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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
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Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
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VeliTech is preparing to make its first-ever appearance in Brazil at BiS SiGMA South America 2026, taking place in São Paulo from April 6–9. Exhibiting at Stand i156, the company arrives with strong momentum, highlighted by a double awards shortlist and a casino content portfolio designed to make an impact.
The company has been shortlisted in two major categories ahead of the event:
- Best Platform for VeliTech
- Best Gaming Experience for VeliPlay
These nominations underline the strength of VeliTech’s ecosystem, with its core iGaming platform recognized for reliability and scalability, while VeliPlay gains attention for delivering fast-paced, high-energy gameplay through its growing portfolio of crash and instant games.
Casino Content Takes Centre Stage
For its Brazil debut, VeliTech is placing a clear focus on its casino offering. At the heart of the showcase is VeliPlay, featuring a lineup built around speed, immersion, and repeat engagement — key factors in today’s competitive iGaming landscape.
The portfolio has recently been strengthened with new releases, including Pinball Rush, which adds to its expanding catalogue of adrenaline-driven titles. This focus aligns with broader industry trends, where instant and crash games continue to gain traction among players seeking fast and dynamic experiences.
Complementing this is Heaven of 7, the group’s slot development arm, known for visually rich games and engaging mechanics. Its latest release, Coin Up: Rise, highlights the studio’s commitment to combining strong design with accessible gameplay, helping operators diversify their content mix.
Aggregation Power with VeliGames
Completing the offering is VeliGames, VeliTech’s aggregation platform, which has recently been recognised as an Industry Rising Star by SiGMA. Through a single integration, VeliGames provides operators with access to a wide portfolio of content alongside robust back-office tools.
This combination of aggregation technology and in-house content studios allows VeliTech to offer a fully connected casino solution. By bringing together instant games, slots, and scalable infrastructure, the company aims to help operators streamline operations while enhancing player engagement.
A Strategic Move into a High-Growth Market
Brazil is widely regarded as one of the most promising emerging markets in iGaming, making VeliTech’s debut particularly significant. As regulation evolves and competition increases, providers are looking to establish an early presence with strong, differentiated offerings.
Mats Lundin, Chief Sales Officer at VeliTech, said:
“Brazil is one of the most exciting markets in iGaming right now, so making our debut at BiS SiGMA South America is a big moment for us. We’re coming to São Paulo with a content lineup built to make an impact, from fast-paced crash and instant games to engaging slots, all backed by the power of VeliGames aggregation. To be shortlisted for both Best Gaming Experience and Best Platform ahead of our first event in Brazil makes this milestone even more exciting.”
Visitors attending BiS SiGMA South America can meet the VeliTech team at Stand i156 to explore how its integrated technology and content portfolio can support operators in building stronger, more competitive casino offerings.
The post VeliTech makes its Brazil debut at BiS SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Laboratories International (GLI) has become the first international gaming lab to be accredited in Ukraine.
GLI Europe B.V. was appointed by Ukrainian regulatory authority, PlayCity, as both a testing/certification and inspection body for gambling equipment in the country and is currently the only foreign entity to be accredited.
GLI Europe B.V. will perform testing and certification of all gaming related hardware and software in accordance with the requirements of PlayCity and the Ukrainian gaming regulatory framework. GLI will deliver all Ukrainian certification services through its European operational hub, GLI Europe B.V., ensuring certification is conducted under GLI’s ISO/IEC 17025, 17020, and 17065 accreditations.
The company will work with both foreign and Ukrainian suppliers, whereas Ukraine is considered a regulated market, and suppliers will need to hold a certificate of approval from PlayCity in order to request certification for the market.
“We are grateful for the trust PlayCity has placed in GLI. At GLI, we work with regulators in more than 710 jurisdictions, and we will bring our global expertise to PlayCity and to suppliers who wish to enter the Ukrainian market, guaranteeing the highest levels of testing quality and compliance,” said James Boje, Managing Director, EMEIA.
The post GLI Becomes First International Gaming Lab to be Accredited in Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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