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Why should Casino operators offer Sportsbook?

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New perfect match: casino operators and sportsbook 

  • Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.
  • Players are searching for one-stop shops.
  • Casinos offer fast results, thrilling 24/7 entertainment, so does Live Betting – the profile of the players is similar.

 

  • Sports betting MTS  is a proven low-risk profit generator.
  • Simple iframe integration ensures that the casino page looks fabulous and appealing to the players.
  • To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! 

There is nothing new in casino content being present on sports betting operators’ website. Not even if the operator’s business is heavily sportsbook oriented. The versatility of the game offer, especially for the online channel, has become an industry standard.

As for casino only online operators, however, there is no reciprocity at that level. Online casinos are still offering almost exclusively – well, casino content.

During the COVID-19 lockdown, all industries reshaped to some extent. In the betting business, lack of sports events was substituted with esports, casino content and virtual games. As a result, online betting operators have enriched their offer with exciting new content.

This shift started even before COVID-19 lockdown. The numbers are leaning toward the conclusion that sportsbook and casino are meant to be together. A fine line between casino and betting operators is becoming invisible.

When we speak about online betting operators in Central Europe, in the past several years, Sportsbook held over 60% of the business. In 2020, the numbers are entirely different, with 70% of total turnover and GGR being made in the Casino segment of business.

The Balkan region has a similar trend. Sportsbook held primacy over Casino with 80% of business just three years ago. The current situation is that 60% of the total turnover goes into Sportsbook. In Baltics, casino content now covers 80% of the total turnover.

Traditional betting operators have adapted to the new market conditions. They learned that the players are seeking a one-stop-shop, a single place for their online gambling entertainment. Information literacy and trust have created a new ecosystem where sports betting and casino games complement each other.

Exclusivity in offer in betting and gambling is a drawback. Versatility can ease the transition in the time of turmoils like the one we experienced just a few months ago. The good news is that traditional casino operators are more than ever interested in Sportsbook integration into their online business.

Data-backed decision

In research conducted by the Business Analytics team at NSoft, sports betting is a man thing. Over 75% of online players are men, with the majority of players fitting into the age group 25 to 34 years of age. The most popular betting product is In-Play Sports betting and the most popular sport is football.

Looking deeper into the numbers, players engaged in online betting like to combine sports betting with draw-based games. Products like In-Play betting and draw-based game Lucky Six have the lowest churn rate and highest retention rate. In other words, punters who are engaged in sports betting would love to play fast casino games as well.

So where is the opportunity for online casino operators? The data shows that the betting operators who introduced casino games into its offer have significantly improved the retention rate. In general, betting operators who are offering more versatile content, tend to have more loyal players.

Once again – players like to have everything in one place.

Combining a vast world of online casino content with sports betting will result in a more loyal player base.

Sports events are irreplaceable

Nothing can be compared with watching your favourite football team in a derby match. The thrill of the game, excitement during every successful long pass and frustration over questionable referee’s decisions – it’s a paradigm of life itself. We love it and who wouldn’t miss it!

“For casino operators, the online channel is somewhat different from brick-and-mortar. The online channel offers so many possibilities for seamless integration of other content types. We wanted to extend our business and include sportsbook but we had some doubts. Our two main concerns were: will our players accept that shift and other was related to UX/UI. Luckily, NSoft took care for the second one by performing simple yet effective iframe integration into our platform that fitted perfectly. As of players, we have learned that profile of our players matched with sportsbook players’ base. We even got more engagement from new players attracted by sportsbook content  – live betting in particular stated Donny White, Sportsbook Director at Victory Willbeours.

During the lockdown, esports had its 5 minutes of glory, for apparent reasons. But as soon as sports events were back again, the number of pre-match and live tickets in betting hit the sky. Sportsbook is beyond doubt the backbone of the betting business.

Casino operators offering Sportsbook – the next big thing

Most software providers on the market have their Sportsbook flagged as a top product. NSoft is undoubtedly one of the leading industry’s software providers with over 100 clients worldwide using NSoft Pre-Match Betting MTS, Pre-Match Self-Managed or Live Betting MTS solutions.

Also, NSoft is one of the few providers that can seamlessly integrate Sportsbook into third-party platforms.

We believe that the integration of Sportsbook solution into an existing online casino operation will be the next big thing when it comes to the online channel.

“Nowadays Sportsbook has become a vital part of any successful online casino, with more and more players joining the sports betting industry. Thus we decided that adding a sportsbook to our casino was of utmost importance, so after surfing through several providers and careful consideration, we decided to pick NSoft. While checking the countless providers NSoft caught our eye in an instant with a friendly interface, countless markets and super-fast integration process. The backbone of this decision was that NSoft is a preferred partner of Sportradar. All of this led to a unanimous decision to partner up with NSoft and we have not been disappointed so far,” commented Maria Fernández, CMO of Betflip.

Sportsbook is a profit generator and combined with the vast casino players’ base, it’s a winning combination. NSoft’s risk-free, turnkey solution for Sportsbook is an essential part of this equation. Simple wallet and iframe integration ensure that the casino page looks fabulous and appealing to the players.

Although players are often clustered as casino or sportsbook players, data shows that online sportsbook operators who introduced casino and virtual games into their offer managed to attract all new players’ segment. Live Betting and Casino indeed are different types of content but certain similarities are undoubted. Both are available 24/7, fast resolved and very profitable.

“We received a huge spike of new players at our casino all thanks to the Sportsbook. We have advanced to the next level of competitiveness on the gambling market and this is definitely all thanks to NSoft and their quality product” – concluded Fernández.

NSoft Sportsbook team of experts

For the NSoft Sportsbook team of experts, the question isn’t should we do it or how to do it, but when do we start.

We consider Sportsbook integration to the casino-based operators as seamless and logical as NSoft’s Sportsbook is an easy-to-integrate and user-friendly solution that fits every business. It is a hustle-free process for the product that doesn’t require any additional workforce from the operator.

NSoft’s MTS turnkey solution for sports betting provides clients with a competitive omnichannel solution without additional costs and with revenue share business model. All support and logistics for successful market positioning is provided by NSoft. That includes Sportradar’s market-leading Unified Odds Feed, supporting features (Live stream, Live Match Tracker, Stats and Player Props) that add value to the product. NSoft and Sportradar take care of Risk Management so the operator can focus on what matters most – their players!

Partnership with Sportradar

Long-term partnership with Sportradar helped us shape our Sportsbook MTS (Managed Trading Services). This covers every step on the way to a successful sportsbook offer: a full package of Betradar Odds feed and risk management provided by NSoft experts.

Sportsbook without setup fee – a special welcome bonus for online operators 

To celebrate its sportsbook, and to boost further development of customers’ online business, NSoft has launched a campaign: Sportsbook integration with no setup fee! This welcome discount within the special offer is valid until the end of this year for standard integration. Learn more about Sportsbook special offer. 

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Week 7/2026 slot games releases

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Here are this weeks latest slots releases compiled by Eastern European Gaming

Spinomenal has launched its newest exciting venture, Volcano Power – Hold & Hit 3×3. The 3×3 reels of Volcano Power – Hold & Hit 3×3 are enclosed in a glowing golden frame on a surface of lava, shimmering embers, and volcanic stones. From the initial spin, players are captivated by a powerful, exhilarating soundtrack that conjures the explosive energy of a volcanic eruption.

Volcano Power — Hold & Hit 3x3 from Spinomenal

BGaming is honoring the Chinese New Year this February by launching three new games themed around Chinese culture. This is the most recent in a series of seasonal promotional game collections launched by the studio. It comes after the successful releases of the Xmas, Halloween, Oktoberfest, and Valentine’s promotional sets in 2025.

Ring in the Chinese New Year with BGaming’s Seasonal Promotion

History is shaped by those who win, but in Medusa vs Perseus: Stone Duel, the new slot from sought-after iGaming creator ICONIC21, the result lies with the player. Transforming one of history’s most renowned rivalries into a 5×5 grid format, ICONIC21 offers a game characterized by intensity, impressive visuals, and clear mechanics.

Enter the sands of history with Cairo Dice from Amusnet, where the allure of Ancient Egypt blends with the lively spirit of contemporary gaming. Drawing from tales of formidable pharaohs, divine deities, and forgotten riches, this visually stunning dice slot game immerses players in the essence of a golden desert kingdom, filled with symbols of wealth and enigma.

Amusnet’s Cairo Dice Takes Players on an Exciting Expedition

Relax Gaming has released Olympus 7’s Dream Drop, a mythological masterpiece containing high-voltage jackpot potential. Set against a backdrop of ancient legend, the new title features a 6×4 grid where the gods of old command six electrifying mini slot games.

TaDa Gaming introduces a fresh and engaging experience with Gallina Fortunata. Designed in portrait mode and built for fast, intuitive play, this innovative release blends reel-based gameplay with a flexible cashout mechanic, giving players full control over when to collect their winnings.

Blueprint Gaming has finalized a significant licensing deal with Warner Bros. Discovery Global Experiences (WBDGE) to create a collection of online slot games inspired by Game of Thrones, one of the most iconic entertainment franchises globally. The agreement encompasses upcoming titles influenced by House of the Dragon, contributing to a long-term strategy of high-quality, IP-driven launches.

Blueprint Gaming Lays Out Release Plan for Game of Thrones Slots

Gaming Corps has enhanced its slot collection with the launch of Wild Woof Returns, a follow-up to the popular Wild Woof game that elevates the original’s feature-rich gameplay. Wild Woof Returns immerses players directly into a cartoon-themed Wild West, as Sheriff Woof Garret pursues the notorious Feline Four once more.

Gaming Corps heads back to the Wild West with Wild Woof Returns

Get ready to immerse yourself in a realm of influence, passion, and fortune in Hidden Treasures of Rome: Cleopatra’s Love – the sophisticated latest release from coveted software developer Swintt’s Premium collection where empires converge and the bounty of a kingdom is poised for victory!

ENJOY has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics. The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.

ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio

Amusnet has released 40 Vampire Beast, a chilling new video slot that drags players straight into a gothic nightmare – where every spin pulses with tension, mystery and untamed power. Built on 40 fixed paylines, the game delivers relentless action amplified by Expanding Wilds and a fearsome multiplier feature that can turn a single spin into a monstrous reward.

Booming Games has introduced Gold Gold Gold Hold and Win this week. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win

ELA Games has officially launched its newest slot, Tea Party of Fortune. Now accessible throughout the studio’s complete partner network, this story-driven title welcomes players into a Secret Garden where engaging mechanics blend with a beloved fairytale theme.

Discover whether there are truly pots of gold at the end of the rainbow in Red Papaya’s newest slot featuring Free Spins, Cash Prizes, Jackpots, Collects, and Wilds to uncover during your gameplay. Do pots of gold truly exist at the rainbow’s end? The only method to discover is to spin the reels on Lucky Rainbow Rush, the newest slot by Red Papaya.

 

Red Papaya Presents: Lucky Rainbow Rush Adventure

Just in time for Valentine’s Day, Slotland.eu encourages players to enjoy a hint of legendary enchantment with the debut of its whimsical new slot, Aphrodite’s Kiss. Drawing inspiration from the timeless Greek goddess of love and beauty, this game combines romantic charm with the possibility of lofty rewards.

Love on the Reels: Slotland Introduces "Aphrodite’s Kiss"

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Aphrodite’s Kiss

Love on the Reels: Slotland Introduces “Aphrodite’s Kiss”

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A Perfect Union – Enjoy love with 25 Free Spins and a 90% Match Bonus available to All Players.

Just in time for Valentine’s Day, Slotland.eu encourages players to enjoy a hint of legendary enchantment with the debut of its whimsical new slot, Aphrodite’s Kiss. Drawing inspiration from the timeless Greek goddess of love and beauty, this game combines romantic charm with the possibility of lofty rewards. Every participant is encouraged to experience this with 25 FREE SPINS and a 90% Match Bonus, while VIP members enjoy a 120% Match—promotions valid until February 17th.

Designed with a gentle, whimsical mix of pink and gold, the 3×3 reel collection drifts amidst ethereal clouds. The goddess, wearing a crown of flowers, sends a kiss to the symbols—a golden harp, olive branch, and grand Pegasus—establishing an enchanting, romantic atmosphere.

“Aphrodite’s Kiss captures the essence of passion and chance,” said Michael Hilary, Slotland Manager. “It’s a perfect, heartfelt game for the season, where a single kiss—or spin—can trigger divine surprises.”

Gameplay Features:

Mystery Bonus: A single MYSTERY scatter on the 2nd reel instantly awards a random Coin Win, paid directly to your cash balance, or triggers the coveted Free Spins round.
Heavenly Free Spins: This bonus round begins with a random number of spins, featuring an ever-increasing win multiplier that grows with each spin.
Wild Pays: The Wild symbol appears in both base play and bonuses, with a 3x wild combination paying a 2000x the bet.

Aphrodite’s Kiss is a straightforward yet engaging 10-payline slot made for smooth mobile gaming in both vertical and horizontal orientations, with wagering options ranging from $1 to $10.

Aphrodite’s Kiss debuts on sister site CryptoWins.com, featuring match bonus promotions available until February 22, along with CryptoSlots.com and Winaday.eu.

Allow affection to turn the wheels. Explore Aphrodite’s Kiss now at Slotland, Winaday, CryptoSlots, and CryptoWins:

SLOTLAND

25 FREE SPINS
* Redeem: 1x, Valid: Aphrodite’s Kiss, Wager on Winnings: 28x on all slots, Max Cashout: $100
* Depositing players only
* Bonus Code: LOVESPINS

UP TO 120% MATCH
* ​120% For Gold VIP, 110% for Silver VIP, 100% for Bronze VIP, 90% for all
* On deposits $25 – $500
* Redeem: 2x per day, Wager: 25x, Valid: All slots & keno
* Bonus Code: MORELOVE

Promo valid February 13 – 17, 2026: https://www.slotland.eu/en/promotions#new-game-aphrodites-kiss

CRYPTOWINS

MYSTERY LOVE MATCH
* Redeem: 3x per day, Wager: 35x, Valid: Aphrodite’s Kiss
* Bonus Code: MYSTERY

UP TO $115 LOVE MATCH
* On deposits $115 on $200 – $299, $75 on $100 – $199, $35 on $25 – $99
* Redeem: 4x per day, wager: 37x, Valid: Slotland Ent. Games
* Bonus Code: MORELOVE

Promo valid February 14 – 22, 2026: https://www.cryptowins.com/en/new-games

The post Love on the Reels: Slotland Introduces “Aphrodite’s Kiss” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Boomerang Partners

Boomerang Partners announces the launch of the exclusive TIME TO WIN tournament for affiliates

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Boomerang Partners has launched an exclusive affiliate tournament timed to coincide with a pivotal stretch of the 2026 global sports calendar. Running until 31 March, the activation operates under the TIME TO WIN concept — the strategic framework underpinning the company’s collaboration with its Official Regional Partner, AC Milan, throughout the Year of Sports.

The 2026 calendar features a concentration of major competitions, including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026. Positioned across February and March — one of the season’s most commercially active periods — the tournament is designed to help sports-focused affiliates capitalize on heightened engagement.

TIME TO WIN tournament prizes

Following a teaser campaign featuring AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot and Rafael Leão, Boomerang Partners confirmed 12 February as the official launch date. The tournament is hosted on the AC Milan Hub, a digital platform created within the partnership between Boomerang Partners and the Club.

Participants can unlock prize draws by reaching specified point thresholds. Available rewards include match experiences and exclusive club-related trips, such as visits to Milanello Sports Center.

Prize categories include:

  • TIME TO WIN merchandise packs for teams

  • Official AC Milan jerseys signed by players

  • Match trip for AC Milan vs Cagliari

  • Match trip for AC Milan vs Juventus with pre-match access

  • Exclusive Milanello experience for affiliate teams

Affiliates earning at least 100 points will also receive bonus points toward the Golden Boomerang Awards 2026.

Participation mechanics

The competition runs from 12 February to 31 March 2026. During this period, affiliates complete tasks across designated segments, accumulate points and progressively unlock access to five prize draws. Activities include social media initiatives, surveys and collaborative promotional efforts coordinated through the AC Milan Hub.

The role of the AC Milan Hub

The AC Milan Hub serves as the central platform for all TIME TO WIN initiatives. Designed as an integrated digital ecosystem, it combines campaign tools, interactive mechanics and access to exclusive club-related experiences. While the tournament represents the flagship activation for Q1 2026, the Hub will host additional partnership initiatives throughout the year.

By embedding the competition within this platform, Boomerang Partners expands the value of participation beyond a standalone performance challenge, positioning affiliates within a broader brand collaboration framework.

Strategic support for affiliates

Participants also gain access to Boomerang Partners’ Sports Marketing & Betting Calendar 2026 — a practical planning resource that outlines tournament cycles, regional sports trends and campaign timing strategies. The guide provides structured insights into market behaviour, enabling affiliates to approach peak sporting periods with data-driven precision.

TIME TO WIN as a strategic framework

TIME TO WIN represents the overarching concept guiding Boomerang Partners’ 2026 partnership with AC Milan. More than a campaign theme, it reflects a shared emphasis on performance, ambition and long-term growth. The concept is designed to support multiple activations throughout the sports season, extending beyond traditional sponsorship formats.

Affiliates are encouraged to prepare campaigns in advance to maximize results during the tournament window.

About Boomerang Partners

Boomerang Partners is a global marketing agency and Official Regional Partner of AC Milan. The company launched the Golden Boomerang Awards in 2024, with more than 400 affiliate teams participating in its 2025 season. Its partner network spans more than 40 markets, offering affiliate and entertainment services supported by localized solutions and multilingual customer support.

The post Boomerang Partners announces the launch of the exclusive TIME TO WIN tournament for affiliates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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