Latest News
World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
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Latest News
Game On N1 Sport Promo Is Live
N1 Partners is launching N1 Sport Promo, a promo campaign for affiliates driving Sports Betting and Prediction Markets traffic.
The promotion covers the biggest sporting and esports events of the season, including the FIFA World Cup 2026, Wimbledon, Formula 1, UFC Freedom 250, and many other major events. The promo runs from June 10 to July 20, 2026.
During the campaign, affiliates can increase their CPA payouts based on the volume of qualified FTDs they deliver. The more quality players a partner brings, the higher his rate and total earnings become.
Why join N1 Sport Promo?
Every major sporting event attracts new audiences to the betting vertical, and summer 2026 offers multiple powerful growth drivers for affiliates.
- Peak sports season.
The biggest sporting events of the year are perfect for scaling traffic and testing new funnels. - Growing payouts.
The more FTDs you generate, the higher your active CPA rate becomes. - Tier-1 GEOs.
The promo is available across Tier-1 markets with high potential and quality sports traffic.
N1 Partners team has compiled a guide covering key sporting events, June promotions, and expert recommendations for monetising Tier-1 sports traffic to help affiliates prepare for the upcoming sports season.
How does N1 Sport Promo work?
The mechanics are simple: the more quality FTDs an affiliate generates, the higher their CPA rate becomes.
SEO and PPC
Affiliates working with SEO and PPC traffic can increase their CPA rate with no limits.
Every 10 FTDs add an extra €50 to your current rate. There is no cap on CPA growth.
Example:
| FTD | Rate | Revenue |
| 1–10 | €300 | €3 000 |
| 11–20 | €350 | €3 500 |
| 21–30 | €400 | €4 000 |
| 31–40 | €450 | €4 500 |
FB, In-App, UAC, ASO, Email and SMS
A separate payout structure applies to affiliates working with Facebook, In-App, UAC, ASO, Email, and SMS traffic.
Every 30 FTDs increase your current CPA rate by €10. The maximum increase is €100 on top of the base rate.
Accordingly, the more successfully a campaign scales, the higher the final payout becomes.
Example:
| FTD | Rate | Revenue |
| 1–30 | €100 | €3 000 |
| 31–60 | €110 | €3 300 |
| 61–90 | €120 | €3 600 |
| 91–120 | €130 | €3 900 |
N1 Sport Promo terms
Registered N1 Partners affiliates are eligible to participate in N1 Sport Promo. Please contact your affiliate manager to join the promotion.
Not working with N1 Partners yet? Get in touch with the LeadGen team and join the promotion during the biggest sports period of the summer.
Main terms:
- Sports betting and Prediction Markets traffic is allowed.
- GEOs: Tier-1 (the list of available countries is provided by your manager).
- CAP: 50 FTDs at campaign launch.
- At least 60% of acquired players must place sports bets.
- Traffic to crash games must not exceed 30% of total volume.
- Incentivised traffic, fraud, and non-target GEOs are not eligible for the promotion.
- N1 Partners reserves the right to recalculate or cancel FTDs in cases of fraudulent activity or violations of the promotion terms.
- Payouts are processed according to the company’s standard payment schedule.
Detailed participation terms are available via the link.
Join N1 Sport Promo and turn the 2026 sports season into record-breaking results!
Join N1 Partners:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post Game On N1 Sport Promo Is Live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network
Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.
Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.
According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”
The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.
Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.
The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Game Development
ICONIC21 releases Soccer World Championship slot built around penalty shootouts
ICONIC21 has released Soccer World Championship, a new multiplayer-driven slot themed around penalty shootouts. The game runs on a 5×5 grid with 15 paylines.
The title’s core mechanic is a Penalty symbol that becomes an Expanding Wild and triggers a duel between a Striker and a Goalkeeper. Each carries a multiplier between 2x and 100x, with the duel outcome determining which remains on the reel. ICONIC21 said multiple Expanding Wilds on the same payline combine their multipliers into a single win.
The game includes two bonus modes. Three Goalkeeper Bonus symbols trigger a Bonus Game featuring frequent Penalty symbols, where multipliers from Expanding WILDs build a global multiplier applied to all wins. Three Striker Bonus symbols instead activate a Bonus Game where Expanding WILDs lock as Sticky WILDs until the end of the feature.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Football is the one sport where a single moment can decide everything, and that is exactly the feeling we set out to build a slot around.
“The penalty duel puts that tension at the heart of the base game, and the two bonus modes give players genuinely different ways for the match to play out. It’s a title with an instantly recognisable hook, strong seasonal reference and the kind of standout mechanic that earns its place in any operator’s lobby.”
The post ICONIC21 releases Soccer World Championship slot built around penalty shootouts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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