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PlayNJ.com: New Jersey sportsbooks nearly hit $1 billion in December; set U.S. annual handle record

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New Jersey fell just short in December of becoming the first state to accept $1 billion in sports bets in a single month, but still extended a streak of record-setting months while reaching a record $6 billion in wagers for the year. This while online casinos and poker set a new high, again helping to stem the millions in revenues losses by struggling Atlantic City casinos, according to PlayNJ, which offers news and analysis of the state’s gaming industry.

“A unique set of circumstances, most notably a once-a-century pandemic, sent online sports betting to these previously unfathomable highs,” said Dustin Gouker, lead analyst for PlayNJ.com. “The pandemic has had a diametrically opposite effect on New Jersey’s online and retail markets for both sports betting and casino games. But the growth of online betting was crucial in making up for at least some of the losses in revenue at Atlantic City casinos and certainly continue to steady the entire gaming industry.”

In December, New Jersey’s sportsbooks collected a record $996.3 million in wagers, according to official data released Wednesday. That surpassed the record $931 million bet in November, and marked the fifth straight month the state has set an all-jurisdiction record. Since August, sportsbooks have amassed $4.1 billion in bets.

December’s bets generated a record $66.4 million in revenue. Year-over-year, handle was up 78.6% from the $557.8 million bet in December 2019 and revenue was up 125.6% from $29.4 million in December 2019. December’s bets produced $8.3 million in state taxes.

For all of 2020, New Jersey’s retail and online sportsbooks produced:

  •  $6.02 billion in bets — a record for any legal jurisdiction despite major U.S. sports being shut down for four months —and up 31.3% from $4.6 billion in 2019.
  • $5.5 billion in online wagering, up 44.2% from $3.8 billion in 2019.
  • $398.5 million in operator revenue, up 33.1% from $299.3 million in 2019.
  • $50.1 million in state taxes and $15 million in local taxes.

“Even when post-pandemic life returns to normal, online sports betting won’t likely give up its gains from this year,” said Eric Ramsey, analyst for PlayNJ.com. “The silver lining for the industry was that this year was an opportunity for online operators to focus heavily on their products and build their customer base, using a combination of technology improvements and aggressive promotions. That has matured the market far more quickly than was projected.”

Online betting generated 93.3%, or $929.3 million, of the state’s total handle in December, down from 93.6% in November. FanDuel Sportsbook/PointsBet topped online operators with $29 million in gross revenue, up from $21.2 million in November.

FanDuel was followed in revenue by:

  • Resorts Digital/DraftKings/Fox Bet ($15.4 million, up from $14.6 million in November)
  • BetMGM/Borgata ($6.3 million, up from $1.3 million)
  • Monmouth/William Hill/Sugarhouse/TheScore ($3.3 million, up from $1.9 million)
  • Ocean Casino/William Hill ($3.2 million, down from $3.6 million)
  • Hard Rock/Bet365/Unibet ($562,188, up from $363,099)
  • Caesars Sportsbook/888sport ($489,141, up from $247,615)
  • Golden Nugget/BetAmerica ($343,849, up from $199,667)
  • Tropicana/William Hill ($108,427, up from $105,028)

Retail sportsbooks generated $67 million in bets, down from $75.9 million in December 2019. Meadowlands/FanDuel topped retail books in December with $4.2 million in revenue. For the year, retail books generated $38.6 million in revenue, down from $54.9 million in 2019.

“The race for market share seems to be frozen in place,” Gouker said. “An expected launch of Penn National’s Barstool-branded sportsbook in 2021 could shake things up, but as of yet no operator has really eaten into the market share of FanDuel or DraftKings.”

Online casinos and poker just miss $100 million

New Jersey’s online casinos and poker rooms generated a record $99.5 million in revenue, up 101.6% from $49.3 million in December 2019 and shattering the previous record of $93.5 million. The month produced $14.9 million in state taxes.

December closed the books on a remarkable year in which online casinos tallied $970.3 million in revenue — a 101% gain over the $482.7 million in 2019 — and produced $145.7 million in state taxes. With revenue at retail casinos down $1.2 billion for the year compared with 2019, the dramatic rise in online gaming revenue was critical in offsetting some of the losses.

“It’s scary to think of where New Jersey’s gaming industry would be without online casino gaming,” Ramsey said. “Every dollar of revenue gained and tax dollar generated from online gaming proved desperately needed.”

Some other highlights from December’s report:

  • Online casinos and poker generated $3.2 million a day over 31 days in December, up from $3.1 million a day over 30 days in November.
  • Golden Nugget led online casinos with $29.4 million in December revenue, up from $26 million in November. But Borgata continued to eat into a market lead that once seemed insurmountable, hitting $27.2 million in December. Resorts Digital was third with $21 million.
  • Revenue from online casinos was $96.4 million, up from $89.4 million in October. Online poker produced $3 million, up from $2.4 million in October.

For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.

 

About the PlayUSA.com Network:

The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce original daily reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada

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Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.

“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.

“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.

In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.

To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.

Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.

The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.

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MediaTroopers lines up eight operator partners ahead of Alberta launch

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MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.

The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.

The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.

MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners

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MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.

With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.

Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.

MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.

With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.

 

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners appeared first on Americas iGaming & Sports Betting News.

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