Canada
FOX Bet, PokerStars & Stars Casino Launch with Highly Anticipated Suite of Sports Betting and Online Gaming Products in Michigan
FOX Bet & PokerStars, the world’s largest and most popular online poker product, and Stars Casino launched an incredible array of real money online gaming and betting brands in Michigan. From superior sports betting to poker, blackjack and much more, the in-app experience and shared wallet provides consumers with a variety of exciting ways to play and engage, revolutionizing the fan experience.
As the leading operator of online poker in Pennsylvania, PokerStars, grants Michiganders access to its world-class suite of industry-leading daily tournaments, its famed COOP (Championship of Online Poker) series and much more. PokerStars features superior technology, security and has become the first choice of players all over the world. From short, fast-paced online poker cash-games to major Sunday tournaments with large prizes, real and play money games are available around the clock on PokerStars’ safe and award-winning platform. In addition to paving the way with the world’s largest online poker site, FOX Bet Sportsbook and Stars Casino round out a powerful trifecta which will greatly enhance the sports, poker and online betting experience in Michigan.
“The key differentiators for us have always been our valued partnership with the FOX Corporation and the strength of our industry leading FOX Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” said Kip Levin, FOX Bet CEO. “Behind FOX Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”
FOX Bet Sportsbook offers traditional bets as well as in-play and futures betting opportunities, with a wide array of sports betting markets on a huge range of national and international events including NFL, NCAAF, MLB, NBA, NHL, NASCAR, and international golf, tennis and soccer.
FOX Bet Michigan is distinguished by its ability to provide fans with daily betting content and entertainment, developed through a first-of-its-kind national and local media and sports wagering partnership in the United States with FOX Sports. The online sportsbook brings fans closer to the games and teams they love through expert commentary and insights from some of the nation’s most celebrated sports commentators, while also offering engaging promotions and offers.
FOX Bet Live airing weekdays on FS1 offers insights, odds and the definitive national television source of all things sports betting. Michigan-centric editions of FOX Bet Live will continue to air across FOX 2 WJBK in Detroit, FOX 17 in Grand Rapids and FOX 66 in Flint.
Integration of FOX Bet content with FOX 2 WJBK’s popular shows SportsWorks and Bracket Breakdown.
To celebrate the launch for new customers, FOX Bet Sportsbook is offering 10x your money if the Kansas City Chiefs or Tampa Bay Buccaneers score a point for the Super Bowl (max bet $10, winnings paid in site credit). The trio of brands are also welcoming new customers in Michigan with an exclusive free $100 in site credit upon account creation. From there, customers can look forward to hundreds of ways to play, including exclusive promotions, enhanced prices, top offers, record-breaking tournaments and prize pools, a daily casino bonus, daily bet boosts and custom bets.
In addition to its real-money offerings, FOX Bet Super 6 is a free-to-play app where users make six predictions about what they think will happen in live games or events. FOX Bet Super 6 has been available nationwide (excluding Washington state) since its debut in September 2019 and boasts over 4 million players who collectively have won nearly $4 million since its launch.
Michigan players can access FOX Bet, PokerStars and Stars Casino to take advantage of the welcome offers and more by downloading the apps via Apple or Android devices.
By the Numbers…
FOX Bet Sportsbook:
Michigan marks the fourth state launch for FOX Bet, which is also available in Pennsylvania, New Jersey and Colorado.
In similar fashion to its strong market share in Pennsylvania, FOX Bet Michigan will leverage poker and activate a strong local FOX presence in the state.
PokerStars & Stars Casino:
An entertaining array of poker tournaments from the largest poker site in the world, PokerStars as well as popular online casino offerings from StarsCasino.com.
While PokerStars has dealt more than 200 billion hands and hosted more than 1.85 billion poker tournaments globally, the brand connects customers to their local poker community of players & friends through app features like “home games.”
FOX Bet Super 6:
Since the return of sports at the end of July 2020, FOX Bet Super 6 boasts the most downloads in the free-to-play category of Sports Prediction Apps (includes Fantasy).
Nearly 1 million downloads nationally for the month of October 2020, with more downloads than the next 10 closest competitors combined.
Over 22,000 winners nationwide and more than 90 million contest entries since launch in September 2019.
The real-money brands have an agreement with the Little Traverse Bay Bands of Odawa Indians Gaming Authority (“Odawa”) for online betting and gaming market access in the State of Michigan.
SOURCE FOX Bet
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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