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Why should Casino operators offer Sportsbook?
New perfect match: casino operators and sportsbook
- Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
- Players are searching for one-stop shops.
- Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.
- Sports betting MTS is a proven low-risk profit generator.
- Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
- To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee!
There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.
As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.
During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.
This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.
When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.
The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.
Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.
Data-backed decision
In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.
Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.
So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.
Once again – players like to have everything in one place.
Combining a vast world of online casino content with sports betting will result in a more loyal player base.
Sports events are irreplaceable
Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!
“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content – live betting in particular” stated Donny White, Sportsbook Director at Victory Willbeours.
During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.
Casino operators offering Sportsbook – the next big thing
Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.
Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.
We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.
“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.
Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.
Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.
“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.
NSoft Sportsbook team of experts
For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.
We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.
NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!
Partnership with Sportradar
Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.
Sportsbook without setup fee – a special welcome bonus for online operators
To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer.
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Air Dice
QTech Games rolls out more innovative Air Dice content
Reading Time: 2 minutes
Emerging-markets leader broadens its premier portfolio with exciting more games across bingo, instant-win, dice and table games
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B iGaming content developer and provider Air Dice, enabling its platform customers to access the supplier’s expansive slots catalogue.
These popular titles include Alchemy Archive, Diamond Sky, Coco Cash, Coins Of The Divine, and Piggy Shifter. All these games are recognised for their player-retention features and sticky mechanics, and draw from Air Dice’s deeper well bingo, scratch, dice, slot and more traditional table-games content.
Air Dice offers a growing portfolio of games and tools, premised on three world-class slots studios (including Dice Crafter and Probability Jones), a 70+ strong team and multiple regional offices across Europe. However, this breakthrough announcement with QTech now affords the provider unprecedented international reach across more emerging markets.
As the fastest-growing aggregator over the past few years, QTech offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more first-class content and product innovation that drives revenue for our partners. So, this deal with air Dice extends our impressive sequential pipeline deep in 2026 – and we’ve so much more to come! In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re thrilled to incorporate another premium supplier.”
Erkki Nikunen, Air Dice Partner & CBDO, added: “At Air Dice, we pride ourselves on working with some of the biggest and most commercially astute businesses, and QTech Games has ensured that we maintain that good company on both fronts. They share our passion for Innovation and flexibility, and do all they can to make things work for the client in a collaborative integration process. Their platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”
The post QTech Games rolls out more innovative Air Dice content appeared first on European Gaming Industry News.
Andrew Lee COO QiH Group
Safer Gambling Week 2025 – commentary from across the industry
Reading Time: 3 minutes
Safer Gambling Week runs from 17-23 November 2025 and is all about educating the public on responsible betting and gaming and how to seek help if they think they may have a problem with gambling.
SGW also runs training courses and provides educational assets to the iGaming industry and other sectors, as well as schools and charities.
https://safergamblinguk.org/
Operator perspective
Midnite
“Safer Gambling Week is an important time for our industry to unite with the aim of promoting the importance of customers utilising the support available to them to stay in control. But to paraphrase the famous Dogs Trust campaign: Safer Gambling is for life, not just for Christmas.
“At Midnite, Safer Gambling is at the foundation of everything that we do all day, every day, year-round. We want our customers to have first-class experiences and bring them closer to the games they love, but we want them to do so in a responsible, safe and enjoyable manner.
“We’re proud of the way that we help players to stay in control with the tools, advice and support we offer, and Safer Gambling week is a great time to shout about it. We empower our players to make smart moves to set limits, to gamble safely and in moderation, and we’re working hard to innovate ways to help our players stay in control.” – Thomas Fearns, Head of Safer Gambling, Midnite.
Affiliate perspective
Quantum
“Safer Gambling Week is an important week for both the iGaming industry and the general public, and it’s important to help champion it where possible.
“As a marketing affiliate and comparison site, Quantum is often the first port of call for iGaming customers – which means we have a keen responsibility to make sure that we only market to the right audience. We put our data-driven technology to work to deliver high-quality, responsible gambling traffic to our partners.
“We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.” – Andrew Lee, COO, QiH Group.
Legal perspective
Poppleston Allen
“As a firm whose main focus is licensing across the UK, compliance is a daily topic of discussion at Poppleston Allen’s offices. We help clients stay within the Licensing Conditions and Codes of Practice and the licensing objectives, as well as staying abreast of hot topics, upcoming government consultations and the Gambling Commission’s latest statements.
“But in addition to the work for our clients, we are also personally passionate about safer gambling – it’s vital that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.” – Richard Bradley, Lead Solicitor, Poppleston Allen.
Supplier perspective
Tugi Tark
“iGaming brings fun and entertainment to millions worldwide, but for some players, it can become more than occasional enjoyment. Protecting vulnerable players is a responsibility the industry shares.
“While in-person interaction is surely a fast way to pinpoint problematic patterns, most gambling takes place online, which means that our job is to create digital solutions to digital problems. As supporting players is what drives our company, Tugi Tark has built algorithms to catch problematic behaviour and language early.
“These aren’t the rigid systems of the past, where true issues pass undetected and safe, happy players get mistakenly caught up in a wide net. Tugi Tark’s AI Agents are intuitive and flexible. They work seamlessly alongside operators’ existing safeguards and support teams to identify player risk before it escalates.
“Building safer gambling digitally benefits all of us, and we’re pleased to participate in Safer Gambling Week 2025.” – Harpo Lilja, CEO, Tugi Tark.
Payments perspective
Paysecure
“Safety and security are fundamental to any payments journey, but it is a particular focus when that transaction is between igaming operators and their players.
“Payment orchestration enables operators to create safer playing environments without adding friction to the user experience. Through intelligent customer segmentation, for example, operators can identify trends and detect when players may be overreaching or playing beyond their usual limits. This depth of data-driven insight helps keep players protected while maintaining a seamless journey, mitigating additional checks or barriers to entry.
“Furthermore, operators using Paysecure’s orchestration platform benefit from our proprietary Trust Score system designed to flag potential fraud and identify unusual behavioural patterns in real time. This intelligence empowers operators to safeguard both their players and their own operations.” – Mike Peplow, Chief Operating Officer at Paysecure.
The post Safer Gambling Week 2025 – commentary from across the industry appeared first on European Gaming Industry News.
Latest News
From $12 to $54,719: The Story of a Big Win at Betandyou!
There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.
That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!
What Happened Before the Big Win
It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.
The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.
The Four Predictions That Changed Everything
A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:
- Manchester City – Bournemouth: 3–1
- Barcelona – Elche: 3–1
- Milan – Roma: 1–0
- Porto – Braga: 2–1
One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.
4560 Odds: A Moment You Can’t Predict
- Total odds? 4560.
- The payout? That’s $54,719!
When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.
CEO Betandyou: Official Comment
“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”
More Than Just Numbers
This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.
At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.
So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!
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