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Entain Pioneers Preventative Approach To Player Protection
Entain, the leading global sports betting and gaming entertainment operator with brands including Ladbrokes and bwin, has completed the initial stage of its pioneering preventative approach to customer protection, known as ARC (Advanced Protection and Care). As a first outcome the company has significantly extended behavioral indicators used to identify players potentially at risk and is now developing models using more than three times the previous number.
Entain believes ARC will provide unprecedented safeguards for customers of its online sports betting and gaming brands by minimising problems before they arise. This promises to revolutionise conventional thinking around responsible gaming and usher in a new era of more personalised and proactive, technology-driven player protection, widely applicable across many forms of online sports betting and gaming entertainment.
“ARC is fundamental to our future strategy for sustainability and growth,” said Jette Nygaard-Andersen, Chief Executive of Entain. “We are putting customers first, both by prioritizing their safety through our use of technology to limit individual exposure to risk, whilst also enhancing their experience across all our brands. We will do this not only in our traditional markets of sports betting and gaming, but also as we grow into new areas, like videogaming and esports as a global entertainment company.”
Since 2018 Entain has monitored customers using markers of protection based on things such as frequency of play, changes in spend patterns and length of time of online play. The new markers being trialed include additional checks on, for example, fluctuations in stake levels, erratic play during a single session and signs that a player might be chasing losses. These were identified as potential danger signs by world-leading academics and gambling support groups taking part in scientific workshops held by Entain earlier this year.
Data scientists at the company are now building models to test the extended range of new behavioral indicators in real situations, seeking to identify customers who, according to the research, may show signs of potential problems as well as people exhibiting intermittent signs of being at potential risk. Eventually, Entain hopes to offer every customer both a personalised playing experience and protection tailored to their individual risk profile.
“We’re using our technology, leveraging our data and behavioral science, to deliver a fundamental shift in customer care,” said Peter Marcus, Entain Group Operations Director, who is overseeing the development of ARC. “The real innovation is to apply hyper-personalisation, to customer protection – using insight into the individual behaviors of customers to manage their exposure to risk in real time.”
Data from the new models is to be assessed prior to further development of ARC in the coming months. Entain will also seek further input from Harvard Medical School Faculty, Division on Addiction collaborating with Entain on a multi-year research project, Dr Michael Aeur, from the scientific management of the Gambling Research Centre at the University of Hohenheim in Germany and Dr Mark Griffiths, a Distinguished Professor of Behavioral Addiction and Psychology, who all participated in the workshops and contributed expertise to feed into the design of the new system.
Entain will launch ARC first in the UK in the summer, offering real time online player protection for customers across all its brands and products, and plans to roll it out internationally from later in the year.
SOURCE Entain Plc
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Dario Leiman Head of Business Development in Latin America at SOFTSWISS
SOFTSWISS Promotes Dario Leiman to Head of Business Development in Latin America
SOFTSWISS, a leading global provider of iGaming software, announces the promotion of Dario Leiman from Regional Business Development Manager to Head of Business Development in Latin America.
SOFTSWISS has been actively focusing on building a solid foundation in Latin America since early 2024. As Regional Business Development Manager, Dario successfully established key partnerships that helped the company become a prominent player in the region. His efforts secured certifications for the SOFTSWISS Jackpot Aggregator in Brazil and the Game Aggregator in both Brazil and Peru. These milestones underscore the company’s commitment to meeting local regulatory requirements.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “SOFTSWISS has assembled one of the strongest teams of professionals for such a crucial market as Latin America. Dario’s promotion ensures we have the right expertise to guide our expansion here. I’m looking forward to seeing how the region will continue to grow under his leadership.”
In his new role as Head of Business Development in Latin America, Dario will oversee the development of business strategies to enhance SOFTSWISS’ market position in the region. This includes building new and nurturing existing partnerships and implementing the latest tech innovations that meet operators’ and players’ needs.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shares: “I am truly honoured to take on this role. Our recent certifications in Brazil and Peru have opened up incredible prospects for local and international operators. I’ll do my best to ensure that SOFTSWISS continues to deliver best-in-class solutions tailored to the unique gaming landscape of Latin America.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Promotes Dario Leiman to Head of Business Development in Latin America appeared first on Gaming and Gambling Industry in the Americas.
Altenar is launching a series of free online webinars with helpful tips and advice for operators to gain a better understanding of how to maximise the potential of their sportsbook.
In the webinars titled ‘Behind The Bet’, experts from across Altenar’s departments will present their thoughts on a range of topics aimed at educating the audience and helping them optimise their sportsbook offering.
As a leading sportsbook provider in regulated markets around the world, Altenar’s products are tailored to the demands of various regions and are developed based on the localised expertise of the team.
Account managers already play an important role in the business development of existing clients but ‘Behind The Bet’ will allow both current and potential customers to improve their understanding of various markets, regulations and sportsbook products.
The webinars will be held in English, Spanish and Portuguese to cater to the needs of a global audience, with the presentations followed by a question-and-answer session.
The first edition of Behind The Bet will focus on one of the hottest topics in the iGaming industry as Altenar’s Head of Licensing and Regulatory Compliance Magno Neiva and Sales Manager Frederico Caputi discuss the legal landscape in Brazil.
Charlie Williams, Commercial Director at Altenar, said: “The newly regulated market has opened up exciting opportunities for iGaming companies, but there are also many regulatory challenges to overcome in order to maximize market potential. Altenar’s success in highly regulated markets across the globe, and in South America, positions us to deliver a flexible range of products and services to help our clients grow in Brazil.”
Magno Neiva, Head of Licensing and Regulatory Compliance, said: “The Brazilian iGaming market is evolving rapidly, presenting exciting opportunities for operators and providers alike. As one of the most dynamic and promising regions in the industry, Brazil is at the centre of innovation and the new regulatory advancements are shaping the future of online betting and gaming in South America.
“Altenar is proud to be part of this journey, bringing its expertise and cutting-edge solutions to a market that is poised for significant growth.”
This webinar, the first in a series, could not have chosen a more relevant market to explore. Through this discussion, Altenar aims to showcase how its advanced sportsbook and gaming solutions can help businesses thrive in this fast-moving environment.
The first edition of Behind The Bet will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).
The post Altenar offers sportsbook advice with ‘Behind The Bet’ webinars appeared first on European Gaming Industry News.
After becoming one of the first B2B suppliers to get their sportsbook solution successfully GLI-certified for Brazil, Delasport has now achieved compliance with the requirements of SIGAP regarding its iGaming platform.
Obtaining the required GLI certifications and the integration with the Brazilian DataVault through SIGAP’s official API means that the solution is fully ready to dive headfirst into the market.
The certifications granted by Gaming Labs International to Delasport include the required set of approvals: the technical certificates for Betting System, Sports Betting Server (Sportsbook), a.k.a. Remote Game Server (RGS), and more.
Delasport also covers the geofencing requirements and the requirements for safer gambling monitoring and AML transaction monitoring.
Part of the implementations include an intricate system with multi-factor authentication and a modern KYC provider, meeting all requirements of the market.
Just days ago, Delasport announced its first Brazilian deal with Latam-based B2B platform provider Vibra Solutions. This is all part of the company’s global expansion strategy where Brazil and LatAm in general is a key region to get established in.
“Successfully completing this second phase of GLI certification for Brazil reinforces the trust that players and operators place in Delasport’s products”, says Filippo Ferri, Delasport’s Chief Compliance Officer. “This certification highlights our ability to uphold the highest industry standards of integrity and fairness”, he concludes.
The post Delasport’s Full Platform Now Certified in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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