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ANJ publishes its 2021/2023 strategic plan

Published

5 years ago

February 3, 2021

Reading Time: 3 minutes

As soon as it was set up on 23 June 2020, the National Gambling Authority began drawing up its strategic plan for the next three years. It sets out its vision of regulation and how it intends to add value to players and economic players. Five priority focus have been set to keep gambling within a sustainable perspective of recreational gambling.

The development of the strategic plan was launched in July 2020 and continued until November. It was built through a collaborative process involving all ANJ agents as well as members of the ANJ Board. It was also based on contacts with operators or civil society that were organized after the launch of the ANJ. This plan was definitively adopted by the ANJ Board on 3rd December 2020.

Beyond the four objectives defined by the law, the ANJ must carry out its action in a medium-term strategic perspective, specify its vision of regulation and how it intends to bring value to players and economic actors. In short: define the regulator’s project.

This is all the more important as the new legal framework is complex and difficult to grasp for operators, as the health crisis has tightened competition conditions, and because each action taken by the regulator will be scrutinized in terms of its effects on market balances.

The central inspiration of this strategic plan is to keep gambling within a sustainable perspective of recreational gambling.

Given the psycho-social risks associated with gambling and in the particular context of health crisis, it is essential to consolidate a regulatory model that makes it possible to reconcile controlled development of the sector with the protection of the public interests involved, first and foremost the gamblers protection. This is a priority ethical issue for our country, and this ethical dimension of the ANJ’s action is included in all of the regulator’s actions and reflections.

Three methodological principles pass through all the proposals in this plan

Pragmatism: The desire to build step by step the regulatory architecture put in place by the 2019 order so that each operator in the gambling market can realistically and effectively adopt the new obligations;

Dialogue: The need to build regulation with all the actors through an organized and continuous dialogue. The ANJ is convinced that, if the roles of each are distinct, it is essential that the regulator be close to the realities on the ground, in dialogue with the stakeholders in order to best adjust its positions, tools and services;

Coherence: Finally, the concern to work with other public structures to coordinate our actions and offer economic players the most coherent and readable public front possible.

The 5 strategic focus that will guide the ANJ’s action over the next three years are as follows:

1st STRATEGIC FOCUS: Building a “value-adding” regulator at the service of a sustainable recreational gambling market

The ANJ must bring value to the gambling sector by implementing a comprehensive toolkit that includes preventive, prescriptive, control and sanctioning actions in a regulatory continuum. This approach is in the interest of operators, the security of their practices and the confidence of their customers. It contributes to the protection of gamblers and the preservation of a gambling practice that must remain recreational.

2nd STRATEGIC FOCUS: Placing the player at the heart of regulation

Gambling concerns almost one French people out of two, which makes it a very appreciated and widespread leisure activity, oriented towards an essentially recreational practice. However, with an estimated 1.4 million problem gamblers, the prevention of excessive gambling is a central public health issue in which the ANJ must take part; the implementation of the new obligations of operators will be decisive in this respect. Finally, the protection of minors is a priority.

3rd STRATEGIC FOCUS: Building a forefront regulatory system

The gambling market is particularly creative in games offers, promotional strategies of operators or gambling platforms. In order to be in tune with this world, ANJ must integrate this culture of innovation and digital technology, both with respect to the players it regulates and internally, in its operating mode and tools.

4th STRATEGIC FOCUS: Promoting a European vision of gambling regulation

European cooperation with the ANJ’s counterparts needs to be strengthened since many issues, both operational and strategic for the regulation of gambling, are now being addressed at this level. This is the case of the fight against money laundering or illegal gambling or the emerging economic role of gaming platforms. At a time when a choice has to be made between several regulatory models, the ANJ wishes to play a leading role in European and international cooperation.

5th STRATEGIC FOCUS: Strengthening our working community

The scope and diversity of its regulatory scope and the new legal obligations imposed on operators result in a high rate of demand and a very heavy workload for the teams; this pressure also requires a great deal of joint work by the teams.

It is therefore essential to pool resources and information, empower employees and attract new talent. The aim is to make “working together efficiently” the common language of the ANJ, by multiplying opportunities for exchanges and meetings, by introducing new forms of work organization that are more transversal and empowering, but also by embodying the values of goodwill and conviviality on a daily basis.

Canada

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

Published

5 hours ago

July 21, 2026

Wladimir P.

tonybet-player-in-canada-claims-$20,000-cad-golden-world-cup-card-prize

Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Canada

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

Published

5 hours ago

July 21, 2026

GamingAmericas.com

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.

AI

SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce

Published

5 hours ago

July 21, 2026

GamingAmericas.com

sccg-management-and-trivver-partner-to-transform-gaming-with-ai-powered-interactive-commerce

SCCG Management has entered a strategic partnership with Trivver, Inc., a spatial AI technology company holding more than 165 global patents, to bring measurable AI-powered commerce experiences to gaming operators, casinos, sportsbooks, and entertainment brands.

SCCG Management, an advisory and consultancy firm serving publicly traded and privately held corporations across the global gaming, betting, and prediction markets sectors, today announced a new strategic partnership with Trivver, Inc., a spatial AI technology company based in Hideout, Utah. The partnership brings Trivver’s patented AI-powered Smart Objects into SCCG’s network of gaming operators, platform providers, and sports and entertainment brands.

Trivver holds more than 165 global patents covering spatial AI, immersive environment monetization, and viewability measurement, with technology that deploys across web, mobile, and smart glasses platforms without requiring an app download. Trivver enables gaming operators and brands to transform digital environments into measurable, interactive commerce experiences where every product, sponsorship, or promotion becomes intelligent, personalized, and directly shoppable. The company’s work includes a virtual banking experience built for JPMorgan Chase and, most recently, the June 11, 2026 launch of its PlayCanvas SDK on Google Cloud Marketplace, Trivver’s first commercial deployment of in-game advertising infrastructure, announced with supporting statements from Jack Buser, global director for Games, Strategic Industries at Google Cloud, and Will Eastcott, CEO and co-founder of PlayCanvas. The SDK lets developers building on the PlayCanvas engine deploy interactive in-world brand experiences inside browser-based games, personalized in real time using Google’s Gemini models, with Unreal Engine and Unity support in development. Its platform is designed to turn any product, brand asset, or advertising unit into an interactive 3D object inside an immersive environment, with built-in measurement of viewability and engagement aligned with IAB and MRC ad-measurement standards.

Trivver’s environments can be launched through a URL, QR code, or link, with inventory swapped in seconds without changing the destination address, and each smart object carries its own engagement data on screen coverage and dwell time. That data layer is what SCCG sees as the differentiator for gaming and entertainment use cases: an operator or rights holder can measure exactly how an audience engages with a branded 3D object inside a live casino stream, a fan-engagement environment, or a venue activation, not just whether it was displayed.

Under the partnership, SCCG will provide Trivver with strategic and regulatory advisory across gaming verticals, commercial introductions to operators and platform partners across its network, support for Trivver’s expansion into new international markets, and introductions to potential strategic partners and acquirers. The engagement will prioritize verticals where Trivver’s technology has direct application, including live casino, fan engagement and sports entertainment, music, and automotive. The fit runs in both directions: Trivver’s own positioning for its Enterprise AI Commerce Platform names Gaming, Casinos & Sports Betting as one of ten target verticals the platform serves.

“Trivver is exactly the kind of category-defining technology partner our network looks for. They hold more than 165 global patents, they just launched their PlayCanvas SDK on Google Cloud Marketplace, and their own platform already names gaming, casinos, and sports betting as a core vertical. Live casino, fan engagement, and immersive entertainment all have unused digital real estate, and Trivver’s spatial AI is built to monetize exactly that space, with measurement built to IAB and MRC standards.”

Stephen Crystal, Founder and CEO, SCCG Management

SCCG will draw on its established network of more than 100 partners across sportsbook operators, iGaming platforms, content studios, live casino providers, and B2B technology vendors to identify and support introductions for Trivver, alongside representation at major international gaming events including G2E Las Vegas, ICE London, and SBC events.

“Gaming has become one of the world’s largest digital commerce platforms. Together with SCCG we’re giving operators, brands, and entertainment companies a new way to engage audiences through AI-powered experiences that can be measured, personalized, and monetized in real time.”

Joel LaMontagne, Chief Executive Officer, Trivver, Inc.

The partnership adds to SCCG’s growing roster of technology partners bringing new categories of immersive, measurable digital experiences into the gaming and entertainment industry, and reflects the continued convergence of physical and digital engagement across live casino, sports, music, and automotive audiences. SCCG will begin with a market assessment and gaming-vertical analysis of Trivver’s technology, followed by initial introductions to qualified operators and platform providers across its network, with distribution and advisory support continuing throughout the engagement.

About SCCG Management

SCCG Management is a global advisory firm with more than 33 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.

About Trivver

Trivver, Inc. is a spatial AI technology company specializing in 3D smart object technology, immersive environment monetization, and augmented reality deployment across web, mobile, and smart glasses platforms. Trivver is the Enterprise AI Commerce Platform that enables organizations to create, deploy, measure, personalize, and monetize interactive experiences across web, mobile, gaming, smart TVs, and emerging wearable devices. The company holds more than 165 global patents, launched its PlayCanvas SDK on Google Cloud Marketplace in June 2026, and has worked with organizations including JPMorgan Chase. Trivver is led by Chief Executive Officer Joel LaMontagne. For more information, visit trivver.com.

The post SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce appeared first on Americas iGaming & Sports Betting News.