Latest News
Parimatch CPO: ‘We want to become a Netflix in the gambling world.’
Parimatch is building a technological entertainment platform that’s changing the face of the betting industry. The company’s goal is to move away from the classic idea of the bookmaker and become a gaming and entertainment platform. The company made its first move in the fall when it presented the new game Footboss. Parimatch CPO Sergey Berezhnoy explains how a simple session-based game is about to change the way we think of betting forever.
Footboss: the concept
The ultimate aim of Footboss is to free ten major football stadiums from the grip of invading giants. The game’s key character is the coach, whose daily task it is to train his players to take winning penalties and practice unconventional tactics.
At first glance, the game seems simple, but with every new session, players discover new ways of enhancing their skills along with their chances of winning. Randomly distributed rewards and tasks give the journey unexpected twists—always expect the unexpected: different objects, different quests, and different heroes. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”
By playing Footboss every day for just five minutes, you can upgrade the skills of your football team, learn about the vulnerabilities of your giant rivals, notch up victories, and win real prizes — Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, to name but a few.
How Footboss Refreshes the Betting World
Footboss was proposed as an exciting alternative way to promote Euro 2020. Apart from focusing on high odds, bonuses, and competitive margins, we decided to give players a variety and new emotions.
Gamification and betting is not an entirely new approach. Even the official APL app has a built-in fantasy league that mixes reality and the virtual world.
We went one step further and came up with something similar games don’t do—we intertwined the game world with the real world of football. We wanted players to have fun creating their own football story.
Thanks to Footboss, players have been returning to Parimatch not only because they want to place bets or check out the odds but also to take a break, win a match or two and get a prize in the process. The game is session-based for a reason: players don’t get stuck playing it. After a couple of boss fights, it’s easy to get straight back to whatever you were doing.
Footboss as a non-trivial bonus for players
Footboss isn’t about money; it’s more about emotions and brand loyalty. The game is entirely free. To get started, all you need is an account with Parimatch. For the gameplay, we chose the “free to play” model: the more you play, the more you progress for free. In this model, the player’s status isn’t essential—what matters is the desire to play.
We wanted Footboss players to experience new emotions when interacting with the platform. On top of emotions, we integrated loot-box mechanics to add gifts that included prizes ranging from game equipment to iPhones and MacBooks.
Immersion in the game world and a new betting experience
Footboss is a refreshing experience that combines relaxed gameplay with a love of football. Together with their team, players create footballing history as they trek through the stadiums of Europe. Although the game is pure fiction, it is saturated with football: the top player on the team is Terminalaldo, a character very similar to the real Cristiano.
We presented the unique game’s fantasy world as part of the advertising campaign being prepared for Euro 2020. The transfer of playable characters to the semi-real cinematic world increased engagement a lot more because the gaming concept proved viable despite the cancellation of the championship.
In this story, betting is more of a bonus than a necessity. The coach offers to do additional tasks such as place a bet on Esports, football, hockey, or basketball. Involvement like this helps players to progress through the game faster and get in-game items, but they don’t have to.
Reaching the competitive audience segment
Footboss got into the segment of the audience that is driven by a desire to win: players immediately competed for the number-one rating. We noticed the race in the rankings and decided to give motivated players more opportunities to prove themselves through in-game quests.
Game launch results
Over 100,000 players participated in the first version of the game, where they fought over 1,000,000 battles and completed more than 350,000 quests. For the 36 days of the promotion, players opened 405,834 loot boxes containing hundreds of real prizes from Parimatch.
Despite Footboss being session-based and designed for five minutes of gameplay, some players scored 10 hours of game playing and completed the game four times.
We consider the launch a success because we’ve given players new experiences, expanded the platform’s capabilities, and identified growth points for interaction between games and betting.
Entertainment platforms are the future
In the first test run, we only tried out ten percent of the game mechanics from our arsenal. So far, we’ve built a conditional “stadium” where new battles will unfold: new seasons and championships, quests, stories, characters, and content. We will also integrate other sports and gambling.
We are planning to add new mechanics such as PVP so that players can compete against each other. The PVP format will enhance the engagement and the variety of gameplay through fight emotions, new team lineups, item sets, and tactics. We are also thinking about integrating actual events from the world of sport connected with betting promotions.
COVID-19 has affected the whole world and has become a powerful impetus for betting to move forward. Parimatch is moving beyond the classic competition model—we’re already building a gambling entertainment products. Thanks to the game integrations, we are changing the perception of betting and giving players new emotions.
Parimatch is continuing along the path of innovation in the betting field and is already introducing exciting new approaches to gambling.
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Promatic Group, a Polish manufacturer of slot machines and system solutions for the gaming industry, is launching a new collection of slots dedicated to casino customers – the Pro Selection multigame. The first devices have already been certified in Poland and stood in casinos in Warsaw and Krakow.
One platform, up to 55 games
Pro Selection is software with a collection of as many as 55 different titles, covering the full functional and stylistic range of games from the Polish company’s portfolio. Players will find both classic “fruits” games – traditional and simple in form – and modern adventure games, based on an elaborate narrative and unique logics. Branded productions that stand out for their original creations and high graphic quality are also worthy of special attention.
“In Pro Selection, we wanted to include our best titles and those that have proven themselves in both the land-based and online slot segments. That’s why players will find classics such as Miss Joker, one of the most popular games at Poland’s only legal online casino, or 81 Show, a popular hat game. There are also online hits of recent months such as Pixel Fruits and Ale Cool Bober. On top of that, we have added titles that have so far only been available in land-based slot machines and have been great in them, namely Golden Train, Aladdin or Magic Ladybird Mega,” says Piotr Fedak, CEO of Promatic. – “As for branded productions, games with Mariusz Pudzianowski remain a hit, and not only in Poland”, he adds.
Variability and mathematics for every player
One of the important features of Multigame Pro Selection is the mathematical diversity of the games available in it. The collection offers games with varying levels of volatility – from low to very high (on a scale of 1 to 5 stars). As a result, the package meets the needs of both enthusiasts of long session play with frequent, smaller wins, and players looking for higher risk and high wins.
Also new to Pro Selection is a revamped user interface. An intuitive lobby, it provides quick access to all titles, convenient filtering and easy navigation – both from the touch screen and traditional buttons. This is part of software that meets the highest industry technical standards and has been certified by a Polish testing laboratory accredited by the Minister of Finance as authorized to test gaming machines.
“As a product dedicated to casinos, i.e. the most demanding B2B customers, Pro Selection is designed to be fully integrated with the SAS protocol, which is standard in this market, giving compatibility with various casino management systems and providing full operational and billing transparency. It’s a product that is ready for deployment in casino environments where reliability and control are key,” explains Piotr Fedak. – We strive to ensure that Pro Selection’s multigame always goes hand in hand with our proprietary Royal Sevens Jackpot progressive jackpot system, which in itself is a huge asset and player magnet, Fedak adds.
Ease of maintenance and energy efficiency
Pro Selection software is available exclusively on the latest casino-class slot machines from Promatic Group – that is, the Casino 27 and PRO VIP 27 and 32 cabinets These are top-quality terminals equipped with HD monitors, state-of-the-art sound systems and RGB lighting to enhance the gaming atmosphere.
“Thanks to their modular design and intuitive service menus, our multigames are virtually maintenance-free – that is, technical service friendly. Interestingly also, our energy efficiency studies have shown that compared to the competition, Promatic machines consume significantly less energy,” says Piotr Fedak. – At the moment Pro Selection is fully certified for the Polish market, and work is already underway to obtain licenses for the Czech Republic, Slovakia where our goal is to implement this 100% Polish product in those very markets, says Piotr Fedak.
About Promatic Group
Promatic Group is a Polish company with more than 28 years of experience in the gambling industry, specializing in the production of gaming machines and providing dedicated software for gaming rooms and casinos, both land-based and online. The company’s headquarters and factory are located in Warsaw and Jelenia Gora.
In Poland, Promatic’s devices can be found in Totalizator Sportowy’s legal gaming salons, casinos of the WinCasino chain and selected Casinos Poland locations. The company also operates in Latin American and African markets.
Promatic Group is certified to ISO 27001 for information security and ISO 9001 for slot machine manufacturing quality.
Since 2021, the company has also been developing its online gaming segment under the Promatic Games brand, offering online slots in regulated markets in Poland, the Czech Republic and Slovakia. It also holds B2B licenses issued by regulators in Romania (ONJN) and Malta (MGA) and plans to enter more than a dozen new markets in the next few months.
The post Pro Selection – next generation casino multigame from Promatic Group appeared first on European Gaming Industry News.
Local talent looking to break into the iGaming industry can now apply for a potentially life-changing scholarship by VentureMax.
The Sliema-based investment company is funding an iGaming Foundations education course in full, which will be delivered by ICE Campus, one of Malta’s leading educational institutes.
This scholarship will offer crucial support for people in Malta who want to enter the iGaming industry but lack the skills or knowledge.
The course is an introduction to iGaming and covers such topics as the industry’s eco-system, products such as games/sportsbooks, fraud prevention, anti-money laundering and working in iGaming, among other aspects.
Delivery is via four live online sessions of three hours each, and applicants for the 30 spaces will have to submit a short entry video explaining why they want to take the course and why they should be chosen for the scholarship.
This course is accredited as EQF/MQF Level 5, and the scholarship will be launched in the autumn of 2025 via a publicity drive. It will be open to anyone living in Malta aged 18 or older.
VentureMax CEO Justin Anastasi said: “I want to support local people who have ambition, drive and a desire to make it big in the iGaming world.
“That’s why I wanted VentureMax to sponsor this scholarship, because I believe education is the way to improve your career, your outlook on the world and eventually your life.
“I’m delighted to be teaming up with ICE Campus, which will deliver a first-class course that has the potential to generate real success stories among Malta’s workforce.”
Matthew Sammut, director and co-founder of ICE Campus, said: “We believe education is the most powerful engine for industry transformation.
“Partnering with VentureMax to offer full scholarships for our iGaming Foundations course is a strategic investment in the future talent of this thriving sector.
“We’re proud to work with forward-thinking organisations like VentureMax, who are committed to creating real, lasting impact by opening doors for the next generation of iGaming professionals.”
VentureMax’s scholarship is part of its ongoing CSR efforts, which have already seen donations made to Malta-based causes such as Dar Merħba Bik women’s shelter, Little Sisters of the Poor care home, the MSPCA animal shelter, and FIDEM women’s charity.
The post VentureMax Supports Talent Through iGaming Scholarship appeared first on European Gaming Industry News.
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Red Rake Gaming expands presence in the Netherlands through partnership with Starcasino.nl
Red Rake Gaming, a leading developer of premium casino content, continues to strengthen its presence in the regulated Dutch market by partnering with Starcasino.nl, one of the latest operators to go live in the Netherlands.
This new partnership marks a significant step in the ongoing collaboration between Red Rake Gaming and the Starcasino group, following previous successful launches in Belgium and Spain. With this latest agreement, Dutch players can now enjoy Red Rake Gaming’s top-performing titles via www.starcasino.nl, including a wide selection of NL-certified slots and popular videopoker titles such as Bonus Poker and Joker Poker.
Starcasino is a well-established casino and sportsbook brand with a decades-long track record of trust and reliability in Belgium. Now expanding into the Netherlands, Starcasino.nl offers a secure, fully regulated, and high-quality gaming experience specifically tailored to Dutch players.
“We’re delighted to expand our partnership with the Starcasino group and bring our games to the Dutch market through their new platform. The Netherlands continues to be a key focus for Red Rake Gaming, and we’re confident that our engaging and feature-rich titles will resonate well with their player base.” — Nick Barr, Managing Director for Red Rake Gaming Malta.
“We’re excited to go live with Red Rake’s games on Starcasino in the Netherlands. Their games are a perfect fit for our Dutch audience, enhancing our mission to deliver premium, diverse iGaming entertainment across the Netherlands.” — Pieter van den Bos, Director at Starcasino.
The collaboration will ensure Starcasino.nl players gain access to Red Rake Gaming’s diverse portfolio, including high-action slots with unique mechanics, interactive bonus features, and a wide range of game styles that cater to all player preferences.
The post Red Rake Gaming expands presence in the Netherlands through partnership with Starcasino.nl appeared first on European Gaming Industry News.
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