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GiG signs partnership agreement with Rootz for GiG Comply

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Gaming Innovation Group Inc. (GiG), has signed an agreement with Malta based gaming company Rootz Limited for its marketing compliance tool, GiG Comply.

GiG’s automated marketing compliance tool can be tailored to cover market-specific legislation and advertising standards. This  allows operators to ensure that affiliates are aligned with their brand and responsible gaming requirements. The self-serve solution scans thousands of web pages for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions.

GiG’s compliance solution will help to ensure that Rootz remains in control of their marketing campaigns, allowing them to remain a step ahead when it comes to meeting regulation requirements and identifying potential breaches.

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Jonas Warrer, Managing Director of GiG Media, said ‘’ We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy. GiG Comply will help to ensure that Rootz remains proactive and stay in control of all of their affiliate marketing, safeguarding their licence ” 

Matti Metsola, Chief Legal & Compliance Officer of Rootz Limited, “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.” 

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GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division

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GameOn rapidly expands its marketing expertise with latest top-level hire

GameOn has today announced the appointment of Carrie Allen-Snell to the role of Account Manager – Marketing Division, further bolstering the capabilities of its Isle of Man-based marketing and PR team.

With over 13 years of experience in strategic marketing, PR, and business development, Carrie brings a wealth of expertise to her new role. She has previously served as an in-house Marketing Manager for a leading law firm and as a Marketing Account Manager for a renowned UK communications agency. During this time, Carrie has successfully led transformative campaigns, including corporate rebrands, digital marketing initiatives, and high-profile event management.

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In her role as Account Manager, Carrie will collaborate with clients to deliver a comprehensive range of services. These include multinational brand management, sales-driven marketing, and the creation and implementation of corporate and product communication strategies. Additionally, she will focus on employee branding and engagement, organisational transformation, market research, and the management of digital acquisition opportunities for clients.

Alex Wilson, co-founder of GameOn’s Marketing Division said, “Carrie’s strategic insight and proven expertise align perfectly with our vision of providing unparalleled marketing support to our clients.

“We’re confident that her leadership will strengthen our new CMO offering and drive remarkable outcomes for the brands we partner with.”

Commenting on her appointment, Carrie Allen-Snell said, “GameOn has earned a remarkable reputation in the gaming industry over the past 20 years, and I’m thrilled to join Sarah, Alex, and the incredibly talented team.

“The launch of the new marketing division reflects the company’s forward-thinking approach to gaming innovation, offering clients a flexible solution to support their strategic marketing needs. I’m excited to work alongside Alex and our clients to contribute to its ongoing success.”

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The post GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division appeared first on European Gaming Industry News.

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GamingTECH Awards 2025: Nominations Deadline Extended Amid High Demand!

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The countdown to the Prague Gaming & TECH Summit 2025 is heating up, and event organizer HIPTHER is thrilled to announce that due to overwhelming interest, the GamingTECH Awards 2025 Nominations Submission Deadline has been extended to 19 January 2025!

Organizers have announced this extension to accommodate the growing number of participants eager to compete for these prestigious accolades. “The response so far has been incredible,” said Zoltan Tuendik, Co-Founder of HIPTHER. “We want to ensure that every deserving company and professional has the opportunity to submit their entries, allowing us to fuel an even fiercer competition that celebrates innovation, excellence, and achievement across the gaming and tech sectors.”

 

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GamingTECH CEE Awards Legacy: Companies & Individuals

The GamingTECH Awards spotlight transformative contributions and groundbreaking advancements in iGaming Technology for Central and Eastern Europe.

These prestigious Awards include Company Categories for B2C Operators, B2B Providers, and Connected sectors such as Affiliates, Testing Laboratories, and Responsible Gambling.

Furthermore, Individual Categories have been added to celebrate the significant contribution of All-star Professionals of the industry in CEE, such as:

  • iGaming Leader of the Year
  • Rising star in iGaming
  • Innovator of the Year
  • iGaming Influencer of the Year
  • Best iGaming CEO

GamingTECH Awards offer nominees an unparalleled platform for industry recognition among companies of a global calibur.

 

Prague Extended: Early Bird Tickets Discount Period

But that’s not all – great news for summit attendees! The Early Bird Tickets deadline has also been extended until 20 January 2025, giving more attendees the chance to secure their spot at this must-attend event at a discounted rate.

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Why Attend the Prague Gaming & TECH Summit 2025?

The Prague Gaming & TECH Summit serves as a learning and networking hub for Central and Eastern Europe, bringing together experts from gaming, fintech, blockchain, AI, and virtual reality sectors. Discussions will delve into emerging trends, regulatory developments, and technological innovations shaping these industries.

 

The summit promises:

  • Dynamic panel discussions featuring industry leaders
  • The inaugural HIPTHER Academy’s certified workshops
  • Unrivaled networking opportunities
  • Insights into cutting-edge trends in gaming, tech, and beyond

Submit Your Nominations and Secure Your Tickets Now!

Don’t miss this opportunity to be part of the conversation shaping the future of gaming and tech.

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The post GamingTECH Awards 2025: Nominations Deadline Extended Amid High Demand! appeared first on European Gaming Industry News.

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Playson goes live with Flutter brands Paddy Power and Betfair to boost UK market presence

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Playson, the fast-growing digital entertainment supplier, has expanded its UK footprint after launching its leading games with Flutter Entertainment’s Paddy Power and Betfair brands.

The partnership sees Playson’s top-performing titles Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win go live across both operators’ online casino offerings in the UK via Relax Gaming’s aggregation platform.

Further titles from Playson’s portfolio are set to follow in the coming months, as well as expansion of the partnership into the regulated markets of Spain, Italy and Brazil.

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Playson’s latest tie-up underlines its continued expansion across leading regulated markets with its feature-first titles and sought-after mechanics continuing to appeal to internationally recognised operators and their players.

Blanka Homor, Sales Director at Playson, said: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.

“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”

The post Playson goes live with Flutter brands Paddy Power and Betfair to boost UK market presence appeared first on European Gaming Industry News.

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