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Inspired Provides Update on Growth Trends and Developments in its Online Businesses

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Inspired Entertainment, Inc. rovided an update on growth trends and recent business developments in its online operations, comprised of its leading global slot and virtual sports content licensed to online operators.

During 2020, aggregate revenue from all of Inspired’s online businesses rose from £1.2 million in January to £3.1 million in December ($1.7 million to $4.3 million)1, a two-and-a-half-fold increase. Inspired’s growth in casino and virtual sports online outpaced the general market, even while the general market for online games grew significantly during 2020.

Much of Inspired’s growth in 2020 came from its existing customer base in Europe, reflecting the growing migration of end users to online platforms, an increase in the volume and popularity of the Company’s new proprietary content, significantly improved game quality, strong account management and the launch of Virtual Plug & Play (“VPP”), Inspired’s complete end-to-end online and mobile all-in-one virtual offering.  Additionally, Inspired launched with over 50 new online customers throughout the UK, New JerseyCanadaGreeceMexicoGermanyBelgiumTurkeyItaly and Sweden and further expanded its base of interactive aggregators.

Between January 2020 and December 2020, Inspired’s peak level of casino game play increased from 8,000 plays per minute to over 22,000 plays per minute, reflecting the scalability of Inspired’s technology platform to accommodate significant increases in volumes.  Inspired expects these growth trends, both in the general market and with respect to its business, to continue in 2021 through further jurisdictional expansion, new commercial agreements and continued strong product development across both casino and virtual sports online.  Given the scalable nature of Inspired’s online business, it is expected that any growth in this business will lead to increasing operating margins over time.

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Jurisdictional Expansion
Inspired entered the North American marketplace at the end of 2018 and experienced accelerating growth during 2020.  Inspired’s business is expected to benefit from an increased presence in a number of key jurisdictions.

  • Success in New Jersey – Inspired has expanded its presence to now include over half of the New Jersey operators as revenue-generating customers. Given the performance of our content in the market, a number of additional customers intend to launch our VPP product in the near future.
  • New Supplier License in Michigan – Inspired was granted a provisional license to supply its online games by the Michigan Gaming Control Board in January 2021Michigan has launched play and, with a population of approximately 10 million people, remains a focus iGaming market for Inspired. Building on a foundation of commitments from multiple online casino operators, Inspired’s remote gaming server (“RGS”) platform is expected to launch in early 2021 with 12 slot titles and to add to this continuously going forward.
  • New Supplier License in West Virginia – Inspired was granted a supplier license from the West Virginia Lottery Commission in November 2020 and has commitments to distribute its content later in 2021.

Recent Customer Developments
Inspired has agreements with most of the major online operators and aggregators and continues to seek to expand its distribution channels and brand awareness in North America and beyond by making its casino and virtual sports online content available through these operators and aggregators.

  • Expanded Framework Agreement with Entain – In January 2021, Inspired entered into a new long-term agreement with Entain plc (LSE: ENT) for the provision of virtual sports across Entain’s brands. Entain is one of the world’s largest sports betting and gaming groups, using some of the industry’s most iconic brands such as Ladbrokes, Coral, BetMGM, bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala and Foxy Bingo. This agreement is incremental to Inspired’s existing contract for online casino content and represents a significant extension in scope and duration to the existing arrangements.
  • Expanded Arrangement with Snaitech in Italy – In January 2021, Inspired entered into a new virtual sports agreement with SNAITECH in Italy. This agreement expands upon the companies’ existing partnership and provides for the launch of virtual sports on SNAITECH’s sports betting app and an additional seven virtuals products in 2021, giving SNAITECH the largest suite of virtuals in Italy. Inspired also supplies Interactive content to SNAITECH, a subsidiary of Playtech (LSE: PTEC), which offers sport and horse race betting, virtual sports, video lottery, slots, both online and mobile, esports and pari-mutuel in retail and online.
  • Launch with Stoiximan and OPAP in Greece – Adding to its successful Greek online business, which includes Novibet, Inspired’s Interactive content launched with Stoiximan and OPAP in the second half of 2020, with scheduled online virtuals expected to launch in 2021. Stoiximan is a leading Greek online gaming site owned by OPAP S.A. Inspired’s games have consistently been among the top performers in the retail marketplace in Greece and these online launches bring Inspired’s best-in-class slot and virtual sports content directly to customers both online and in mobile. Greece has been a standout region for Inspired’s online growth in 2020 and creating content for this market is a key strategic objective for Inspired in 2021.

Product Development
Inspired has utilized its industry-leading portfolio of in-house produced virtual sports and slot content to create a diverse portfolio of high-performing HTML5 games for both online and mobile players.  In the past year, the Company has seen an approximate 50% increase in new slot title introductions and the launch of a new online virtual sportsbook and several virtual sports variants.

  • More Online Slot Introductions – In 2020, the Company introduced 31 new Interactive slot games versus 20 in 2019. In 2021, Inspired expects to release up to an additional 40 games into its existing library of over 100 games. Players want to play in innovative new ways and many of these new games will be custom built to suit players in specific markets, such as North America and Greece. In addition to increasing the cadence of game development, the Company believes it has successfully improved game quality while delivering additional proprietary content to operators as it continues to seek to increase exposure, improve game positioning and improve customer relationships.
  • Inspired’s Complete End-to-End Virtual Sports Offering Rolling Out – Inspired launched its proprietary VPP platform in 2020 and has completed integrations with each of the leading RGS platforms including Scientific Games, Playtech, SBTech, Pariplay and iForium. VPP is simple, quick to install and customizable, making Inspired’s multi-award-winning virtual sports available with no sportsbook integration. This first launched with Misli, Turkey’s fastest growing gaming website, and has seen stellar results. A larger rollout is expected throughout 2021.
  • Additional Best-in-Class Virtuals Content – As a pioneer in virtual sports, Inspired continuously rolls out new variants of existing games, including Matchday Soccer (“NFLA”) football. Several additional variants are expected to be introduced during 2021, including specific games and betting structures tailored to the North American market, where Inspired intends to produce best-in-class content as they do throughout Europe.

“We are very pleased to see our Online business continue its impressive revenue growth trajectory,” said Lorne Weil, Executive Chairman of Inspired. “Online gaming is a multi-billion dollar, high-growth segment and we believe we have barely scratched the surface with our casino and virtual sports products. With the growing popularity of our content, increased brand awareness and rapid speed to market, we are confident we are well-positioned to capitalize on this opportunity. Going forward, we expect the online operations to make up a larger part of our business and we are excited for the future as we seek to grow further through jurisdictional expansion, new commercial agreements and product development.”

 

SOURCE Inspired Entertainment, Inc.

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Blanka Homor

Playson Signs Agreement with Light & Wonder in Global Distribution Deal

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Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.

This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.

UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.

Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.

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The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.

Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.

“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.

“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”

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The post Playson Signs Agreement with Light & Wonder in Global Distribution Deal appeared first on Gaming and Gambling Industry in the Americas.

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Bragg Gaming Group

Bragg Gaming Announces Preliminary Unaudited Results for the Year Ended December 31, 2024 and 2025 Strategic Initiatives and Guidance

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Bragg Gaming Group announced its preliminary unaudited results for the year ended December 31, 2024 based on information currently available to management and certain strategic initiatives and issued financial guidance for 2025, highlighting anticipated double-digit growth in Revenue and Adjusted EBITDA driven by a strategic focus on proprietary and exclusive content.

Anticipated Full Year 2024 Results Highlights

The Company expects the financial results for full year 2024 to include the following highlights: Revenue not less than EUR 102 million, an increase of 9% from EUR 93.5 million for 2023, Adjusted EBITDA of not less than EUR 15.4 million, an increase of 1% from EUR 15.2 million for 2023.

Anticipated Financial Highlights for 2025

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Revenue Guidance: Revenue for the year ended December 31, 2025, is expected to reach between EUR 117.5 million and EUR 123.0 million, representing double digit growth compared to the Company’s anticipated 2024 revenue.

Adjusted EBITDA Guidance: Adjusted EBITDA is forecasted to range between EUR 19.0 million and EUR 21.5 million, supported by a shift toward higher-margin product offerings.

Strategic Business Drivers

The Company is expecting to realize its anticipated 2025 results in part, as a result of certain strategic initiatives, including:

• Shift in Revenue Concentration: The percentage of revenue from the Company’s proprietary and exclusive content business is expected to increase providing a more margin-accretive mix and improving profitability with reduced reliance on third party content revenue by year end.

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• Growth in Key Markets: Content-focused products, including proprietary, exclusive and aggregated content are projected to drive significant revenue growth in North America and Brazil, which are expected to contribute up to 10% and 15% of revenue, respectively by year-end.

• Brazil’s Growth Potential: The Company believes that its proprietary and exclusive content and aggregation businesses are strategically positioned to capture a significant share of Brazil’s $1.5 billion iGaming market, projected to more than double to over $3.3 billion by 2029, according to H2 Gambling Capital.

• US Market Penetration: The Company believes that it is strategically positioned for significant growth in the US market by leveraging its proprietary and exclusive content portfolio. Through integration with top-tier operators such as DraftKings, FanDuel, Rush Street, Caesars and BetMGM, and licenses in all key iGaming states, the Company’s content is accessible to over 90% of the US iGaming market, valued at over $9.5 billion, according to H2 Gambling Capital. Under the leadership of Neill Whyte, Chief Commercial Officer, and Garrick Morris, SVP (Commercial, US & Canada), veterans of the iGaming industry with multi-decade successful market penetration experience under their belt, the Company has strong leadership to garner enhanced market share. It is expected that proprietary and exclusive content growth in the US will be further driven by the recently announced technology and content partnership with Caesars Entertainment Inc. This partnership, which leverages the Company’s cutting-edge technology and innovative development strengthens the Company’s profile in a competitive and dynamic market.

• Stronger Penetration in Major European Markets: Bragg aims to expand content distribution in key Western European markets, including Italy, UK, Spain, and Sweden, by leveraging existing integrations with top operators and implementing targeted sales strategies.

• Expand Exclusive Partnerships: The Company plans to increase its roster of partner studios to enhance the release cadence of titles in North America. Additionally, Bragg aims to grow exclusive content distribution in Central European markets, including the Czech Republic and Germany, through strategic partnerships with studios such as Gamomat and King Show Games.

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• Stability in PAM Business: The Company’s PAM business is expected to remain flat year-over-year, an overall positive, despite the anticipated contraction of the Netherlands market in 2025 due to regulatory changes made in the fourth quarter of 2024.

• Enhanced Technology Profile: The Company continues to innovate with technologies such as FUZE, which provides bonuses, free rounds, tournaments, jackpots, recommendation engine and other engagement and promotional tools seamlessly across all iGaming, Sportbetting and iLottery products, requiring no additional integration. These advanced features enhance player experience and contribute to the growth of the Company’s product portfolio revenue.

• Data and AI Enhancements: By leveraging extensive gaming data, the Company generates actionable insights and employs AI-driven optimizations to elevate player experiences and enhance operator profitability, thereby accelerating profitable growth in proprietary and exclusive content verticals. Opportunities to leverage AI to reduce costs and enhance product margins are also being actively explored.

• Pipeline Opportunities: A robust pipeline of opportunities is under development, which, if realized, could further enhance 2025 performance but are not yet reflected in the current guidance.

• Stock Appreciation Rights Plan: Bragg has also introduced a new Stock Appreciation Rights (SAR) plan for its executive management team, further aligning management interests with those of shareholders. The SAR plan has been implemented under the Company’s Amended and Restated Omnibus Equity Incentive Plan and pays out only if the Company’s share price increases over a three-year period, with a full payout contingent on achieving a four-fold increase from a base price of $5 CAD. This structure ensures that executive compensation is firmly tied to delivering significant shareholder value. Additionally, the plan includes accelerated vesting provisions in the event of a change of control, preserving alignment with shareholder interests in all value-creation scenarios. SAR award payouts may be settled through the payment of cash, the issuance of shares, or through a combination of both, subject to the discretion of the Company’s Board and availability of shares under the Company’s equity incentive plan at the time.

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“I am pleased with where we believe 2024 results will land and very excited about the strong growth trajectory outlined in our 2025 guidance. Our strategic investments in proprietary and exclusive content as well as various Data, Player journey and AI enhanced engagement features, are expected to drive our growth in 2025. By focusing on margin-accretive products, we are well-positioned to boost both revenue and profitability while pursuing opportunities in key markets such as Brazil and the United States. Our PAM product remains a top-tier performer, and while our 2025 growth will largely come from the content side of the business, we have exciting prospects to expand our PAM offering. Additionally, I’m particularly proud of the strong executive team that we have assembled at Bragg this past year. The recently announced Caesars deal highlights their impressive capabilities,” said Matevž Mazij, CEO of Bragg.

The post Bragg Gaming Announces Preliminary Unaudited Results for the Year Ended December 31, 2024 and 2025 Strategic Initiatives and Guidance appeared first on Gaming and Gambling Industry in the Americas.

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Canada

Playson signs agreement with Light & Wonder in global distribution deal

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The award-winning game studio will deliver titles to players in the UK, Canada and Latin America

Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.

This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.

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UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.

Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3,500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.

The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.

Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.

“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

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Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.

“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”

The post Playson signs agreement with Light & Wonder in global distribution deal appeared first on European Gaming Industry News.

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