Latest News
World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
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Giusy Campo Business Development Director at Groove
Invisible Infrastructure: How Groove Built Integrity into a Rapid-Growth Machine
In the competitive realm of iGaming, expanding a platform is frequently evaluated by the addition of new partners, regions, and game offerings. The story depicts rapid expansion. However, for each operator wagering their reputation on a technology supplier, there lies a more crucial, unspoken measure: digital integrity. This represents the steadfast stability, impeccable data management, and consistent performance that should not merely exist alongside rapid growth but serve as its essential blueprint.
As the sector gathers at events such as the SiGMA Eurasia Summit in Dubai, discussions are evolving from simple feature inventories to operational stability. For Groove, the acclaimed platform and aggregator, this integrity isn’t a secondary consideration; it is the fundamental product philosophy that allows for sustainable, secure expansion.
“Growing without integrity merely increases risk,” says Yahale Meltzer, Co-Founder and CEO of Groove. “Our partners, ranging from driven startups to well-known brands exploring new markets, aren’t merely purchasing access to more than 15,000 games.” They are renting our functional nervous system. Their standing is linked to our platform’s dependability at all times. “For us, honesty is the key attribute we offer.”
The difficulty is significant. Groove’s platform needs to efficiently integrate new operator partners and game developers, handle billions of transactional data points, and ensure five-nines availability, all while adapting to various regulatory landscapes from Europe to Latin America. The key, as stated by the product team, resides in a culture of proactive discipline.
“Reliability is not a switch you flip on when you hit a certain size. It is a thousand small decisions made at the whiteboard stage,” explains Shay Kababia, Product Manager at Groove. “Our architecture is built on a principle of ‘defensive scaling.’ This means every new feature, integration, or market entry is stress-tested against core pillars: data consistency, graceful degradation under load, and immutable audit trails. For instance, our cashback and tournament engines don’t just calculate rewards; they create a verifiable, non-repudiable chain of logic for every player action. Data hygiene begins at the point of creation, not with a cleanup script run at 2 AM.”
This is reflected in what Groove refers to as “The Integrity Stack.” It encompasses:
Predictive Auto-Scaling: A system that forecasts load surges from significant sporting events or marketing initiatives, rather than merely responding to them.
Atomic Transactions: Guaranteeing essential operations such as fund settlements and bonus applications are executed entirely or not at all, removing corrupt or “partially applied” data conditions.
Real-Time Compliance Mesh: A layer that labels every game, transaction, and player engagement with its regulatory compliance status, guaranteeing data is not only clean but also adheres to regulations from its source.
For the sales team, this technical precision serves as the ultimate tool for enabling sales. It results in increased trust, quicker onboarding, and the feasibility of enduring collaborations.
“When I’m speaking with a potential partner in a strictly regulated market, their first questions are no longer just about content volume,” says Giusy Campo, Business Development Director at Groove, who will moderate a panel on platform reliability at the upcoming SiGMA Eurasia Summit. “They ask about our incident history, our data sovereignty protocols, and how we handle a studio API failure without impacting the player experience. They need a partner whose platform won’t introduce compliance or operational risk into their business. Our disciplined approach to integrity is what allows us to confidently support a partner’s growth from day one in a new region to year five at scale.”
Campo emphasizes that this emphasis is a crucial distinguishing factor in a competitive market. “In Dubai and various other major centers, the dialogue is changing.” Operators are carefully choosing partners that can serve as the steady, dependable foundation of their worldwide aspirations. They recognize that a platform focused on data cleanliness and performance now is the one that will avoid expensive, reputation-damaging disorder in the future.
In the end, Meltzer contends that preserving integrity on a large scale is as much a cultural issue as it is a technical one. “You can have the best architecture in the world, but if your teams are rewarded for shipping features faster than for ensuring their stability, integrity will erode,” he says. “We measure and incentivise performance around system health, mean time to recovery, and data accuracy with the same vigour we measure commercial growth. Every engineer, product manager, and commercial executive understands they are stewards of our partners’ trust.”
As platforms such as Groove drive the global growth of the industry, their legacy might be determined not by the speed of their scaling, but by their ability to maintain cohesion. In a system founded on digital trust, the most dependable growth mechanism is one designed for integrity from the core outward.
Giusy Campo will delve into these topics more deeply during the panel “Platforms Under Pressure: Maintaining Integrity at Scale” at the SiGMA Eurasia Summit in Dubai from February 9 to 11.
The post Invisible Infrastructure: How Groove Built Integrity into a Rapid-Growth Machine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betting.za.com
Betting.za.com Publishes its 2026 Guide to Online Betting in South Africa
Betting.za.com, one of South Africa’s leading resources for legal online betting information, has published its 2026 guide to online betting, aimed at helping local punters navigate licensed bookmakers, understand regulatory requirements, and make more informed betting decisions.
As South Africa’s betting market continues to expand, players are faced with more options than ever—alongside increasing confusion around legality, payments, and withdrawals. Betting.za.com’s updated 2026 hub focuses on a simple principle: online betting in South Africa should only be done through provincially licensed operators that offer transparent terms, secure banking, and responsible gambling tools.
A Legal-First Focus for South African Bettors
At the core of the 2026 update is an emphasis on regulation. Betting.za.com explains that online sports betting and horse racing betting are legal in South Africa when offered by bookmakers licensed by a provincial gambling board. These regulated platforms are required to meet minimum standards around player protection, payments, and responsible gambling.
To reduce misinformation, the site has expanded its Online Gambling Law section, breaking down how South Africa’s betting regulation works, the role of provincial authorities, and what players should check before registering—such as licence details, terms and conditions, and payment safeguards.
What’s New in the 2026 Betting.za.com Update
The 2026 guide is structured around three areas most important to everyday South African bettors.
1) Improved comparisons of licensed bookmakers
Betting.za.com’s updated bookmaker comparison pages focus on South African-facing operators, with each review built around the same practical checklist. Brands covered in the 2026 comparisons include:
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Hollywoodbets, highlighted as a well-established local bookmaker with strong horse racing coverage, major sports markets, and regular promotions for South African players.Plus free no deposit bonus offer on sign up.
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ZARbet, presented as a locally built bookmaker offering a streamlined betting experience and support for popular payment methods such as Ozow and SiD.
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10bet, noted for its broad sports coverage—particularly football—alongside a wide range of pre-match and in-play betting markets.
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JabulaBets, positioned as a multi-product platform combining sportsbook, casino-style games, and esports, with frequent promotions and loyalty-style incentives.
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Lucky Fish, profiled as a newer option offering a low-commitment welcome experience that combines sports betting with casino-style entertainment.
Each profile covers licensing details, trust signals, available sports and markets, promotions where applicable, local payment options, withdrawal expectations, and key terms players should review—allowing readers to compare bookmakers on substance rather than marketing hype.
2) A clearer “how to bet” guide for new players
The 2026 update strengthens Betting.za.com’s step-by-step walkthrough for first-time bettors. The guide covers the full betting journey, including choosing a licensed site, registering (and completing FICA checks where required), making a deposit, selecting a market, placing a bet, and withdrawing winnings.
To help beginners, the site also explains common betting terminology and formats—such as match results, totals, handicaps, accumulators, and odds—along with how returns are calculated. Practical considerations like minimum odds requirements on promotions, bet settlement rules, and the difference between bonus bets and withdrawable cash are also clearly outlined.
3) Local banking and payout expectations
Betting.za.com’s 2026 hub places strong emphasis on South African-friendly banking options, including EFT, debit and credit cards, and eWallet services such as Ozow and SiD. The guide explains what typically affects withdrawal timelines, including verification checks, banking cut-off times, and first-time withdrawal reviews.
Players are encouraged to review a bookmaker’s banking and payments page before depositing, paying close attention to supported methods, processing windows, and any limits or conditions that may apply.
How Betting.za.com Evaluates Betting Sites
Rather than simply listing operators, Betting.za.com outlines a 10-step review process designed to assess compliance and player experience. Key evaluation areas include:
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Provincial licensing and regulation
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Site security and transparent terms
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Registration and FICA requirements
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Support for local banking methods
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Promotions and sign-up offers (where applicable)
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Betting markets and odds depth
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Website and app performance
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Customer support responsiveness
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Withdrawal speed and reliability
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Responsible gambling tools such as limits, time-outs, and self-exclusion
Helping Players Avoid Illegal or High-Risk Platforms
A major theme of the 2026 guide is consumer protection. Betting.za.com highlights the distinction between licensed betting and activities not regulated under South African law. The site notes that while sports and horse racing betting are licensed, online casino-style interactive gambling is not regulated locally, and warns against offshore platforms due to risks such as delayed or frozen withdrawals and limited consumer recourse.
Players are advised to verify provincial licence details, confirm secure payment methods, and look for responsible gambling measures as key trust indicators.
Industry Comment
“South Africans shouldn’t have to guess whether a betting site is legal, or only discover the rules when it’s time to withdraw,” said Dennis Kumar, Chief Editor at Betting.za.com. “Our 2026 focus is clarity—reviewing licensed bookmakers, explaining how betting works in plain language, and helping players bet safely and responsibly.”
The updated 2026 guide, along with bookmaker reviews, betting tutorials, and legal explainers, is now available on Betting.za.com.
18+ only. Please gamble responsibly. Terms and conditions apply.
The post Betting.za.com Publishes its 2026 Guide to Online Betting in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Rocket League Major Set for Paris’ La Défense Arena; Tickets On Sale February 12
The Rocket League Championship Series (RLCS) is officially returning to France, with Major 2 of the 2026 season set to take over Paris’ iconic La Défense Arena. Tickets for the live audience days will go on general sale Thursday, February 12.
Running from May 20–24, RLCS Major 2 will bring the world’s best Rocket League teams to the French capital. The final three days of competition will be played live in front of fans at Paris La Défense Arena, the largest indoor arena in Europe, promising a blockbuster esports experience on a massive stage.
France has rapidly cemented its reputation as one of Rocket League’s most passionate strongholds. Last September, the Rocket League World Championship 2025 concluded in spectacular fashion in Lyon, where NRG Esports lifted the trophy in front of nearly 10,000 fans at the LDLC Arena. With 20 elite teams and 60 players representing every major region, the event showcased France’s electric atmosphere and growing influence as a global hub for top-tier Rocket League competition—momentum that now carries straight into Paris.
Following Major 1 in Boston, the world’s top teams will arrive in Paris to battle for a share of the $345,000 prize pool, along with crucial RLCS points that count toward qualification for the Rocket League World Championship later this year.
Tickets go on general sale Thursday, February 12 at 1 AM PT / 10 AM CET, with presale access opening on Wednesday, February 11. Fans can sign up through official Rocket League Esports channels to receive an exclusive presale link.
For full event details and ticket updates, visit the official Rocket League Competitive website.
The post Rocket League Major Set for Paris’ La Défense Arena; Tickets On Sale February 12 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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