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The National Hockey League (NHL) has selected Tipsport as its first European sportsbook partner in Czech Republic and Slovakia.

Through the deal, Tipsport will be allowed to utilise NHL’s official brand and logo. In addition, Tipsport will leverage marketing campaigns and opportunities to flagship events such as the Global Series games in Czech Republic or Slovakia, and promote its ice hockey markets.

Meanwhile, Tipsport NHL markets will be enhanced by direct data gathered by the NHL’s new “puck and player” tracking system, boosting in-game statistics and optimising live odds.

“The sports betting landscape presents a unique opportunity for fan engagement in the Czech Republic and Slovakia, utilizing technology and data that are proprietary to the NHL,” John Lewicki, NHL’s International Vice President of Business Development and partnerships, said.

“As a sports betting leader in the Czech and Slovak markets, Tipsport is an ideal partner for us to begin our entry into this space in Europe and provides a tremendous opportunity to further fan engagement around the globe,” John Lewicki added.

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