BetMGM
Breaking America with BetMGM
We speak to Charles Mott, CEO & Co-Founder at S Gaming, about the provider’s move into the US market with BetMGM and why more casual gameplay hits the mark with players stateside
Congratulations on your deal with BetMGM in the USA. Why is this such a milestone market launch for S Gaming?
The deal with BetMGM marks our hotly-anticipated launch in the US market, and sees our games go live to players in core regulated states such as New Jersey, Pennsylvania, West Virginia and Michigan. We see huge potential for our content in the North American market, and to make our debut with such a high-calibre operator is a testament to this. The US is still just finding its feet as a regulated online casino market, and our games, with their focus on sustainability and high entertainment, are the perfect fit for audiences who are used to land-based slots and are increasingly moving online. They are simple, easy to understand and play, and ultimately deliver tons of fun over longer playing sessions – just like the slot machines found on the floors of casinos in Las Vegas and beyond.
Just how important was it to go live with a tier-one operator like BetMGM? And how will the deal allow you to quickly build momentum in the US?
It’s mission critical. Going live with BetMGM allows us to build immediate trust with players, tap into a large and loyal playerbase, and simultaneously enter multiple regulated iCasino states at the same time. Now that we are up and running with BetMGM, we are turning our attention to striking partnerships with other operators active in the market. It’s pretty much the same blueprint that we’ve followed in our home market of the UK where we are now live with all but a handful of brands – something we have been able to achieve in a little over two years. We know the US is a slightly different market, but we are confident in our approach to game development and, as we gather more data on how US players interact with our games, will use this feedback loop to guide our product roadmap going forwards so that each title is better than the last and more suited to the preferences of US players.
You mentioned that your games are aimed at more casual players. How does this align with the preferences of US consumers?
If you walk onto the gaming floor of any Las Vegas casino, you’ll see row after row of slot machines. Increasingly, these machines are designed to keep players entertained for longer through gripping gameplay and regular wins. A lot of online slot content delivers high risk/high reward gameplay, where players can quickly clear through their balance as they hunt down big wins – wins that don’t land all that often. In a market where operators care deeply about retention and lifetime value, games that keep players spinning for longer really matter. Our approach to producing sustainable, fun games for players in the UK and Europe has allowed us to not only stand out but to engage players at scale, and we are confident players in the US, especially those who enjoy land-based slotting, will also be drawn to them at scale.
Has launching in the US been a major undertaking for S Gaming, or did it prove to be plain sailing for the most part?
When planning our move into the US market we identified two routes. We have our own remote game server, so we could build on that, secure licences in each state we wanted to enter, and then deploy our content directly with operators. The other option would be to work with a third-party RGS provider that already has the licences and integrations we needed. While the first option might sound like the best, in reality, especially for a smaller studio, the cost of and resources required for securing individual state licences can be prohibitive. So instead, we joined forces with Gaming Realms as they have the cutting-edge RGS and licences (in both the US and Europe) we were looking for. This means we simply need to build a US version of each game on the Gaming Realms RGS and can then deploy content with the wide range of operator partners they are connected with in regulated iCasino states across the US.
Tell us more about the initial run of games you’ve launched with BetMGM.
We’ve launched the partnership with Barnyard Bash Chicken Chase which will be followed by Triple 7 Jackpot in February and Cat and Mouse Collect in March – with one new game a month to follow as we build out our US portfolio. If players were to try just one of our games, it would be Barnyard Bash Chicken Chase. It gets players clucking as they spin the reels, collect Eggs and add them to the growing Nest – the more eggs collected, the bigger the Nest Egg becomes. Not only that, Eggs can randomly activate the matching colour-coded Nest Egg and award entry to the Chicken Trail feature, drop Egg-stra Free Spins or lay an Instant Prize.
But once they’ve tried it, they’ll definitely want to take Triple 7 Jackpot for a spin. This classic slot is dripping in neon action – the Triple 7 feature is always on screen but is locked until a spin lands three Bonus 777 symbols. This unlocks the feature with on spin awarded, giving players a shot at the 500x Jackpot prize. Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.
Finally, Cat and Mouse Collect is a playful, feature-rich slot built around a simple but engaging Collect mechanic. Players pin the reels, collect up the cheeses and feed the hungry mice until they’re fit to burst. Green plates will serve up an instant prize, Blue will start the wild and wacky Cheese Chase and Red dishes out some feisty Free Spins. With regular feature triggers and plenty of on-reel interaction, it’s designed to keep players engaged from spin to spin without relying on extreme volatility.
What does success in the US look like for S Gaming over the next 12-18 months?
Success for us isn’t about one big hit, it’s about becoming a trusted, widely-distributed supplier in regulated iCasino states. Over the next year we want to significantly expand beyond BetMGM, roll out a steady pipeline of US-optimised titles and build the kind of player data and
operator relationships that let us grow sustainably. If players in New Jersey, Pennsylvania and Michigan are regularly choosing S Gaming titles as part of their core rotation, then we’ll know we’re really breaking into the market.
The post Breaking America with BetMGM appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game
BetMGM, a leading sports betting and iGaming operator, is giving soccer fans more reasons to celebrate this summer, including its Goal Rush Grand Prize promotion during the 2026 World’s Game.
Eligible customers who participate in the Goal Rush Grand Prize promotion and place a qualifying pre-match wager of $5 or more on a U.S. match will receive a share of $500,000 in bonus bets for each U.S. men’s national team goal scored during the World’s Game. Bonus bets are non-withdrawable and expire in seven days. Additional terms apply. Offer not available in Ontario or Puerto Rico.
“BetMGM is built around delivering legendary moments, and there is no bigger stage in soccer than the World’s Game. We’re giving our players the opportunity to connect directly to the action with every goal scored by Team USA,” said Matt Prevost, Chief Revenue Officer at BetMGM.
As part of its broader tournament presence, BetMGM is expanding its sportsbook and casino lineup, including new casino games and free-to-play experiences starring U.S. soccer legend and BetMGM brand ambassador Tim Howard.
Other highlights of BetMGM’s World’s Game offerings include:
2-Up Early Payout
BetMGM’s popular 2-Up Early Payout soccer promotion allows players to win instantly when their team goes up by two goals, with no need to wait for the final whistle. Customers who place a pre-game, straight match result wager will be paid out as a winner if their selected team takes a two-goal lead at any point during the match, regardless of the final result. Additional terms apply. Offer not available in Nevada, Ontario, Pennsylvania or Puerto Rico.
Tim Howard Penalty Kick Shootout
Beginning Thursday, June 11, Tim Howard’s Penalty Kick Shootout will be available as a daily free-to-play game in the BetMGM Sportsbook app, allowing players to take their shot against the legendary goalkeeper. Players who score can win a variety of prizes, including parlay boost tokens, odds boost tokens, same-game parlay boost tokens and bonus bets. No fee or wager is required to play. Rewards expire in 24 hours and may be subject to wagering requirements. Bonus bets are non-withdrawable. Additional terms apply. Offer not available in Ontario.
Casino Games Featuring Tim Howard
BetMGM Casino is expanding its roster of athlete-inspired titles with two new games featuring Tim Howard, further connecting sports fandom with casino entertainment. Tim Howard Goalie Gold X Up and Tim Howard’s Goal Line – Fortune Pick bring high-energy casino experiences inspired by iconic goalkeeping moments. BetMGM Casino is available in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario.
Marriott Bonvoy & BetMGM World’s Game Sweepstakes
In collaboration with Marriott Bonvoy, BetMGM is offering players the chance to win a trip to New York City for Sports Illustrated’s Beyond the Pitch Party, a VIP Event Series produced by Authentic Live and Medium Rare. Customers who link their accounts and place qualifying wagers can earn entries for a chance to win the exclusive experience. The prize includes travel, hotel accommodations, event access, dining experiences and Marriott Bonvoy points. Entry is open through June 21 via the BetMGM Sportsbook app or BetMGM.com, with winners selected weekly. Additional terms apply. Offer not available in Nevada, New York, Ontario or Puerto Rico.
300 Ways to Play
With over 300 markets available on every match, BetMGM offers a wide range of betting options for the World’s Game. The BetMGM Sportsbook app makes it easy for players to find relevant markets, follow the action, place bets as matches unfold and track rewards in one seamless experience. Players can also take advantage of new features including improved same game parlays, premium odds flashes and enhanced wager tracking capabilities.
Watch Parties and Events
BetMGM retail sportsbooks across the country will offer an electric atmosphere throughout the tournament. From Las Vegas to Atlantic City, BetMGM will host watch parties where fans can cheer on their favorite teams while enjoying curated food and beverage offerings inspired by global flavors. In addition, BetMGM will bring pop-up events to local pubs nationwide for U.S. matches, featuring giveaways and on-site activations.
The post BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM and Marriott Bonvoy Launch World’s Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Party
BetMGM, a leading sports betting and iGaming operator, and Marriott Bonvoy are teaming up to send 10 grand prize winners and their guests to New York City for VIP access to SI Beyond the Pitch, a VIP Event Series produced by Authentic Live and Medium Rare and one of the most anticipated soccer celebrations of the summer.
Now through Sunday, June 21, 2026, eligible BetMGM players who link their BetMGM and Marriott Bonvoy accounts and wager a minimum of $10 can enter the Marriott Bonvoy & BetMGM World’s Game Sweepstakes for a chance to win an unforgettable soccer-inspired getaway featuring exclusive event access, travel, dining, hotel accommodations and Marriott Bonvoy points.
“At BetMGM, we’re always looking for ways to reward our players with legendary experiences they simply can’t get anywhere else. Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once–in–a–generation moment on the global sports stage,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Jamie Russo, VP of Global Financial Partnerships at Marriott International, said: “This summer is going to be historic for soccer fans, and through our collaboration with BetMGM, we’re bringing members to one of the most coveted events of the season. SI Beyond the Pitch in New York City puts them right at the center of the action, and it’s exactly the kind of experience this partnership was built to deliver.”
Marriott Bonvoy & BetMGM World’s Game Sweepstakes
The culmination of the SI Beyond the Pitch nationwide event series takes place in New York City on Saturday, July 18 for a star–studded celebration at the iconic Cipriani restaurant, featuring headline performances by 50 Cent and Diplo.
Through the sweepstakes, participants will have the opportunity to win a trip to attend the event, with prizes including:
Grand Prizes (10 winners, plus one (1) guest each):
• VIP access to the SI Beyond the Pitch Party
• Round–trip travel to New York City or $1000 in withdrawable bonus funds toward travel (varies by entry period)
• Three–night hotel stay at Moxy Lower East Side in New York, NY
• Dinner at L’Artusi Supper Club
Secondary Prizes (30 winners):
• $100 Bonus Bet
All Participants:
• 2500 Marriott Bonvoy points awarded for earning at least one (1) entry per entry period.
Players who have linked their BetMGM and Marriott Bonvoy accounts can enter by opting in on the BetMGM Sportsbook app or at BetMGM.com. A minimum $10 wager earns one (1) entry, with participants able to earn up to 25 entries per entry period. Winners will be selected weekly throughout the promotional period.
Additional terms and eligibility requirements apply. Bonus bets expire in seven (7) days and are non-withdrawable. This offer is not available in Nevada, New York, Ontario or Puerto Rico.
In 2024, BetMGM and Marriott Bonvoy launched a first-of-its-kind rewards collaboration which allows players in licensed states to link their Marriott Bonvoy and BetMGM accounts and earn BetMGM Rewards points when they wager using the sports betting app or play at the award-winning online casino. Players can exchange BetMGM Rewards points for Marriott Bonvoy points, up to 1 million points annually, to redeem extraordinary experiences, including future free nights with Marriott Bonvoy’s more than 30 hotel brands and 10,000 destinations globally.
BetMGM currently operates in 30 markets with mobile and retail offerings.
The post BetMGM and Marriott Bonvoy Launch World’s Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Party appeared first on Americas iGaming & Sports Betting News.
Andy Masi
BetMGM Partners with Tailgate Beach Club
BetMGM, a leading sports betting and iGaming operator, announced a partnership with Tailgate Beach Club at Mandalay Bay Resort and Casino, Las Vegas’ newest sports and pop culture dayclub. Conceived by Clique Hospitality Group, the sports and pop culture poolside paradise will feature the BetMGM brand, enhancing the way fans experience live sports in a one-of-a-kind destination on the Las Vegas Strip.
As part of the collaboration, BetMGM will have a prominent presence throughout Tailgate Beach Club, including an on-site activation team to introduce new players to the BetMGM app, along with digital and static signage featuring live odds displays. The venue will serve as a gathering place for BetMGM players, with watch parties centered on marquee matchups and major sporting events. The activation builds on BetMGM’s broader presence across the Las Vegas Strip, which includes nine retail Sports Books at MGM Resorts properties.
“Tailgate Beach Club’s mission of blending the energy of Las Vegas dayclubs and sports into a signature venue goes straight to the heart of BetMGM’s DNA — creating legendary moments players can’t get anywhere else. This opportunity allows us to deliver incredible memories for fans, introduce our product to new audiences, and reinforce our Las Vegas roots,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Steps away from Allegiant Stadium, Tailgate Beach Club features heated pools, premium cabanas and more than 125 feet of LED screens to deliver a 360-degree viewing experience for up to 2000 guests. The venue combines live DJs, games, and a high-energy poolside atmosphere with game-day bites and beverages.
Tailgate Beach Club underscores Nevada’s central role in BetMGM’s strategy as the epicenter of its omnichannel advantage, uniting premier MGM Resorts destinations with a leading digital betting platform. Activating at a flagship Strip location where live entertainment and sports culture converge allows BetMGM to further strengthen its connection between in–venue experiences and online wagering.
“Tailgate Beach Club was built to bring that game day energy into a setting you can only find in Las Vegas. Partnering with BetMGM takes that experience to another level, giving fans more ways to engage with the action while enjoying the atmosphere, service and entertainment we’re creating at Tailgate,” said Andy Masi, Founder of Clique Hospitality.
The post BetMGM Partners with Tailgate Beach Club appeared first on Americas iGaming & Sports Betting News.
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