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British Esports Association collaborates with IBM and industry specialists to create a safer esports space for young people
The British Esports Association, the not-for-profit organisation set up to promote and support grassroots esports, has revealed first details of its new membership platform.
The platform, scheduled to launch in spring 2021 initially for 12-19 year olds (with plans to expand to other age groups later on), will ensure users are verified at point of entry and that communication within the platform is reviewed to reduce toxicity and cyber threats.
The collaboration with IBM will explore how IBM Watson products can be used to enhance user experience, safety and wellbeing of young gamers.
The Association has also teamed up with safety technology provider GoBubble for real-time content moderation and will deliver accurate age verification using privacy preserving AI technology from Yoti to ensure age appropriate interactions.
Alongside the work of these partners, British Esports consulted with the NSPCC to ensure there are strong and consistent safeguarding procedures in the association.
Finally, British Esports, GoBubble and Yoti have been invited to test the platform within the Information Commissioner’s Office’s (ICO) Sandbox. This is a service developed by the ICO to support organisations who are creating products and services which utilise personal data in innovative and safe ways.
IBM is a global leader in hybrid cloud and AI. The intention is to use IBM Watson Assistant to engage gamers via a virtual assistant in the form of a gaming avatar. The assistant will also utilise IBM Watson Discovery to provide personalised content to enable the gamer to improve their skills, compete in tournaments and find the latest video from their favourite influencer.
The project partners will also explore how Red Hat OpenShift can enable the platform to scale to a global market and even potentially beyond the world of esports. The intention is to containerise the platform, enabling it to be deployed directly onto the cloud infrastructures of other esports bodies and potentially to any organisation that runs a digital community.
Yoti is the world’s leading identity platform with accurate age estimation technology providing a secure way of proving ages, without revealing any personal information. There’s no need for ID documents and images are deleted after the age check. The free Yoti app also enables people to prove their age with one tap, which is verified with a government ID and their unique facial biometrics. Yoti’s combination of AI technology, liveness anti-spoofing and ID document checks ensures businesses can be confident in the age of their customers.
GoBubble’s child-centred ecosystem helps developers safely scale and reduce the risk of children being exposed to anything inappropriate. GoBubbleWrap, GoBubble’s content moderation SaaS API, will be utilised to provide real-time text moderation across the platform to reduce toxicity and steer gamers towards more positive behaviour.
This creates an attractive proposition for parents and teachers looking for a safer space for their children and student gamers to play together.
Chester King, British Esports Association CEO and founder, commented: “Over the past few years we’ve worked hard to build a community of esports fans from schools and colleges across the UK.
“What’s been clear through feedback from parents and teachers is the need to ensure that young people know who they are playing and communicating with, and that where communication takes place, we must work hard to reduce toxicity in all its forms.
“When addressing these concerns, we also must keep in mind the experience for young people, so whilst we have a focus in a safer space, we want to ensure that the experience is relevant and exciting. This will be done through curated relevant content, exclusive offers, discounts and competitions and exciting esports tournaments taking place throughout the year.”
Kay Thompson, Media & Entertainment Industry lead at IBM, said “IBM is hugely excited to be working with the British Esports Association and its partners on this tech for good initiative to protect our children whilst gaming”.
Christian McMullen, Head of Professional Engagement at the NSPCC, said: “We have a mission to ensure every child is safe online and were delighted to be approached by the BEA with an exciting proposal to make the world of esports safer for children.
“The NSPCC worked with the BEA to strengthen their safeguarding procedures as well as develop a code of conduct and content for their safe gaming guidance for children and parents.
“By integrating safety by design into their new platform, the British Esports Association is demonstrating their intention to create a safer space for the gaming community that has the potential to improve young people’s safety in the world of esports.”
Julie Dawson, Director of Regulatory and Policy at Yoti, said: “Through the ICO Sandbox, Yoti, GoBubble and British Esports will develop privacy-preserving and ‘ethics by design’ systems that support under 13s age verification and associated parental consent. This same approach can support many other companies to comply in a friction-free way with the Age Appropriate Design Code and protect children.”
Henry Platten, GoBubble CEO and founder, added: “The dedication British Esports has to unite everyone in a single, safer, healthier and kinder community is inspiring. We’re honoured to help bring our experience and technology in creating safer, scalable and positive communities in 70 countries to benefit British Esports’ vision.”
Further launch information, pricing and other details are to be confirmed nearer the platform’s launch.
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DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.
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