Central Europe
Polish sports betting market sums up 2020: STS named the market leader
For another year in a row, STS was the largest bookmaking company with a year-over-year increase in shares. Fortuna, the runner-up, was in the decline. The third-best, forBet, is on the rise, as reported by “Stowarzyszenie Graj Legalnie” (Association for the Elimination of Black Economy Betting in Poland ‘Bet legally’). Revenues of licensed operators, as well as the amount of taxes contributed by the sector, would be higher if it were not for companies operating in the grey zone which are estimated by the “Graj Legalnie” association to account for several dozen per cent of the market.
STS is the largest sports betting company in Poland. The company managed by Mateusz Juroszek already controls 45.8 per cent of the licensed part of the sector, compared to its 45.1 per cent at the end of 2019. The sports betting company has also recorded an increase in revenues, from PLN 3.081 bn to PLN 3.319 bn.
According to the estimates of the “Graj Legalnie” association, the second-best, Fortuna, has recorded a decrease in revenues from over PLN 2.1 bn to ca. PLN 2 bn. The company has also lost its market share, from 30.9 per cent to 27.8 per cent. The third one on the podium is forBET (6.6 per cent of the market vs 6 per cent in 2019).
Other legal sports betting businesses in the ranking are Betclic (4.2 per cent of the market vs 1.7 per cent YoY), LV Bet (2.7 per cent vs 3.5 per cent YoY), Betfan (2.6 per cent vs 1.6 per cent YoY), Totolotek (2.3 per cent vs 4.5 per cent YoY), Totallbet (2.2. per cent vs 1.6 per cent YoY) and eToto (2 per cent vs 2.2 per cent YoY). Other players control the remaining 3.7 per cent of the market.
The full list:
|
Market share in 2020 |
Market share in 2019 |
|
|
STS |
45.8 % |
45,1% |
|
Fortuna |
27.8 % |
30.9 % |
|
forBet |
6.6 % |
6% |
|
Betclic* |
4.2 % |
1.7 % |
|
LV Bet |
2.7 % |
3.5 % |
|
Betfan* |
2.6 % |
1.6 % |
|
Totolotek |
2.3 % |
4.6 % |
|
Totalbet |
2.2 % |
1.6 % |
|
eToto |
2 % |
2.2 % |
|
Other |
3.7 % |
2.9 % |
*It should, however, be noted that Betfan and Betclic were not operating from the beginning of 2019, therefore their results are not fully reliable.
COMMENTARY: Katarzyna Mikołajczyk, President of the “Graj Legalnie” association
The year 2020 was very subversive for the sports betting industry. After a promising beginning, the second quarter brought the lockdown of global sport. The most flexible companies with a diversified portfolio and well-developed produce and technology were able to make up for the losses incurred during those months. The best example of this is the market leader – STS. The company, despite a decline in revenues in the second quarter, achieved at the end of 2020 a result better than in the previous 12 months.
The pandemic has also affected its local betting shops, most of which have been closed during the lockdown. After reopening, traffic at many of these locations did not return to pre-pandemic levels, and some customers moved to the online channel. Totolotek did not manage to cope in this difficult situation – it has recently announced the closing of all of its local betting shops. It was the leaders who made it.
Graj Legalnie
The mission of the Graj Legalnie association is to improve the situation of legal sports betting businesses in Poland. Its goal is to protect the sector from illegal and unfair competition. The organisation was founded in 2016 to support operators licensed by the Minister of Finance in their functioning in a complex legal and competitive environment. Challenges facing both the association and the Polish authorities include the grey economy accounting for several dozen per cent of the market and losses incurred by the state budget for unpaid taxes worth several billion zloty.
Moreover, the task of the association is to create a positive image of the sports betting industry, to shape and to disseminate the principles of ethics in business operations and share best practices, as well as information between its membrs. Since its foundation, the association has been focussed on providing reliable information and data concerning the Polish sports betting industry.
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Central Europe
Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz
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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.
The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.
With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.
“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”
David Vanek, CEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.
This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.
The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.
Central Europe
game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten
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The post game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten appeared first on European Gaming Industry News.
Central Europe
Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
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