Canada
FOX Bet, PokerStars & Stars Casino Launch with Highly Anticipated Suite of Sports Betting and Online Gaming Products in Michigan
FOX Bet & PokerStars, the world’s largest and most popular online poker product, and Stars Casino launched an incredible array of real money online gaming and betting brands in Michigan. From superior sports betting to poker, blackjack and much more, the in-app experience and shared wallet provides consumers with a variety of exciting ways to play and engage, revolutionizing the fan experience.
As the leading operator of online poker in Pennsylvania, PokerStars, grants Michiganders access to its world-class suite of industry-leading daily tournaments, its famed COOP (Championship of Online Poker) series and much more. PokerStars features superior technology, security and has become the first choice of players all over the world. From short, fast-paced online poker cash-games to major Sunday tournaments with large prizes, real and play money games are available around the clock on PokerStars’ safe and award-winning platform. In addition to paving the way with the world’s largest online poker site, FOX Bet Sportsbook and Stars Casino round out a powerful trifecta which will greatly enhance the sports, poker and online betting experience in Michigan.
“The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry leading FOX Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” said Kip Levin, FOX Bet CEO. “Behind FOX Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”
FOX Bet Sportsbook offers traditional bets as well as in-play and futures betting opportunities, with a wide array of sports betting markets on a huge range of national and international events including NFL, NCAAF, MLB, NBA, NHL, NASCAR, and international golf, tennis and soccer.
FOX Bet Michigan is distinguished by its ability to provide fans with daily betting content and entertainment, developed through a first-of-its-kind national and local media and sports wagering partnership in the United States with FOX Sports. The online sportsbook brings fans closer to the games and teams they love through expert commentary and insights from some of the nation’s most celebrated sports commentators, while also offering engaging promotions and offers.
FOX Bet Live airing weekdays on FS1 offers insights, odds and the definitive national television source of all things sports betting. Michigan-centric editions of FOX Bet Live will continue to air across FOX 2 WJBK in Detroit, FOX 17 in Grand Rapids and FOX 66 in Flint.
Integration of FOX Bet content with FOX 2 WJBK’s popular shows SportsWorks and Bracket Breakdown.
To celebrate the launch for new customers, FOX Bet Sportsbook is offering 10x your money if the Kansas City Chiefs or Tampa Bay Buccaneers score a point for the Super Bowl (max bet $10, winnings paid in site credit). The trio of brands are also welcoming new customers in Michigan with an exclusive free $100 in site credit upon account creation. From there, customers can look forward to hundreds of ways to play, including exclusive promotions, enhanced prices, top offers, record-breaking tournaments and prize pools, a daily casino bonus, daily bet boosts and custom bets.
In addition to its real-money offerings, FOX Bet Super 6 is a free-to-play app where users make six predictions about what they think will happen in live games or events. FOX Bet Super 6 has been available nationwide (excluding Washington state) since its debut in September 2019 and boasts over 4 million players who collectively have won nearly $4 million since its launch.
Michigan players can access FOX Bet, PokerStars and Stars Casino to take advantage of the welcome offers and more by downloading the apps via Apple or Android devices.
By the Numbers…
FOX Bet Sportsbook:
Michigan marks the fourth state launch for FOX Bet, which is also available in Pennsylvania, New Jersey and Colorado.
In similar fashion to its strong market share in Pennsylvania, FOX Bet Michigan will leverage poker and activate a strong local FOX presence in the state.
PokerStars & Stars Casino:
An entertaining array of poker tournaments from the largest poker site in the world, PokerStars as well as popular online casino offerings from StarsCasino.com.
While PokerStars has dealt more than 200 billion hands and hosted more than 1.85 billion poker tournaments globally, the brand connects customers to their local poker community of players & friends through app features like “home games.”
FOX Bet Super 6:
Since the return of sports at the end of July 2020, FOX Bet Super 6 boasts the most downloads in the free-to-play category of Sports Prediction Apps (includes Fantasy).
Nearly 1 million downloads nationally for the month of October 2020, with more downloads than the next 10 closest competitors combined.
Over 22,000 winners nationwide and more than 90 million contest entries since launch in September 2019.
The real-money brands have an agreement with the Little Traverse Bay Bands of Odawa Indians Gaming Authority (“Odawa”) for online betting and gaming market access in the State of Michigan.
SOURCE FOX Bet
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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