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RPGTV to feature Ladbrokes Golden Jacket and Shelbourne Gold Cup
RPGTV will take it first step into daytime racing transmission with coverage of the Ladbrokes Golden Jacket following that up with evening coverage of the Shelbourne Gold Cup on Saturday 6th February.
The Ladbrokes Golden Jacket has been a Saturday morning staple at Crayford for over 30 years having first been staged at Harringay during the 1970s when it sporadically featured as a horse-racing substitute on ITV.
It is the most valuable off-course betting industry competition and, apart from a four-year flirtation with an evening final which ended in 2019, has had an iconic Saturday morning role since its inception.
As a result, RPGTV coverage has been restricted to the first round only in previous years but the whole competition will now be covered in its entirety on three consecutive Saturday mornings, February 6, 13 and 20. Trial stakes for the £17,500 Category One event begin over the 714m course this Saturday evening, live on RPGTV.
The Shelbourne Gold Cup, known as the Best Car Parks Gold Cup in 2021 for sponsorship purposes, was first staged in 1998 when won by the Denis Shanahan-trained Real Branch and quickly established itself as the leading early-year competition.
Run over the 525 yards course at Shelbourne Park, it is regarded as an ideal starting point for leading four-bend greyhounds and has been won by legendary names such as Paul Hennessy’s Late Late Show (2001) and the late Seamus Graham’s Mineola Farloe (2006). Hennessy is the competition’s leading trainer with seven victories, while Liam Dowling has won two of the last three renewals.
The 2017 staging was abandoned at the semi-final stage as the first high-profile victim of a dispute between the then Irish Greyhound Board and the Dublin Greyhound Owners and Breeders Association over the announcement of the closure of Harold’s Cross.
Kevan Moretti, Chairman and Chief Executive Officer of GTV commented: –
“RPGTV powers on with a set of top class racing in the first week of its new High-definition transmission platform being launched, and there are further announcements still to come. Breaking into daytime racing coverage is another first and we look forward to our audience relishing RPGTV’s expanding schedule.
Following on from RPGTV’s coverage of the Irish Derby last year we are delighted to have racing back-on from Shelbourne Park featuring as a Saturday evening feature in the first week of our HD output.
Ger Dollard, CEO of Greyhound Racing Ireland, said:
“I’m delighted that the Best Car Parks Gold Cup from Shelbourne Park is the first Irish greyhound racing competition to be featured live on RPGTV in 2021. It promises to be an excellent night of racing and we are delighted to be delivering live competitive greyhound racing from Ireland.”
Ian Smyth, Director of Racing for Crayford’s owners, Entain Group, said:
“We’re delighted that the extension of RPGTV’s coverage means we’ve been able to retain the traditional Saturday morning slot for the Golden Jacket.
Current circumstances mean betting shops will be unable to provide coverage this year, but this announcement ensures that a great and long-standing event remains accessible to all.
The staying division has thrown up some fantastic racing in the last 12 months and we’re sure to see some stars at Crayford in the build-up over the next two Saturday evenings and the following Saturday morning when the main event kicks off.”
RPGTV executive producer Clive Lawrence said:
“Saturday morning action from Crayford and Romford is expected to become a firm favourite with not just our regular viewers but perhaps also some new ones captivated by the action in their living rooms at breakfast, or maybe brunch, time.
The show will also welcome increased viewer interaction with a new weekly competition being introduced, while the other main sporting action of the day will also be featured.
Of the Shelbourne coverage, Lawrence added: “Our ambition is to bring the best quality racing from both sides of the Irish Sea and the first big night for Irish racing in 2021 is the final of the Best Car Parks Gold Cup from Shelbourne Park. Covid regulations permitting, we will have a reporter onsite for interviews.”
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content strategy
DuelBits says UFC creator campaign delivers 122m verified video views
DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Slotegrator now provides native app experience for iGaming platforms with PWA function
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Slotegrator now provides native app experience for iGaming platforms with PWA function
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.
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