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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
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Former WBC cruiserweight champion to appear at PartyPoker Tour UK stops and take part in online activations.
PartyPoker has appointed former WBC Cruiserweight World Champion Tony Bellew as a brand ambassador for the remainder of 2026, with appearances tied to the operator’s live PartyPoker Tour and online poker offering.
The company said Bellew will be “a regular face” at its remaining UK tour stops this season following an earlier appearance at the PartyPoker Tour Birmingham. Bellew will also take part in online activity linked to the PartyPoker schedule.
“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me,” Bellew said.
PartyPoker said Bellew is scheduled to attend each remaining UK stop on the 2026 PartyPoker Tour: London in July, Glasgow in August, Cork in November, and London in December. The operator also referenced a series of exclusive online events running alongside the live calendar.
The post Tony Bellew signs as PartyPoker brand ambassador through 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cease-and-desist letters cite alleged felonies and underage access tied to BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator.
The Arizona Department of Gaming said it has issued cease-and-desist orders to five online platforms—BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator—after investigations that the Department says involved alleged illegal gambling activity and underage access in Arizona.
In its announcement, the Department said each enforcement action alleges conduct giving rise to three felonies under Arizona law: promotion of gambling, illegal control of an enterprise, and money laundering. The agency cited Arizona’s prohibition on gambling unless specifically authorized (Ariz. Rev. Stat. Tit. 13, Ch. 33) and said the legal gambling age in the state is 21.
“Arizona is taking decisive action against illegal gambling operators that put Arizonans at risk,” said Jackie Johnson, Department Director. “Our top priority is protecting Arizonans and I’m grateful for the efforts of our intelligence unit led by Chief Law Enforcement Officer Doug Jensen to do just that. Through these cease-and-desist orders we are putting operators on notice: their conduct runs contrary to Arizona law and they must stop promoting illegal gambling.”
The Department’s letters describe different alleged violations by operator. For BetOpenly, the Department said peer-to-peer gambling rules prohibit third-party benefit, and alleged the platform benefited via a commission structure while enabling event wagering and daily fantasy sports contests without the required state licenses, including availability to underage Arizonans. For Bookmaker, the Department said its investigation found wagering on horse racing, casino games, and sports betting without an event wagering license or an advanced deposit wagering provider license, adding that online casino games are not legal in Arizona.
For Club WPT Online Poker, the Department alleged the platform enabled individuals under 21 in Arizona to enter pay-to-play online poker tournaments for prizes while using deceptive “no purchase necessary” language; the Department said online poker is illegal in Arizona. For Kutt Inc., the Department said Arizona “social” gambling prohibits third-party benefit and directed the operator to stop allowing Arizona users to deposit money and wager on sports, politics, pop culture, and casino-style games. For Raffle Creator, the Department said the operator did not meet requirements that allow Arizona nonprofits to conduct lawful raffles and alleged it allowed people under 21 to purchase tickets for prize chances.
The Department said the notified entities are directed to immediately stop all gambling operations and activities in Arizona “whether through mobile applications, online, or otherwise,” and to cease any future illegal gambling in the state. It added that future actions may include criminal charges or civil action against entities, principals, and employees, and that operators “may be subject to a potential award of restitution” and forfeiture of monies acquired due to the alleged conduct.
The post Arizona regulator orders five operators to stop alleged illegal gambling activity appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Tony Bellew has officially joined the PartyPoker Brand Ambassador team for the remainder of 2026, strengthening the brand’s growing roster of ambassadors and reinforcing its commitment to bringing poker to a wider audience.
A former WBC Cruiserweight World Champion and one of Britain’s most recognisable sporting personalities, Bellew will play an active role across both PartyPoker’s live tour and online offering throughout the rest of the year.
Speaking about joining the team, Tony Bellew said: “I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”
His return follows a hugely successful appearance at the PartyPoker Tour Birmingham earlier this year, where he embraced the atmosphere, spent time with players and immersed himself in the event. After thoroughly enjoying the experience, Bellew will now become a regular face at the remaining UK stops on the PartyPoker Tour throughout the rest of the 2026 season.
As part of his ambassadorial role, Bellew will attend every remaining UK stop PartyPoker Tour in 2026:
- London – July
- Glasgow – August
- Cork – November
- London – December
With four live festival stops and a series of exclusive online events still to come, players will have plenty of opportunities to meet Bellew at the tables throughout the remainder of the 2026 PartyPoker calendar. Look out for opportunities to take him on online, and at the PartyPoker Tour in Glasgow, Cork and London.
Stay Connected PartyPoker
- Instagram: @partypoker
- Twitter/X: @partypoker
- YouTube: partypokeryt
- Facebook: partypoker
- Discord: PartyPoker Tour
The post Former WBC World Champion Tony Bellew Joins PartyPoker as Brand Ambassador appeared first on Americas iGaming & Sports Betting News.
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