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Fan Index Reveals: The MOST Popular Gaming Character of ALL TIME
The most popular gaming character is Mario, receiving a whopping 451 points from the fan index
In second place is Sonic the Hedgehog with 394 points, receiving a staggering 59,700,700 Google searches in the last year
Legend of Zelda’s Link lands third place with 377 points, holding the largest number of Reddit mentions
The least popular gaming character is Jack from BioShock with just 48 points!
We’ve spent a lot of time at home, getting to know our favourite video games more than ever before, falling even more in love with a whole range of gaming characters. However, there is plenty of debate about which characters are the nations’ favourite!
With this in mind, experts at Stashbird.com wanted to discover the most popular gaming characters of all time from the best-selling video game franchises*. To thoroughly investigate, Stashbird.com created a gaming fans’ index by analysing the following factors:
Sales of the franchise
Average worldwide searches over the past year
Number of hashtags on Instagram
Number of Reddit mentions
Gamers’ popularity score (survey)
The top 10 most popular characters
Stashbird.com can reveal that in first place, and crowned the most popular gaming character, is Mario with a massive 451 fan index points!
Mario ranked first for franchise sales with a staggering 653,000,000 worldwide copies of Mario games sold, bagging him an easy 100 points. The fun-loving character also ranked sixth for average worldwide searches with 4,606,547 (86 points) in the past year alone! Despite these results, Mario only ranked 10th for popularity, with 45% of gamers choosing him as their ultimate favourite.
Not far behind in second place is Sonic the Hedgehog with 394 points. The extraterrestrial hedgehog ranked second for worldwide searches (59,700,000), giving him 97 points! He was voted the favourite by only 21% of gamers surveyed, however bagged himself 91 points for his 94,300 Reddit mentions.
Link from The Legend of Zelda places third, accumulating 377 points! It is no surprise as the star of the Nintendo series to have ranked top for Reddit mentions (3,920,000) and popularity score (74%), receiving 100 points for both! Interestingly, he ranked lower down for search volumes, with 1,196,200 average searches over the past year.
At number four is Donkey Kong with 354 points, scoring high with 3,930,000 yearly average searches (83 points), 570,000 Instagram hashtags (77 points) and 26,400 Reddit mentions (80 points).
To complete the 10 most popular gaming characters, the results are as follows:
5. Master Chief (Halo) 323 points, Crash (Crash Bandicoot) 323 points, Sora (Kingdom Hearts) 323 points
6. Cloud Strife (Final Fantasy) 314 points
7. Pac-Man (Pac-Man) 308 points
8. Kirby (Kirby) 306 points
9. Geralt of Rivia (The Witcher) 294 points
Closing the top 10 is Ezio Auditore Da Firenze, star of four of the Assassin’s Creed games, with 291 points!
Just making the bottom 10 is Joel Miller, ranking 25th out of a possible 34 places, from the Last of Us. This is not surprising as the franchise only scored 14 points for its 24 million sales. He also scored low on Reddit searches, receiving just 29 points for his 1,670 mentions.
John Marston from Red Dead Redemption and Simon Belmont from Castlevania were both among the least popular with 94 and 74 points, respectively.
Bioshock’s Jack rounds off the bottom 10 list with measly 48 points – a staggering 403 points less than first place contender Mario.
Methodology
1. *Stashbird.com analysed the list of best-selling video game franchises that have sold at least 20 million copies and pulled the most popular/recognised character from each to compile the list of 36 most popular gaming characters of all time.
2. The team then created an index looking at several factors, including sales of the franchise, search volumes using SemRush, the number of Instagram hashtags per character and the number of mentions on Reddit.
3. Finally, to complete the index Stashbird.com surveyed 4,567 gamers worldwide to ask them to vote for their favourite from the list to give each character a popularity score.
4. Games where there is no playable main character were excluded from the list.
5. Stashbird normalised the data by using the PERCENTRANK.INC function in Excel. This function returns the rank of a value in a data set as a percentage of the data set between 0 and 1. These values were then multiplied by 100 to make the range between 0 and 100. The maximum score a character could receive was 500.This enabled the team to rank the 36 characters from most to least popular based on their total points. The data was collected on 29/02/2021 and is correct as of then.
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2025 BGA State of the Industry Report
MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds
The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.
The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled ‘Web3 Gaming’s Big Bet’ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.
“Sharing this year’s BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gaming’s next phase, and MENA’s rapid growth is a big signal that new regions around the world are stepping into leadership roles,” said Borget. “What we’re seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.”
MENA’s representation has surged from virtually no presence in the survey sample just five years ago — under 1% in 2021 — to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africa’s steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.
This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the world’s fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gaming’s rising professional footprint signals that MENA is actively shaping the future of the sector.
The BGA’s growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organization’s first female Co-President in March 2025.
An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.
“The survey results reflect what we see on the ground: new communities with new talent and stewardship,” said Kazitani. “With more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industry’s next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.”
This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.
Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.
Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:
Respondent Demographics
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19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.
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22.7% female participation marks the highest level recorded in the survey’s history.
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32.6% of respondents work in studios or publishing, dominating industry representation.
Industry Drivers
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64.4% expect policy and regulation to have a positive impact on industry development.
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29.5% cite high-quality game launches as the primary driver of future industry success.
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27.5% point to sustainable, revenue-driven business models as a key growth factor.
Industry Challenges
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36.0% view scams and fraud as the greatest threat to industry credibility.
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32.6% report lack of funding or investment as their company’s biggest operational challenge.
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38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.
The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.
Javier Sacristán Franco International Business Director of R. Franco Digital
R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch
Franco Digital, the Spanish gaming provider, is to power the launch of new Spanish casino TikiTaka Play, after the operator selected the supplier’s IRIS platform to launch and manage its new online gaming operation.
This strategic partnership, which reinforces R. Franco Digital’s commitment to delivering cutting-edge technology to regulated markets, means TikiTaka Play will be provided with a fully integrated, scalable, compliant platform.
IRIS will centralise essential operational functions for TikiTaka Play, including player account management (PAM), KYC/AML, payments, product administration, promotions, CRM, affiliate activity, fraud prevention, and real-time analytics. This will ensure TikiTaka Play begins its digital journey with strength, reliability, and support to optimise its growth in Spain.
This latest deal is a new milestone in R. Franco Digital’s technological roadmap as the company continues to reinforce its successful presence in regulated markets globally.
Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “We are proud that TikiTaka Play has selected our IRIS platform to underpin its new online gaming operation.
“This partnership reinforces our growth in our home market and is a testament to the platform’s power, security, and scalability. It marks a solid beginning for what is set to be a highly successful collaboration.”
Jesús Muñoz, CEO and founder of Tiki Taka Games group, added: “The choice of platform was paramount for launching our new online operation, and R. Franco Digital’s IRIS solution stood out.
“It provides us with a fully integrated and regulation-ready environment, ensuring we enter the market with confidence and efficiency.”
The post R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch appeared first on Gaming and Gambling Industry Newsroom.
Bulgaria
Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria
Wazdan, the gain-focused developer, has partnered with WINBET to launch its acclaimed Jackpot Rain
feature in Bulgaria for the first time, alongside 10 of its top-performing titles.
The agreement marks a major step forward for Wazdan’s growth in the Bulgarian iGaming market, bringing a mix of innovation and proven performance to one of the country’s leading operators.
Through the partnership, players at WINBET can now enjoy a host of Wazdan player favourites, including Burning Sun
Extremely Light, Mighty Wild
: Panther, 9 Coins
Grand Platinum Edition, 15 Coins
, Hot Slot
: 777 Coins, 20 Coins
, Hot Slot
: 777 Crown, 12 Coins
Grand Gold Edition, Black Horse
Cash Out, and Mighty Symbols
: Diamonds.
In addition to the slot lineup, Jackpot Rain
will make its long-awaited debut in Bulgaria, bringing with it a new layer of excitement. The feature gives players the chance to trigger four progressive jackpots, adding a dynamic and rewarding dimension to gameplay across multiple Wazdan titles.
WINBET, the leading Bulgarian operator, offers a premium online experience with more than 300 casino slot games, live casino options, and a comprehensive sportsbook. Known for its generous promotions, seamless mobile experience, and variety of payment methods, WINBET continues to set new standards in the Bulgarian market.
This latest collaboration underscores Wazdan’s commitment to expanding its footprint in regulated territories by delivering next-generation features that enhance both player satisfaction and operator performance.
Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, said: “This collaboration marks another exciting milestone as we continue expanding our presence in regulated markets across Europe.
“WINBET has built a strong reputation for quality and player engagement, and we are confident that our portfolio, together with the excitement of Jackpot Rain
, will deliver outstanding results.”
Henrieta Nikolova, Head of Casino at WINBET said: “Partnering with Wazdan allows us to enrich our online casino offering with a series of titles known for their innovation and entertainment value.
“The exclusive launch of Jackpot Rain
in Bulgaria is a great addition to our portfolio, and it is exciting to become the first operator in the country to deliver this experience to our players.”
The post Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria appeared first on Gaming and Gambling Industry Newsroom.
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