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PAPYRUS & YGAM unite in their missions to keep young people safe

Published

5 years ago

December 11, 2020

Reading Time: 3 minutes

As UK Charity Week (7-13 December) draws to a close, the Young Gamers & Gamblers Education Trust (YGAM) is celebrating a unique partnership with suicide-prevention charity PAPYRUS, coming together to raise awareness of the harms affecting young people.

Both charities use educational workshops to help young people understand the potential risks and prevent future generations experiencing harm. YGAM specialise in gaming and gambling-related harm prevention whilst PAPYRUS’s mission is to reduce the number of young people who take their own lives by shattering the stigma around suicide.

As well as aligning their missions to safeguard future generations, the two charities also have another poignant link. PAPYRUS was founded in 1997 by a mother, Jean Kerr, from Lancashire following the loss of her son to suicide. YGAM was founded by Anne Evans in response to her own son Alan tragically taking his own life following a long battle with a gambling addiction. These sad stories are at the heart of everything both charities do, and their foundations form a powerful social purpose informed by lived experience.

Ged Flynn, Chief Executive of PAPYRUS, said: “We are proud to be working in partnership with YGAM and are looking at ways in which we can come together to support young people. We hear from young people every day on our helpline HOPELINEUK who are struggling with thoughts of suicide. Whilst there is never one sole reason that may lead a young person think suicide is an option, we know that gaming and gambling can be a contributory factor for some.”

“By working in partnership with YGAM we are able to better understand how gaming and gambling can impact on a young person’s mental health and offer the appropriate support. We know that this partnership will help to save lives.”

The team at YGAM have now received SP-ARK training from PAPYRUS. This enabled YGAM to reflect on their personal and organisational approach to discussing and reducing the stigma surrounding suicide in day-to-day life. It also highlighted and reaffirmed the importance of self-care, a key message that is included within YGAM’s own training where they seek to inform, educate, and safeguard young and vulnerable people.

Members of the PAPYRUS team has also undergone YGAM’s free training which covers information on gaming and gambling and provide the tools needed to protect people from the risks of gambling and gaming-related harm, including lesson plans, activities, signs to look out for and information on where to go for advice and support. All training sessions have been assured by City & Guilds and the resources have been approved by the PHSE Association.

Sandy Thompson, the YGAM Education Manager for Greater London, said: “It was fantastic to train more of our colleagues from PAPYRUS, working together to continue our shared commitment to improve young lives by increasing awareness around these crucial issues.”

She continued: “PAPYRUS provide vital support to young people struggling with thoughts of suicide, whilst also engaging and building awareness in communities, and training organisations and groups. Working together in partnership is a crucial step in highlighting these important areas and continuing to provide the support and information that our young people desperately need.”

Suicide is the biggest killer of young people under 35 in the UK. Every year many thousands more attempt or contemplate suicide, harm themselves or suffer alone, afraid to speak openly about how they are feeling. PAPYRUS believes that many young suicides are preventable, and today the charity engages communities and volunteers in suicide prevention projects and delivers training programmes to individuals and groups.

UK Charity Week is a campaign designed to give the people of the United Kingdom an opportunity to place awareness and fundraising for charities high on the national agenda.

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

4 hours ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

11 hours ago

May 19, 2026

Wladimir P.

boomerang-partners-have-been-shortlisted-for-two-categories-at-the-affpapa-igaming-awards-2026

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.

In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.

The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.

Woman Leader Of The Year

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.

In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”

The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cubeia

Vera & John International goes live with Cubeia Originals Studio games

Published

11 hours ago

May 19, 2026

Wladimir P.

vera-&-john-international-goes-live-with-cubeia-originals-studio-games

Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.

Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.

Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.

Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.

“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”

Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.

The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.