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Betegy and Parimatch sign global innovation partnership

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Leading operator’s B2C marketing systems to be fully automated with Betegy’s next-gen content platform

Betegy, the leading sports data and content specialists, has signed a global innovation partnership with Parimatch, in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.

Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to instantly generate high-quality, personalised marketing content and campaigns on a daily basis – bespoke to each of its customers.

Using the latest in machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.

Initially set to provide for all of Parimatch’s football-based betting across 15+ major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.

The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.

Thanks to its deployment, Parimatch’s marketing teams have already been able to transform their approach to work – with a 3-day turnaround time for an event-based campaign with 200+ banner formats now generated in just 120 seconds.

Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a true game-changer for the operator, ensuring the brand will have a hugely significant first-mover advantage over its rivals for months to come.

He added: “Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.

“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.

“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”

Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.

“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”

Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media, and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net

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GRAI Publishes 2025-2027 Strategy Statement

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The Gambling Regulatory Authority of Ireland (GRAI) has published its Statement of Strategy for 2025 to 2027, setting out its strategic priorities over the next three years as it establishes a robust regulatory and licensing regime for the gambling sector and delivers on its public protection mandate.

Established on a statutory basis in March 2025, the Gambling Regulation Act 2024 sets out the framework and legislative basis for the GRAI which will operate as an independent, self-financing regulator under the remit of the Department of Justice, Home Affairs and Migration.

Minister Jim O’Callaghan TD, Minister for Justice, Home Affairs and Migration launched the new Strategy alongside Mr Paul Quinn, Chair of the Authority, and Anne Marie Caulfield, CEO of the GRAI.

The Statement of Strategy sets out the GRAI’s priorities over the next three years with particular focus on six functional areas with related strategic goals reflecting the GRAI’s legislative mandate:

• Licensing

• Monitoring and Compliance

• Enforcement

• Consumer Protection and Awareness

• People, Organisation, and Governance

• Digital First

Each goal is supported by objectives and deliverables which will guide the GRAI’s progress through to 2027.

Jim O’Callaghan TD, Minister for Justice, Home Affairs Migration, said: “I commend the Gambling Regulatory Authority of Ireland on the publication of its first Statement of Strategy, which is an important milestone for the Authority, the gambling sector in Ireland and for the wider public.

“This strategy is not just about regulation; it is about educating the public, protecting those vulnerable to gambling harm, and ensuring that the industry operates to the highest standards of integrity and social responsibility. As Minister for Justice, Home Affairs and Migration I am committed to supporting the Authority in delivering on its mandate.”

Paul Quinn, Chairperson of the GRAI, said: “As a newly established independent regulator, we have been entrusted with a vital public mandate: to ensure that gambling in Ireland is conducted in a safe, fair, and transparent manner, with the interests of individuals, families, and the wider community at its heart.

“Our work is grounded in the principles of prevention, protection, and evidence-based regulation. This Statement of Strategy sets out the roadmap to delivering a modern, fair, and trusted regulatory regime that reflects the constantly evolving nature of gambling and the expectations of the Irish public.

“Establishing the new licensing arrangements, compliance management, and enforcement functions during the term of this Strategy is central to reducing the likelihood of gambling harms and will underpin a well-regulated gambling market in Ireland.”

Anne Marie Caulfield, CEO of the GRAI, said: “The Statement of Strategy outlines the vision, mission, and values of the Regulator through to 2027. Each goal within the Strategy outlines a thorough approach to our main functions, from building a robust licensing regime that will ensure operators are consistently adhering to standards to supporting research and educational initiatives that enhance our capabilities as a Regulator.

“The GRAI’s Statement of Strategy 2025 – 2027 has been approved by the Minister for Justice, Home Affairs and Migration and we look forward to achieving our strategic goals together.”

The post GRAI Publishes 2025-2027 Strategy Statement appeared first on European Gaming Industry News.

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NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations

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The National Lotteries and Gaming Regulatory Board Uganda (NLGRB) intensified its nationwide crackdown on illegal gaming operations, seizing over 80 unauthorised gaming machines in Mbarara and Ibanda cities under its operation name “Mashine Haramu.”

According to the NLGRB Operations Manager, Mr. Steven Tabaruka, more than 6000 illegal gaming machines have so far been impounded across Uganda as part of the ongoing enforcement operation.

The operation targets unregulated gaming operators, suppliers, and manufacturers that exploit unsuspecting Ugandans and undermine the integrity of the industry.

Mr. Tabaruka said that the Board’s goal is to protect Ugandans by eliminating illegal gaming activities and promoting responsible gaming. He encouraged individuals in the gaming business to reach out to the NLGRB offices in Mbarara or the head office in Kampala to regularise their operations.

The National Lotteries and Gaming Regulatory Board continues to urge the public to report suspicious or illegal gaming activities as part of efforts to ensure a safe and regulated gaming environment for all.

The post NLGRB Intensifies Nationwide Crackdown on Illegal Gaming Operations appeared first on European Gaming Industry News.

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ACMA Blocks More Illegal Online Gambling Sites

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The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

The latest sites blocked include Crown Gold, Maxispin Casino, Rain.gg, Didibet, LuckyBet, Malina Casino and Spins of Glory.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1338 illegal gambling and affiliate websites have been blocked. Around 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.

The post ACMA Blocks More Illegal Online Gambling Sites appeared first on European Gaming Industry News.

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