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ANJ publishes its 2021/2023 strategic plan

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As soon as it was set up on 23 June 2020, the National Gambling Authority began drawing up its strategic plan for the next three years. It sets out its vision of regulation and how it intends to add value to players and economic players. Five priority focus have been set to keep gambling within a sustainable perspective of recreational gambling.

The development of the strategic plan was launched in July 2020 and continued until November. It was built through a collaborative process involving all ANJ agents as well as members of the ANJ Board. It was also based on contacts with operators or civil society that were organized after the launch of the ANJ. This plan was definitively adopted by the ANJ Board on 3rd December 2020.

Beyond the four objectives defined by the law, the ANJ must carry out its action in a medium-term strategic perspective, specify its vision of regulation and how it intends to bring value to players and economic actors. In short: define the regulator’s project.

This is all the more important as the new legal framework is complex and difficult to grasp for operators, as the health crisis has tightened competition conditions, and because each action taken by the regulator will be scrutinized in terms of its effects on market balances.

The central inspiration of this strategic plan is to keep gambling within a sustainable perspective of recreational gambling.

Given the psycho-social risks associated with gambling and in the particular context of health crisis, it is essential to consolidate a regulatory model that makes it possible to reconcile controlled development of the sector with the protection of the public interests involved, first and foremost the gamblers protection. This is a priority ethical issue for our country, and this ethical dimension of the ANJ’s action is included in all of the regulator’s actions and reflections.

 

Three methodological principles pass through all the proposals in this plan

Pragmatism: The desire to build step by step the regulatory architecture put in place by the 2019 order so that each operator in the gambling market can realistically and effectively adopt the new obligations;

Dialogue: The need to build regulation with all the actors through an organized and continuous dialogue. The ANJ is convinced that, if the roles of each are distinct, it is essential that the regulator be close to the realities on the ground, in dialogue with the stakeholders in order to best adjust its positions, tools and services;

Coherence: Finally, the concern to work with other public structures to coordinate our actions and offer economic players the most coherent and readable public front possible.

The 5 strategic focus that will guide the ANJ’s action over the next three years are as follows:

1st STRATEGIC FOCUS: Building a “value-adding” regulator at the service of a sustainable recreational gambling market

The ANJ must bring value to the gambling sector by implementing a comprehensive toolkit that includes preventive, prescriptive, control and sanctioning actions in a regulatory continuum. This approach is in the interest of operators, the security of their practices and the confidence of their customers. It contributes to the protection of gamblers and the preservation of a gambling practice that must remain recreational.

2nd STRATEGIC FOCUS: Placing the player at the heart of regulation

Gambling concerns almost one French people out of two, which makes it a very appreciated and widespread leisure activity, oriented towards an essentially recreational practice. However, with an estimated 1.4 million problem gamblers, the prevention of excessive gambling is a central public health issue in which the ANJ must take part; the implementation of the new obligations of operators will be decisive in this respect. Finally, the protection of minors is a priority.

3rd STRATEGIC FOCUS: Building a forefront regulatory system

The gambling market is particularly creative in games offers, promotional strategies of operators or gambling platforms. In order to be in tune with this world, ANJ must integrate this culture of innovation and digital technology, both with respect to the players it regulates and internally, in its operating mode and tools.

4th STRATEGIC FOCUS: Promoting a European vision of gambling regulation

European cooperation with the ANJ’s counterparts needs to be strengthened since many issues, both operational and strategic for the regulation of gambling, are now being addressed at this level. This is the case of the fight against money laundering or illegal gambling or the emerging economic role of gaming platforms. At a time when a choice has to be made between several regulatory models, the ANJ wishes to play a leading role in European and international cooperation.

5th STRATEGIC FOCUS: Strengthening our working community

The scope and diversity of its regulatory scope and the new legal obligations imposed on operators result in a high rate of demand and a very heavy workload for the teams; this pressure also requires a great deal of joint work by the teams.

It is therefore essential to pool resources and information, empower employees and attract new talent. The aim is to make “working together efficiently” the common language of the ANJ, by multiplying opportunities for exchanges and meetings, by introducing new forms of work organization that are more transversal and empowering, but also by embodying the values of goodwill and conviviality on a daily basis.

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Global Experts to Gather in Boston for First US Symposium on Online Gambling and Public Health

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A major international discussion on the future of online gambling regulation is set to take place in the United States later this month, as the Public Health Advocacy Institute (PHAI) prepares to host its first global symposium dedicated to the sector’s public health impact.

The event, titled “Online Gambling and the Public Health Movement,” will be held on April 24, 2026, at Northeastern University in Boston, bringing together policymakers, researchers, and industry observers from across the US, Europe, and Australia.

The symposium comes at a time of rapid expansion in online betting markets, particularly in the United States, following the 2018 Supreme Court decision that opened the door to state-level sports betting regulation. Since then, mobile-first platforms, micro-betting features, and AI-driven betting tools have significantly reshaped the landscape.

Focus on Regulation and Risk

According to the organisers, the event will focus on the growing calls for stronger consumer protections, as well as the broader societal impact of digital gambling products.

Discussions are expected to cover:

  • The rise of micro-betting and real-time wagering
  • The role of AI and data-driven betting systems
  • The effectiveness of current responsible gambling frameworks
  • The need for federal and state-level safety standards

Recent legislative proposals in the US, including the SAFE Bet Act and similar initiatives across multiple states, signal increasing political attention on the issue.

Global Experts and Policymakers to Attend

The speaker lineup includes a mix of academic, clinical, and political voices, such as:

  • Public health researchers from Monash University and the University of Bath
  • Representatives from the US federal and state governments
  • Specialists in gambling addiction and behavioural research

The goal, according to PHAI, is to explore evidence-based approaches to regulation and harm reduction.

Industry Under Increasing Scrutiny

The symposium also follows a series of legal actions initiated by PHAI targeting major industry stakeholders, highlighting growing scrutiny around business practices and consumer protection.

As online gambling continues to scale globally, events like this reflect a broader shift toward cross-sector dialogue between regulators, public health experts, and industry participants.

The post Global Experts to Gather in Boston for First US Symposium on Online Gambling and Public Health appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium

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As scrutiny around online gambling intensifies in the United States, a landmark symposium in Boston is set to bring the issue of public health and regulation into sharper focus.

The Public Health Advocacy Institute (PHAI) has announced it will host the country’s first international symposium dedicated to the public health impact of online gambling on April 24, 2026, at Northeastern University.

The event comes amid growing concern over the speed at which digital betting has expanded across the US, particularly in the years following the legalization of sports betting in multiple states.

From Market Growth to Public Health Debate

What began as a state-driven expansion of sports wagering has evolved into a broader ecosystem that now includes:

  • Mobile-first betting platforms
  • Micro-betting and in-play wagering
  • Algorithm-driven and AI-supported betting tools

Public health experts argue that these developments have outpaced regulation, raising concerns about addiction risks, accessibility, and consumer safeguards.

Survey data continues to reflect mixed public sentiment, with a significant portion of Americans expressing concerns over the integrity of sports and the social impact of betting.

Policy Momentum Building Across States

The symposium will also highlight a wave of legislative efforts aimed at tightening controls on the industry. Proposals such as the SAFE Bet Act, alongside state-level initiatives in Massachusetts, New York, New Jersey, and Ohio, indicate a shift toward stricter oversight, including potential limits on high-risk betting formats like micro-betting.

Bringing Together Key Stakeholders

The Boston event will gather a broad coalition of stakeholders, including:

  • US lawmakers and regulators
  • Public health professionals
  • Academic researchers specialising in gambling behaviour
  • Policy advocates and legal experts

Key discussion points will include the limitations of current responsible gaming models, the need for federal safety standards, and strategies to reduce gambling-related harm.

Legal Pressure Adds to Industry Tensions

The symposium follows recent legal action involving major operators and sports stakeholders, underlining the increasingly complex relationship between rapid market growth and regulatory accountability in the US gambling sector.

As the conversation evolves, the Boston gathering is expected to play a role in shaping how policymakers and stakeholders approach the next phase of online gambling regulation in America.

The post US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium appeared first on Americas iGaming & Sports Betting News.

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ZingBrain AI Boosts Hondubet Engagement

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ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

  • A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
  • A 10% rise in total bets placed by returning users
  • A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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