Canada
PlayPennsylvania.com: Sportsbooks fall short of record-setting pace in November
Pennsylvania’s sportsbooks produced their second-best monthly handle ever and set a new revenue mark in November. But November’s results still missed the state’s record set in October, a surprising result considering neighboring New Jersey catapulted to an all-jurisdiction record in the same month, according to PlayPennsylvania analysts.
“So much has worked in favor of Pennsylvania’s online sportsbooks this fall, but a lack of NBA, NHL, and college basketball games, along with the struggles of Penn State, an Eagles bye week, and a Steelers game postponed to December, conspired to slow bettors in November,” said Dustin Gouker, lead analyst at PlayPennsylvania.com. “With record revenue and the second-best handle in state history, it was still a great month for the industry. And I suspect that Pennsylvania will be back to setting record handles again in December.”
Pennsylvania’s online and retail sportsbooks reached $491.9 million in November, according to official data released Thursday. November’s wagers were up 35.7% from $316.5 million in November 2019 but fell short of the $525.8 million record set in October.
Operator revenue before adjustments was particularly strong, reaching a record $48.5 million in November despite taking in less in wagers. That topped the former record of $47.8 million set in October and was up 235.8% from $17.5 million in November 2019. November revenue yielded $12.7 million in state taxes and another $747,005 in local share assessments.
Only New Jersey, which shattered the all-jurisdiction record with $931 million in November wagers, and Nevada have ever posted a more lucrative month. But the gap between Pennsylvania and New Jersey, the nation’s largest market, widened in November after the Garden State accepted $931.6 million in wagers
“November’s results show that each state is different in what are unprecedented times, and the relatively high win rate by sportsbooks may have dissuaded some bettors,” said Valerie Cross, analyst at PlayPennsylvania.com. “Ultimately, though, record revenues are particularly important for the industry and for the state, which is relying on online gaming revenue more than ever.”
Online betting accounted for 91%, or $447.4 million, of the state’s handle in November, which is up from 89.8% in October. FanDuel Sportsbook/Valley Forge Casino remained the market leader with $176.7 million in online bets, down 2.3% from $181 million wagered in October. Those bets produced $15.1 million in taxable revenue, up from $14.7 million in October.
DraftKings/The Meadows was in its familiar second position in November, producing $109.9 million in bets, down from $121 million in October. That yielded $6.9 million in taxable revenue. The race for second tightened slightly with Penn National’s Barstool-branded app. In just its second full month since launching, Barstool/Hollywood Casino generated $55.7 million in bets, down from $61 million, which yielded $3.5 million in taxable revenue.
“The Barstool app has been successful in shaking up the market, becoming the first online operator to legitimately challenge the stranglehold that FanDuel and DraftKings have had on Pennsylvania’s market,” Gouker said. “What the Penn National/Barstool partnership has done has not only altered the Keystone State, but it has served notice in other jurisdictions that it is indeed a force to be reckoned with.”
The leaders were followed by:
- BetRivers/Rivers-Pittsburgh (28.1 million handle, up from $26.1 million; $975,843 revenue, down from $1.5 million)
- Fox Bet/Mount Airy ($28.1 million handle, down from $28.2 million; $1.6 million, up from $1.1 million)
- Parx Casino ($19.4 million handle, down from $21.7 million; $2.1 million revenue, even with October)
- PlaySugarHouse/Rivers-Philadelphia ($19.4 million handle, down from $21.4 million; $917,164 in revenue, down from $1.5 million)
- Unibet/Mohegan Sun Pocono ($8.2 million handle, down from $9.9 million; $194,793 revenue, up from $101,458)
- Caesars/Harrah’s ($1.1 million handle, even with October; $58,141 revenue, down from $66,241)
- BetAmerica/Presque Isle Downs ($957,165 handle, up from $912,236; $8,632 revenue, down from $15,076)
Retail sportsbooks, which have since been shut down, hit $44.5 million in bets in November, down from $53.5 million in October. Sportsbooks won $6.2 million on those bets, down from $6.3 million. The top retail sportsbook was Parx Casino with $9.2 million in bets.
Online casinos and poker
Online casinos and poker rooms continued their hot streak, narrowly hitting another high in November with $59.77 million in gross operator revenue, or $2 million per day, over the 30 days of November. That was up from the record $59.76 million, or $1.9 million per day, produced over the 31 days of October.
State and local governments were a big winner, too, receiving $16.2 million in state taxes from online casino and poker revenue and another $3.2 million in local share assessments from November’s revenue.
“Online casinos have become one of Pennsylvania’s most reliable revenue streams,” Cross said. “As winter takes hold and retail casinos closed, the best months for online casinos are almost assuredly yet to come.”
Highlights from November:
- Online table games and slots generated $57.4 million in revenue on $2.3 billion in bets, which is up from $2.2 billion in bets in October.
- Rivers-Philadelphia, which includes PlaySugarHouse and BetRivers casinos, topped the online casino market with $16.6 million in revenue, even with October, on $602.8 million in wagers, which was up from $590.5 million in wagers.
- Penn National, which includes the DraftKings casino, hit $15.7 million in revenue on a market-leading $675 million in wagers, up from $15.5 million in revenue and $664.6 million in wagers in October.
- Mount Airy/PokerStars, the lone poker operator in the state, generated poker revenue of $2.4 million, even with October.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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