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Children’s sports to defeat pandemic: 2020 Football for Friendship Forum presents most successful projects to support children’s football

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Over 25 successful projects to adapt children’s football to the 2020 pandemic were presented during the Eighth International Forum, which was held on November 30 – December 3 as part of the Gazprom International Children’s Social Programme Football for Friendship.

The International Football for Friendship Forum was held for the 8th year in a row, for the first time in the online format. The Forum is a unique platform for exchanging views on the development of children’s football in various countries around the world. At the Forum, coaches, athletes, public figures, and heads of sports organisations identify the best practices for supporting children’s sports and discuss the most effective ways to promote the key values of Football for Friendship in the world. The best practices are published with open access and become the basis for the free courses of the Football for Friendship Coaches Academy.

Football is a social game that teaches important values. These include respect, honesty, fairness and devotion to a set task”, pointed out Frank Ludolph, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award. “The idea behind Football for Friendship is to promote innovation in online learning, emphasize the social role of football and promote local community building to inspire more children around the world”.

In 2020, projects include successful application of organising online classes using video communication services, messengers, and social media. The SLSFA Sri Lanka Schools Football Association and the Sri Lanka Ministry of Education presented an online concept of competitions and contests for children of all age groups. The Brazilian Football Confederation launched several social projects, including those aimed at training goalkeepers, providing social services, and supporting a highly active lifestyle during the pandemic-related period of self-isolation. In total, over 100 football academies and federations submitted applications to participate in the Football for Friendship Forum. Projects were presented in the following nominations:

  • Changing the World: Educational Activities
  • Stadium Is Where I Am: Improving Football Skills
  • Earth is a Ball: Providing Football to Everyone
  • Driving the Planet: Building Football Community

All the projects were evaluated by the International Expert Council, which included world experts in the field of football education: Frank Ludolph, Germany, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award; Pablo Cesar Torres, Uruguay, President of Youth Football and Scouting at Club Atlético Peñarol, Mike Puig, Spain, CEO of the Soccer Barcelona Youth Academy; and three Football for Friendship Young Ambassadors: Ananya Kamboj, India, Mohammad Yusuf Moazzam, Pakistan, and Sheqayli Ascencion, Aruba.

For the first time in the history of the world football movement, children assessed “adult” projects on equal terms.

“All the projects followed the values of Football for Friendship. And each of them has benefited children in uncertain conditions due to the coronavirus pandemic”, noted 15-year-old football player Yusuf Moazzam, a member of the jury, Young Ambassador from Pakistan. “Judging several projects at the international level was amazing, I really enjoyed it!”

All the projects presented at the International Football for Friendship Forum are open to the public on the programme’s official website https://footballforfriendship.com/experts-forum/. Those who initiated the projects hope that the best practices will be replicated in different countries, benefiting as many children around the world as possible.

On December 9, during the live broadcast of the 2020 Football for Friendship Season final, the best projects in the four nominations will be announced and given the Football for Friendship Award.

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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila

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Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.

BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.

At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.

BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.

As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”

The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”

The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

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First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

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The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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