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Children’s sports to defeat pandemic: 2020 Football for Friendship Forum presents most successful projects to support children’s football
Over 25 successful projects to adapt children’s football to the 2020 pandemic were presented during the Eighth International Forum, which was held on November 30 – December 3 as part of the Gazprom International Children’s Social Programme Football for Friendship.
The International Football for Friendship Forum was held for the 8th year in a row, for the first time in the online format. The Forum is a unique platform for exchanging views on the development of children’s football in various countries around the world. At the Forum, coaches, athletes, public figures, and heads of sports organisations identify the best practices for supporting children’s sports and discuss the most effective ways to promote the key values of Football for Friendship in the world. The best practices are published with open access and become the basis for the free courses of the Football for Friendship Coaches Academy.
“Football is a social game that teaches important values. These include respect, honesty, fairness and devotion to a set task”, pointed out Frank Ludolph, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award. “The idea behind Football for Friendship is to promote innovation in online learning, emphasize the social role of football and promote local community building to inspire more children around the world”.
In 2020, projects include successful application of organising online classes using video communication services, messengers, and social media. The SLSFA Sri Lanka Schools Football Association and the Sri Lanka Ministry of Education presented an online concept of competitions and contests for children of all age groups. The Brazilian Football Confederation launched several social projects, including those aimed at training goalkeepers, providing social services, and supporting a highly active lifestyle during the pandemic-related period of self-isolation. In total, over 100 football academies and federations submitted applications to participate in the Football for Friendship Forum. Projects were presented in the following nominations:
- Changing the World: Educational Activities
- Stadium Is Where I Am: Improving Football Skills
- Earth is a Ball: Providing Football to Everyone
- Driving the Planet: Building Football Community
All the projects were evaluated by the International Expert Council, which included world experts in the field of football education: Frank Ludolph, Germany, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award; Pablo Cesar Torres, Uruguay, President of Youth Football and Scouting at Club Atlético Peñarol, Mike Puig, Spain, CEO of the Soccer Barcelona Youth Academy; and three Football for Friendship Young Ambassadors: Ananya Kamboj, India, Mohammad Yusuf Moazzam, Pakistan, and Sheqayli Ascencion, Aruba.
For the first time in the history of the world football movement, children assessed “adult” projects on equal terms.
“All the projects followed the values of Football for Friendship. And each of them has benefited children in uncertain conditions due to the coronavirus pandemic”, noted 15-year-old football player Yusuf Moazzam, a member of the jury, Young Ambassador from Pakistan. “Judging several projects at the international level was amazing, I really enjoyed it!”
All the projects presented at the International Football for Friendship Forum are open to the public on the programme’s official website https://footballforfriendship.com/experts-forum/. Those who initiated the projects hope that the best practices will be replicated in different countries, benefiting as many children around the world as possible.
On December 9, during the live broadcast of the 2020 Football for Friendship Season final, the best projects in the four nominations will be announced and given the Football for Friendship Award.
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Lars Felderhoff
Merkur Appoints New Chief Information Security Officer
The Merkur Group has appointed Manuel Kraft to the position of group chief information security officer (CISO), beginning his new role this month.
In his new position, Kraft will take responsibility for overseeing the group’s information security strategy.
“We are delighted that we have been able to recruit Mr. Kreft, a proven expert from within our own ranks, for this key position. With his many years of experience and deep understanding of the challenges of modern information security, he will make a significant contribution to further developing the digital resilience and security of the Group,” said Lars Felderhoff, chairman of the management board of the Merkur Group.
Kreft has been with the Group since 1997, when he started as the first dual student from East Westphalia. Most recently, he served as an authorised signatory and head of it infrastructure and operations.
The Minden native has been involved in all aspects of information security for more than 25 years and played a key role in establishing an information security management system in accordance with ISO 27001. Among other things, the 49-year-old will be responsible for setting up the company’s own competence centre for information security. In addition to a group-wide information security strategy, he will also implement uniform global standards within the 15,000-employee corporation.
“Information security is not a final state, but an ongoing process. Together with my colleagues, I want to help strengthen the digital resilience of the group and actively shape its future,” said Kreft.
The post Merkur Appoints New Chief Information Security Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Football Feeds
Football Feeds teams up with Winamax to expand strategic collaboration
Football Feeds, a prominent source of pre-match data and insights for football via its Pre-Match Office platform, has revealed a new collaboration with Winamax, one of Europe’s most esteemed sports betting operators.
Pre-Match Office is the top pre-match player availability and lineup insight tool from Football Feeds. Covering over 80 events, Pre-Match Office provides daily tracking and updates on injuries, suspensions, and player unavailability.
Incorporating Pre-Match Office data into Winamax’s sportsbook will enhance market refinement speed and accuracy, facilitating better odds compilation and delivering a more captivating product for football enthusiasts.
Football Feeds’ information offers Winamax a dependable resource for pre-match insights, featuring continuous live updates on more than 1,500 injuries, 300 active suspensions, and anticipated line-ups, which are refreshed as team news is released.
After the complete integration of the Pre-Match Office platform within its football trading operations, Winamax will optimize their pre-match processes, minimizing manual research efforts and responding more effectively to recent team news, while ensuring accurate and competitive markets for their customers.
Football Feeds’ CEO Rasmus Hatting said: “We’re very pleased to be partnering with Winamax, a brand that shares our focus on quality and performance. Our Pre-Match Office platform is built to give trading teams reliable, timely insight into player availability and expected line-ups, and we’re proud to support Winamax with data that helps them operate with greater speed and confidence in such a competitive market.
“This agreement represents another important step in expanding our presence among leading European operators and reflects the growing demand for trusted, specialist pre-match intelligence. We look forward to working closely with Winamax and supporting their team with the accurate, actionable information they need every day.”
The post Football Feeds teams up with Winamax to expand strategic collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ashley McCulloch Vice President North America at Evoplay
Evoplay Names Ashley McCulloch Vice President North America
Evoplay, the acclaimed game development studio, has named Ashley McCulloch as Vice President North America, strengthening its strategic emphasis on growth throughout the US and Canada.
McCulloch has over 15 years of experience that includes land-based, VLT, and online gaming. She has occupied high-level commercial positions at IGT and Light & Wonder and most recently worked as Director of Account Management North America at Inspired Gaming Group, where she led strategic account development and assisted with new market entry projects.
In addition to her commercial success, McCulloch serves as a board member for Women in Sports and Events, is part of Global Gaming Women, and was recognized in the 2024 Emerging Leaders in Gaming 40 Under 40, highlighting her influence in the industry.
At Evoplay, McCulloch will lead partnerships, regulatory licensing, product launches, and broader business development efforts as the provider speeds up its growth in the North American market.
Evoplay has secured a significant presence in the area, launching in Ontario via collaborations with prominent operators in the province, such as BetMGM and Caesars Entertainment.
In November 2025, Evoplay made a notable initial move into the United States by joining the lottery sector in Washington DC, establishing a connection to the US online gaming landscape.
With McCulloch’s hiring, the company aims to leverage this momentum and continue its expansion throughout regulated US states.
Ivan Kravchuk, CEO at Evoplay, said: “North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region.
“Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.”
Ashley McCulloch, Vice President North America at Evoplay, added: “I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey.
“The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.”
The post Evoplay Names Ashley McCulloch Vice President North America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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