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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
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Asia
EGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026
EGT is thrilled to announce that it will take part in SiGMA Asia 2026. The company will show its slot and ETG developments, created specifically for the Asian markets, which will be at the visitors’ disposal at booth 2318 on June 2nd and 3rd.
The main focus in EGT’s product selection will be the hit Asian-themed jackpots Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. Standing out with eye-catching outlook, numerous attractive bonus features and highly engaging gameplay, they have already proved to be a preferred choice in many gaming venues around the world and will certainly attract the attention of local operators and players. The three jackpots will be presented in one of the most popular slot cabinet models from the General series – G 50 J2 Up.
The brand-new ETG multigame series Supreme, which recently made its official debut, will also be on display. Guests at the EGT booth will be able to try out two of the mixes included in it – Supreme Green Union and Supreme Wang Union. Featuring a vast library of top slot titles, roulette, Blackjack, Baccarat, and Keno, these multigames provide the perfect combination of innovation, high-end design, and great entertainment.
The ETG terminals S 32 T and the compact Standalone Automatic Roulette center G RSA will complement EGT’s display for the show, demonstrating their enormous flexibility and vast diversity of gaming options.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, including wide array of in-house developed casino games and jackpots, as well as the modular platform X-Nave, which integrates Casino, CRM, Sportsbook, Payment Gateway, Bonus Hub, and an Aggregator with 20,000+ titles from 200+ providers.
“I am very glad that we will participate in this year’s SiGMA Asia,” shared Mariana Manchina, Director of EGT Philippines Corp. “For several years now, this exhibition has become one of the most important events in our calendar, with each year’s performance surpassing the results from the previous edition. I am confident that the 2026 show will continue this trend, bringing us many new contacts and expanded current partnerships, and once again solidifying our positions in the region. We also look forward to the SiGMA Asia Awards, where EGT is a finalist in the Best Land-Based Game Feature category.”
The post EGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Argentina
Stake continues Latin American expansion with Argentina launch
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Stake officially launches in Argentina via stake.bet.ar, marking its latest expansion across Latin America
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Specifically, entry into the Buenos Aires Province strengthens Stake’s presence in one of the region’s largest and most engaged markets
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Expansion follows recent entry into Mexico for world’s largest online casino and sportsbook
Stake, the world’s largest online casino and sportsbook, announced its official launch in Argentina’s Buenos Aires Province, continuing the company’s rapid expansion across Latin America.
The move sees Stake bring its globally recognised sportsbook and casino platform to Argentina’s largest and most populous province, home to more than 17 million people and one of the country’s most significant economic and sporting regions.
Operating via stake.bet.ar, under a licence granted by the Provincial Institute of Lottery and Casinos (IPLyC), Stake will offer Argentinian players access to its premium sportsbook and casino experience, combining cutting-edge technology, a mobile-first platform and a wide-ranging portfolio of gaming content tailored to local preferences.
The launch further strengthens Stake’s momentum across Latin America following recent growth in markets including Mexico, Peru, Brazil and Colombia. Argentina’s deep sporting culture and strong digital adoption make it a strategically important addition to the company’s expanding regional footprint.
The market entry also builds on Stake’s growing connection with fans through its ambassador partnership with former Argentina striker Sergio Aguero.
Diana Otalora, LatAm General Manager at Stake, said: “Argentina is an important market for us and a natural next step in our expansion across Latin America. There is an incredibly passionate sporting culture, a large and digitally engaged population and strong long-term potential for Stake.
“We’ve continued to build momentum across Latin America in recent years, and this launch reflects our ambition to establish Stake as the leading entertainment brand in the region. Argentina is a market with energy and identity and we’re excited to bring our world-class sportsbook and casino experience to players through stake.bet.ar.”
Since launching in 2017, Stake has become the world’s leading online casino and sportsbook, attracting more than 100 million monthly visits across its global domains. Built on innovation, world-class partnerships and a strong connection with its global community, Stake continues to redefine entertainment at scale.
The post Stake continues Latin American expansion with Argentina launch appeared first on Americas iGaming & Sports Betting News.
iGaming Express
David Natroshvili Recognized as iGaming’s Leading Global Influencer
The annual ranking places the SPRIBE founder ahead of figures including Peter Jackson, Denise Coates and Ed Craven.
International industry publication iGaming Express has named SPRIBE Founder and CEO David Natroshvili the most influential person in the global iGaming industry in its annual ranking.
iGaming Express said Natroshvili “pioneered an entirely new category of crash games” and helped turn SPRIBE’s Aviator into a global hit. The publication added that SPRIBE’s growth and product approach have influenced player expectations and operator views on modern iGaming.
The ranking places Natroshvili ahead of U.S. President Donald Trump, Flutter Entertainment CEO Peter Jackson, Bet365 Co-CEO Denise Coates, and Stake Co-Founder Ed Craven.
“This recognition belongs to the entire SPRIBE team. Over the past few years, our goal has not simply been to build a successful product, but to create an experience capable of driving the industry in a new direction. I am delighted to see these efforts receive such high international recognition,” said David Natroshvili.
iGaming Express said Natroshvili’s influence extends beyond SPRIBE, pointing to innovation as a driver for creating new markets in iGaming.
The post David Natroshvili Recognized as iGaming’s Leading Global Influencer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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