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Rolling In It: Most Profitable Racehorse

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  • Leading race horses earned £126,093 on average per minute in 2020
  • Top 20 earning thoroughbreds took just 11.05 minutes to surpass the £1 million-mark last year
  • Arrogate remains the all-time leading earner with £12,718,498.00 prize money, or £635,924.90 per minute
  • 2020’s top 20 horses passed the £1million-barrier 65.42% quicker than sport’s top earning athletes
  • Authentic picked up £402,623.08 for every 60 seconds raced last year, more than Cristiano Ronaldo (£18,782.16) and Lionel Messi (£19,926.51)

Horse racing’s class of 2020 pocketed £126,093.67 per minute of action, a new study into the value of racehorses has revealed.

The top 20 earning racehorses last year took 11.05 minutes of racing, on average, to break the £1 million-barrier, 59.56% quicker than global sports’ top earning athletes, across the same 12-month period.

However American great Arrogate still tops the all-time charts, having banked £1 million for every 1.57 minutes raced.

Exactly half of last year’s leading thoroughbreds pocketed six-figure sums for a mere 60 seconds’ work, according to OLBG’s Most Profitable Racehorse report.

Arrogate, bought by Juddmonte Farm for a meagre £408,000.00, landed three of the planet’s richest races within the space of four months, amassing as yet insurmountable career earnings of £12,718,498.00; £462,490.84 per minute on the dirt. The Breeders’ Cup Classic netted his camp £2.24 million, the Pegasus World Cup £5.69m and the Dubai World Cup £4.88m.

The Bob Baffert-trained phenom won on seven occasions in total, earning more than his keep in just 20 minutes.

That ‘time to £1 million’ figure dropped to 5.66 minutes, when you assess the financial vitals of the top 20 earning racehorses of all time. This elite group earned an aggregated £160,446,327.70 across collective careers comprising 229 starts, and a win percentage of 52, to boot.

The stats for the class of 2020 are quite remarkable too, with a combined 69 wins from 117 starts; landing each of their respective owners a sizable share of £23,847,336.32.

There are some exceptionally wealthy racehorses out there, or there would be if they got to keep the cash.

Recently retired Authentic, the sport’s top earner in 2020, added a further £402,623.08 to his owners’ coffers for every single minute he ran.

Winner of the 2020 Kentucky Derby and Breeders’ Cup Classic, setting a new track record at Keeneland in the latter, he took home a cool £5,234,100.00, in just seven starts and recently began his stud career in central Kentucky, having retired last November.

That comes against the backdrop of prize purses for the top 10 most expensive horse races on the planet surpassing the £50 million-mark for the first time in 2020, the collective fund up 28.74% year-on-year.

Disappointingly, but understandably due to the pandemic, the cumulative total prize money available for the 489 races staged across the world last year finished at £322,187,199.00, down 19.09% from 2019 (£398,218,061.00), with the available funds in Europe taking the biggest hit, falling by a jaw-dropping 58.82% year-on-year.

Across the rest of the sporting world, Cristiano Ronaldo, who plys his trade in Serie A for Juventus, cleared £76,650,000.00 through salary, bonuses and endorsements in 2020, banking £18,782.16 per minute in the 2019-20 season, 60.08% less than 18th-ranked horse Mr Freeze (£34,911.89).

Footballers Messi (£19,926.51) Neymar (£29,218.36), Basketball’s Le Bron James (£27,774.14) and F1’s Lewis Hamilton (£26,384.38) also failed to trouble Mr Freeze, purchased in 2016 for £54,750, in the earnings per minute stakes, based on 2020 income.

Tyson Fury meanwhile was the most lucrative earner. Despite fighting just once last year he averaged £2,117,557.25 per minute – 248% more than the next highest earner which was Irish racehorse Tarnawa, who also only competed once.

Commenting on the findings, OLBG’s Richard Moffat said: “We’ve always known about the huge sums of money involved in racing horses, both on the betting exchanges and the business side of it too, but to see the figures in black and white and compare what racehorses earned versus sport stars really does make you sit up and take notice.

“It’s the fine margins between winning and losing, and the colossal financial incentives on offer, that add to the drama and intrigue of the sport. It also gives you a feel for why major bloodstock operations such as Godolphin, Zayat, Juddmonte, to name but a few, exist and take the creation of future leading thoroughbreds so seriously.

“When you microanalyse it to the point where Authentic earned £402,623.08 for every 60 seconds’ work in 2020, the lucrativeness of the sport is plain to see.”

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ICONIC21 launches Arrow Chase, a continuous multiplayer multiplier game

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ICONIC21 has launched Arrow Chase, a new iGaming title the supplier says is designed as a continuous experience rather than a round-based game.

The game is built around an arrow that “endlessly” moves across the screen towards multiplier blocks. ICONIC21 said players choose multiplier blocks to bet on and receive instant payouts when blocks are hit, with the experience running without “rounds, resets” or downtime.

ICONIC21 is also positioning Arrow Chase as a multiplayer product, with all players watching the same on-screen action at the same time. The company said the concept aims to combine timing-driven play associated with crash-style mechanics with a continuous flow.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Every few years, something comes along that makes the industry stop and reconsider what a game can be. We believe Arrow Chase is one of those moments. We built something with no round, no reset, no interruption, because we believe that is what the next generation of players will come to expect. What comes after it is a conversation we are very much looking forward to having.”

ICONIC21 said Arrow Chase was informed by ongoing discussions with operator partners on player behaviour and demand, and suggested the format could evolve into a new category with naming still to be defined.

The post ICONIC21 launches Arrow Chase, a continuous multiplayer multiplier game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betina Todorova Smartico Partnerships Manager

Honoré Gaming and Smartico Join Forces to Drive Player Engagement

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Honoré Gaming, the trailblazing online sportsbook platform and tech provider, has teamed up with Smartico, a specialist in CRM automation and gamification, to improve its player engagement and retention features.

In preparation for the expanded World Cup, the incorporation of Smartico’s sophisticated CRM solution transforms the Honoré Gaming platform into a holistic entertainment ecosystem, signifying a strategic advancement in its progression toward a more intelligent, automated, and player-focused future.

Smartico’s adaptable features will bolster Honoré Gaming’s broader goal of providing operators with top-tier tools to enhance revenue and improve customer analytics, establishing CRM as a fundamental element of its platform offerings. Intelligent interactions will be a crucial factor for achieving favorable outcomes in Honoré’s main markets in French-speaking Africa and Central America, where comprehending player behavior and providing pertinent interactions are vital for long-term growth.

Emphasizing gamification and automation, Honoré Gaming will implement tailored engagement strategies influenced by local market specifics, while adhering to the key elements that contribute to a platform’s success – from deposits to gameplay, winnings, withdrawals, and return play.

Honoré Gaming CEO, Christophe Casanova said: “Smartico’s CRM solution is a critical pillar in our mission to better serve our operators and end users. Our partners can now implement data-driven customer experiences that increase player LTV ahead of a major World Cup summer. The integration of Smartico’s AI-driven technology represents a pivotal shift in Honoré Gaming’s operational scale, transforming its analytical depth and redefining how the platform communicates and interacts with players.”

Betina Todorova, Smartico Partnerships Manager added: “We believe that the combined strengths of our AI-driven technology and Honoré Gaming’s platform will deliver significant value to operators. Working together across African and Central American markets will benefit local partners and ultimately create more engaging player experiences.”

The post Honoré Gaming and Smartico Join Forces to Drive Player Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SportVot raises $3.6m to expand sports production platform into Europe, US and West Asia

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SportVot has raised $3.6m in a new investment round as it plans to expand across Europe, Australia, the United States, and West Asia. The company said the funding will support international growth and further development of its AI-led production and analytics capabilities.

The round was led by Indian Angel Network’s IAN Alpha Fund, with participation from Anicut Capital, SucSeed Indovation Fund, LVX (LetsVenture), Capital-A, and other global investors.

SportVot positions its platform as a unified workflow covering capture, production, distribution, and monetisation for competitions outside top-tier broadcast ecosystems. The company said its cloud-based setup supports remote production in real time and includes automated highlights, graphics, insights, multi-angle viewing, decision review systems, and virtual advertising.

The company lists customers and partners including Junior Super Kings (Chennai Super Kings’ Junior’s Tournament), All India Football Federation, Rugby India, the International Table Tennis Federation (Oceania) and the International Padel Federation. It said that since launching operations in 2025 in Australia it has worked with organisations including Table Tennis Australia, Table Tennis Queensland, Netball Victoria, the National Pickleball League and KommunityTV.

SportVot said it has delivered over 500,000 matches across its core markets, reaching more than 100 million viewers in 30+ countries. In Australia, it said it streamed 12,000 matches over the past year across 30+ partner organisations.

Tim Anderson, Managing Director, SportVot Australia, said: “Over the past year, we’ve seen strong adoption from sports organisations across Australia looking to scale how their competitions are captured and distributed. The ability to deliver consistent, high-quality production across different sports and formats has been key. This next phase allows us to build further on that momentum, both within Australia and in closer alignment with global markets.”

Sidhhant Agarwal, Founder & CEO, SportVot, said: “What we are seeing globally is not a lack of sport, but a lack of structured systems to capture and distribute it at scale. Our focus has been to build something that can work across geographies, sports, and formats without adding operational complexity. As we expand into new markets, the goal is to enable more competitions to be seen, experienced, and sustained.”

The post SportVot raises $3.6m to expand sports production platform into Europe, US and West Asia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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