Latest News
UK Gambling Commission announces package of changes which make online games safer by design
The Gambling Commission has announced a package of strict measures which will strengthen the protections and controls for those who gamble through online slots games – including the introduction of limits on spin speeds, and the permanent ban on features that speed up play or celebrate losses as wins.
Following a consultation with the public and players, the gambling industry and other stakeholders, operators will need to implement tough new player protection measures which will make online casino games less intensive, safer by design and hand players more control over their gambling.
The Commission has focused on online slots because of its features which increase the intensity of play and the corresponding risks to players. Slot games have by far the highest average losses per player of online gambling products1.
The new rules include the outright ban of four key features of online slots games:
Features that speed up play or give the illusion of control over the outcome
Slot spin speeds faster than 2.5 seconds
Auto-play – which can lead to players losing track of their play, and;
Sounds or imagery which give the illusion of a win when the return is in fact equal to, or below, a stake
Other changes include:
Operators must clearly display to the player their total losses or wins and time played during any online slots session.
Alongside the changes for online slots the Commission has also introduced a permanent ban on reverse withdrawals for all online gambling – this function previously allowed consumers to re-gamble money they had previously requested to withdraw.
The enhanced protections that have been announced today will need to be fully implemented by online operators by 31 October 2021.
Since the publication of the Commission’s consultation in July 2020, further research has shown that using an auto-play feature has been linked to some players losing track of play, making it difficult for some to stop playing and in some cases gambling on other activities simultaneously.
Evidence shows that reverse withdrawal functions present a risk to players because of the temptation to continue gambling. In addition, the slot features being removed or more closely controlled have been associated with increased intensity of play, loss of player control, or binge play.
Neil McArthur, Gambling Commission chief executive, said: “To make online games safer we are introducing a ban on features that speed up play, or give the illusion of control over the outcome. We are also introducing a ban on auto-play, losses disguised as wins, and slot spin speeds faster than 2.5 seconds. The evidence shows that these features increase the risk of harm to customers.
“This is another important step in making gambling safer and where the evidence shows that there are other opportunities to do that we are determined to take them.”
Minister for Sports, Tourism and Heritage Nigel Huddleston said: “Today’s steps will help curb the intensity of online gambling, introducing greater protections that will reduce the risk of gambling related harm.
“I welcome the Gambling Commission’s tough measures as we continue our comprehensive review of gambling laws to make sure they’re fit for the digital age.”
The new rules are part of the Commission’s comprehensive programme to make gambling fairer and safer which has also seen the introduction of strengthened protections around online age and ID verification, improved customer interaction practices, and the banning of gambling on credit cards.
The announcement of the further consumer protection rules for online games and the design of those games follow the Commission’s announcement on 30 September that it was implementing new rules to stamp out irresponsible ‘VIP customer’ practices. Those rules came into force on 31 October 2020. A consultation on customer interaction was also launched last in November with the outcome expected later this year.
Readers can access the Commission’s online games design and reverse withdrawals response for more details.
1 Our Covid data shows the average spend per slots player is £67 per month, compared with £36 for casino products and £45 for real event betting.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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