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IMG ARENA launches new vintage betting product in partnership with EuroLeague Basketball
Play-on-demand offering boosted with creation of EuroLeague Instant Legends product that features 10 years’ highlights footage
IMG ARENA, a leading sports betting service and content hub, has expanded its long-standing partnership with EuroLeague Basketball with the launch of EuroLeague Instant Legends, an innovative new product line.
EuroLeague Instant Legends uses official vintage footage from top players over the past 10 years to create instant betting events via randomly grouped clips. The product has been created by Leap Gaming*.
EuroLeague Basketball, which has been an IMG ARENA partner since 2015, is the organiser of Europe’s premier professional basketball competition, the Turkish Airlines EuroLeague, and also runs the 7DAYS EuroCup.
Freddie Longe, Managing Director at IMG ARENA, said: “We are extremely proud of our partnership with EuroLeague Basketball. There can be no doubt that they organise one of the world’s leading basketball leagues and we are delighted to be extending our relationship further with the launch of this exciting new product vertical.”
He added: “When we invested in Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. In EuroLeague Instant Legends we believe we have developed a successful new concept for our always-on content portfolio.”
Roser Queralto, Chief Business Officer at EuroLeague Basketball, said: “IMG ARENA has been a key partner for the EuroLeague, and we are thrilled to have teamed up to create EuroLeague Instant Legends. The game is an untapped and creative application of our archive broadcast rights and we look forward to presenting this to basketball and wider sports fans through IMG ARENA’s sportsbook partners.”
Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.
*IMG ARENA has been an investor in Leap Gaming since 2018. The two companies have a shared vision of developing official virtual content for federations and leagues such as EuroLeague.
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Scientific Games and New York Lottery Continue Nearly 50-Year Primary Scratch-Off Game Partnership
More High-performance Scratch-off Entertainment from Company Coming to New York Player.
Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring world-leading instant scratch-off games to players in the state with a new primary provider contract. The partnership, which began in 1976, powered the New York Lottery’s Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.
The New York Lottery boasts one of the highest total lottery profits in North America and is ranked No. 8 worldwide for instant scratch game sales (La Fleur’s 2024 World Almanac). The collaborative, primary provider partnership with Scientific Games has resulted in a well-balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita). Focus on $30 scratch-offs with innovative designs and strategic prize structures that appeal to a broad player base has delivered consistent top performers.
“The New York Lottery is proud to continue its partnership with Scientific Games,” said Gweneth Dean, Director of the New York Lottery. “For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”
As part of the new contract, Scientific Games will continue to provide the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lottery’s scratch-off games.
“We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”
U.S.-based Scientific Games created and produced the New York Lottery’s very first scratch-off game and has worked side-by-side with the Lottery to provide products across the state’s network of approximately 14,000 lottery retailers.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest lottery games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world.
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ACR POKER DEBUTS ITS FANTASY POKER LEAGUE FOR VEGAS’ HOTTEST SUMMER SERIES
Poker players who want to cash-in on Vegas’ biggest summer series without playing a hand are heading to ACR Poker.
The popular online poker site is debuting its Fantasy Poker League: Vegas. “Everyone loves Fantasy Sports and now we’re capturing the same excitement for all the hot poker action in Vegas this summer,” stated ACR Pro, Chris Moneymaker. “This is truly the ultimate Fantasy Poker showdown, and you won’t want to miss it.”
From May 15th to 28th, the Fantasy Poker League: Vegas offers players worldwide the opportunity to draft their dream poker team for a chance to win cash prizes. Participants choose up to eight poker pros with an allotted budget amount. Points are then earned as the pros compete in live poker events in Sin City’s hottest summer series.
As the series unfolds, players can track their team’s progress on the daily leaderboard to determine how their selected teams are performing against the competition.
There are three fantasy leagues to choose from, and they cost $20, $100, or $500, with no added fees from ACR Poker. And there’s no limit on the number of teams that a person can create. Moneymaker also added that participants can conveniently choose their team(s) from the Rewards Section of the ACR Poker client.
For more info on the Fantasy Poker League: Vegas, visit the promo page at ACRPoker.eu.
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ELA Games Announces New Slot Game – Big Wave Delight
ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.
“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”
Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!
The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.
The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.
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