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Why should Casino operators offer Sportsbook?
New perfect match: casino operators and sportsbook
- Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
- Players are searching for one-stop shops.
- Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.
- Sports betting MTS is a proven low-risk profit generator.
- Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
- To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee!
There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.
As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.
During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.
This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.
When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.
The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.
Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.
Data-backed decision
In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.
Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.
So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.
Once again – players like to have everything in one place.
Combining a vast world of online casino content with sports betting will result in a more loyal player base.
Sports events are irreplaceable
Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!
“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content – live betting in particular” stated Donny White, Sportsbook Director at Victory Willbeours.
During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.
Casino operators offering Sportsbook – the next big thing
Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.
Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.
We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.
“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.
Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.
Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.
“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.
NSoft Sportsbook team of experts
For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.
We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.
NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!
Partnership with Sportradar
Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.
Sportsbook without setup fee – a special welcome bonus for online operators
To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer.
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Continent 8 Technologies
Continent 8 and CEO Michael Tobin claim number one spot in GamblingIQ’s global ‘Security 10’ rankings
Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, has been named number one in GamblingIQ’s prestigious ‘Security 10’ global rankings. CEO Michael Tobin is recognised as the top industry leader in security, trust and data integrity.
This accolade reinforces Continent 8’s position as the trusted provider of data centre services, cloud hosting, private connectivity, and cybersecurity solutions, underscoring its commitment to safeguarding operators, suppliers, and players in an increasingly complex and regulated digital landscape.
Continent 8 is the partner of choice for hundreds of leading operators, suppliers, and platform providers worldwide. From tier-one brands to emerging innovators, these companies depend on Continent 8’s secure, compliant, and resilient infrastructure to power their businesses and protect their players. Customers include FanDuel, Kambi, Sportingtech, Playtech, DraftKings, Alea, BetMGM, and more.
GamblingIQ stated: ‘Michael Tobin is one of gambling’s rare figures who combines respect with genuine popularity: a feat almost impossible in an industry as volatile and scrutinised as ours. His reputation isn’t built on flash or hype, but on steady, practical leadership, curiosity about technology, and an ability to make complex challenges seem manageable. Operators, regulators, suppliers and colleagues value his clarity, his evidence-backed thinking, and his long-term approach to partnerships. After nearly 30 years, his standing signals more than success: it reflects consistency of character, reliability and a human touch in a sector that often forgets both.’
Michael Tobin, CEO and Founder of Continent 8 Technologies, commented: “Security and trust are the cornerstones of iGaming – they are the principles on which I founded Continent 8. This recognition from GamblingIQ is a testament to our team’s relentless focus on safeguarding the industry and enabling our customers to innovate with confidence. Congratulations to all the other companies listed in the Security 10.”
The post Continent 8 and CEO Michael Tobin claim number one spot in GamblingIQ’s global ‘Security 10’ rankings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barcelona
PRAGMATIC PLAY TO SHOWCASE STAR-STUDDED 2026 LINEUP AT ICE BARCELONA
Pragmatic Play, a leading content supplier to the iGaming industry, is set to unveil its 2026 multi-vertical product roadmap at ICE Barcelona, spotlighting major new slot releases and live casino launches alongside the latest season of its industry-leading Drops & Wins promotional tool.
The exhibition will mark the start of what promises to be another standout year for Pragmatic Play, following a record-breaking 2025 in which the provider launched more than 100 network slots, expanded its dynamic game show portfolio, and entered a new vertical with its arcade collection.
A show-stopping stand designed to deliver a fully integrated experience, spanning more than 1,750m² and featuring 100 screens powered by over 150 million pixels, including two giant displays, will bring Pragmatic Play’s characters to life. The centrepiece will be a striking candy cascade featuring more than one tonne of sweet treats, alongside a dedicated Pragmatic Play Sports zone, housing famous football memorabilia.
Over the past 12 months, Pragmatic Play has reinforced its localisation strategy by rolling out more than 150 new live dealer tables, 55 of which are localised for specific markets, supported by the opening of new studios in Serbia and Colombia. This has been complemented by the first-class Smart Studio technology, which has delivered over 800 bespoke tables for prominent operators.
Live Casino remains a major focus for the business, and following recent studio openings in Serbia and Colombia, there are plans to open additional Live Casino studios in 2026, including one in Brazil.
Pragmatic Play’s expansive portfolio will be on full display across stands 2P30, 2P50, and 2P70, featuring headline slots Jelly Express and Sugar Rush Super Scatter, which further strengthen its sweet-themed collection, Joker’s Jewels Hold & Spin, the latest iteration of its timeless franchise, and Zeus vs Hades – Gods of War 250, a sequel to its hugely successful 2023 title.
The provider will also debut the upcoming Gates of Olympus Roulette, taking the popular Greek mythology IP into a new vertical and building on the momentum of numerous high-profile game show releases in 2025, including Fortune Roulette, Money Time, and Mega Roulette 3000. This will feature amongst a stellar live casino lineup that includes Color Game Bonanza, Crystal Roulette, and the provider’s all new Flow Blackjack tables, which aim to redefine the blackjack experience by reimagining the classic game through contemporary design.
Alongside its core verticals, Pragmatic Play will also spotlight additions to its arcade portfolio, including Plinko+ and Chicken+, a fast-paced, retro-style title built around simple gameplay and risk-reward cash-out mechanics.
Further supplementing its portfolio, Pragmatic Play will spotlight the latest season of Drops & Wins. Offering up to €25,000,000 in Weekly Wheel Drops and Daily Tournaments – the largest provider-funded prize pool in the industry – Drops & Wins underscores the supplier’s ongoing drive to deliver tangible value to its global partners and their players.
Pragmatic Play Sports will also be in attendance, shining a light on its rapidly expanding sportsbook offering. The brand is promising a hive of activity throughout the conference, including an intimate Q&A with football legend Clarence Seedorf on Monday 19th at 2pm, hosted by Sky Sports presenter Polly James.
Pragmatic Play’s showstopping presence at ICE Barcelona outlines its 2026 ambitions, as it continues to push boundaries in betting and gaming innovation, setting new benchmarks for industry service.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “2025 was a landmark year for Pragmatic Play, with our strength across multiple product verticals reflected in record player activity and the receipt of 39 industry awards.
“2026 is shaping up to be another exceptional year, and it all starts at ICE Barcelona. We’re looking forward to showcasing our newest games, including Chicken+, Jelly Express, Color Game, and Fortune of Olympus Roulette, and demonstrating how we plan to deliver bigger, bolder, and more exciting experiences for our partners and their players.”
The post PRAGMATIC PLAY TO SHOWCASE STAR-STUDDED 2026 LINEUP AT ICE BARCELONA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Frogo at ICE Barcelona: Driving the Next Wave of Risk Prevention
Participants are encouraged to connect with the Frogo team and discover how real-time automation and personalized tools can improve fraud prevention and foster business growth. Frogo will be located at booth #1G30.
Frogo will showcase its platform at ICE Barcelona, integrating device fingerprinting, a versatile scoring engine, AI-driven analytics, and graph-based investigative tools. The platform allows businesses to identify fraud instantly, adjust to emerging threats, and transform risk management into a strategic benefit. Frogo caters to sectors where speed and reliability are essential, such as iGaming, e-commerce, fintech, and payment solutions.
In its inaugural year, Frogo has swiftly established itself as a reliable ally for businesses aiming to enhance fraud prevention. Created by the global business organization RedCore and introduced as a standalone entity, Frogo consolidates resources for anti-fraud teams within a single, user-friendly platform. Features consist of automated scoring, dynamic rule administration, immediate alerts, and visual analysis tools.
“Fraud is constantly evolving, and businesses need to respond quickly,” said Volodymyr Todurov, CEO at Frogo. “Frogo helps companies move from manual processes to predictive risk management. ICE Barcelona is the ideal place to show how Frogo supports smarter, faster decision-making.”
Frogo’s approach focuses on reducing false positives, automating routine processes and improving the experience for trusted users. This allows businesses to minimize losses, protect revenue and strengthen customer trust.
The post Frogo at ICE Barcelona: Driving the Next Wave of Risk Prevention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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