Canada
Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos
The market for the latest virtual racing products is booming as horse and greyhound racetracks – and racinos – look to extend their digital brand to reach new audiences and develop new revenue streams.
That’s the view of Virtual Software which, under its Virtual Live Racing (VLR) brand, has pioneered unique tote-betting enabled, ultra-realistic products based on real life race data and is now a major player driving this trend. Until VLR’s products were launched in 2020 no tote platform had a virtual live racing product on which to accept wagers in a market worth a $100billion per year. That’s why VLR is a real game-changer in the industry.
They already have five major US tracks using their products – the latest being Parx (based just 20 minutes north of Philadelphia) which is Pennsylvania’s number 1 casino and racetrack and the biggest so far to go live with VLR. Parx Casino offers state of the art gaming, thoroughbred racing, and exciting entertainment events. The 260,000 square foot Parx Casino and the 280,000 square foot Parx East (home to Parx Racing). Since Pennsylvania launched sports betting in November 2018, Parx has grown rapidly and now handles around $30million per month with around 67% of that total being online (for example, the November 2020 total handle was $28.59million, with $19.3million online).
Joe Wilson, COO, Parx Racing, commented: “Parx Racing is happy to be participating with Virtual Software Limited [the business behind the Virtual Live Racing brand] in this new and groundbreaking wagering product. VSL’s impeccable attention to detail in creating Parx Virtual, coupled with our race data, guarantee the customer a truly unique and exciting entertainment experience.”
VLR Chairman Vincent Caldwell commented: “Partnering with Parx is a major milestone for us, and the iGaming and racing industries. We’re offering tracks all over the world a no cost, risk free, revenue stream which would be a fantastic opportunity at any time, but especially right now when there is so much disruption to real racing.”
VLR has grown fast since it was launched in May 2020 but, adds Caldwell, they have even bigger ambitions for 2021: “Our next goal is to put 12 products up which would enable us to run 87,600 races a year. The goal after that is to get the wagering on each race to $3,500 per race. If we succeed in that, over $306million will be handled in wagers on our products in a full year.”
In addition to Parx, VLR products are also live at Hawthorne in Chicago, plus Florida tracks Derby Lane, Tampa Bay Downs and Palm Beach Kennel Club. VLR has also partnered with the world famous Ascot Racecourse in England – when that product is launched it will signal the company’s entry into the UK market.
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Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
Bet Rite
Spintec Expands into Canada with Bet Rite
Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.
Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.
For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.
Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.
Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”
Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”
The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps takes flight in Ontario with High Flyer Casino partnership
Gaming Corps, the Sweden-based publicly listed game development studio, has secured a new content partnership with High Flyer Casino, an AGCO-licensed online gaming operator in Ontario, Canada. The agreement marks another strategic step forward for Gaming Corps as it continues to grow its footprint in one of North America’s most competitive regulated iGaming markets.
As part of the deal, a curated selection of Gaming Corps’ slot titles will be made available to High Flyer Casino players across Ontario. The initial launch includes 3 Pigs of the Caribbean, a swashbuckling instalment from the well-known 3 Pigs franchise, alongside Savannah Stacks, a high-volatility slot inspired by the thrills of a safari adventure.
High Flyer Casino has established itself as a slots-focused operator with a strong reputation for value-driven, mobile-first gaming experiences tailored to Canadian players. Operated by Ellipse Entertainment Limited, the company draws on more than 25 years of industry expertise and offers a diverse portfolio that features over 100 exclusive games. Its offering is further enhanced by the proprietary Reel Jackpot brand, popular Money Spinner titles, and a wide range of progressive slots.
Commenting on the partnership, Adam Pentecost, Chief Revenue Officer at Gaming Corps, said:
“High Flyer Casino has carved out a clear position in Ontario with a focused slots strategy and a strong understanding of what local players are looking for. Bringing our most recognisable titles to their platform allows us to reach a highly engaged audience in a market that continues to set the pace in North America. This agreement represents another meaningful step in expanding our distribution with operators who value distinctive content and long-term portfolio growth.”
Man Mac, Head of Marketing at High Flyer Casino, added:
“At High Flyer Casino, we are building a slot lineup that blends proven player appeal with unique and memorable gaming experiences. Gaming Corps’ portfolio fits perfectly with that approach, delivering polished, entertaining games that are full of personality.”
The post Gaming Corps takes flight in Ontario with High Flyer Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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