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game’s industry barometer: the German games industry looks confidently to the new year

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• 7 in 10 games companies in Germany expect positive economic development for their own business operations over the next 12 months

• 45 per cent of games companies surveyed plan additional hires in the coming year

• Every third company has postponed projects or publications due to the Covid-19 pandemic

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The Covid-19 pandemic notwithstanding, the vast majority of games companies in Germany are confident heading into 2021: 7 in 10 companies anticipate positive economic development for their own business operations in the coming 12 months. 1 in 5 companies (19 per cent) expects to maintain a steady course at its current level; just 1 in 10 companies (10 per cent) anticipates a business downturn. These are the results of game’s first industry barometer, based on a survey of association members, which were published today on the occasion of the general meeting of game – the German Games Industry Association. The confidence of the German games industry can also be seen in the area of personnel planning, with 45 per cent of the surveyed companies intending to hire new employees in the coming year and just 6 per cent anticipating having to make lay-offs. Overall, every second company expects to maintain steady personnel numbers.

‘Despite the Covid-19 pandemic, the German games industry is looking towards the coming 12 months with great confidence: almost 1 in 2 companies even plans new hires,’ says Felix Falk, Managing Director of game. ‘Not even the numerous challenges posed by the pandemic – like frequent project delays, deferred investments or the search for additional sources of financing – are dampening the games industry’s great optimism about the future. And that’s exactly the right attitude when it comes to achieving our shared goal of moving Germany closer to the global leaders as a games location.’

A look at the current development among games companies in Germany explains this confidence. More than 1 in 4 companies surveyed (28 per cent) say they are coping with the ongoing coronavirus pandemic very well, while a further 67 per cent state that they are coping well. Just 5 per cent of companies say that they are currently coping rather poorly with the crisis. However, the Covid-19 pandemic is having significantly greater effects on games companies than might be expected based on the positive data at first glance. Every third company surveyed (33 per cent) has had to postpone projects or game publications because of the pandemic. In addition, almost 1 company in 5 (18 per cent) has deferred investments due to the pandemic. Furthermore, nearly one fifth of the companies surveyed (19 per cent) have been forced to seek other means of funding as a response to the pandemic.

Information on game’s industry barometer
The members of game – the German Games Industry Association are surveyed once a year for game’s industry barometer. Our 320-plus members include game developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers.

 

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game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

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Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for Sächsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.

“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.

“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

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An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.

The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.

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Interwetten becomes team partner of SK Rapid

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Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.

With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.

“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.

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Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”

SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”

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Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow

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Scientific Games will continue to bring exciting instant scratchcard games to Polish National Lottery players through a new agreement with Totalizator Sportowy. Celebrating the instant lottery’s 25th anniversary last year, Totalizator Sportowy is among the top five performing instant game lotteries in Europe (La Fleur’s 2025 World Lottery Almanac). The world’s largest lottery games company has provided scratchcards to Totalizator Sportowy for more than 20 years, with scratchcard game sales in Poland growing by 20% over the past three years (2022 to 2025).

“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences,” said Katarzyna Woznica-Borkowska, Manager of Instant Products for Totalizator Sportowy.

Most recently, Scientific Games collaborated with Totalizator Sportowy to offer Polish players the PLN30 GIGA 7 game produced with the company’s advanced Dimension technology, which enhances the play experience with three-dimensional, reflection-at-different-angle refractions above and below the game graphics.

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Currently, the company provides instant games to 110 government-regulated lotteries worldwide, including more than 50 European lotteries.

“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades,” said Paul Dures, Lottery Sales Director EMEA for Scientific Games. “We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland creating more innovative and attractive games for players.”

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2025 World Lottery Almanac).

The post Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow appeared first on European Gaming Industry News.

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