Latest News
AdInMo extends supply-side network with Mobfox integration
AdInMo, the mobile InGamePlay Brands Ads platform, has completed an integration with global programmatic advertising SSP, Mobfox, extending AdInMo’s supply-side network and providing Mobfox’s global advertiser clients with a new channel to target mobile games audiences.
AdInMo’s in-game ad units blend seamlessly with the game experience, enabling brands to serve click-free ads which interact with players in an authentic manner. As a result, AdInMo ads typically achieve 4X higher brand recall rates and greater viewability times for advertisers.
Through AdInMo’s Interactive Advertising Bureau (IAB) approved formats, Mobfox clients can now target mobile gaming audiences across all game genres, both programmatically and through Private Marketplace (PMP) buying.
In particular, the integration will enable Mobfox’s clients to better engage hard-to-reach audiences including the cord-cutting generations. For example, Gen Z makes up a third of the world’s population and spends more time playing mobile games than any other generation.
Kristan Rivers, CEO and Founder of AdInMo, commented: “We’re excited to be able to add Mobfox to our growing network of digital ad exchange partners as demand continues to build for in-game mobile advertising inventory.
“In-game ad formats from AdInMo drive huge brand recall and viewability without interrupting gameplay and so delivers wins for advertisers, developers and players.”
Chaim Berko, Supply Partnerships Lead at Mobfox, added: “Partnering with AdInMo means we’re able to add an exciting new channel to our digital ad inventory, giving our clients access to the highly desirable audiences which are prevalent in mobile games.
“I believe the future of the mobile advertising industry relies with this innovative ad serving, as AdInMo’s technology provides. It allows our demand partners to serve ads to the most appealing users in a more seamless and intuitive approach.”
Powered by WPeMatico
Gems of Ra 3 Pots
Evoplay Opens the Portal to Wealth in Gems of Ra 3 Pots
Evoplay, the acclaimed game development studio, has unveiled a sunlit Egyptian tale with the launch of Gems of Ra 3 Pots, its newest slot game where holy riches and celestial enhancements influence every spin.
Nestled among majestic pyramids, Gems of Ra 3 Pots crafts a realm overseen by the deities Anubis, Horus, and Isis, each bestowing distinct abilities that alter the Bonus Game.
Wilds show up on reels two to five, replacing all standard symbols to form winning combinations. They can appear as individual icons or in complete stacks, boosting the likelihood of triggering payouts in the base game.
Central to the experience are four kinds of Bonus symbols: Blue, Red, Green, and Money, each with random values and the chance to activate Mini, Mega, and Super jackpots.
Activating the Bonus Game occurs when landing Blue, Red, or Green symbols with a matching booster. The Extra Wealth enhancer boosts the worth of as many as four Bonus symbols, while Extra Reels introduces a separate independent bonus area, with both grids merging their rewards at the conclusion of the round. The Extra Spins booster enhances the feature to four spins, prolonging the pursuit of treasure even more.
The Bonus Game can be activated with one, two, or all three boosters at the same time. In this feature, only Money Bonus symbols are present, and gathering all 15 spots grants access to the Grand Jackpot.
Featuring win potential exceeding 6,000x, the game combines a traditional Egyptian slot ambiance with a contemporary feature design centered on strategy-focused bonus upgrades.
Ivan Kravchuk, CEO at Evoplay, said: “Gems of Ra 3 Pots is all about discovery and escalation. We wanted to create a slot that captures the grandeur of Egyptian mythology while giving players meaningful ways to influence the Bonus Game through the different god-powered boosters.
“It’s a title that combines atmosphere, clarity, and strong win potential, offering a fresh take on a theme players continue to love.”
The post Evoplay Opens the Portal to Wealth in Gems of Ra 3 Pots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Peter & Sons Joins bet365 in Strategic Multi‑Market Collaboration
Maverick game studio Peter & Sons has revealed a significant new collaboration with bet365, a top online gambling operator globally, enhancing its foothold in essential regulated markets around the world.
Peter & Sons’ unique portfolio has now launched with bet365 in the Netherlands, Spain, the United Kingdom, and various other regulated markets, providing fully localized and compliant experiences customized for players in each region. The launch signifies an important achievement for the studio, emphasizing its dedication to controlled expansion and enduring strategic alliances.
Established in 2019 with a goal to represent the “anti-boring,” Peter & Sons has gained acclaim for striking art direction, engaging narratives, and creative mechanics. Through the integration of exceptional artistry, mathematics, and sound creation, the studio consistently produces top-performing games that shine in competitive markets.
bet365 is internationally acknowledged for its technology-focused platform, strict regulatory adherence, and exceptional player experience. Catering to millions of clients in regulated regions, the operator is recognized for collaborating with top suppliers to improve its varied gaming portfolio.
The partnership is expected to grow further in the upcoming months, with Italy, Brazil, Ontario, Greece, and Sweden already confirmed as new launch markets. This gradual implementation will greatly expand the worldwide availability of Peter & Sons’ content, presenting its distinctive collection to a wider global audience.
Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”
Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”
The post Peter & Sons Joins bet365 in Strategic Multi‑Market Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Boosts Romania Operations Through VivaBet Alliance
ICONIC21 advances its strategic growth in regulated markets through a new collaboration with VivaBet, a rapidly expanding online casino operator in Romania.
By means of this agreement, sought-after supplier ICONIC21 provides a collection of more than 15 live casino games, enhancing VivaBet’s selection with content focused on performance.
VivaBet established a solid presence in the Romanian market by emphasizing a varied casino selection and a user-friendly platform designed for local users. Functioning within Romanian regulations, the brand persists in investing to broaden its content library to stay pertinent in a fiercely competitive landscape.
The inclusion of ICONIC21’s live casino collection helps achieve this goal by presenting contemporary studios, rapid gameplay, and multiplier-driven features that enhance player involvement.
Among the games going live with VivaBet are some of ICONIC21’s strongest performers:
· Gravity Blackjack
· Gravity Roulette
· Multiple variations of Baccarat
The Gravity Series, recognized for its multiplier mechanics integrated into classic formats, introduces an additional dimension to conventional table games. This strategy has reliably produced high engagement metrics in various markets.
Merging traditional casino elements with improved payout opportunities and refined studio aesthetics, the collection meets the desires of Romanian players who are progressively pursuing both recognition and extra thrill.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”
From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”
The partnership with VivaBet is a key element of ICONIC21’s wider growth plan in regulated European markets. Through providing adaptable integration, a varied live portfolio, and studio-led innovation, the company remains a dependable partner for operators in search of unique live casino content.
With the increasing demand for interactive, enhanced live games, collaborations like this one strengthen ICONIC21’s dedication to providing scalable, performance-oriented solutions customized to the requirements of each market.
The post ICONIC21 Boosts Romania Operations Through VivaBet Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Amusnet6 days agoWeek 7/2026 slot games releases
-
Aphrodite’s Kiss6 days agoLove on the Reels: Slotland Introduces “Aphrodite’s Kiss”
-
Brino Games6 days agoQTech Games integrates more creative content from Brino Games
-
Denmark7 days agoRoyalCasino Partners with ScatterKings for Company’s Danish Launch
-
Baltics7 days agoEstonia to Reinstate 5.5% Online Gambling Tax From March 1
-
Booming Games7 days agoTreasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win
-
Bet Rite7 days agoSpintec Expands into Canada with Bet Rite
-
ELA Games7 days agoELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience



