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NetEnt enters Michigan’s new igaming market on day one with multiple operators

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NetEnt has grown its footprint significantly in the burgeoning US igaming market by entering Michigan on the day Michigan Gaming Control Board (MGCB) launched online gaming and sports betting in the state.

BetRivers/RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET all began their operations in the Great Lakes State on Friday 22nd January, with all offering games from the premium casino content supplier, which is part of the Evolution Group.

Among the titles available in Michigan are Starburst, Blackjack and Divine Fortune, established player-favourites in the already-regulated states of New Jersey, Pennsylvania and West Virginia.

“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US,” said Jeff Millar, Evolution Commercial Director, North America. “America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan.”

NetEnt’s immediate and extensive Michigan entry underlines Evolution Group’s position as a front-runner in the US.

Since leading the way in New Jersey in 2015, NetEnt games were live on day one in Pennsylvania in 2019, and West Virginia in 2020. Later this year, Evolution will open a state-of-the-art Live Casino broadcast studio in Michigan, its third in the US after New Jersey and Pennsylvania, and eleventh globally.

“We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live,” added Millar.

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S Gaming to make hotly anticipated United States debut with BetMGM

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Fast-growing slot provider focused on sustainable entertainment marks milestone market entry with tier one operator

S Gaming, the provider of highly entertaining online slot and casino games, is set to make its debut in the US market with BetMGM, a leading iGaming and sports betting operator.

This marks a major milestone for the studio, which has quickly become a must-have provider for operators in the UK and whose US launch has been hotly-anticipated.

The partnership will see BetMGM launch some of S Gaming’s most popular slot titles to its players in regulated iGaming states such as New Jersey, Pennsylvania, West Virginia and Michigan.

This includes “Barnyard Bash Chicken Chase”, “Triple 7 Jackpot” and “Cat and Mouse Collect”.

S Gaming’s entry into the US market builds on the incredible momentum the studio has generated since launching back in 2023.

Since then, it has used its unique approach to game development, which focuses on sustainable entertainment and casual gameplay, to stand out from other providers.

The US is notoriously difficult to crack, but with its growing portfolio of high-entertainment slots and operator partners such as BetMGM, S Gaming is in the driver’s seat to take the US by storm.

Charles Mott, CEO & Co-Founder at S Gaming, said: “This is the absolute best way to enter the New Year, with one of our most important market launches to date and with such a high-calibre operator.

“We believe our ethos of producing fun, sustainable content is just what the US market needs and that we have entered the market with a power player like BetMGM is a testament to this.

“This is just the start of our ambitious plans for the US and for our partnership with BetMGM, with plenty more to come in the year ahead.”

Oliver Bartlett, Vice President of Gaming at BetMGM, said: “BetMGM takes pride in being the first in the United States to debut S Gaming’s engaging content.

“This launch will add more slot titles to our already robust portfolio of games and sets the tone for what’s ahead in 2026 as we build the best online casino destination.”

 

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The post S Gaming to make hotly anticipated United States debut with BetMGM appeared first on Americas iGaming & Sports Betting News.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps partners with BetMGM for exclusive Ontario launch

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.

The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES™ and instant-win Smash4Cash™ series.

Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY™ challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”

Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”

The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.

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BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming

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BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.

The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.

Immersive Luxury Table Games

The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.

  • FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.

  • FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.

The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.

Strategic Vision and 2026 Roadmap

For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”

Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.

The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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