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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
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1spin4win
1spin4win partners with Alea to extend its classic portfolio reach
1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.
With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships.
The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles.
Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.
The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”
“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win
1spin4win partners with Alea to extend its classic portfolio reach
1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.
With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships.
The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles.
Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.
The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”
“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Americas iGaming & Sports Betting News.
Blockchain
SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses
SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.
Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.
Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.
The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.
“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”
“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”
The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.
The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.
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