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Design Works Gaming expands UK presence with William Hill deal

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Games from leading casino content studio Design Works Gaming (DWG) are now available to William Hill players in the UK after the two companies reached a major new partnership agreement.

Titles such as DWG classic, Tiger Palace, and non-spinning LuckyTap game, Test Your Strength, are now live with the operator.

The deal also sees DWG providing bespoke games, including online scratchcards, Ahmun Ra and Book of Giza Gold, to William Hill. The content is live via SG Digital’s OpenGaming platform.

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DWG has enjoyed a strong start with William Hill, with games – including festive favourite Santa Pays – performing well over the holiday period.

Design Works Gaming CEO Troy Zurawski said: “As we continue to expand our European footprint, we are thrilled to be working with William Hill in the UK. This partnership is another important step for Design Works Gaming, with more content on the way.

“We have found that UK players have taken very quickly to our games, particularly our classic-Vegas ‘stepper’ slots and online scratchcards. These titles are the result of years of work and it is a real honour to be able to present them to William Hill players for the first time.”

DWG continues to expand its presence in the UK, offering operators in the market a wide range of RMG content which has been tried and tested in social casinos, ensuring a higher rate of success.

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Prepare for a canine frenzy in Relax Gaming release Purrrminator

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Relax Gaming, the iGaming aggregator and supplier of unique content, is sending players on a mission they’ll never fur-get as they clean up the streets of pesky pooches in Purrrminator.

This 6×4 Connected Ways slot can see players net up to 5,000x their stake, Free Spins and an innovative Reverse Avalanche mechanic.

The Reverse Avalanche feature sees all winning symbols locked in place and retained whilst new symbols drop A round only ends when no more matching symbols land on the reels.

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Free Spins start off with a pick and click mini game where players can win up to 20 spins. An enlarged reel area with a 6×5 grid offers players the best chance of impressive winning combinations. Players in certain jurisdictions can also buy into the bonus for a total of 50x their stake.

Shelley Hannah, CPO at Relax Gaming, said: “The pound awaits! This quirky release offers a whole load of fun. We hope that players enjoy playing the role of an evil cat and expert dog catcher as they play their way towards purrrfect wins with medium high volatility.”

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

The post Prepare for a canine frenzy in Relax Gaming release Purrrminator appeared first on European Gaming Industry News.

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Booming Games launch explosive new Dynamite Trio

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Brand new game added to Booming’s slot selection

Strike gold with Dynamite Trio from Booming Games, the explosive slot featuring a thrilling 3-pot feature! Join the prospector on a deep mining adventure, where golden nuggets of fun and features are waiting to be uncovered. Put on your hard hat and brace yourself for some of the most exciting bonuses and rewards yet!

Dynamite Trio is a 3×5, 20-line slot packed with exciting features. At the core of the game is the 3-pot system, with three powerful dynamite Scatters: Boost, Expand, and Collect. These Scatters can combine in 7 different ways to trigger the Hold and Win feature, where the Hold and Win mechanics truly shine. Each mode adds the unique twist to the proven Hold and Win mechanics, and if you are lucky, you will experience all three boosters at the same time!

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Once Mega Bonus is activated, the grid clears, and 3 spins begin. Every time a value symbol lands, it locks in place, resetting your spins. The Boost Scatter increases the value of symbols on the grid, the Expand Scatter enlarges the reel to 6×5 for even more opportunities to win, and the Collect Scatter gathers all visible values to lock and secure your prizes.

With 7 possible combinations of features, each round brings fresh excitement and new chances for big rewards! Trigger the ultimate Mega Bonus with all 3 boosters active and cash in your gold -mining endeavors. Or go to the Bonus Buy section and try the mystery choice of features – or opt in for Mega Bonus purchase for the best chances of winning big!

Ready to ignite your winning streak? Play Dynamite Trio today and experience the explosive power of the 3-pot mechanics and 7 bonuses combo!

Moritz Blume, Vice President of Product at Booming Games, said: “Boom! Another new Booming Games arrival and this one’s an absolute firecracker, full of features and explosive wins. It gives classic a fresh twist to keep players on their toes, and you don’t have to dig too deep to get to the gold.”

The post Booming Games launch explosive new Dynamite Trio appeared first on European Gaming Industry News.

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MightyTips and FruityKing announce new partnership targeting the UK

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MightyTips is excited to announce a strategic partnership with the online sportsbook brand FruityKing. This collaboration, which began on February 21, 2025, aims to enhance betting insights and experiences for players in the UK. By featuring FruityKing prominently on MightyTips.com, new players will gain valuable insights into this reputable brand, while FruityKing will benefit from increased visibility and traffic.

Potential and active FruityKing customers can elevate their betting experience by accessing MightyTips’ expert daily football previews and tips, covering multiple leagues and competitions.

FruityKing is an established online iGaming brand with over a decade of industry presence. It operates under ProgressPlay Limited, a well-known white-label casino and sportsbook solutions provider.

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ProgressPlay is licensed and regulated by the Malta Gaming Authority and the Great Britain Gambling Commission. The company powers several recognised online betting platforms, including SpinzWin, JeffBet, BetStorm, Monster Casino, and Vegas Mobile Casino, ensuring a regulated and secure environment for UK players.

FruityKing is also part of Excel Affiliates, which oversees marketing partnerships and player acquisition strategies for several iGaming brands, including Spinzwin, BETRINO, Monster Casino, Conquer Casino, Great Britain Casino, Online Casino London, and Vegas Wins.

Designed to “provide quality entertainment to people who enjoy gambling”, FruityKing offers odds on 25+ traditional sports and 10+ eSports alongside an intuitive user interface for seamless navigation. The platform supports 24/7 customer assistance and over 15 payment methods, including Apple Pay, Instant Bank Transfer, and leading e-wallets.

Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are thrilled to have secured this partnership with FruityKing. We look forward to working with this exciting sportsbook and showcasing its offerings to a UK audience. Increasing the visibility of both brands will be the key, and we feel confident that we can deliver results.”

Tejaswini R, Affiliate Marketing Executive at FruityKing, added: “It has been a pleasure collaborating with MightyTips on past projects. The experience has been nothing short of exceptional. Their team demonstrated high professionalism and an effortless ability to adapt to our needs. We truly value their dedication and collaborative spirit throughout our work together. The partnership has been incredibly rewarding, and we are excited to continue building on this strong foundation in the future.”

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