva, representative of Grow uP Esports, said:
“At Grow uP Esports, we prioritise partnerships that genuinely benefit the community and add value to the ecosystem. KOKA Noodles is a natural fit for the gaming world thanks to its speed, practicality and variety. This collaboration marks another step in our mission to deliver meaningful and relevant experiences for gamers.”

For KOKA Noodles, the partnership reinforces its commitment to engaging young, digitally native and discerning audiences, where gaming and esports serve as powerful platforms for emotional and cultural connection.

“Gaming is a space where KOKA naturally belongs — dynamic, creative and social. Partnering with Grow uP Esports enables us to stay close to our consumers, create impactful product sampling opportunities and integrate the brand authentically into everyday gaming culture,” added a KOKA Noodles spokesperson.

The KOKA Noodles x Grow uP Esports partnership will roll out over the coming months, with a series of activations to be unveiled gradually, further strengthening the link between gaming, entertainment and immersive brand experiences.

The post KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.