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Age well with AudioMob

Published

5 years ago

February 2, 2021

Reading Time: 3 minutes

GlycanAge sign on for higher brand exposure in mobile games for the first time with AudioMob’s pioneering rewarded audio ad format

GlycanAge, a precision health test of biological age and wellness, are taking the step to expose their product to wider audiences, utilising in-game audio ads this year. The potential they have unlocked with AudioMob’s innovative audio ad format in mobile gaming is continuing to rise and drive potential customers to their website directly from games. Whilst the connection between mobile gaming and biological health tests might seem tenuous, the gaming demographic has expanded exponentially and now caters to an audience of 2.5 billion, 63% of whom are women: an audience no longer narrow and belonging to a teenage boy’s club, who already are seizing the opportunity to check in on their health with GlycanAge.

GlycanAge, a service that strives to inspire change through knowledge, reveals the age of your immune system and gives you the opportunity to improve your lifestyle and take control of your health. Backed by world leaders in glyco-science, the GlycanAge team made up of award-winning scientists have studied ageing and created a test that is proven to work. With patented technology they boast over three decades of innovation and groundbreaking research to offer the highest standards for quality and put users’ health back in their own capable hands. Working with AudioMob the core objective was to reach more users concerned with their health, or interested in preventative services, but unsure how to take the first step. Building audio ads into mobile games, gave GlycanAge the opportunity to drive website traffic without breaking the budget and with astounding results. The average click through rate on the audio enhanced banners resulted in an increase of 150% compared to the industry standard, with a cost per click of just $0.21.

‘We’ve always wanted to find a way to use mobile gaming to promote our service to a wider audience. Before AudioMob, it was always too expensive to use video and mobile banner ads were pretty much invisible. This is definitely something we’ll continue to utilize as it’s worked wonders driving users and health clinics to our website.‘ said Nikolina Lauc, CEO of GlycanAge.

AudioMob, a Google for Startups backed tech maverick, has created the world’s first rewarded audio ad format for mobile games. The non-intrusive ads play directly into the ears of the gamer whilst they can continue to play the game, and therefore don’t get frustrated by ads interrupting their experience or taking them away to another site completely. It’s a seamless plugin that has already proven, in a YouGov survey from last year, to be preferred amongst 67% of adult gamers compared to video ads, and can amplify ad placements with a huge potential of 250% revenue increase. For developers, the opportunity to monetise and retain players is impressive, whilst huge brand names like Warner, Dell and Amazon have already seized the opportunity to advertise using AudioMob.

‘We already believe in the power of video ads, for monetising games, but audio is soaring and this year will see the true potential it has to amplify the world of Adtech. Monetising using audio is a win-win-win for developers, brands and players alike. The highly targetable potential of audio ads meant that we could specifically implement the GlycanAge audio enhanced banners into games where we knew the overwhelming age range was 30+, and therefore get the highest revenue.’ said Christian Facey, CEO and Co-Founder of AudioMob.

Stretching across brand genres from music, electronics and health, AudioMob’s format is incredibly versatile and the results already being seen are hugely promising. As more developers continue to integrate and brands race to sign on to use AudioMob’s rewarded audio ads, the format is set to gain impressive traction this year. The future of audio is already incredibly bright, and for AudioMob, for developers, players and brands, the potential is definitely one to seize early on.

1xBet

HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

Published

3 hours ago

June 17, 2026

Wladimir P.

hltv-awards-returns-to-belgrade-on-january-9,-2027,-adding-lifetime-achievement-honor

HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Benjamin Bradtke Co-Founder of ThrillTech

ThrillTech lands Gibraltar B2B supplier licence

Published

3 hours ago

June 17, 2026

Wladimir P.

thrilltech-lands-gibraltar-b2b-supplier-licence

Approval from HM Government of Gibraltar’s Gambling Division lets the supplier serve Gibraltar-licensed iGaming operators.

ThrillTech has been granted a Gambling Services (B2B) Licence by the Gambling Division of HM Government of Gibraltar, allowing the supplier to provide its opt-in jackpot and mystery reward products to regulated iGaming operators licensed in Gibraltar.

The company said the licence supports its international expansion plans and will enable it to deploy its ThrillPots product with additional operators in the jurisdiction, which hosts a number of tier-one betting and gaming brands.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing a B2B licence in Gibraltar is an important step for ThrillTech and a testament to our market-leading jackpots technology. Gibraltar is home to some of the industry’s most prestigious operators. This approval not only accelerates our global expansion strategy but now allows us to provide these major operators with new layers of player engagement which generate incremental revenue.”

ThrillTech said it seeks market-specific licences and certifications because its side-bet jackpots operate independently of operators’ core casino games and betting products. The company added that its jackpots are powered by a proprietary, certified RNG and do not alter core game RTP, with funding coming from opt-in player contributions.

According to ThrillTech, its regulated market licences and certifications also include the United Kingdom, Sweden, the Netherlands, Romania, Malta, Peru, and Brazil.

The post ThrillTech lands Gibraltar B2B supplier licence appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Asia

S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026

Published

5 hours ago

June 17, 2026

Wladimir P.

s8ul’s-league-of-legends-roster-qualifies-to-represent-india-at-asian-games-2026

S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.

S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.

In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.

Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.

Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”

S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.

The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.