Central Europe
Polish sports betting market sums up 2020: STS named the market leader
For another year in a row, STS was the largest bookmaking company with a year-over-year increase in shares. Fortuna, the runner-up, was in the decline. The third-best, forBet, is on the rise, as reported by “Stowarzyszenie Graj Legalnie” (Association for the Elimination of Black Economy Betting in Poland ‘Bet legally’). Revenues of licensed operators, as well as the amount of taxes contributed by the sector, would be higher if it were not for companies operating in the grey zone which are estimated by the “Graj Legalnie” association to account for several dozen per cent of the market.
STS is the largest sports betting company in Poland. The company managed by Mateusz Juroszek already controls 45.8 per cent of the licensed part of the sector, compared to its 45.1 per cent at the end of 2019. The sports betting company has also recorded an increase in revenues, from PLN 3.081 bn to PLN 3.319 bn.
According to the estimates of the “Graj Legalnie” association, the second-best, Fortuna, has recorded a decrease in revenues from over PLN 2.1 bn to ca. PLN 2 bn. The company has also lost its market share, from 30.9 per cent to 27.8 per cent. The third one on the podium is forBET (6.6 per cent of the market vs 6 per cent in 2019).
Other legal sports betting businesses in the ranking are Betclic (4.2 per cent of the market vs 1.7 per cent YoY), LV Bet (2.7 per cent vs 3.5 per cent YoY), Betfan (2.6 per cent vs 1.6 per cent YoY), Totolotek (2.3 per cent vs 4.5 per cent YoY), Totallbet (2.2. per cent vs 1.6 per cent YoY) and eToto (2 per cent vs 2.2 per cent YoY). Other players control the remaining 3.7 per cent of the market.
The full list:
Market share in 2020 |
Market share in 2019 |
|
STS |
45.8 % |
45,1% |
Fortuna |
27.8 % |
30.9 % |
forBet |
6.6 % |
6% |
Betclic* |
4.2 % |
1.7 % |
LV Bet |
2.7 % |
3.5 % |
Betfan* |
2.6 % |
1.6 % |
Totolotek |
2.3 % |
4.6 % |
Totalbet |
2.2 % |
1.6 % |
eToto |
2 % |
2.2 % |
Other |
3.7 % |
2.9 % |
*It should, however, be noted that Betfan and Betclic were not operating from the beginning of 2019, therefore their results are not fully reliable.
COMMENTARY: Katarzyna Mikołajczyk, President of the “Graj Legalnie” association
The year 2020 was very subversive for the sports betting industry. After a promising beginning, the second quarter brought the lockdown of global sport. The most flexible companies with a diversified portfolio and well-developed produce and technology were able to make up for the losses incurred during those months. The best example of this is the market leader – STS. The company, despite a decline in revenues in the second quarter, achieved at the end of 2020 a result better than in the previous 12 months.
The pandemic has also affected its local betting shops, most of which have been closed during the lockdown. After reopening, traffic at many of these locations did not return to pre-pandemic levels, and some customers moved to the online channel. Totolotek did not manage to cope in this difficult situation – it has recently announced the closing of all of its local betting shops. It was the leaders who made it.
Graj Legalnie
The mission of the Graj Legalnie association is to improve the situation of legal sports betting businesses in Poland. Its goal is to protect the sector from illegal and unfair competition. The organisation was founded in 2016 to support operators licensed by the Minister of Finance in their functioning in a complex legal and competitive environment. Challenges facing both the association and the Polish authorities include the grey economy accounting for several dozen per cent of the market and losses incurred by the state budget for unpaid taxes worth several billion zloty.
Moreover, the task of the association is to create a positive image of the sports betting industry, to shape and to disseminate the principles of ethics in business operations and share best practices, as well as information between its membrs. Since its foundation, the association has been focussed on providing reliable information and data concerning the Polish sports betting industry.
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Central Europe
Promatic Games now live in Slovakia
Promatic Games, a polish game-tech brand and a slots studio specializing in game design and software solutions for online casinos, officially entered the Slovak market on January 24th, 2025. Eurogold, a long-time partner of Promatic Group in the land-based gaming sector, became the first online casino in Slovakia to launch 10 of the studio’s popular online slot games.
“Entering the Slovak market has been a significant milestone for us. This year, we are focused on strengthening our presence in Central Europe, with Slovakia, the Czech Republic, Romania, Croatia and other markets in the region as key strategic priorities. Our portfolio of over 100 online slot games is designed to meet the expectations of players in these markets, as proven by our success in Poland. Partnering with a long-time customer for our initial launch in Slovakia was a natural choice, but our ultimate goal is to become a widely recognized game provider in the country and a trusted partner for all operators “– says Maciej Makuszewski, Head of iGaming at Promatic.
The collaboration with Eurogold online casino marks a significant milestone in Promatic Games’ journey. This partnership brings a selection of top-tier games to Slovak players, including fan-favorites such as Jumping Fruits, Ultra Reels, 81 Show, and Miss Inferno Deluxe. As a highlight for this market, Promatic Games has developed an exclusive slot for Eurogold – Kmeťo King Deluxe – which is a tribute to a popular Slovak folk singer Igor Kmeťo. The game is available exclusively at Eurogold.sk and features some of Mr. Kmeťo’s music during the gameplay. The launch of Kmeťo King Deluxe underscores Promatic Games’ commitment to delivering localized and tailored gaming experiences for new audiences.
All ten games introduced to the Slovak market have successfully passed rigorous certification by TSU Laboratory, a local Slovak authority specializing in game testing and certification. TSU ensures that all gaming software complies with international standards, guaranteeing fairness, reliability, and security for players. Promatic Games’ adherence to these high standards emphasizes the company’s dedication to delivering trusted and quality experiences.
Promatic Games is already preparing its next lineup of titles, promising to bring even more unforgettable gaming experiences to Slovak players. The new games will include, amongst others, Janosik 30 game based on the character of both Polish and Slovak folk hero. This expansion signals the company’s dedication to growing its presence in the Slovak market while maintaining the exceptional standards it is known for.
The post Promatic Games now live in Slovakia appeared first on European Gaming Industry News.
Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
Central Europe
SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
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