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Betsafe Officially Launches in Kenya

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Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.

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Africa

Playson launches online casino games in Nigeria via BetKing deal

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Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.

Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.

First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.

Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.

“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”

Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.

“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”

The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

WorldGaming Enters into Partnership with African iGaming Alliance

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WorldGaming has entered into a partnership with the African iGaming Alliance. The first major initiative delivered through the partnership will be the launch of the Africa Summit at iGB L!VE London, taking place on July 1. The business-critical Summit brings together African regulators, international operators, suppliers and industry stakeholders to explore market development and market entry, regulatory cooperation, investment opportunities and sustainable growth across the continent.

Sponsored by SmartSoft Gaming, the Africa Summit will bring together local regulators and operators for direct insight into the regulatory priorities, commercial opportunities and market dynamics shaping gaming in African markets.

Peter Emolemo Kesitilwe, former Botswana gambling regulator and CEO of the African iGaming Alliance, said the partnership would help position African markets to play a more active role in shaping the global gaming conversation.

“Africa is one of the most dynamic and strategically important regions in global gaming. Through our partnership with WorldGaming, we want to ensure African regulators, policymakers and industry leaders are not just part of the global conversation, but helping to shape it.

“The Africa Summit at iGB L!VE will be the first expression of that partnership, creating a platform for practical collaboration, knowledge exchange and sustainable market growth.”

Stuart Hunter, Managing Director of WorldGaming, said the partnership reflected the company’s commitment to supporting operators and suppliers looking to understand and enter high-growth markets.

“We are delighted to be working with the African iGaming Alliance to launch the Africa Summit at iGB L!VE.

“Africa represents one of the most important growth opportunities in global gaming, but success depends on market knowledge, regulatory understanding and trusted local engagement. The Summit has been created to give delegates exactly that.”

The Africa Summit agenda will cover a wide range of business-critical topics including regulatory cooperation, growth through best practice, the future of taxation, adapting global products for local audiences, sports betting, responsible gaming, player protection and integrity, AML, mobile money, KYC and player acquisition.

The programme will also include region-specific roundtables focused on markets across west, east and southern Africa.

The post WorldGaming Enters into Partnership with African iGaming Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Gaming Tech Summit Africa convenes regulators and operators in Nairobi

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Gaming Tech Summit Africa (GTSA) brought regulators, policymakers and gaming industry stakeholders to Nairobi on 4 June for its third edition, hosted at the Argyle Grand Hotel.

Organisers positioned the event around the theme “Building Africa’s Sustainable & Scalable Gaming Tech Industry,” with agenda focus areas including taxation, consumer protection, enforcement against illegal operators, and the role of digital payments in fast-growing online betting and gaming markets.

The press release cited market projections that Africa’s online betting and gaming sector could grow from an estimated US$12.7 billion in 2026 to US$19.4 billion by 2030, framing the sector as increasingly relevant to public revenue, investor confidence and regulatory consistency across jurisdictions.

Kenya’s hosting role was highlighted as a key context point, with organisers pointing to its status as a major gaming and digital payments market. The summit also said it was officially endorsed by the Gambling Regulatory Authority of Kenya.

“Africa’s gaming industry has reached a stage where growth must be matched by responsibility, structure and long-term thinking,” said David Moshi,Managing Director at Velex Advisory. “The value of this summit lies in bringing the right people into one room to have honest conversations about where the industry is headed and what must be done to build a stronger foundation. Our ambition goes beyond hosting a successful summit; it is to support a more connected, transparent and sustainable gaming ecosystem across Africa.”

Companies named as participants included Afitech, 1xBet, BetConstruct, SharpVision, Aviator, BMM Testlabs and Evidentia AI, among others.

The post Gaming Tech Summit Africa convenes regulators and operators in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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