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SBC Digital Italy to deliver timely assessment of Italian market opportunities
This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets.
The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity.
Italy’s popular retail betting outlets and slots halls continue to take a huge financial hit from enforced Coronavirus-related closures, while the change of government and the tough regulatory regime has created further doubts about the prospects for operators.
However, the online sector has provided a reason to believe that the Italian market continues to offer significant growth opportunities, as a surge in the popularity of igaming led a 45% increase in online GGR in 2020.
The agenda for SBC Digital Italy focuses on tackling the challenges faced by the industry, as well as how to build on the current favourable conditions for online gaming and achieve long-term success.
Pietro Lechiara, Betsson Group’s Managing Director Italy and a speaker at the event, said: “The online gaming industry is undergoing a deep and most interesting transformation. At SBC Digital Italy you can learn about this transformation from the players who are driving this change.”
The agenda includes panels dedicated to regulation and the prospect of further legislation being introduced, the igaming opportunity, adapting slots to the Italian audience, and effective marketing strategies within the current advertising restrictions.
There is also a fireside chat about the future of the industry in Italy with Fabio Schiavolin (CEO, SNAITECH) and Quirino Mancini (Partner, Tonucci & Partners), who are just two of the 25 high-level Italian market experts taking part in the conference.
The other senior executives and specialists on the speaker line-up include Carlo Di Maio (MD Betting Division, Gamenet Group), Alexander Martin (CEO, SKS365), Marco Castaldo (CEO, Microgame & Director for Betting & Online Gaming, ASTRO), Ludovico Calvi (Board Director, Lottomatica Betting Ltd & President, GLMS), Alessandro Grasso (COO, E-Play24), Natalie Berenato (Head of Online Marketing, Olybet Italia), and Cristiano Azzolini Di Maggio (Head of Casino, Signorbet.it).
Rasmus Sojmark, Founder and CEO of SBC, said: “We’re excited to be hosting our first event fully dedicated to Italy, which continues to be one of the most important markets for the European betting and gaming industry.
“It is also a highly complex market, which is in the midst of the transition that so many industries have had to face, as customers increasingly move online. The situation is further complicated by regulatory and COVID-related challenges, but our expert panelists will provide more clarity on the future direction of the industry and a host of valuable ideas about the best emerging opportunities for operators and suppliers.”
In addition to the panel sessions, delegates can take in market commentaries on payments, virtual sports, and esports from Mark Sperring (Head Of Sales and Account Management, MuchBetter), Giuseppe Donato (Country Manager Italy, Kiron Interactive), and Paolo Cisaria (General Manager & CRO, Mkers Srl) respectively.
The interactive product display area will allow attendees to connect with suppliers and media brands with offerings tailored to the Italian market, while there will be a further chance to meet new business contacts in a networking roundtable hosted by Alessio Crisantemi, Direttore Responsabile of GiocoNews.
For further information about the event and to register for free, please visit the official SBC Digital Italy website.
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b2b partnerships
Dynabit Gaming goes live on BetB2B aggregation platform
The supplier says its cross-platform games are now rolling out to operators connected to BetB2B.
Dynabit Gaming has gone live on BetB2B, with the supplier saying its content is already rolling out to operators connected via the platform.
The announcement positions the integration as a distribution step for Dynabit Gaming’s cross-platform games, extending reach through BetB2B’s operator network.
Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming, said: “We’re really happy to be partnering with BETB2B. They bring great energy, strong expertise, and a platform that fits perfectly with where we want to go next.”
No further commercial or technical details were disclosed, including which operators are first to launch, which titles are included, or timelines for broader rollout.
The post Dynabit Gaming goes live on BetB2B aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
Creator-Powered Live Streaming Rollout takes Programme/Network Campaign of the Year; company also Highly Commended for Best Affiliate Network.
Hub Affiliations has won Programme/Network Campaign of the Year at the iGB Affiliate Awards 2026 in London, taking the prize for its Creator-Powered Live Streaming Rollout campaign. The company was also Highly Commended in the Best Affiliate Network category.
The iGB Affiliate Awards 2026 ceremony was hosted at The Shard and recognises performance across affiliate marketing and iGaming. Hub Affiliations said the winning campaign combined sports audiences, live streaming, creator distribution, editorial publishing, AI-supported optimisation, affiliate technology and performance marketing.
The company linked the result to the role of Sporticos within its wider media network, positioning it as the distribution and live engagement layer for major sports moments. Hub Affiliations said its media network recorded more than 500,000 visitors in a single day during the FIFA World Cup.
Hub Affiliations also shared internal performance metrics, stating it averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries. It added it has logged 51 international finalist placements and 12 international awards.
Commenting on the approach, Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.” Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”
The post Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGB L!VE 2026
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the company unveiled its new N1 Duality booth concept, presented exclusive art collaborations as part of a capsule collection created with fashion illustrator Clym Evernden, launched the first drop of custom designer toys in collaboration with Yoomoota, and introduced the limited-edition SPLIT: London merch collection.
Special attention was also given to N1 Sport Promo — a campaign for affiliates working with sports traffic and the Prediction Markets vertical.

Over the two days, the conference served as a platform for hundreds of meetings with partners, conversations with industry media, and presentations of new opportunities for scaling affiliate businesses.
N1 Duality: When Art Becomes a Part of Networking
Throughout both days, N1 Partners’ booth remained one of the busiest destinations at iGB L!VE London. N1 Duality concept brought together business networking, contemporary art, and interactive experiences, transforming it into a space for meetings, new connections, and discussions of future collaborations.
The experience centrepiece was a live art performance by British artist Clym Evernden, who has collaborated with global luxury brands including Hermès, Prada, Tiffany, Diptyque, and others. Throughout the exhibition, he created a large-scale artwork directly on the booth walls using his signature continuous-line illustration technique.

Visitors were able to watch the creative process unfold in real time, receive original sketches, signed postcards, and exclusive merchandise from the capsule collection designed specifically for N1 Partners by the artist, including a tote bag, T-shirt, scarf, socks, and scented candles.
Another major premiere was the collaboration with designer and creator Yoomoota, whose works have been exhibited at PAD London, Art Miami, and the Red Dot Museum and featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Exclusively for the conference, Yoomoota created a collectible designer toy that became part of N1 Partners’ limited-edition gift collection and quickly turned into one of the most talked-about pieces of the brand’s exclusive drop.
And this is only the beginning — new exclusive designer toys created by N1 Partners and Yoomoota are already in development for SBC Summit Lisbon and SiGMA Europe Rome.
The interactive DICES game, branded giveaways, and an atmosphere of open communication made the booth a natural meeting point for affiliates, clients, and industry professionals throughout the event.

iGB L!VE London 2026 Highlights
iGB L!VE London provided an excellent opportunity to reconnect with existing partners, meet new industry professionals, and discuss future cooperation opportunities.
Among the key outcomes of the conference for the N1 Partners team:
- Presentation of the N1 Duality concept and the new SPLIT: London merchandise collection;
- Exclusive art collaborations with British fashion illustrator Clym Evernden for the capsule collection and designer Yoomoota for the custom collectible toy series;
- Presentation of N1 Sport Promo for affiliates working with sports traffic and the Prediction Markets vertical;
- 300+ meetings with existing and prospective partners;
- 10+ interviews and media productions with leading industry publications;
- More than 2,400 pieces of exclusive merchandise and branded gifts distributed by N1 Partners.



“iGB L!VE London 2026 has been one of the most exciting and productive exhibitions of the year for us. We held dozens of meetings with partners, explored new opportunities for business growth, and received an outstanding response to N1 Sport Promo.
I’d also like to highlight our creative collaborations with designers Clym Evernden, who developed our exclusive capsule collection, and Yoomoota, who created our custom collectible toys. Together, we succeeded in bringing affiliate business, art, and creativity into one shared experience.
We’re grateful to all our partners for the productive meetings we had during this event in London. Face-to-face communication is what lays the foundation for new projects, stronger partnerships, and long-term growth,” said Alexa Bond, Head of Affiliates at N1 Partners.
Collaboration with N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, offering affiliates:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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