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Paco Rabanne Becomes EPIC League Broadcast Partner

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Paco Rabanne partners with this season’s main esports Dota 2 tournament — EPIC League. The Invictus men’s perfume will be presented during the international championship with a $500 000 prize pool. The competition among the strongest teams in the world will become a podium for introducing the esports audience to the aroma of strength, pride and victory — the Invictus bottle is made in the form of a trophy cup.

The brand’s advertising campaign was developed by Starcom media Agency (part of Publicis Groupe Russia) together with ESforce Holding and Bridge A[gency]. During the EPIC League final part, which will be held from December 8 to 13, partners will organize large-scale integration of Invictus into the virtual world and tournament media space.

Polina Protsevskaya, Senior Digital Manager, Starcom:

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“Bearing in mind the Paco Rabanne strategic goals and the global benchmarks, we have found an innovative approach to expanding the Invictus brand positioning. The spirit of competition is in the brand’s DNA, but the perfume category has been poorly represented in esports until today. This is why the brand entered this territory and immediately became a partner of the largest esports tournament of the current Dota 2 season — EPIC League”.

Sergey Barkhudaryan, Commercial Director, ESforce Holding:

“One of the esports industry dynamic growth indicators is the interest of the largest companies from completely different areas. We thank Paco Rabanne for their trust in implementing this landmark collaboration and are happy to help such a vivid brand communicate with the esports audience”.

Irina Putintseva, CEO, Bridge A[gency]:

“Invictus is an ancient aestheticized masculinity and the will to win. A trophy that the conqueror has already appropriated and keeps on the shelf. The visual embodiment of the bottle in the form of a сup is a perfect match for the tournament style, because gamers have an uncompromising thirst to win. They are persistent in everything.

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We are pleased and happy that today such advertising campaigns destroy the stereotypes that perfumes are far from the usual Russian guy, on the one hand, and that esports athletes are always blinkered and unkempt, on the other hand. And it’s great that such advertising campaigns open your eyes to reality and make visible the heroes of the esports world, who value not only their skills, but also the impression they make and how they are perceived by the world around them. After all, they win not only on the virtual fields, but also in the real world”.

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LEON.BET partners with 9INE to become their Exclusive Online Betting House

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We at LEON.BET are thrilled to announce our partnership with 9INE, one of Europe’s top esports organizations known for their focus on Counter-Strike 2 (CS2). This partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favorite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. Our user-friendly interface, competitive odds, and commitment to fair play have made us a trusted name worldwide. We’re also dedicated to supporting young talents, believing it’s the key to a bright and promising future.

Through this partnership, we aim to combine 9INE’s expertise in competitive gaming with our innovative betting platform. This will create a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

“We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey,” said our CGO.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see great future and prospects in this path.”

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LEON.BET partners with 9INE to become their Exclusive Online Betting House

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We at LEON.BET are thrilled to announce our partnership with 9INE, one of Europe’s top esports organizations known for their focus on Counter-Strike 2 (CS2). This partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favorite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. Our user-friendly interface, competitive odds, and commitment to fair play have made us a trusted name worldwide. We’re also dedicated to supporting young talents, believing it’s the key to a bright and promising future.

Through this partnership, we aim to combine 9INE’s expertise in competitive gaming with our innovative betting platform. This will create a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

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“We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey,” said our CGO.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see great future and prospects in this path.”

The post LEON.BET partners with 9INE to become their Exclusive Online Betting House appeared first on European Gaming Industry News.

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BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION

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Betby, a leading provider of sportsbook solutions, has announced a long-term partnership with the Winnerz brand. The partnership entails the provision of Betby’s cutting-edge sportsbook solution and its proprietary esports feed solution to the Estonian online casino brand.

The inclusion of the Betby Games esports feed solution comes on the heels of Betby Games receiving approval earlier this year from the Malta Gaming Authority (MGA), which allows the sports betting supplier to provide its esports odds feed comprising of pre-match and live odds, round-the-clock content coverage, statistics hub, and resulting, either as part of the Betby Sportsbook solution or as a separate esports data feed to all operators holding an MGA license and other licensed operators in jurisdictions which accept MGA license.

Players on Winnerz’s casino platform now have access to an enriched sportsbook content portfolio featuring over 210,000 monthly events covering as many as 125 sports. The Betby Games esports feed solution will further boost the content offering with a broader and more engaging esports content, including 11 Betby Games e-simulator titles. This includes Betby Games’ renowned customized leagues, enabling operators to offer customizable esoccer football tournaments which are fully tailored to any brand’s identity.

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Chris Nikolopoulos, Betby’s Chief Commercial Officer said: “I am very pleased to have agreed a broad collaboration with the Winnerz brand, as together we seek to grow the brand’s local marketshare. By continuing to deliver our extremely strong esport vertical to noteworthy brands, we stay true to our growth strategy, and bring incredible betting experiences to the operator’s customers.”

Kevin Liivamägi, Winnerz’s Head of Sportsbook, said: “I’m thrilled to provide our players with a premium sportsbook solution featuring one of the most extensive content portfolios in the industry. Their extensive range of content is truly impressive, and we’re confident that Betby’s comprehensive sportsbook solution and products are in line with our mission to provide our players with a fully immersive and well-rounded betting experience.”

The post BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION appeared first on European Gaming Industry News.

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