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Children’s sports to defeat pandemic: 2020 Football for Friendship Forum presents most successful projects to support children’s football
Over 25 successful projects to adapt children’s football to the 2020 pandemic were presented during the Eighth International Forum, which was held on November 30 – December 3 as part of the Gazprom International Children’s Social Programme Football for Friendship.
The International Football for Friendship Forum was held for the 8th year in a row, for the first time in the online format. The Forum is a unique platform for exchanging views on the development of children’s football in various countries around the world. At the Forum, coaches, athletes, public figures, and heads of sports organisations identify the best practices for supporting children’s sports and discuss the most effective ways to promote the key values of Football for Friendship in the world. The best practices are published with open access and become the basis for the free courses of the Football for Friendship Coaches Academy.
“Football is a social game that teaches important values. These include respect, honesty, fairness and devotion to a set task”, pointed out Frank Ludolph, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award. “The idea behind Football for Friendship is to promote innovation in online learning, emphasize the social role of football and promote local community building to inspire more children around the world”.
In 2020, projects include successful application of organising online classes using video communication services, messengers, and social media. The SLSFA Sri Lanka Schools Football Association and the Sri Lanka Ministry of Education presented an online concept of competitions and contests for children of all age groups. The Brazilian Football Confederation launched several social projects, including those aimed at training goalkeepers, providing social services, and supporting a highly active lifestyle during the pandemic-related period of self-isolation. In total, over 100 football academies and federations submitted applications to participate in the Football for Friendship Forum. Projects were presented in the following nominations:
- Changing the World: Educational Activities
- Stadium Is Where I Am: Improving Football Skills
- Earth is a Ball: Providing Football to Everyone
- Driving the Planet: Building Football Community
All the projects were evaluated by the International Expert Council, which included world experts in the field of football education: Frank Ludolph, Germany, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award; Pablo Cesar Torres, Uruguay, President of Youth Football and Scouting at Club Atlético Peñarol, Mike Puig, Spain, CEO of the Soccer Barcelona Youth Academy; and three Football for Friendship Young Ambassadors: Ananya Kamboj, India, Mohammad Yusuf Moazzam, Pakistan, and Sheqayli Ascencion, Aruba.
For the first time in the history of the world football movement, children assessed “adult” projects on equal terms.
“All the projects followed the values of Football for Friendship. And each of them has benefited children in uncertain conditions due to the coronavirus pandemic”, noted 15-year-old football player Yusuf Moazzam, a member of the jury, Young Ambassador from Pakistan. “Judging several projects at the international level was amazing, I really enjoyed it!”
All the projects presented at the International Football for Friendship Forum are open to the public on the programme’s official website https://footballforfriendship.com/experts-forum/. Those who initiated the projects hope that the best practices will be replicated in different countries, benefiting as many children around the world as possible.
On December 9, during the live broadcast of the 2020 Football for Friendship Season final, the best projects in the four nominations will be announced and given the Football for Friendship Award.
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Brazil
Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling
18th Federal Civil Court of the Federal District blocks enforcement of Brazilian registration No. 501759803 after action by Aviator Studio Brazil.
A Federal Court in Brazil has ordered the suspension of Spribe’s trademark registration for “Aviator,” preventing the company from relying on exclusivity rights tied to Brazilian trademark registration No. 501759803 until a final judgment is issued.
The decision was issued by the 18th Federal Civil Court of the Federal District, following legal action brought by Aviator Studio Brazil. Aviator Studio said the court recognized the strength of its claims on the grounds of invalidation of Spribe’s trademarks.
According to Aviator Studio, the case centers on evidence that the Aviator trademark was created and used years before Spribe obtained trademark protection in Brazil. The company said the court acknowledged evidence that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018.
The court also took note of prior judicial decisions in Georgia that, according to Aviator Studio, invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
The post Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights
Aviator Studio has achieved a significant legal victory in Brazil after a Federal Court ordered the suspension of Spribe’s trademark registration for “Aviator,” recognizing the strength of Aviator Studio’s claims related to the grounds of invalidation of Spribe’s trademarks.
The decision, issued by the 18th Federal Civil Court of the Federal District, prevents Spribe from relying on the exclusivity rights arising from Brazilian trademark registration No. 501759803 until a final judgment is rendered.
The ruling follows legal action brought by Aviator Studio Brazil, which demonstrated that the Aviator trademark had been created and used years before Spribe obtained trademark protection in Brazil. The court acknowledged evidence showing that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018, years before Spribe’s Brazilian registration.
Importantly, the court also took note of previous judicial decisions in Georgia that invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
Aviator Studio will continue pursuing all available legal measures to safeguard its intellectual property rights and protect the integrity of the Aviator trademark worldwide.
The post Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights appeared first on Americas iGaming & Sports Betting News.
brand-activations
Esportes da Sorte runs World Cup fan chant spot on Times Square screens
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.
Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.
The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.
The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.
Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.
The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.
The post Esportes da Sorte runs World Cup fan chant spot on Times Square screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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