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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology

Published

5 years ago

February 8, 2021

Reading Time: 2 minutes

Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.

Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.

The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.

On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”

Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”

The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”

Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.

To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.

AGS Interactive

AGS Interactive Strengthens Global Team with Key Appointments

Published

2 hours ago

March 18, 2026

Wladimir P.

ags-interactive-strengthens-global-team-with-key-appointments

Brett Jackson, Vice President of Product Management, Interactive (L) and Angelo Daino, Country Manager for Europe, Interactive (R)

AGS Interactive (AGSi), a leading supplier of high-performing slots, table games, and interactive gaming products, has announced the appointment of two senior executives to bolster its global growth strategy.

Brett Jackson has been named Vice President of Product Management, Interactive, while Angelo Daino joins as Country Manager for Europe, Interactive. These appointments reinforce AGSi’s commitment to expanding its presence in regulated markets and enhancing product innovation worldwide.

Strategic Leadership for Global Expansion

Mark DeDeaux, Senior Vice President and General Manager of Slots at AGS, stated: “Brett and Angelo bring unparalleled expertise and a deep understanding of the gaming industry that will support AGS’ global expansion. Brett’s leadership in product development and Angelo’s regional acumen and commercial capabilities position them as integral to AGS’ growth strategy.”

Brett Jackson – Driving Product Innovation

Jackson brings extensive experience in game development and product leadership, having held roles at Aristocrat, IGT, Light & Wonder, Apple, and Atlassian.

In his new role, he will oversee AGSi’s product management initiatives, ensuring the development of innovative, user-focused gaming solutions across online and interactive platforms. Jackson combines customer insight with forward-thinking product vision to enhance AGSi’s portfolio and meet evolving market demands.

Angelo Daino – Leading European Market Growth

Daino brings over a decade of international commercial experience and four years in the iGaming industry. As Country Manager for Europe, he will lead strategic partnerships, market expansion, and operator engagement across regulated European territories.

His role focuses on commercializing AGSi’s online real-money gaming content and forging collaborations to expand the company’s footprint in key global markets.

Engagement Across Global Industry Events

AGSi plans to actively showcase its offerings and engage with partners at major upcoming events, including:

Enada Primavera – Rimini, Italy
IGA – San Diego, California
SBC Summit – Canada and Lisbon
IGB Live – London, UK

These events provide opportunities for AGSi to strengthen industry relationships, demonstrate its latest interactive products, and drive global growth initiatives.

Commitment to Innovation and Growth

The leadership appointments signal AGSi’s dedication to combining innovative gaming solutions with strategic international expansion. By leveraging Jackson’s product expertise and Daino’s regional experience, AGSi aims to solidify its position as a global leader in interactive gaming content.

The company continues to focus on delivering cutting-edge slot games, table games, and interactive platforms designed for regulated markets, ensuring partners and operators worldwide can access premium, scalable gaming solutions.

The post AGS Interactive Strengthens Global Team with Key Appointments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Carrasco

WSOP Circuit Returns to Latin America with GGPoker Qualifiers

Published

4 hours ago

March 18, 2026

Wladimir P.

wsop-circuit-returns-to-latin-america-with-ggpoker-qualifiers

The prestigious World Series of Poker Circuit (WSOP Circuit) is making a highly anticipated return to Latin America in 2026, with GGPoker offering exclusive online satellite tournaments for players aiming to secure a seat at the upcoming Montevideo stop.

Set to take place from May 18 to 25, 2026, the event will be hosted at the iconic Casino Carrasco in Montevideo, bringing together top poker talent from across the region and beyond.

A Major Poker Event Returns to Latin America

The WSOP Circuit Montevideo stop marks a significant moment for the Latin American poker scene, placing the region back in the global spotlight. The tournament series will feature 12 official gold ring events, alongside a full schedule of side tournaments, VIP experiences, and international media coverage.

With its scenic riverside setting and world-class facilities, Casino Carrasco provides an ideal backdrop for what is expected to be one of the most exciting poker festivals of the year.

According to Juan Carreño, Head of Spanish LatAm at GGPoker, the event represents a unique opportunity for players across Latin America to participate in a world-class poker experience in a premier destination.

GGPoker Launches Online Satellite Tournaments

To make the event accessible to a wider audience, GGPoker has introduced a comprehensive schedule of online satellite tournaments, running from March 30 to May 10, 2026.

These qualifiers allow players to secure entry into the live event at a fraction of the cost, with buy-ins and formats designed to suit players of all levels.

Key Satellite Highlights

$5 Daily Satellites (Mon–Fri): Multiple evening opportunities to qualify affordably
Freeroll Tournaments (Saturday): Chance to win satellite tickets without entry fees
$33 Package Qualifiers (Mon–Sat): Pathway to full event packages
$22 Last Chance Satellites (Sunday): Final opportunities to qualify
$215 Weekly Final (Sunday): High-stakes qualifier for premium entries

This structured approach ensures consistent opportunities for players worldwide to compete for a seat at the Montevideo event.

Day	Time (UTC +0)	Tournament Name
Mon–Fri	7-8-9-10-11 PM	WSOP-C Uruguay – $5 Daily Satellite
Saturday	8:30 PM	WSOP-C Uruguay – Freeroll (5 x $215 satellite tickets)
Mon–Sat	12 AM	WSOP-C Uruguay – $33 Package Qualifier
Sunday	8 PM	WSOP-C Uruguay – $22 Last Chance Satellite
Sunday	11 PM	WSOP-C Uruguay – $215 Weekly Final

High Stakes and Exclusive Rewards

Beyond the prestige of competing in a WSOP Circuit event, players will have the chance to win official WSOP gold rings, one of the most coveted prizes in tournament poker.

Additionally, each event winner will receive a $5,000 package to the WSOP Circuit Championship at the WSOP Paradise in the Bahamas, adding further incentive for competitors.

This prize structure not only elevates the stakes but also connects the Montevideo stop to the broader global WSOP ecosystem.

Strengthening Latin America’s Poker Scene

The return of the WSOP Circuit to Latin America reflects the region’s growing importance in the global poker landscape. Countries across the continent have seen increased interest in both online and live poker, driven by expanding platforms and international events.

By hosting the event in Uruguay and offering accessible online qualifiers, GGPoker is helping to bridge the gap between online and live poker, enabling more players to transition from digital tables to major international tournaments.

A Premier Destination for Poker Enthusiasts

Montevideo’s blend of culture, history, and scenic beauty makes it an attractive destination for poker players and fans alike. Combined with the luxurious setting of Casino Carrasco, the event promises not only competitive poker action but also a memorable travel experience.

From professional players chasing titles to recreational participants seeking excitement, WSOP Circuit Montevideo 2026 is set to deliver a complete poker festival experience.

Conclusion

With exclusive qualifiers on GGPoker and a prestigious live event in Montevideo, the WSOP Circuit’s return to Latin America marks a major milestone for the region’s poker community.

The combination of accessible online satellites, high-value rewards, and a world-class venue ensures that this stop will be one of the standout events on the 2026 poker calendar.

Reference Article

A similar article about WSOP events and international poker tournaments can be found on PokerNews:

Related article: https://www.pokernews.com/tours/wsop/

This site provides comprehensive coverage of WSOP Circuit events, qualifiers, and global poker tournaments.

The post WSOP Circuit Returns to Latin America with GGPoker Qualifiers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

MEGA Appoints Morgan Tremaine as Executive Producer to Drive Esports Growth

Published

4 hours ago

March 18, 2026

Wladimir P.

mega-appoints-morgan-tremaine-as-executive-producer-to-drive-esports-growth

Mobile, Esports and Gaming Alliance (MEGA), the powerhouse behind the globally recognized Esports Awards, has announced the appointment of Morgan Tremaine as Executive Producer.

The move signals a new phase of growth for the organization as it looks to elevate its live events, expand its intellectual property portfolio, and strengthen premium partnerships across the esports ecosystem.

Based in London, MEGA continues to position itself at the forefront of esports entertainment, with Tremaine now stepping into a key leadership role to guide its next chapter.

A Strategic Leadership Appointment

Having already served as producer for the Esports Awards since 2023, Morgan Tremaine’s promotion formalizes his role within MEGA’s senior leadership team. In his new position, he will oversee the development and production of MEGA’s full events portfolio, including flagship ceremonies and associated digital content.

His appointment reflects MEGA’s ambition to scale its globally recognized event properties and deliver more immersive, high-quality experiences for esports audiences worldwide.

Extensive Experience in Live Production

Tremaine brings over 13 years of experience in live production, content creation, and large-scale event execution. His career spans major media and esports organizations, including roles at TMZ and Esports Engine.

He is also the Founder and CEO of Cuer, a next-generation platform designed to streamline live broadcasts and event production workflows.

Throughout his career, Tremaine has contributed to some of the most high-profile events in gaming and beyond, including TwitchCon and the Tokyo 2020 Olympic Games streaming initiatives. His portfolio also includes collaborations on Twitch Rivals and major brand activations such as the Fortnite x Polo Ralph Lauren launch.

Collaborations with Global Brands and Talent

Tremaine’s work extends beyond event production into strategic brand partnerships and talent collaborations. He has worked with globally recognized companies such as Ford, Samsung, and Doritos.

In the gaming and streaming space, he has collaborated with leading creators including Pokimane, Quackity, and Botez Sisters, reinforcing his deep connections within the esports and content creator ecosystems.

Driving MEGA’s Event Evolution

In his new role, Tremaine will work closely with publishers, platforms, and commercial partners to shape both the creative and commercial direction of MEGA’s events. His responsibilities will include:

Leading executive production for flagship ceremonies
Supporting strategic partnership development
Enhancing brand integrations and audience engagement
Driving innovation across live and digital event formats

He will also contribute to MEGA’s agency operations, providing leadership on high-profile client projects and helping scale the company’s production capabilities.

MEGA’s Growing Influence in Esports

Since its inception, MEGA has established itself as a leading force in esports live events. In addition to the Esports Awards, the organization produces major industry ceremonies such as the Decade Awards and the Mobies, setting benchmarks for production quality and audience engagement.

Beyond events, MEGA is committed to supporting the broader gaming ecosystem by nurturing talent, promoting education, and creating opportunities for the next generation of esports professionals.

Vision for the Future

Morgan Tremaine expressed enthusiasm about his new role, emphasizing the importance of creativity, collaboration, and innovation in shaping the future of esports events.

Similarly, MEGA co-founder Michael Ashford highlighted Tremaine’s pivotal role in the success of the Esports Awards and expressed confidence in his ability to elevate the company’s event portfolio to new heights.

Conclusion

The appointment of Morgan Tremaine as Executive Producer marks a significant milestone for MEGA as it continues to expand its global footprint in esports entertainment.

With a proven track record in live production, deep industry connections, and a forward-looking vision, Tremaine is well-positioned to lead MEGA into its next phase—delivering world-class events that captivate audiences and redefine standards in esports and gaming entertainment.