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Why should Casino operators offer Sportsbook?
New perfect match: casino operators and sportsbook
- Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
- Players are searching for one-stop shops.
- Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.
- Sports betting MTS is a proven low-risk profit generator.
- Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
- To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee!
There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.
As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.
During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.
This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.
When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.
The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.
Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.
Data-backed decision
In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.
Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.
So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.
Once again – players like to have everything in one place.
Combining a vast world of online casino content with sports betting will result in a more loyal player base.
Sports events are irreplaceable
Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!
“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content – live betting in particular” stated Donny White, Sportsbook Director at Victory Willbeours.
During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.
Casino operators offering Sportsbook – the next big thing
Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.
Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.
We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.
“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.
Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.
Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.
“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.
NSoft Sportsbook team of experts
For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.
We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.
NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!
Partnership with Sportradar
Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.
Sportsbook without setup fee – a special welcome bonus for online operators
To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer.
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#RoachChallenge
Endorphina Brings the Roach Challenge to LinkedIn
100% Organic Results in the First 24 Hours:
- 8,066 impressions (+328% organically)
- 2,704 reached users (+357% organically)
- 747 clicks (+104%)
- 189 reactions (+373%)
- 12 comments (+140%)
- 6 reposts (+200%)
- 450+ organic interactions, with a 9% CTR
Within the initial day, over 100 iGaming experts, featuring delegates from operators, suppliers, affiliates, and B2B platforms, participated in the challenge, transforming it into a community-focused industry event instead of a solely brand-driven initiative.
The Roach Challenge is active until January 21 at 14:00, the last day of ICE Barcelona. Two winners named Mr. Roach and Mrs. Roach will each get an iPad mini, delivered either on-site or in the EU.
Endorphina’s team initiated the trend early by posting their AI-created cockroach versions, sparking a surge of user-generated content and natural reposts throughout the LinkedIn iGaming community.
Through complete reliance on organic engagement and community involvement, Endorphina illustrates how bold creativity can create significant visibility and dialogue even prior to the exhibition’s opening.
Endorphina – Stand 2V70
The post Endorphina Brings the Roach Challenge to LinkedIn appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Austria
EU Court Ruling on Online Gambling Liability: Players Can Sue Foreign Operators’ Directors Under Their Home Country Law (Case C-77/24 Wunner)
Published: 15 January 2026
Jurisdiction: Court of Justice of the European Union (CJEU)
Case: C-77/24 (Wunner)
A major ruling from the Court of Justice of the European Union (CJEU) is reshaping the legal landscape for cross-border online gambling in the EU. In Case C-77/24 (Wunner), the Court clarified that a player can, as a general rule, rely on the law of their country of residence when bringing a legal claim to establish tort/delict liability against the directors of a foreign gambling provider that did not hold the required local licence.
In plain terms: If an operator offers online gambling in a country without being licensed there, the player’s losses may legally be treated as “damage” occurring in the player’s home country—making it easier for the player to sue under the rules and protections of that local market.
This decision is likely to have significant implications not only for gambling operators, but also for directors, C-level executives, compliance leaders, and corporate legal teams, especially those managing cross-border growth strategies, grey-market exposure, or “EU passporting assumptions” that do not apply to gambling.
What Happened in Case C-77/24 (Wunner)?
The case centers around an Austrian resident who participated in online gambling offered by a Maltese provider called Titanium Brace Marketing Limited (“Titanium”), which was reportedly available across the European market.
Titanium held a gambling licence in Malta, but did not hold a licence in Austria.
The Austrian player filed legal proceedings in Austria against two directors of Titanium to recover losses incurred through online gambling activity, arguing that:
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the gambling contract was null and void, and
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under Austrian law, the directors were personally and jointly and severally liable because the company offered illegal games of chance in Austria without the required local authorisation.
However, the directors disputed the jurisdiction and the applicable law, claiming that:
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the event that gave rise to the damage occurred in Malta
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the damage occurred in Malta
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therefore Austrian courts should not have jurisdiction
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and Maltese law—not Austrian law—should apply
This created a critical conflict-of-laws problem that many cross-border online gambling disputes face: where did the “damage” actually occur in an online gambling transaction?
The Key Legal Question: Where Does the Player’s “Damage” Occur?
The CJEU examined the issue under the Rome II Regulation (Regulation (EC) No 864/2007), which sets the rules on which country’s law applies to non-contractual obligations (tort/delict) in cross-border situations.
Under Rome II, the general rule is:
the law applicable to a non-contractual obligation is the law of the country in which the damage occurs.
This rule applies:
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regardless of where the event giving rise to the damage occurred, and
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regardless of where indirect consequences occur.
This distinction matters enormously in online gambling, where the operator, bank accounts, infrastructure, licensing and corporate entity may sit in one jurisdiction, while the player plays from another.
CJEU Decision: The Damage Occurs Where the Player Resides
The Court ruled that in the context of a player seeking damages for gambling losses incurred via an online operator that lacked a licence in the player’s country, the damage sustained by the player is deemed to have occurred in the Member State where the player is habitually resident.
In this case:
Player residence: Austria
Operator jurisdiction: Malta
Damage is deemed to occur: Austria
Therefore, Austrian law would apply as the default rule, because it is the law of the country where the damage occurred.
This is a powerful statement for cross-border enforcement because it significantly strengthens the position of the player in local legal proceedings.
Why This Is Bigger Than One Operator vs One Player
Operators and B2B suppliers often debate where online gambling “takes place”:
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Where the website is hosted?
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Where the operator is incorporated?
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Where the payment processor is located?
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Where the player clicks the spin button?
The Court recognized the reality of online gambling: it is not easily tied to one physical location.
Instead, the Court anchored the legal “place of damage” in the most relevant point of impact: where the player participates and is protected by local law.
This is not just a technical detail. It changes the legal risk profile for operators pursuing cross-border traffic without local authorisation.
Directors Can Be Targeted Personally Under Tort/Delict Claims
One of the most important elements in this decision is that the lawsuit was not only against the company (which was in liquidation), but also against the directors.
The Court clarified that Rome II applies to an action seeking to establish tortious liability aimed at directors for the infringement of a national prohibition on offering games of chance without a licence.
Crucially, the Court stated that this type of claim is not excluded under the category of “non-contractual obligations arising out of the law of companies.”
That matters because:
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directors may be pursued for external obligations under national law
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liability cannot automatically be pushed behind the corporate shield
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liquidation status doesn’t necessarily end the route to recovery
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plaintiffs may try to recover from individuals when the company can’t pay
For executive leadership, this decision amplifies the importance of cross-border compliance controls and licensing certainty before market entry.
What is Rome II Regulation and Why Does It Matter for iGaming?
The Rome II Regulation governs which national law applies when a tort/delict crosses borders inside the EU.
In iGaming, tort/delict claims can arise in scenarios such as:
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offering gambling without a licence in a player’s country
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breach of national consumer protections
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misleading marketing practices
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aggressive bonus or VIP retention practices
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AML/KYC failures causing financial harm
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payment disputes framed as “damage”
This ruling confirms that when the player’s alleged damage manifests in their home country, their home law may apply even if the operator is licensed elsewhere.
For operators, that’s a fundamental shift in predictability: you can be licensed and compliant in Jurisdiction A, but still face litigation under Jurisdiction B if you are not authorised there.
What About the Bank Transfer to Malta? Does That Change Anything?
In the case background, the player funded their account by transferring money from an Austrian bank account to a Maltese bank account connected to the operator, structured as a real account for the client.
This detail is important because many operators might assume that:
“Since the money went to Malta, the financial harm happened in Malta.”
But the Court’s logic places the relevant harm in Austria because:
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the player participated from Austria
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the Austrian prohibition existed to protect Austrian interests
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the alleged wrongdoing was the availability of unlicensed gambling to the Austrian public
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the loss actually “manifested itself” where the player played
This is a regulatory confirmation that payment routing does not automatically determine where damage occurs.
The “Manifestly Closer Connection” Exception: Is There a Way Out?
Rome II does allow a court to apply another law if the situation is manifestly more closely connected with another country.
This is not an automatic escape route, but it provides legal flexibility when circumstances clearly point away from the default rule.
However, for many online gambling cases, “habitual residence of the player” will likely remain the dominant factor, because:
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online gambling is consumed at home
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national gambling prohibitions are designed to protect local public policy
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consumer harm and addiction protections are domestic priorities
What This Means for Online Gambling Operators
For licensed operators, this ruling reinforces a simple message:
Having a licence somewhere in the EU does not mean you are safe everywhere in the EU.
Online gambling remains a regulated activity at national level. The court’s approach supports local enforcement actions, local consumer claims, and local standards for liability.
Key operator implications:
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Greater exposure to player claims in their home countries
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Increased likelihood of multi-jurisdiction legal disputes
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Stronger incentives for local licensing compliance
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Higher risk in “cross-border availability” strategies
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Potential personal liability pressure on management/directors
What This Means for Directors and Executive Teams
Directors and senior leaders should treat this ruling as a board-level issue, not just a legal memo.
Because once claims start targeting individuals:
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risk becomes personal
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reputational impact rises
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insurers and D&O coverage becomes critical
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governance and compliance documentation matters more
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market-entry decisions need formal defensibility
If an operator “knows or should know” a jurisdiction requires local licensing and still targets players, it can become harder to argue that leadership lacked responsibility.
What This Means for Compliance and Legal Teams
This ruling increases pressure on compliance departments to strengthen controls around:
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geo-blocking enforcement and logging
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affiliate and marketing restrictions
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local licensing checks for incoming traffic
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responsible gaming enforcement tied to jurisdiction
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internal “grey market” classification and decision logs
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audits showing intent to prevent unlicensed access
It also encourages compliance leaders to align more closely with the business side.
Because in many organizations, unlicensed market exposure doesn’t come from direct intent—it comes from:
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affiliate channels
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SEO traffic
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paid ads leakage
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influencer content
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“international” brand messaging
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insufficient enforcement of region-based access restrictions
What This Means for Casinos and Land-Based Brands Expanding Online
For land-based casino groups moving into digital, this decision is a warning against the “soft launch across Europe” approach.
Many casino brands assume cross-border digital rollout is comparable to hospitality marketing. It isn’t.
If a casino group launches online and traffic arrives from unlicensed jurisdictions, the legal risk may follow the player back home—even if the operational core sits in a licensed hub.
Potential Industry Impact: A Stronger Local Enforcement Future
This judgment fits into a broader trend across Europe:
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member states defending national gambling restrictions
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regulators pressuring operators on compliance and marketing
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increased litigation from players seeking loss recovery
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courts being less tolerant of grey market monetization
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stronger accountability mechanisms for leadership
In practice, it could accelerate:
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more local lawsuits by players
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more action against executives when companies dissolve or liquidate
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more demand for proof of compliance intent and enforcement
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more re-evaluation of licensing strategy in “borderline” markets
Strategic Takeaways for iGaming Operators
If you manage a regulated brand, this ruling supports three high-level strategic priorities:
1) Local licensing is the only stable long-term route
Short-term grey exposure may now bring long-term legal cost.
2) Geo-compliance must be demonstrable
It’s no longer enough to “have a tool.”
You need logs, enforcement, and proof of execution.
3) Executive governance matters
If leadership risk becomes personal, the organization must show that compliance decisions were not casual.
Final Thoughts: A Defining Ruling for Cross-Border Online Gambling Risk
The CJEU decision in Case C-77/24 (Wunner) gives players a major advantage in cross-border online gambling disputes: the ability, in general, to rely on the law of their country of residence when bringing tort/delict claims against the directors of a foreign provider that lacked the required licence.
This is not a symbolic ruling. It is a practical legal framework that:
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strengthens local consumer protection
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reinforces national licensing regimes
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increases compliance pressure
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and raises personal accountability risks for leadership
For operators with ambitions across Europe, the message is clear:
Cross-border growth must be built on compliance-first foundations, not geographic ambiguity.
FAQ: Quick Answers for Operators and Industry Leaders
Can players sue under their home country law?
As a general rule under Rome II, yes—if the damage is deemed to occur in their country of habitual residence.
Does a Maltese licence protect an operator across the EU?
No. Gambling is regulated nationally, and this ruling reinforces that reality.
Can directors be personally targeted?
Yes—especially where claims are framed as external tort/delict obligations, not just internal company law matters.
Can courts apply another country’s law instead?
Only where the case is manifestly more closely connected with another country, based on all circumstances.
The post EU Court Ruling on Online Gambling Liability: Players Can Sue Foreign Operators’ Directors Under Their Home Country Law (Case C-77/24 Wunner) appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
CT Interactive Appoints Martin Dimitrov as its New Commercial Manager
CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.
Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.
Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.
With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.
The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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