Industry News
Better Collective becomes majority owner in Mindway AI
Better Collective increases its ownership to 90% of the shares in Mindway AI that specialises in software solutions based on artificial intelligence and neuroscience for identifying, preventing and intervening in at-risk and problem gambling. The investment supports Better Collective’s ambition to make betting more safe.
As of January 1st 2021, Better Collective has exercised its option to acquire a further 70% of the shares in Mindway AI for a total price of 17 million DKK. The acquisition follows a preliminary investment made in 2019 where Better Collective acquired 19.99% of the company for 4 million DKK. With the new investment, Better Collective now holds 90% of the shares in Mindway AI, whereas the reimaing 10% is held by Kim Mouridsen, Founder of Mindway AI and Professor at Aarhus University.
CEO of Mindway AI, Rasmus Kjærgaard, who has played an instrumental part in commercialising the business during its growth phase over the last 12 months, continues in his current position. Kjærgaard joined Mindway AI in December 2019 from Danish IT company, Signaturgruppen A/S, where he spent over four years as VP of Sales. Also, Professor Kim Mouridsen stays on board in the role as Chief Scientific Officer and member of the board of the company. Mindway AI will continue to operate as a stand-alone company within the Better Collective Group.
Jesper Søgaard, CEO of Better Collective, says:
“Responsible gambling remains a strategic focus area for Better Collective where we continue to increase our efforts. We see Mindway AI’s technologies and software solutions as best-in-class and foresee the business will play an increasingly important role in the iGaming ecosystem, as responsible gambling continues to be at the very top of the industry agenda and in society as a whole. It has been impressive to follow the strong development of the company over the last year since our initial investment and I am excited to further build on the promising collaboration we have established and to find new areas where our core competencies can be crossed and utilized for the benefit of the partners and players.“
Rasmus Kjærgaard, CEO of Mindway AI, says:
“I am excited that Mindway AI now joins the Better Collective Group, an organisation that shares our purpose and values and has a genuine wish to create a safe and sustainable betting and gambling environment for players worldwide. With this investment, we now form closer ties to an organisation that has the industry network and muscles to further accelerate the development of our business. I look forward to continuing the strong growth journey Mindway AI has been on and to further expand our footprint globally.”
Strong momentum
Mindway AI is an award-winning company that develops state of the art software solutions for fully automatic monitoring and profiling of gamblers and for identifying, preventing and intervening in at-risk and problem gambling. At the core of Mindway AI’s DNA is a research-based foundation, and the development of the solutions is done by combining neuroscience, artificial intelligence and a deep collaboration with a team of industry experts. Common to Mindway AI’s software solutions, GameScanner, Gamalyze and GameChanger, is that they empower iGaming operators to create safer customer journeys as well as to become proactive if players show signs of having problems.
Mindway AI has over the last year accelerated its transformation from being an academic-based start-up focusing on building products and software solutions with a strong scientific foundation into commercialising the business. Today, Mindway AI plays an increasingly important role in the iGaming ecosystem supporting operators on a global scale such as Entain (formerly GVC Holdings), Flutter Group and Holland Casino to create safer iGaming experiences.
In October 2020, GameScanner, an AI-based solution that fully automatically 24-7-365 identifies and monitors problem gambling behavior, became the first responsible gambling solution to have its performance on detecting at-risk and problem gamblers tested and validated in a sample by Gaming Laboratories International® (GLI). GLI is the gaming industry’s leading testing and assessment company that provides gaming regulators, operators and suppliers with certification and testing with the highest level of independence and integrity. Currently, GameScanner has a patent pending for its innovative technology. Also, Mindway AI’s Gamalyze solution, a gamificated self-test of players, won the Compliance Innovation of the Year award at the Global Regulatory Awards 2020 that recognises excellence in compliance and responsible gambling.
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Conferences
Win Systems arrives at GAT Expo Cartagena with its latest innovation
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be attending GAT Expo Cartagena 2026 on March 25–26 in Cartagena de Indias. Visitors can find the company at Stand A7, where it will highlight its latest electronic roulette innovations and casino solutions.
At the event, Win Systems will unveil Colors, the next evolution of its successful electronic roulette line. This includes an innovative 6-position wall-mounted version designed to optimize floor space while delivering maximum performance and visual impact on the gaming floor.
Customization and Player Engagement
Colors stands out for its high level of customization, allowing operators to tailor visual elements and configurations to align with their brand identity and market preferences. Whether in compact or large-scale setups, Colors is engineered to capture attention and enhance player engagement from the very first spin.
A key innovation is its dynamic paytable, which enables players to select from four different paytable options. This includes multipliers of up to 120x on inside bets, offering both increased excitement for players and higher revenue potential for operators. By combining design, performance, and flexibility, Colors delivers a highly versatile and profitable solution for modern casinos.
Enhanced Slot Offerings
In addition to Colors, Win Systems will showcase its renowned Sublime and Rhapsody slot machines, now featuring new game releases that blend advanced graphics, innovative mechanics, and high performance. These updates reinforce Win Systems’ commitment to creating engaging content that maximizes both the player experience and operator profitability.
Strategic Industry Presence
“GAT Expo Cartagena is a key platform for the Latin American gaming industry,” said Manuel Wladdimiro, Sales Director for Central America & the Caribbean at Win Systems. “It’s an ideal opportunity to present our latest innovations and strengthen our presence in the region.”
With a proven international track record and a constantly evolving product portfolio, Win Systems continues to prioritize innovation, performance, and results-driven design. Attendees are invited to visit Stand A7 to experience these new developments firsthand.
The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Win Systems arrives at GAT Expo Cartagena with its latest innovation
Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the upcoming edition of GAT Expo Cartagena, which will take place in Cartagena de Indias on March 25 and 26. The company will be present at Stand A7, where it will showcase its latest developments in electronic roulettes and casino solutions.
During the event, Win Systems will present its latest major innovation: Colors, the evolution of its successful electronic roulette, including its innovative 6-position wall-mounted version. This revolutionary solution optimizes floor space while maximizing performance on the gaming floor without sacrificing visual impact.
In addition, Colors stands out for its high level of customization. Operators can adapt visual elements and configurations to align them with their brand identity and the preferences of their market. This flexibility makes Colors a versatile and strategic solution, capable of integrating seamlessly both in compact spaces and in larger-scale configurations. Colors is designed to capture attention from the very first moment.
Another key differentiator of this line is its dynamic paytable, which allows players to personalize their experience by choosing from four different paytable options. This innovative feature includes multipliers of up to 120x on inside bets, adding a new level of flexibility, excitement, and winning potential to every game. Thanks to this versatility, Colors not only increases player appeal but also positions itself as a highly profitable solution for operators, combining innovation, customization, design, and performance in a single product.
In addition, the company will showcase its renowned Sublime and Rhapsody slot machines, now featuring new games that are revolutionizing the market thanks to their combination of advanced graphics, innovative mechanics, and outstanding performance on the gaming floor. These updates reinforce Win Systems’ commitment to the continuous development of high-impact content that maximizes both the player experience and operator profitability.
“GAT Expo Cartagena is a strategic meeting point for the industry in Latin America. For us, it is a great opportunity to present our latest innovations and continue strengthening our presence in the region,” said Manuel Wladdimiro Sales director of Central America & the Caribbean at Win Systems.
With a strong international track record and an ever-evolving portfolio, Win Systems reaffirms at GAT Cartagena its commitment to innovation, performance, and results-driven design. Attendees will be able to discover all these new developments firsthand by visiting Stand A7 during the event.
The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems llega a GAT Expo Cartagena con sus últimas novedades
Win Systems, proveedor líder en tecnología para la industria del juego y entretenimiento, participará en la próxima edición de GAT Expo Cartagena, que se celebrará en Cartagena de Indias los días 25 y 26 de marzo. La compañía estará presente en el Stand A7, donde mostrará sus más recientes desarrollos en ruletas electrónicas y soluciones para casino.
Durante el evento, Win Systems presentará su última gran novedad: Colors, la evolución de su exitosa ruleta electrónica, incluyendo su innovadora versión de pared de 6 posiciones. Una solución revolucionaria que optimiza el espacio y potencia al máximo el rendimiento en sala sin renunciar al impacto visual.
Además, Colors marca la diferencia por su alto nivel de personalización. Los operadores pueden adaptar elementos visuales, configuraciones para alinearlos con la identidad de su marca y las preferencias de su mercado. Esta flexibilidad convierte a Colors en una solución versátil y estratégica, capaz de integrarse con fuerza tanto en espacios compactos como en configuraciones de mayor escala. Colors, está diseñada para captar la atención desde el primer momento.
Otro de los grandes diferenciales de esta línea es la tabla de pagos dinámica, que permite a los jugadores personalizar su experiencia eligiendo entre cuatro opciones distintas de tabla de pagos. Esta innovadora característica incorpora multiplicadores de hasta 120x en apuestas internas, añadiendo un nuevo nivel de flexibilidad, emoción y potencial de premio en cada partida. Gracias a esta versatilidad, Colors no solo incrementa el atractivo para el jugador, sino que también se posiciona como una solución altamente rentable para los operadores, combinando innovación, personalización, diseño y desempeño en un mismo producto.
Además, la compañía presentará sus reconocidas máquinas slots Sublime y Rhapsody, ahora con nuevos juegos que están revolucionando el mercado gracias a su combinación de gráficos avanzados, mecánicas innovadoras y un desempeño sobresaliente en sala. Estas actualizaciones refuerzan el compromiso de Win Systems con el desarrollo continuo de contenido de alto impacto que maximiza la experiencia del jugador y la rentabilidad del operador.
“GAT Expo Cartagena es un punto de encuentro estratégico para la industria en Latinoamérica. Para nosotros es una gran oportunidad presentar nuestras últimas innovaciones y seguir fortaleciendo nuestra presencia en la región”, destacó Manuel Wladdimiro, Sales Director Central America & Caribe de Win Systems.
Con una sólida trayectoria internacional y un portafolio en constante evolución, Win Systems reafirma en GAT Cartagena su compromiso con la innovación, el rendimiento y el diseño orientado a resultados. Los asistentes podrán conocer de primera mano todas estas novedades visitando el Stand A7 durante la feria.
The post Win Systems llega a GAT Expo Cartagena con sus últimas novedades appeared first on Americas iGaming & Sports Betting News.
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