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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology

Published

5 years ago

February 8, 2021

Reading Time: 2 minutes

Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.

Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.

The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.

On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”

Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”

The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”

Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.

To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.

1spin4win

1spin4win celebrates 200 classic slots in its portfolio

Published

55 minutes ago

April 16, 2026

Wladimir P.

1spin4win-celebrates-200-classic-slots-in-its-portfolio

1spin4win, an established slot provider, extends its timeless offering to 200 diverse titles. The milestone highlights the studio’s commitment to delivering high-quality gaming experiences rooted in traditional gambling.

With the launch of Cash’n Fruits 27 on April 9, the 1spin4win portfolio has surpassed the mark of 200 classic slots. This achievement reflects the studio’s consistent release strategy. The provider launches four to five new games each month, ensuring a steady stream of fresh, diverse content for its global audiences. This includes timeless fruit titles, captivating themed adventures, no-coin formats, and vibrant seasonal releases tied to major international holidays.

With 15 years of experience in the gambling industry, the studio brings authentic casino experiences to digital platforms. At the core of 1spin4win titles are advanced mathematics, well-balanced gameplay, and fair RTPs. These features define the provider’s winning formula for driving substantial wagering volumes and consistent 40% month-to month retention.

While staying true to its classic roots, the 1spin4win portfolio offers a diverse mix of mechanics to appeal to different player preferences. Among the most popular formats, coin-based slots and jackpot-driven bonus games stand out, both of which are featured in 4 of the top 10 releases of all time.

But leading the way is the Allways mechanic, where every matching combination pays from left to right. Its presence in 7 out of 10 1spin4win’s top releases of all time highlights the strong appeal of intuitive, clear gameplay — a quality that makes the provider’s slots accessible to players of all types.

Olga Bogdanova, Art Director at 1spin4win, commented, “At 1spin4win, we’re excited to reach the milestone of 200 games — it happened so quickly we barely even noticed! This achievement is a testament to our steady growth and creative development over the years. Looking ahead, we will continue evolving within the classic niche, exploring new mechanics, engaging storylines, and memorable characters.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win celebrates 200 classic slots in its portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belatra

Belatra marks 33 years with April anniversary campaign

Published

55 minutes ago

April 16, 2026

Wladimir P.

belatra-marks-33-years-with-april-anniversary-campaign

The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.