Africa

Betsafe Officially Launches in Kenya

Published

5 years ago

December 2, 2020

Reading Time: 2 minutes

Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.

Africa

BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa

Published

16 hours ago

March 18, 2026

Wladimir P.

betconstruct-ai-fuels-global-innovation-strategy-across-latin-america,-asia-and-africa

BetConstruct AI is excited to reveal its significant involvement in several top industry events this March: SAGSE LatAm in Buenos Aires, Argentina, GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka, and the Africa Gaming Expo in Lagos, Nigeria. As a worldwide leader in iGaming technology, BetConstruct AI is leveraging these platforms to strengthen its dedication to local development and support operators with the 2026 idea of “The Choice.”

Throughout all three continents, our focus is on a vision of technological empowerment. In a more complex regulatory environment, BetConstruct AI surpasses conventional offerings to provide strategic independence. We think the future of international iGaming relies on the operator’s ability to select the most adaptable, insightful, and scalable technology to propel their distinct vision ahead.

During every event, attendees will discover a complete range of solutions designed to cater to the varied needs of local communities. At the core of our presentation are the top-tier Sportsbook and Casino Platforms, designed for optimal stability and fast scalability.

In addition to the primary platforms, we deliver the fundamental framework for a leading online brand. This encompasses CMS Pro for centralized hub administration, SpringBuilder X for mobile-oriented website development, and BetChain AI, which offers an innovative approach to create and design iGaming websites more quickly and intelligently.

The exhibitions will highlight the BetConstruct AI Suite, a set of advanced tools aimed at enhancing and streamlining the operator’s experience:

● CRM AI: Delivering deep behavioral insights to drive player retention.
● Umbrella AI: Providing real-time risk management and automated player protection.
● AI Game Recommendation System: Ensuring personalized content delivery.
● Betting Mate: An intuitive AI companion that elevates the player experience.

Reiterating its commitment to partner success, BetConstruct AI will present The Last Battle Universe, the first B2B loyalty system in the industry designed to recognize performance. Operators reaching a GGR growth rate exceeding 12% (determined by comparing the third month of the current quarter to the third month of the prior quarter) gain access to unique rewards. This comprises a 51% reduction on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and complete setup fee refunds to enable direct reinvestment into the platform.

BetConstruct AI encourages all industry stakeholders, operators, and media personnel to engage with our team of specialists at these locations:

● SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
● SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
● GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
● Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17

To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:

1. Buenos Aires: March 18 | Hilton Buenos Aires
2. Colombo: March 24 | Shangri-La, Colombo
3. Cartagena: March 25 | Cartagena, Colombia
4. Lagos: March 25 | Lagos, Nigeria

The post BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa

Published

16 hours ago

March 18, 2026

GamingAmericas.com

betconstruct-ai-to-drive-global-innovation-and-strategic-growth-acrosskey-markets-in-latam,-asia,-and-africa

BetConstruct AI is proud to announce its high-impact participation in a series of premier industry events this March: SAGSE LatAm in Buenos Aires, Argentina,GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka; and the Africa Gaming Expo in Lagos, Nigeria. As a global leader in iGaming technology, BetConstruct AI is utilizing these platforms to reinforce its commitment to regional growth and empower operators through the 2026 concept of “The Choice.”

Across all three continents, our presence centers on a vision of technological empowerment. In an increasingly complex regulatory landscape, BetConstruct AI moves beyond traditional provision to offer strategic autonomy. We believe the future of global iGaming is built on the power of the operator to choose the most flexible, intelligent, and scalable technology to drive their unique vision forward.

At each event, visitors will explore a comprehensive ecosystem of solutions tailored to meet the diverse demands of local audiences. Central to our showcase are the industry-leading Sportsbook and Casino Platforms, engineered for high-performance stability and rapid scalability.

Beyond the core platforms, we provide the essential architecture for a dominant online brand. This includes CMS Pro for centralized hub management, SpringBuilder X for mobile-first website construction, and BetChain AI, which provides a revolutionary way to build and shape iGaming websites faster and smarter.

The exhibitions will spotlight the BetConstruct AI Suite, a collection of sophisticated tools designed to automate and optimize the operator’s journey:

CRM AI: Delivering deep behavioral insights to drive player retention.
Umbrella AI: Providing real-time risk management and automated player protection.
AI Game Recommendation System: Ensuring personalized content delivery.
Betting Mate: An intuitive AI companion that elevates the player experience.

Reaffirming its dedication to partner success, BetConstruct AI will showcase The Last Battle Universe, the industry’s first B2B loyalty system built to reward performance. Operators who achieve a GGR growth rate of more than 12% (calculated by comparing the third month of the current quarter against the third month of the previous quarter) unlock exclusive rewards. This includes a 51% discount on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and full setup fee reimbursements to allow for direct reinvestment into the platform.

BetConstruct AI invites all industry stakeholders, operators, and media representatives to connect with our team of experts at the following locations:

SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17

To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:

Buenos Aires: March 18 | Hilton Buenos Aires
Colombo: March 24 | Shangri-La, Colombo
Cartagena: March 25 | Cartagena, Colombia
Lagos: March 25 | Lagos, Nigeria

Our team will be available throughout these summits to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation and efficiency, defining the next era of market leadership worldwide.

The post BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa appeared first on Americas iGaming & Sports Betting News.

Africa

EGT Digital Announces New Partnership with Sunbet

Published

3 days ago

March 16, 2026

Wladimir P.

egt-digital-announces-new-partnership-with-sunbet

EGT Digital has announced a new partnership with Sunbet, one of the most popular operators in South Africa. The collaboration marks an important step in strengthening the company’s presence in the country and expanding its reach within this dynamic and growing market.

As part of the partnership, Sunbet now features a selection of EGT Digital’s top-performing online titles within its portfolio, including Sugartime, 10 Crown Hot, and 10 Shining Diamond – titles recognised for their engaging gameplay, appealing design and consistent player performance.

These games stand out with dynamic mechanics and player-focused features that align well with local preferences. By adding them to its portfolio, Sunbet further enhances its offering with proven content designed to drive engagement and retention.

“Partnering with Sunbet is an important step in further strengthening our position in South Africa. Sunbet is a well-established operator with a strong understanding of its audience and market dynamics. We are confident that our diverse and high-performing portfolio will complement their offering and bring added value to their players. We look forward to building a sustainable and successful collaboration together,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.

“EGT is already a well-recognised brand across the Sun International casino floors, so bringing EGT Digital’s titles to Sunbet is a natural extension of that experience online. We’re excited to expand our offering and deliver more engaging content to our players,” said Tyler Gentle, Casino Product Manager at Sunbet.

The agreement reflects EGT Digital’s continued focus on delivering high-performing, market-adapted content and building strategic partnerships in key regulated markets.

The post EGT Digital Announces New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.