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SportCaller scales new heights in retention with The Ladder for Virgin Bet

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Free-to-play specialist unveils ingenious new football game to improve fan engagement for rising-star operator

SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out a cutting-edge game, The Ladder, to instant acclaim and spikes in fan engagement for UK operator, Virgin Bet.

The game is the latest in an ongoing partnership between the pair, which began with the launch of LiveScore6 in early 2020. The Ladder is a live-quiz product, tailored exclusively to Virgin Bet’s thriving Sports base, which asks customers to test the strength of their football general knowledge and compete over 10 questions for a wide range of easily-attainable free bets or prizes which are awarded at the start of any given weekend.

In order to collect, players must submit their answers within a 10-second timeframe, as a live countdown clock unwinds for each question. However, true to the quiz’s easy-trigger nature, players can enjoy a helping hand from a series of Power-Ups which offer them valuable lifelines as they progress through the game. These unique features include Go 50-50 (taking away two multiple-choice answers), Free Pass (the answer is automatically provided) and Extra Time (extending the time permitted to submit an answer).

Incorrect participants slip down The Ladder for the day or week, while correct respondents are required to complete the full 10-question course to win their share of a big prize pool, or one of many other smaller free bets. The signature limited-time countdown, coupled to varied question-alternating functionality and a deep well of topical football data, guards against system-manipulation and improves the customer experience with its fun, intuitive gameplay.

SportCaller has also added live leaderboards, which update in real-time, allowing players to keep track of their performance and join in a daily battle for bragging rights against their friends or peers, thereby organically driving brand loyalty, repeat visits and core retention for Virgin Bet.

This innovative live-quiz product showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain player engagement and digital dwell-time. Accordingly, it constitutes another agile and timely component for the market-leading supplier’s progressive portfolio and marketing strategies for both leading operators and media partners.

Cillian Barry, MD at SportCaller, said: “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.

“Our array of games and mechanics now allow any client to offer a softer, and more accountable, means of keeping players engaged with their key products of interest. Indeed, this recent movement is part of a wider trend that’s very encouraging to witness – in that most of our games with Tier-1 operators in mature markets are aimed at securing retention in a sustainable and responsible way. It’s vital for our industry to promote consumer protection and education.”

Richard Leask, Marketing Director for Virgin Bet, added: “We’re thrilled at The Ladder’s immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller’s live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.

“SportCaller offer us flexible formats that responsibly sustain players’ attentions and allegiance, fostering long-term loyalty that comfortably outstrips those customers who have never enrolled in games like The Ladder.”

SportCaller has now launched almost 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America. In the past 12 months it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.

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1win Named Crypto Casino of the Year and Takes Top Honors at BWIGA

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Global iGaming platform 1win has been named “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards), a leading event uniting experts from Web3, blockchain, and iGaming industries. 1win Partners also received additional recognitions for “Best Affiliate Program” and “Best CMO,” highlighting its growing influence in the global crypto iGaming ecosystem.

The award recognizes 1win’s focus on building a high-performance platform designed for the crypto-friendly generation. Since its launch in 2016, 1win has been refining the balance between premium entertainment and blockchain technology, offering a product where speed, privacy, and accessibility are built into the core experience. As a Curaçao-licensed casino, 1win provides a globally accessible platform with multi-language support and seamless performance across devices, including native iOS and Android applications.

At the heart of its offering is a crypto-first approach. The platform supports a wide range of digital assets, including BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, allowing users to move funds efficiently across networks. In line with its focus on crypto users, 1win offers an enhanced bonus system, with up to 600% on crypto deposits.

Commenting on the recognition, Mike Danshin, CMO 1win Crypto, said: “Today, the market is no longer competing on bonuses or traffic, it is competing for attention. In crypto iGaming, players are exposed to similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is a strong validation of our approach.”

The Belgrade Web3 & iGaming Awards is one of the key industry platforms in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. The recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment.

About 1win

Founded in 2016, 1win is a crypto platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador. American professional wrestler and mixed martial artist, Gable Steveson, stepped into the 1win global ambassador team earlier this year.

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$10M guaranteed poker

ACR Poker $10M Dual Mystery Bounty Venoms

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ACR Poker is igniting the spring poker season with the Dual Mystery Bounty Venoms Special High Five Edition, offering an astonishing $10 million in guaranteed prize pools alongside the return of its celebrated High Five Series.

From April 12 to April 28, 2026, the special edition will feature two marquee events running simultaneously — an $8 million GTD No‑Limit Hold’em (NLH) and a $2 million GTD Pot‑Limit Omaha (PLO) tournament — promising some of the most thrilling online poker action of the year.

Players buy in for $2,650 and compete for massive mystery bounties, with the NLH event offering up to $500,000 for a single knockout and the PLO event featuring a top bounty of $200,000. Every knockout on Day 2 guarantees at least $5,000 in bounty rewards.

With five Day 1 flights, participants can enter multiple times and build competitive stacks for Day 2’s showdown. Qualifiers begin April 7th through Venom Fever satellites, providing hundreds of seats — some even free — via Direct, Mega, or Beast satellite events.

All players who make it to Day 2 on April 27th at 1:05 pm ET are already in the money. The climactic final table to crown this special edition’s champions will take place on April 28th at 4:05 pm ET.

ACR Pro Chris Moneymaker says the High Five edition builds on the momentum of earlier high‑stakes events like the $50 Million OSS XL, combining huge guarantees with broad access and big bounty potential for players of all bankrolls.


Featured Reference

For a similar take on this major online poker series and its prize pools, check out this article from Poker.org on ACR Poker’s dual mystery bounty events and their massive guaranteed prizes:
🔗 ACR Venom $10M GTD Tournaments – Poker.org

The post ACR Poker $10M Dual Mystery Bounty Venoms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in gambling safety

BOS releases report on the prevalence of gambling addiction in Sweden

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Sweden has seen a long‑term decline in gambling addiction over the past 25 years, despite rapid growth in online gambling availability, advertising, and mobile gaming.

Economist Ola Nevander’s research for the Swedish Trade Association for Online Gambling (BOS) shows that the prevalence of problem gambling has steadily fallen since the early 2000s, even as the market expanded. This trend emerged even with the widespread adoption of digital gaming products and 24/7 access on smartphones.

According to the findings, the proportion of Swedes classified as problem gamblers (based on the Problem Gambling Severity Index) dropped from about 2.2 % in 2008–09 to around 1.3 % by 2021, marking a significant reduction in overall gambling harm.

Gustaf Hoffstedt, Secretary General of BOS, emphasizes that this decline suggests Sweden’s regulatory and industry efforts are moving in the right direction. While the transformation from traditional physical gambling venues to digital platforms has raised concerns, online tools such as responsible gaming technologies and AI‑assisted safeguards are helping reduce problem gambling rates.

However, Hoffstedt cautions that much work remains, because expanded game offerings and persistent advertising mean ongoing responsibility is crucial to maintain and deepen the downward trend.

Report available in full at: Problem Gambling_ENG_20260327[2]

👉 For a similar perspective on gambling addiction prevalence trends in Sweden, see this article:
🔗 Sweden problem gambling falls but still ‘scope for improvement’ — iGamingBusiness.com Sweden problem gambling trend report (IgamingBusiness)

The post BOS releases report on the prevalence of gambling addiction in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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