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ANJ publishes its 2021/2023 strategic plan

Published

5 years ago

February 3, 2021

Reading Time: 3 minutes

As soon as it was set up on 23 June 2020, the National Gambling Authority began drawing up its strategic plan for the next three years. It sets out its vision of regulation and how it intends to add value to players and economic players. Five priority focus have been set to keep gambling within a sustainable perspective of recreational gambling.

The development of the strategic plan was launched in July 2020 and continued until November. It was built through a collaborative process involving all ANJ agents as well as members of the ANJ Board. It was also based on contacts with operators or civil society that were organized after the launch of the ANJ. This plan was definitively adopted by the ANJ Board on 3rd December 2020.

Beyond the four objectives defined by the law, the ANJ must carry out its action in a medium-term strategic perspective, specify its vision of regulation and how it intends to bring value to players and economic actors. In short: define the regulator’s project.

This is all the more important as the new legal framework is complex and difficult to grasp for operators, as the health crisis has tightened competition conditions, and because each action taken by the regulator will be scrutinized in terms of its effects on market balances.

The central inspiration of this strategic plan is to keep gambling within a sustainable perspective of recreational gambling.

Given the psycho-social risks associated with gambling and in the particular context of health crisis, it is essential to consolidate a regulatory model that makes it possible to reconcile controlled development of the sector with the protection of the public interests involved, first and foremost the gamblers protection. This is a priority ethical issue for our country, and this ethical dimension of the ANJ’s action is included in all of the regulator’s actions and reflections.

Three methodological principles pass through all the proposals in this plan

Pragmatism: The desire to build step by step the regulatory architecture put in place by the 2019 order so that each operator in the gambling market can realistically and effectively adopt the new obligations;

Dialogue: The need to build regulation with all the actors through an organized and continuous dialogue. The ANJ is convinced that, if the roles of each are distinct, it is essential that the regulator be close to the realities on the ground, in dialogue with the stakeholders in order to best adjust its positions, tools and services;

Coherence: Finally, the concern to work with other public structures to coordinate our actions and offer economic players the most coherent and readable public front possible.

The 5 strategic focus that will guide the ANJ’s action over the next three years are as follows:

1st STRATEGIC FOCUS: Building a “value-adding” regulator at the service of a sustainable recreational gambling market

The ANJ must bring value to the gambling sector by implementing a comprehensive toolkit that includes preventive, prescriptive, control and sanctioning actions in a regulatory continuum. This approach is in the interest of operators, the security of their practices and the confidence of their customers. It contributes to the protection of gamblers and the preservation of a gambling practice that must remain recreational.

2nd STRATEGIC FOCUS: Placing the player at the heart of regulation

Gambling concerns almost one French people out of two, which makes it a very appreciated and widespread leisure activity, oriented towards an essentially recreational practice. However, with an estimated 1.4 million problem gamblers, the prevention of excessive gambling is a central public health issue in which the ANJ must take part; the implementation of the new obligations of operators will be decisive in this respect. Finally, the protection of minors is a priority.

3rd STRATEGIC FOCUS: Building a forefront regulatory system

The gambling market is particularly creative in games offers, promotional strategies of operators or gambling platforms. In order to be in tune with this world, ANJ must integrate this culture of innovation and digital technology, both with respect to the players it regulates and internally, in its operating mode and tools.

4th STRATEGIC FOCUS: Promoting a European vision of gambling regulation

European cooperation with the ANJ’s counterparts needs to be strengthened since many issues, both operational and strategic for the regulation of gambling, are now being addressed at this level. This is the case of the fight against money laundering or illegal gambling or the emerging economic role of gaming platforms. At a time when a choice has to be made between several regulatory models, the ANJ wishes to play a leading role in European and international cooperation.

5th STRATEGIC FOCUS: Strengthening our working community

The scope and diversity of its regulatory scope and the new legal obligations imposed on operators result in a high rate of demand and a very heavy workload for the teams; this pressure also requires a great deal of joint work by the teams.

It is therefore essential to pool resources and information, empower employees and attract new talent. The aim is to make “working together efficiently” the common language of the ANJ, by multiplying opportunities for exchanges and meetings, by introducing new forms of work organization that are more transversal and empowering, but also by embodying the values of goodwill and conviviality on a daily basis.

Conferences

Groove confirms iGB L!VE 2026 attendance in London

Published

44 minutes ago

June 30, 2026

Wladimir P.

groove-confirms-igb-l!ve-2026-attendance-in-london

Aggregator and platform provider says it will bring a full commercial delegation to ExCeL on 1-2 July.

Groove has confirmed it will attend iGB L!VE 2026, running 1-2 July at ExCeL London. The company said it will bring a full commercial delegation to meet operators and affiliates.

The supplier positions the event as a key mid-year deal-making moment. Yahale Meltzer, Co-Founder and CEO of Groove, said: “iGB L!VE is the industry’s mid-year performance review. It is where conversations become commercial realities. We are bringing our most advanced platform yet, designed to help operators launch fast, adapt locally, and scale across complex regulatory environments.”

Meltzer also pointed to seasonality and content breadth, adding: “The timing is critical. With the European football season revenue peak approaching, operators need a partner who delivers structural resilience and content that performs. Groove delivers exactly that. Our 20,000+ games from 150+ providers, unified through a single API, give partners the agility they need to capture momentum and convert it into measurable growth.”

Rachel Tourgeman, Head of Partnerships at Groove, said: “iGB L!VE is where the industry’s most ambitious decision-makers converge. We are not here to hand out brochures. We are here to have conversations that turn into performance.” She added: “Every meaningful partnership starts with a conversation, and this event is where those conversations happen at scale. Whether it is emerging affiliates seeking new opportunities, established operators evaluating MarTech solutions, or startups seeking investor visibility through the iGB Startup Accelerator, Groove is positioned to deliver exactly what they need: speed, stability, and commercial precision.”

Giusy Campo, Business Development Director at Groove, who will lead the company’s presence on the show floor, said: “We are arriving with a clear objective: to forge strategic partnerships that unlock new markets and drive sustainable growth. Our platform’s modular architecture, combined with advanced player engagement tools and real-time analytics, gives operators a genuine competitive edge.”

The post Groove confirms iGB L!VE 2026 attendance in London appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Boomerang Partners

Golden Boomerang Awards First Half by Boomerang Partners wrapped: next prize – the Formula 1 Grand Prix experience

Published

44 minutes ago

June 30, 2026

Wladimir P.

golden-boomerang-awards-first-half-by-boomerang-partners-wrapped:-next-prize-–-the-formula-1-grand-prix-experience

The third season of the Golden Boomerang Awards by Boomerang Partners is not losing momentum. Following the conclusion of the First Half, the tournament has confirmed one of the main ideas behind this season: long-term mechanics can increase partner engagement, while a sports-focused strategy can help turn that activity into measurable results.

First Half leaderboard and highlights

The Kickoff stage concluded on June 9, with impressive participant engagement. Mystery Boxes were raffled off among all participants, featuring exclusive prizes such as limited-edition FIFA World Cup 2026 jerseys – three per box, each representing a different participating country. The winner of this opening stage – team AskBonus – will attend the Wimbledon Championships from June 29 to July 12, 2026. For Boomerang Partners, sport remains one of the key areas of expertise, which is why it runs through the tournament mechanics, partner activities, and even the prize pool.

The rules are the same across all stages: the top 10 teams qualify for a random draw for the main stage prize, while Mystery Boxes are available to all active participants – not only the leaders. This keeps the competition open for everyone.

Tracking the leaders: The GBA 2026 standings update

Currently, a clear leader has emerged in the tournament. Team Lily has already scored 6,029 points (of which nearly 5,200 points come from sports FTDs). Team O follows in second place with 2,677 points. The rest of the top five – third, fourth, and fifth – currently hold 750, 504, and 341 points respectively. At the same time, the leaderboard is changing dynamically, driven by high participant activity.

The sports vertical accounts for nearly half of all FTD activity

According to Boomerang Partners, about half of the FTDs brought by Golden Boomerang Awards participants to the partner brands in the company’s portfolio come from the sports segment. This confirms a strong audience interest in sports events, especially given the active stage of the FIFA World Cup in North America.

The organizers have noted on multiple occasions that the third season of GBA prioritizes long-term strategy over participants’ short-term successes. This point is backed up by data on activities in the online casino segment. So, about a third of participating teams actively use the LUCKY FIVE mechanic. It allows affiliate teams to earn 5 bonus points per week if they generate 10 or more Casino FTDs during the reporting week.

The second half has introduced upgraded mechanics

The Second Half kicked off on June 10 – the winner of this stage will visit the Formula 1 Grand Prix on September 6. The stage runs through July 19. Thus, even for those joining the race now, there is every chance of catching up with the leaders and seriously competing for the prize.

To help teams with this, Boomerang Partners introduced a key feature for the Second Half aimed at new participants – WELCOME BOOST. Every new affiliate team will receive double points for every FTD throughout the first 14 days from the moment of joining. The LUCKY FIVE and LAST MINUTES WINNER mechanics also continue to be active, with the latter allowing participants to earn three times the points for every FTD during the last 7 days of the stage. In addition, the value of sports FTDs has increased – compared to the first stage, teams can now earn 3 points instead of 2 for each such FTD. This will be particularly beneficial for sports-focused affiliates, especially given that the stage runs alongside the FIFA World Cup and Wimbledon, both of which are driving high demand from audiences.

Race remains open at any stage of the season

As soon as the Second Half concludes, the Overtime stage will begin, featuring its own prizes, bonus mechanics, and enhanced point scoring. This keeps the tournament challenges completely open, giving every active participant a real opportunity to reach the top ranks. The awards ceremony in 11 categories will take place in September in Lisbon as part of the SBC Summit, allowing winners to gain not just physical prizes, but a sense of belonging among the best in the affiliate marketing industry – a feeling that fully aligns with the concept of the third season, Beyond the Moment. More details are available on the official Golden Boomerang Awards website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

Disclaimer:

The FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Golden Boomerang Awards First Half by Boomerang Partners wrapped: next prize – the Formula 1 Grand Prix experience appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Boomerang Partners

Golden Boomerang Awards First Half by Boomerang Partners wrapped: next prize – the Formula 1 Grand Prix experience

Published

45 minutes ago

June 30, 2026

GamingAmericas.com

First Half leaderboard and highlights

Tracking the leaders: The GBA 2026 standings update

The sports vertical accounts for nearly half of all FTD activity

The second half has introduced upgraded mechanics

Race remains open at any stage of the season

About Boomerang

Disclaimer:

The FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Golden Boomerang Awards First Half by Boomerang Partners wrapped: next prize – the Formula 1 Grand Prix experience appeared first on Americas iGaming & Sports Betting News.