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LeanConvert signs partnership with Betsson Group

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Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist

LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.

Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.

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LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.

The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.

Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.

Tim Axon, Managing Director of LeanConvert, said: Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”

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“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”

“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”

Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”

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Latest News

Nolimit City gets its hands dirty in its latest release, Seamen

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Get your mops out, this ship is one big floating mess! Only the dirtiest of sailors can sail the seven seas aboard Nolimit City’s latest release, Seamen. This rowdy slot falls in Nolimit City’s classic slot category with the likes of Brute Force: Alien Onslaught, Stockholm Syndrome and Flight Mode.

If you’re 6ft tall, love the open sea and have a taste for working with seamen, then join the White Pearl today! This ship is used to carrying some big loads.

The only thing that stays clean on deck are the reels! Featuring a 3-5-5-3 setup where winning symbols are paid out before triggering a respin. The multiplier on those winning symbols increases by 1 each respin. On each respin, one extra Fire Frame is added to another position. Each position that gets a Fire Frame has its multiplier increased by +1. Winning symbols with a Fire Frame increase by +2.

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xWays®

When people say the more the merrier, no one tells you it’s messier. xWays® Symbols reveal 2-4 symbols of the same kind and increase the number of win ways. If more than one xWays® symbol lands on the reels then all xWays® symbols will reveal the same Symbol.

Molotov Fire

To heat up the reels, Molotov Fire transforms itself into a Wild Symbol and adds Fire Frames to all symbols on its column.

Bombs Away

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What’s better than fire? That’s right, boys… I mean bombs! Bombs appear on the reels and explode to remove symbols based on their type. Any symbol removed by a Bomb has its position multiplier increased by +1 or +2 if there is a Fire Frame on that position. Be careful, out at sea there is more than 1 type of bomb:

  1. Coconut: Removes itself and increases the position multiplier by 5x, 10x, 15x, 20x or 100x, in addition to the standard multiplier increaser.
  2. Cross Bomb: Removes itself and all regular symbols on its reel and row
  3. Naval Mine: Removes itself and all low paying symbols on the reel area.

Rigged Spins

Thats weird… the deck is slippery but sticky at the same time. Landing 3 Bonus Symbols will trigger 5 Rigged Spins where position multipliers are kept during all the Free Spins.

Super Rigged Spins

Landing 4 Bonus Symbols will trigger 7 Super Rigged Spins where positions are kept during Free Spins. Additionally, to spice up the deck, more Fire Frames are awarded per spin on average.

Extra Spin

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Extra Spin returns! Players might get the opportunity to purchase an additional spin when a round ends. The additional spins will keep the position multiplier, Fire Frames and Bonus Symbols of the previous spin. The cost of the spins is calculated based on position multipliers.

 

Nolimit Boosters

Don’t get caught with your pants down on the slipway. Prepare yourself with the following Nolimit Boosters:

  • Bonus Booster – guarantees a Bonus Symbol on the top position of the second leftmost reel.
  • Big Load Spins – guarantees a spin that starts off with 3x multipliers on all positions.
  • Bigger Load Spins – guarantees a spin that starts off with 6x multipliers on all positions.
  • Coconut Spins – guarantees a spin that starts off with Coconuts on all positions.

Do you have what it takes to join this filthy crew? Seamen has a maximum payout of 20,000x the base bet. Seamen is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “No comment on this one. What more is there to add besides, it’s always a good time when the boys get together. Fire Frames, Bombs and xWays® combine to make one hell of a splash.”

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Seamen’ will be available to all Nolimit City partners on August 5th, 2025.

The post Nolimit City gets its hands dirty in its latest release, Seamen appeared first on European Gaming Industry News.

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C8 Secure

Continent 8 provides pen testing to Cherokee Tribal Gaming Commission to strengthen the regulatory authority’s cybersecurity posture

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Vulnerability Assessment and Penetration Testing (VAPT) service enables the independent gaming commission to test IT infrastructure for vulnerabilities

Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, supports Cherokee Tribal Gaming Commission (TGC) with its proven Vulnerability Assessment and Penetration Testing (VAPT) services.

The Cherokee Tribal Gaming Commission is the independent tribal gaming regulatory authority established in 1993 under Chapter 16 of the Cherokee Code of the Eastern Band of Cherokee Indians (EBCI). Charged with the duty to ensure fairness and integrity of the gaming activities within its facilities, the commission enlisted Continent 8, and its cybersecurity division, C8 Secure, to conduct pen testing.

The VAPT service provides a comprehensive security assessment of an organization’s infrastructure and applications. Often mandated by regulation, it helps organizations measure the real-world effectiveness of their security controls and incident response capabilities. Additionally, the service provides actionable insights, including prioritized recommendations and industry best practices to address identified vulnerabilities and strengthen overall cybersecurity posture.

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Emra Arkansas, Executive Director at Cherokee Tribal Gaming Commission said: “We are sincerely grateful to Continent 8, especially Patrick Gardner, Anthony Engel and Jerad Swimmer, for their partnership and recognition of our ongoing cybersecurity initiatives. The Cherokee Tribal Gaming Commission remains firmly committed to protecting not only our critical infrastructure but also the sovereignty that underpins our regulatory authority. In an era of growing cyber threats, safeguarding Tribal IT systems is more than a technical priority, it is a sovereign responsibility. With Continent 8’s trusted expertise, we are proud to set a higher standard for cybersecurity in Indian Country, ensuring our operations remain secure, resilient and self-determined.”

Patrick Gardner, Chief Security Officer at Continent 8 said: “In response to today’s evolving cyber threat landscape, the Cherokee Tribal Gaming Commission is working to establish a new standard in cybersecurity – and we are proud to support this important initiative. Their proactive efforts to safeguard critical infrastructure reflect a deep and ongoing investment in cybersecurity resilience.”

Jerad Swimmer, Regional Sales Director at Continent 8 added: “It was a pleasure collaborating with the Cherokee Tribal Gaming Commission in conducting a comprehensive evaluation of their IT infrastructure. Their team has shown a tremendous awareness of the escalating cybersecurity challenges within the tribal gaming sector. It is encouraging to see both enterprises and regulatory authorities actively enhancing their cybersecurity measures.”

The post Continent 8 provides pen testing to Cherokee Tribal Gaming Commission to strengthen the regulatory authority’s cybersecurity posture appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

SPRIBE WINS UK COURT INJUNCTION AGAINST AVIATOR LLC TO PROTECT SPRIBE’S ICONIC AVIATOR CRASH GAME

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In a key ruling, on 1 August 2025 the UK High Court granted SPRIBE an interim injunction preventing a Georgian company, Aviator LLC, from launching or marketing its copycat crash game in the UK. The order was granted to protect SPRIBE’s award-winning Aviator game.

Speaking today, SPRIBE’s founder, David Natroshvili, said: “I am pleased that the highly respected UK Court supports our position and has granted an injunction preventing Aviator LLC from launching and promoting its copycat game. SPRIBE created the Aviator crash game in 2018 and is the sole owner of the game globally. We will continue to take all necessary steps globally to protect SPRIBE, our partners and players from any third parties who seek to undermine or infringe our rights.”

Granting of UK High Court injunction
SPRIBE obtained a UK gambling licence for its Aviator game in December 2020 and has been very successful in the UK market. A Georgian company, Aviator LLC, recently stated its intent to release a copycat game in the UK, also branded Aviator, and has engaged in promotional communications targeted at SPRIBE’s UK customers.
This copycat game is not authorised by SPRIBE. It blatantly infringes the copyright works which SPRIBE owns in its game and seeks to misappropriate the goodwill which SPRIBE has created in its Aviator brand. To prevent the clear risk of reputational and financial damage from any unlawful action by Aviator LLC, SPRIBE has sought, and now won, an interim injunction preventing Aviator LLC from launching or marketing its copycat game in the UK.

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Throughout these proceedings and elsewhere, Aviator LLC has provided conflicting and contradictory evidence.  At the hearing Aviator LLC sought to evade responsibility for this matter, including attempting to misdirect the UK Court by obscuring its role through the creation of a shifting network of licensing entities, denying previously stated plans to enter the UK market and refusing to provide key evidence. This led to Aviator LLC’s conduct being described by the Court as ‘childlike’ and ‘petulant’.

Further information relating to bad faith actions by Aviator LLC
This activity by Aviator LLC forms part of a continuing chain of bad faith actions by Georgian businessman Temur Ugulava, who is behind Aviator LLC and a series of connected companies, aimed at exploiting the commercial success and international reputation of SPRIBE’s brand.

Unfounded and opportunistic claims were launched in the Georgian courts last year by Aviator LLC, seeking to expropriate – for the territory of Georgia only – the Aviator branding and logo used by SPRIBE. The flawed Georgian ruling followed an unusually rapid and procedurally flawed legal process in a jurisdiction where concerns around judicial independence and transparency have been widely documented.

SPRIBE continues firmly to reject these claims brought by Aviator LLC, which related solely to the use of a specific logo and branding in Georgia and did not concern ownership of the Aviator game itself. SPRIBE’s trademarks remain valid and protected outside of Georgia, including in the EU and UK.

SPRIBE is aware that Aviator LLC and companies affiliated to it (such as Aviator Studio Group or AviGroup) have directly contacted SPRIBE customers, falsely claiming to be the owner of the intellectual property rights in the branding of SPRIBE’s Aviator game, whilst at the same time promoting their own copycat version of it. These claims are bogus. The Aviator game, including its features, branding and intellectual property, are entirely created and owned by SPRIBE. SPRIBE will continue to take all necessary steps to defend its rights against any third parties who seek to undermine or infringe them.

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Aviator LLC has also sought to use the flawed ruling in Georgia to launch spurious proceedings elsewhere. Such claims are without merit and will be vigorously defended.

The post SPRIBE WINS UK COURT INJUNCTION AGAINST AVIATOR LLC TO PROTECT SPRIBE’S ICONIC AVIATOR CRASH GAME appeared first on European Gaming Industry News.

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