EveryMatrix Press Releases
EveryMatrix expands into the Russian market with innovative 888.ru bookmaker
EveryMatrix is thrilled to announce the launch of sports bookmaker 888.ru. The bookmaker has upgraded its betting business in the Russian regulated market with EveryMatrix’s turnkey sportsbook solution.
888.ru utilises EveryMatrix’s turnkey platform and a suite of products including the fully managed OddsMatrix Sportsbook with BonusEngine, as well as MoneyMatrix for payments processing and ID verification, all of it adapted to fit Russian gaming regulation.
888.ru is a strong local brand in the Russian market and more than 100,000 users were migrated to the new platform as part of the launch.
Ebbe Groes, Group CEO of EveryMatrix, says: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.
“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”
Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.
“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”
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EveryMatrix
EveryMatrix introduces Pass The Stats ahead of landmark football year
The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.
Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.
“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.
“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”
EveryMatrix is exhibiting at ICE 2026 Barcelona between 19th to 21st January at stand 2Q50
The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI agents
EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents
Reading Time: 2 minutes
A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.
EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.
Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”
Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”
With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.
Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”
Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”
The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.
AI
EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision
Reading Time: < 1 minute
EveryMatrix has launched Bonus Guardian, a next-generation AI-powered tool designed to help iGaming operators identify and prevent bonus abuse – one of the industry’s most damaging and rapidly-evolving fraud types.
Developed as part of EveryMatrix’s BonusEngine and EngageSuite stack, Bonus Guardian allows operators to maximise ROI on marketing spend by detecting fraudulent player behaviour before it impacts margins.
The solution uses AI and machine learning to continuously analyse player activity, adapt to new abuse tactics, and apply role-based responses such as bonus exclusion and withdrawal holds.
This ensures legitimate players continue to enjoy a seamless experience without restrictions and limitations, while abusers are stopped in their tracks.
Bonus abuse accounts for more than 63% of all detected fraud according to recent industry data. Fraudsters are increasingly using AI, automation, and synthetic identities to exploit promotional offers, while traditional, rule-based systems have struggled to keep pace.
Operators must also maintain friction-free onboarding and engaging rewards to stay competitive.
Bonus Guardian addresses this directly, offering a context-aware solution that can be integrated with operators’ systems, such as payment processing and player account. Unlike generic anti-fraud platforms, it is designed specifically for bonus abuse scenarios.
It continuously learns from real-time player data, reducing manual workload and false positives, helping operators:
- Prevent revenue loss by flagging and stopping bonus abuse early
- Improve segmentation accuracy and player lifetime value
- Reduce operational friction with intelligent, role-based fraud controls
- Futureproof operations against evolving fraud mechanisms such as deepfakes, AI-generated accounts, and coordinated abuse rings
Stian Enger, Head of Casino, EveryMatrix, said: “Everyone in iGaming knows about the battle between fraudsters and anti-fraud prevention tools. Each side wants to get ahead of the other, but with Bonus Guardian, we strongly believe we have a definite edge.
“Bonus Guardian is not just another fraud filter. It is a living shield that adapts to everything that is thrown at it thanks to the power of AI.”
The post EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision appeared first on European Gaming Industry News.
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