Connect with us

Africa

IGT ADVANTAGE Casino Management System to Maximize Performance at Iconic South African Casino

Published

on

Reading Time: 3 minutes

 

International Game Technology PLC  announced that it has replaced a competitor’s system with its IGT ADVANTAGE® Casino Management System (CMS) at the newly reopened Carousel Casino in North West Province, South Africa, which now features the country’s first-ever deployment of the IGT ADVANTAGE Resort Wallet carded cashless module.

“We selected the IGT ADVANTAGE CMS for the Carousel re-launch due to its proven stability, user-friendly configuration, and ability to automate more parts of the business, which frees our staff to focus on delivering a superior gaming experience to patrons,” said Mario Morfou, Chairman of the Board of Directors for Lakama Resorts and Casino. “In addition, IGT’s on-the-ground support team implemented the new system flawlessly within a compressed timeframe, reinforcing IGT’s status as a leader in systems service and customer support.”

“The delivery of our IGT ADVANTAGE solution to the newly reopened Carousel Casino demonstrates the power and reliability of our system in South Africa’s Class III casino vertical,” said Mark MacCombie, IGT Vice President, Sales and Operations, EMEA. “Carousel can now benefit from IGT’s proven solution to maximize floor performance, generate incremental revenue, simplify operations, and increase player loyalty.”

The Carousel Casino will be deploying a proven suite of IGT ADVANTAGE products that include Machine Accounting, Patron Management, Cage and Table Accounting, and Table Manager, as well as several powerful marketing products such as Carded Lucky Coin and M5. M5 is a powerful tool enabling dynamic HTML5 content creation for the sbNexGen® II multimedia player tracking display, giving Carousel patrons a modern casino experience with enhanced interfaces, targeted messaging, and engaging bonusing.

The IGT ADVANTAGE CMS, which connects 400 machines at the property, provides a complete toolset to help drive business outcomes and improve operational efficiency. Its breadth of features is based on nearly three decades of use in the field, and includes the most comprehensive and flexible cashless offering available.

The IGT ADVANTAGE Resort Wallet carded cashless module maximizes the guest experience at Carousel with a true single-card solution, giving players the option to easily move funds from game to game using their club card. Integration with Carousel’s patron management and point-of-sale systems means players gain quick and easy access to their gaming balances, players club rewards, and property services and amenities using a single card, reducing operational costs, increasing club membership, and driving carded play.

The Resort Wallet solution is a turnkey, add-on product for IGT ADVANTAGE casino management system customers who want to give players a cashless wagering option through a physical loyalty card, a mobile app, or both. It is also available with IGTPay, the Company’s proprietary, fully integrated external funding payments gateway.

Carousel Casino has been one of South Africa’s most popular entertainment destinations since it first opened in 1991. Following closure in March 2020 due to pandemic-related restrictions, the site was acquired by Betanogenix affiliate Lakama Resorts and Casino, a subsidiary company of the Lakama Group of Companies which holds interests in multiple gaming operations in the country, including Class II (bingo) and Independent Site Operator (ISO) locations. IGT has supplied Betanogenix with the majority of the operator’s electronic bingo terminals since 2017.

For more information, visit IGT.com, or go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.

About IGT
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.

 

SOURCE International Game Technology PLC

Powered by WPeMatico

Continue Reading
Advertisement

Africa

GR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026

Published

on

gr8-tech-to-spotlight-platform-for-champions-during-sigma-africa-2026

GR8 Tech is entering SiGMA Africa 2026 with Platform for Champions—an ecosystem designed for operators who thrive under pressure, grow with precision, and reject anything mediocre. From March 3–5 in Cape Town, the team will be present on the show floor at booth 169, prepared to demonstrate how its platform enables brands to succeed consistently throughout Africa. GR8 Tech has also emerged as a top contender for Best Online Sportsbook Provider at the SiGMA Africa Awards 2026—a acknowledgment that showcases the impact the platform is already making throughout the region.

Live Demonstrations Throughout the Platform for Champions Collection

GR8 Tech will conduct practical demonstrations of Platform for Champions, illustrating how its sportsbook, casino, affiliate, and turnkey solutions collaborate across operator situations, from acquisition to cross-vertical interaction and localization. The complete portfolio will be showcased, featuring Crypto Turnkey, ULTIM8 Sportsbook, Infinite Casino Aggregation, and Aff.Tech, designed to assist teams in launching more quickly and enhancing performance.

Twilight Wine Journey by GR8 Tech

In addition to the conference, GR8 Tech is organizing the Sunset Wine Experience—an exclusive event aimed at fostering engaging discussions with quality wine in a historic venue. The occasion is scheduled for March 4, 2026 (18:30–late) in Stellenbosch at Quoin Rock Wine Estate. To obtain a private invitation, sign up on GR8 Tech’s website.

GR8 Tech CSO Participates in Discussion on Conversion Rates in South Africa

Player acquisition in South Africa is advancing rapidly, making it increasingly difficult to manage CAC effectively. This is the reason Yevhen Krazhan, CSO at GR8 Tech, will participate in the essential panel “Player Acquisition in South Africa: What Converts and What Doesn’t” on Thursday, March 5 (14:25–14:50). Marketing executives will analyze what is effective (and what isn’t) in paid media, influencers, retail interactions, and community-driven growth, emphasizing CAC discipline, channel exhaustion, and sustainable conversion tactics in a rapidly mobile environment.

Creating iGaming Leaders in Africa

GR8 Tech will be present at the event to engage with industry leaders, share actionable growth tactics, and showcase how Platform for Champions facilitates intelligent acquisition, enhanced engagement, and scalable operations in competitive settings.

“Across Africa, we’ve already helped operators like Mojabet and BongoBongo accelerate their business: moving faster in-market, sharpening performance, and achieving significant revenue growth,” said Yevhen Krazhan, CSO at GR8 Tech. “Now, we’re only pushing harder in the region. So if you’re an operator who wants to perform like a champion, with a platform built for speed, control, and scale, let’s sit down at SiGMA Africa and talk about what winning looks like in your market.”

Meet GR8 Tech at SiGMA Africa 2026 in Cape Town, South Africa (March 3–5), at The Grand Arena at GrandWest Casino and Entertainment World. Book a meeting in advance, see the platform in action, and explore what it takes to scale like a champion in one of Africa’s most exciting iGaming hubs.

The post GR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Africa

EveryMatrix gains South Africa licence with customer launch pipeline on the rise

Published

on

everymatrix-gains-south-africa-licence-with-customer-launch-pipeline-on-the-rise

EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.

EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.

The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.

The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.

An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.

Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.

“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”

The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Africa

Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives

Published

on

meridianbet-marks-17-years-in-tanzania-with-over-500-community-initiatives

 

When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.

That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.

For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.

The Social Model

“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.

The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.

Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.

The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.

Community Ambassadors

The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.

The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.

This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.

Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.

“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.

Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.

The Gender Metric

One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.

The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.

The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.

Seventeen Years

Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.

Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.

American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.

The post Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania