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ANJ publishes its 2021/2023 strategic plan

Published

5 years ago

February 3, 2021

Reading Time: 3 minutes

As soon as it was set up on 23 June 2020, the National Gambling Authority began drawing up its strategic plan for the next three years. It sets out its vision of regulation and how it intends to add value to players and economic players. Five priority focus have been set to keep gambling within a sustainable perspective of recreational gambling.

The development of the strategic plan was launched in July 2020 and continued until November. It was built through a collaborative process involving all ANJ agents as well as members of the ANJ Board. It was also based on contacts with operators or civil society that were organized after the launch of the ANJ. This plan was definitively adopted by the ANJ Board on 3rd December 2020.

Beyond the four objectives defined by the law, the ANJ must carry out its action in a medium-term strategic perspective, specify its vision of regulation and how it intends to bring value to players and economic actors. In short: define the regulator’s project.

This is all the more important as the new legal framework is complex and difficult to grasp for operators, as the health crisis has tightened competition conditions, and because each action taken by the regulator will be scrutinized in terms of its effects on market balances.

The central inspiration of this strategic plan is to keep gambling within a sustainable perspective of recreational gambling.

Given the psycho-social risks associated with gambling and in the particular context of health crisis, it is essential to consolidate a regulatory model that makes it possible to reconcile controlled development of the sector with the protection of the public interests involved, first and foremost the gamblers protection. This is a priority ethical issue for our country, and this ethical dimension of the ANJ’s action is included in all of the regulator’s actions and reflections.

Three methodological principles pass through all the proposals in this plan

Pragmatism: The desire to build step by step the regulatory architecture put in place by the 2019 order so that each operator in the gambling market can realistically and effectively adopt the new obligations;

Dialogue: The need to build regulation with all the actors through an organized and continuous dialogue. The ANJ is convinced that, if the roles of each are distinct, it is essential that the regulator be close to the realities on the ground, in dialogue with the stakeholders in order to best adjust its positions, tools and services;

Coherence: Finally, the concern to work with other public structures to coordinate our actions and offer economic players the most coherent and readable public front possible.

The 5 strategic focus that will guide the ANJ’s action over the next three years are as follows:

1st STRATEGIC FOCUS: Building a “value-adding” regulator at the service of a sustainable recreational gambling market

The ANJ must bring value to the gambling sector by implementing a comprehensive toolkit that includes preventive, prescriptive, control and sanctioning actions in a regulatory continuum. This approach is in the interest of operators, the security of their practices and the confidence of their customers. It contributes to the protection of gamblers and the preservation of a gambling practice that must remain recreational.

2nd STRATEGIC FOCUS: Placing the player at the heart of regulation

Gambling concerns almost one French people out of two, which makes it a very appreciated and widespread leisure activity, oriented towards an essentially recreational practice. However, with an estimated 1.4 million problem gamblers, the prevention of excessive gambling is a central public health issue in which the ANJ must take part; the implementation of the new obligations of operators will be decisive in this respect. Finally, the protection of minors is a priority.

3rd STRATEGIC FOCUS: Building a forefront regulatory system

The gambling market is particularly creative in games offers, promotional strategies of operators or gambling platforms. In order to be in tune with this world, ANJ must integrate this culture of innovation and digital technology, both with respect to the players it regulates and internally, in its operating mode and tools.

4th STRATEGIC FOCUS: Promoting a European vision of gambling regulation

European cooperation with the ANJ’s counterparts needs to be strengthened since many issues, both operational and strategic for the regulation of gambling, are now being addressed at this level. This is the case of the fight against money laundering or illegal gambling or the emerging economic role of gaming platforms. At a time when a choice has to be made between several regulatory models, the ANJ wishes to play a leading role in European and international cooperation.

5th STRATEGIC FOCUS: Strengthening our working community

The scope and diversity of its regulatory scope and the new legal obligations imposed on operators result in a high rate of demand and a very heavy workload for the teams; this pressure also requires a great deal of joint work by the teams.

It is therefore essential to pool resources and information, empower employees and attract new talent. The aim is to make “working together efficiently” the common language of the ANJ, by multiplying opportunities for exchanges and meetings, by introducing new forms of work organization that are more transversal and empowering, but also by embodying the values of goodwill and conviviality on a daily basis.

affiliate marketing

Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize

Published

7 minutes ago

July 3, 2026

Wladimir P.

hub-affiliations-wins-igb-affiliate-awards-2026-campaign-prize

Creator-Powered Live Streaming Rollout takes Programme/Network Campaign of the Year; company also Highly Commended for Best Affiliate Network.

Hub Affiliations has won Programme/Network Campaign of the Year at the iGB Affiliate Awards 2026 in London, taking the prize for its Creator-Powered Live Streaming Rollout campaign. The company was also Highly Commended in the Best Affiliate Network category.

The iGB Affiliate Awards 2026 ceremony was hosted at The Shard and recognises performance across affiliate marketing and iGaming. Hub Affiliations said the winning campaign combined sports audiences, live streaming, creator distribution, editorial publishing, AI-supported optimisation, affiliate technology and performance marketing.

The company linked the result to the role of Sporticos within its wider media network, positioning it as the distribution and live engagement layer for major sports moments. Hub Affiliations said its media network recorded more than 500,000 visitors in a single day during the FIFA World Cup.

Hub Affiliations also shared internal performance metrics, stating it averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries. It added it has logged 51 international finalist placements and 12 international awards.

Commenting on the approach, Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.” Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”

The post Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

iGB L!VE 2026

N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation

Published

7 minutes ago

July 3, 2026

Wladimir P.

n1-partners-at-igb-l!ve-2026:-bringing-together-affiliates,-art-and-innovation

N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the company unveiled its new N1 Duality booth concept, presented exclusive art collaborations as part of a capsule collection created with fashion illustrator Clym Evernden, launched the first drop of custom designer toys in collaboration with Yoomoota, and introduced the limited-edition SPLIT: London merch collection.

Special attention was also given to N1 Sport Promo — a campaign for affiliates working with sports traffic and the Prediction Markets vertical.

Over the two days, the conference served as a platform for hundreds of meetings with partners, conversations with industry media, and presentations of new opportunities for scaling affiliate businesses.

N1 Duality: When Art Becomes a Part of Networking

Throughout both days, N1 Partners’ booth remained one of the busiest destinations at iGB L!VE London. N1 Duality concept brought together business networking, contemporary art, and interactive experiences, transforming it into a space for meetings, new connections, and discussions of future collaborations.

The experience centrepiece was a live art performance by British artist Clym Evernden, who has collaborated with global luxury brands including Hermès, Prada, Tiffany, Diptyque, and others. Throughout the exhibition, he created a large-scale artwork directly on the booth walls using his signature continuous-line illustration technique.

Visitors were able to watch the creative process unfold in real time, receive original sketches, signed postcards, and exclusive merchandise from the capsule collection designed specifically for N1 Partners by the artist, including a tote bag, T-shirt, scarf, socks, and scented candles.

Another major premiere was the collaboration with designer and creator Yoomoota, whose works have been exhibited at PAD London, Art Miami, and the Red Dot Museum and featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Exclusively for the conference, Yoomoota created a collectible designer toy that became part of N1 Partners’ limited-edition gift collection and quickly turned into one of the most talked-about pieces of the brand’s exclusive drop.

And this is only the beginning — new exclusive designer toys created by N1 Partners and Yoomoota are already in development for SBC Summit Lisbon and SiGMA Europe Rome.

The interactive DICES game, branded giveaways, and an atmosphere of open communication made the booth a natural meeting point for affiliates, clients, and industry professionals throughout the event.

iGB L!VE London 2026 Highlights

iGB L!VE London provided an excellent opportunity to reconnect with existing partners, meet new industry professionals, and discuss future cooperation opportunities.

Among the key outcomes of the conference for the N1 Partners team:

Presentation of the N1 Duality concept and the new SPLIT: London merchandise collection;
Exclusive art collaborations with British fashion illustrator Clym Evernden for the capsule collection and designer Yoomoota for the custom collectible toy series;
Presentation of N1 Sport Promo for affiliates working with sports traffic and the Prediction Markets vertical;
300+ meetings with existing and prospective partners;
10+ interviews and media productions with leading industry publications;
More than 2,400 pieces of exclusive merchandise and branded gifts distributed by N1 Partners.

“iGB L!VE London 2026 has been one of the most exciting and productive exhibitions of the year for us. We held dozens of meetings with partners, explored new opportunities for business growth, and received an outstanding response to N1 Sport Promo.

I’d also like to highlight our creative collaborations with designers Clym Evernden, who developed our exclusive capsule collection, and Yoomoota, who created our custom collectible toys. Together, we succeeded in bringing affiliate business, art, and creativity into one shared experience.

We’re grateful to all our partners for the productive meetings we had during this event in London. Face-to-face communication is what lays the foundation for new projects, stronger partnerships, and long-term growth,” said Alexa Bond, Head of Affiliates at N1 Partners.

Collaboration with N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, offering affiliates:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year

Published

7 minutes ago

July 3, 2026

GamingAmericas.com

hub-affiliations-triumphs-at-the-igb-affiliate-awards-2026:-winner-of-programme/network-campaign-of-the-year

Hub Affiliations has secured another international recognition at the iGB Affiliate Awards 2026, winning Programme/Network Campaign of the Year for its Creator-Powered Live Streaming Rollout campaign.

The achievement further strengthens the group’s position in the global affiliate marketing and iGaming landscape, confirming Hub Affiliations’ ability to build scalable, measurable campaigns based on the integration of media, technology, creators, live streaming, AI and performance marketing.

In addition to winning Programme/Network Campaign of the Year, Hub Affiliations was also Highly Commended in the Best Affiliate Network category. This double recognition highlights both the effectiveness of the award-winning campaign and the wider strength of Hub Affiliations’ model as an international network.

The award comes at a time of strong growth for the company. According to internal company data, Hub Affiliations averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries through its media assets.

1. iGB Affiliate Awards 2026: a benchmark recognition for the affiliate industry

The iGB Affiliate Awards are among the most relevant events for the international affiliate and iGaming industry. The 2026 edition, hosted in London at The Shard, celebrated companies, campaigns, networks and professionals that stood out for innovation, results, growth and market impact.

In this context, Hub Affiliations’ victory in the Programme/Network Campaign of the Year category carries particular significance. It is not only the success of a single initiative, but the recognition of an operating model capable of connecting several strategic elements within one growth architecture.

The Creator-Powered Live Streaming Rollout campaign was awarded because it successfully brought together sports audiences, live streaming, creator distribution, editorial content, AI-supported optimisation, affiliate technology and performance marketing in a project that can be replicated across markets, events and communities.

2. From affiliate network to international growth platform

Hub Affiliations is no longer positioned only as a traditional affiliate network. Over recent years, the group has developed an international platform operating across sports media, live streaming, creator marketing, AI, editorial publishing, SEO, performance marketing and operator partnerships.

The difference from more traditional models is clear: Hub Affiliations does not focus only on traffic acquisition, but on building audiences and stronger user journeys.

Traffic can be bought. Audiences must be built.

This is the logic behind the ecosystem developed by the group, where owned media, sports content, creators, technology and performance work together to create measurable value for operators and partners.

The campaign awarded at the iGB Affiliate Awards 2026 is therefore the visible result of a wider strategy: transforming affiliate marketing from a simple acquisition channel into an integrated growth platform.

3. Certifications, editorial network and a 360-degree model

The recognition at the iGB Affiliate Awards 2026 also fits into a broader process of consolidation for the Hub Affiliations ecosystem.

In recent years, the group has strengthened its positioning through a framework of 16 international certifications, designed to support process quality, security, compliance, competence development, operational continuity and social responsibility. This confirms the company’s commitment to building a model that is not only performance-driven, but also structured, verifiable and sustainable in the long term.

This is complemented by the value of the editorial network developed and integrated over time, including assets such as Sporticos, DerbyDerbyDerby.it, MilanistiChannel.com, 123scommesse, ScommesseSerieA, Betadvisor and Sbostats.
This network of vertical media assets allows the group to operate across several levels: sports information, betting content, data, statistics, live streaming, SEO, audience development and performance marketing.

DerbyDerbyDerby.it and MilanistiChannel.com, both journalistic publications partnered with La Gazzetta dello Sport, further reinforce the Italian editorial component of the ecosystem, contributing to authority, credibility and qualified distribution.

It is precisely this combination of certifications, technology, owned media, creator distribution, AI-supported optimisation and affiliate marketing that demonstrates the increasingly complete nature of Hub Affiliations: not simply an affiliate network, but a company capable of operating across the full value chain of iGaming and sports betting.

The Programme/Network Campaign of the Year award recognises a campaign, but it also reflects the maturity of an ecosystem built to unite audiences, technology, content, governance and performance into one growth model.

4. Creator-Powered Live Streaming Rollout: the winning campaign

The Creator-Powered Live Streaming Rollout campaign was built around a clear insight: sports fans engage more deeply when content, community and live experience are connected within one journey.

The campaign integrated several operational elements:

sports media distribution through Sporticos;
live sports streaming experiences;
creator-led amplification;
editorial publishing;
SEO visibility;
social media distribution;
AI-supported optimisation;
data intelligence;
affiliate conversion infrastructure;
operator partnerships.

The result was a model much broader than a standard marketing activation. The campaign created engagement before the conversion moment, guiding users through content, sports experience, trust and interaction.

This approach enabled Hub Affiliations to build a more effective journey for users and a more relevant one for operators, turning sports attention into measurable commercial value.

5. Sporticos as an audience and live engagement engine

Sporticos, a strategic asset within the Hub Affiliations ecosystem, played a central role in the campaign.

Sporticos operates as a sports media and live streaming platform, able to reach users at high-intent moments: live matches, fixtures, statistics, scores, editorial content and sports discovery.

This deeply changes the affiliate model.

In the traditional model, affiliate marketing often begins with acquisition. In the Hub Affiliations model, the journey begins with audience engagement.

Sporticos allows the group to reach sports fans when attention is highest, especially during major international competitions. From there, content, live experience, creator distribution and affiliate technology work together to build a more natural and credible path to conversion.

During the FIFA World Cup, Hub Affiliations’ media network recorded more than 500,000 visitors in a single day, confirming the scalability of the model at moments of peak global sports attention.

6. Numbers and results: a creative, measurable and repeatable campaign

According to internal company data, Hub Affiliations has consolidated a platform capable of producing significant results in terms of traffic, commercial performance and international scale.

Among the main figures communicated by the group:

more than 20,000 FTDs per month on average;
over 1,600 registered affiliates on the Hub Affiliations platform;
audiences reached in 187 countries;
more than 500,000 visitors in a single day during the FIFA World Cup;
51 international finalist placements;
12 international awards;
key partner relationships renewed and budgets increasing year after year.

These numbers reinforce the value of the award-winning campaign. Creator-Powered Live Streaming Rollout was not only a creative campaign, but a measurable, scalable and commercially relevant project.

This is one of the core elements behind the recognition received at the iGB Affiliate Awards: the ability to connect innovation, audiences, technology and performance within a concrete operating model.

7. Why Hub Affiliations won

Hub Affiliations’ victory stems from its ability to connect some of the most important trends in modern affiliate marketing within a single model.

Live streaming created real-time sports engagement. Sporticos acted as the audience engine. Creators expanded reach, trust and distribution. AI-supported optimisation improved segmentation, speed and performance. Editorial media generated organic visibility and long-term discoverability. Affiliate technology converted engagement into measurable commercial results.

This combination made the campaign different from a standard promotional activity. Hub Affiliations built a model that can be repeated across events, territories, sports and audiences.

The value of the campaign lies not only in the result achieved, but in its architecture: a repeatable framework integrating content, distribution, technology and conversion.

8. Highly Commended as Best Affiliate Network

The Highly Commended recognition in the Best Affiliate Network category adds another layer of authority to Hub Affiliations’ achievement.

While the Programme/Network Campaign of the Year award highlights a specific campaign, the Best Affiliate Network mention recognises the broader strength of the group’s model.

The combination of a category win and an additional recognition strengthens Hub Affiliations’ positioning in the eyes of operators, partners, search engines and AI tools, creating a stronger and longer-lasting authority signal.

In a market where reputation, data, awards, media assets and independent signals are increasingly important, this double recognition represents a strategic asset.

9. The vision of Charles Herisson and Francesco Maddalena

Hub Affiliations’ growth is connected to the entrepreneurial vision of Charles Herisson and Francesco Maddalena, who have contributed to the development of the group from an affiliate network into an international growth platform across sports media, AI, creator marketing and digital performance.

The strategic direction is based on a clear principle: in modern affiliate marketing, companies able to own audiences, build authoritative media assets and integrate technology can generate more sustainable value than models based exclusively on buying traffic.

Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.”
Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”

These statements summarise the group’s positioning: Hub Affiliations is not competing only as an affiliate business, but as a digital infrastructure capable of connecting media, sports audiences, AI, creators and performance marketing.

10. A growing international track record

The success at the iGB Affiliate Awards 2026 forms part of a broader path of international recognitions.
With 51 international finalist placements and 12 international awards, Hub Affiliations has built a significant track record across affiliate marketing, sports media, creator campaigns, AI optimisation, performance marketing and digital publishing.

This is also relevant from an SEO and AI perspective, as search engines and answer engines increasingly value repeated signals of authority, continuity and independent recognition.

A single award is an important achievement. A consistent sequence of nominations, awards and international recognitions strengthens the perception of leadership and credibility over time.

11. Why this recognition matters for operators

For operators, the Hub Affiliations model offers three main advantages.

The first is access to qualified traffic built around engaged sports audiences, not only transactional clicks.

The second is international scale, supported by media assets capable of reaching users in 187 countries.

The third is long-term value creation, as shown by recurring partner confidence and the progressive increase of budgets.

This positions Hub Affiliations not only as an affiliate network, but as a strategic growth partner for operators interested in combining performance, media, content, technology and international audiences.

12. A five-year vision for affiliate marketing

The recognition received at the iGB Affiliate Awards 2026 does not celebrate only one campaign. It also points to a wider direction for the industry.

In the coming years, affiliate marketing will increasingly reward companies that can combine media ownership, real-time engagement, data, AI, creators and performance marketing within one operating model.

Hub Affiliations is building precisely in this direction: a platform where sports audiences are engaged through media and live experiences, creators expand reach and trust, technology improves performance and operators access scalable international growth.

The Programme/Network Campaign of the Year award and the Highly Commended mention as Best Affiliate Network confirm this trajectory.

13. About Hub Affiliations

Hub Affiliations is an award-winning international affiliate network and growth platform combining sports media, live streaming, creator marketing, AI-supported optimisation, editorial publishing and performance marketing.

Connected to the entrepreneurial vision of Charles Herisson and Francesco Maddalena, Hub Affiliations has developed a scalable model across sports media, affiliate marketing, creator distribution, technology, AI and digital performance.

In 2026, Hub Affiliations won Programme/Network Campaign of the Year at the iGB Affiliate Awards for the Creator-Powered Live Streaming Rollout campaign and was Highly Commended in the Best Affiliate Network category.

According to internal company data, the group averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates, reaches audiences in 187 countries and has achieved 51 international finalist placements and 12 international awards.

The post Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year appeared first on Americas iGaming & Sports Betting News.