Latest News

Revealed: The emotional, social, and developmental benefits of gaming

Published

5 years ago

December 2, 2020

George Miller

Reading Time: 4 minutes

28% of internet users play games to meet new people
A third of gamers say they play because they like to challenge themselves.
There are 20,000 gaming jobs in the UK, providing plenty of opportunity for a career in the industry
We spoke to three experts in the field who gave their insights into the gaming industry

There are lots of negative misconceptions about gaming, many of which are far from the truth. A new study turns stereotypes on their heads and reveals the emotional, social, and developmental benefits of gaming. Dr Rachel Kowert, Research Director of Take This – a mental health non-profit; Dr Matthew Barr, a lecturer of Game Studies at the University of Glasgow; and Noel McDermott, a psychotherapist and presenter of The Well-Being Show podcast, provide their thoughts and insights. Here are some of the highlights:

Gaming can boost mental wellbeing and help with feelings of loneliness

Thanks to well-crafted storylines and lifelike graphics, games are the perfect form of escapism
34% of gamers identify the feeling of being immersed in a game as a key motivation to play
The global gaming population is likely to have increased by 4% since the outbreak of Covid-19

Especially in challenging times, activities that provide a positive distraction and allow an individual to put their worries to the back of their mind can have a beneficial impact on mental wellbeing. Gaming is an excellent example of this, offering an immersive experience that can mentally transport you to another world.

Barr says, “Video games are good at getting players into the state of optimal experience that psychologists call ‘flow’, by offering an appropriate balance of challenge versus achievement. It’s that feeling of being ‘in the zone’, where you’re totally absorbed in the task at hand, and you’re operating at the top of your game. In turn, this has a positive impact on how players feel.”

This is because the sense of reward releases feel-good hormones called dopamine that boost the player’s mood. What’s more, gaming can offer meditative benefits by fully occupying your mind with the objectives of the game.

Kowert adds that, “Gameplay can also teach skills that have long been associated with increased happiness and prolonged life satisfaction, including openness to experience, self-care, a growth mindset, solution-focused thinking, mindfulness, persistence, self-discovery, and resilience.”

Gaming can maintain and build new relationships

Half of gamers play with their real-life friends
28% of internet users play games to meet new people
1 in 3 internet users in the UK say the main reason they game is to have fun with people they know

Contrary to popular belief, gaming can be a sociable activity. Many games offer multiplayer modes or are designed to be played in teams, providing the opportunity for individuals to join forces with their existing friends or virtually meet new people – located anywhere in the world.

McDermott says, “Gaming, especially online, can provide immeasurable benefits to those who are lonely and isolated. It provides safe social contact and a place where skills can be developed. These skills can provide a much-needed boost to self-esteem.”

Research found that 60% of gamers report playing more games with social elements since the beginning of the pandemic, suggesting gaming can play a positive and pivotal role in connecting people at a time when face-to-face contact isn’t always possible.

Kowert explains, “Shared experiences, like playing games together, have been linked to increased self-esteem and a sense of belonging, as well as decreased feelings of depression, anxiety, and isolation.”

Gaming can teach life skills and cognitive abilities

There are 20,000 gaming jobs in the UK, providing plenty of opportunity for a career in gaming
Minecraft: Education Edition, for example, has applications in geography, history, engineering, and physics
A third of gamers say they play because they like to challenge themselves.

While gaming can provide a fun form of entertainment, it can also contribute to the player’s cognitive development. For example, many titles involve problem solving, strategy and multi-tasking, among other skills.

Kowert explains, “Games are fantastic learning tools, particularly for children, because they are so engaging. Video games are also great vehicles for sharpening cognitive skills because they provide a range of different challenges within a single space. Gameplay has been associated with the improvement of a range of cognitive skills, including:

improved creative thinking
problem solving
time management
leadership skills
goal setting
initiative taking
decision making
persistence in the face of difficult challenges.”

It’s estimated that children aged 12-15 years old spend an average of 11.6 hours a week gaming. So, with gaming being such a widely enjoyed hobby, it’s encouraging to note that it could be effectively harnessed as an educational tool to teach numerous skills and knowledge. What’s more, with the gaming industry growing year-on-year (and estimated to be worth £3.86 billion in 2020), it could also open doors for careers in the industry.

Barr explains, “We all learn new skills through practice, whether that’s learning how to play an instrument or training to play sports more proficiently. Learning from a video game is no different – you’re exercising skills all the time, whether it’s figuring out puzzles or using your communication and language skills to talk to and strategize with your fellow players.”

Gaming myths debunked

52% of Brits play video games, demonstrating its popularity and prevalence in daily life
Gaming is the nation’s second favourite pastime, after watching TV
Brits spend an average of 7 hours a week gaming, which is just a third of the time spent watching TV (22.5 hrs)

Over the years, gaming has been associated with negative stereotypes and behaviours, such as laziness, violence, and isolation. There is little evidence to prove any of these correct. Instead, in many cases, gaming can be more beneficial for the player’s health, development, and social abilities than it is detrimental. In fact, with over half of Brits playing games, it’s apparent that gaming is just a part of modern life for many.

Kowert explains, “There is no evidence to suggest that playing games online has a negative impact on our ability to socialise. However, research has found that playing games with our friends online can strengthen our offline friendships and relationships.”

Another concern that often arises is the amount of time people spend gaming and whether gaming has addictive qualities. Talking on the topic, Barr explains that, “People talk about players becoming ‘addicted’ to games, without really considering what that word means, in a clinical sense. We don’t bat an eyelid when someone becomes so engrossed in a book that they sit there reading for hours on end, but somehow this sort of behaviour is perceived as problematic when it comes to games.”

AI

Despite AI’s Rise, Fraud Teams Keep Growing — SEON 2026 Report

Published

13 hours ago

March 4, 2026

Wladimir P.

despite-ai’s-rise,-fraud-teams-keep-growing-—-seon-2026-report

SEON, the command centre for immediate Fraud Prevention and AML Compliance, has unveiled AI Reality Check: 2026 Fraud & AML Leaders Report, the second iteration of its sector research, derived from a worldwide survey of 1,010 leaders in fraud, risk, and compliance spanning payments, fintech, financial services, retail, eCommerce, and gaming.

The figures reveal an unforeseen narrative: AI is ubiquitous, yet operations are not becoming easier to manage. Currently, 98% of organizations utilize AI in fraud and AML processes, with 95% expressing confidence in its effectiveness; meanwhile, headcount plans rose from 88% to 94% year-over-year, and 83% anticipate budget increases in 2026.

Complexity Is Surpassing Automation

AI has not lessened the workload — it has revealed the extent of work that has always existed. Fraud losses are increasingly approaching revenue growth, threats are advancing more rapidly, and disjointed systems restrict the true potential of AI at scale. Key year-over-year shift:

Leadership’s confidence in their teams’ performance is lagging. The number of leaders who disagreed with the statement, “fraud losses are growing faster than revenue,” dropped by almost 40% from the previous year

Inside the Numbers:

AI is baseline, not experimental

98% already integrate AI into daily workflows (only 2% still planning)
95% are confident AI can detect and prevent fraud (52% very confident)
Top use case: AI/ML for transaction monitoring (30%)

Fraud and AML investment keeps climbing

83% expect fraud/AML budgets to increase in 2026
94% plan to add at least one full-time hire (up from 88% in 2025)
85% plan to add a vendor, 49% plan to replace one

Fragmentation is the bottleneck

95% claim “some integration” between fraud and AML systems
Only 47% run fully integrated workflows; the rest rely on partial connections
80% say getting a unified view of data is challenging

For many, time-to-value remains slow

Only 10% go live in under two weeks
38% take 1–3 months, 24% take 4+ months
When implementations run long, top impacts include increased costs (52%) and prolonged fraud exposure (47%)

Teams are growing, not shrinking

94% plan to increase headcount despite automation gains
85% see AI agents as support/augmentation, not replacement (only 12% see eventual replacement)

Top fraud threats reported:

Account takeovers: 26%
Promo/discount abuse: 18%
Return fraud: 18%

“Fraud and financial crime were supposed to become more manageable as AI matured,” said Tamas Kadar, CEO and co-founder, SEON. “Instead, 2026 is the year leaders are confronting a more complicated reality. AI adoption is real, confidence is high, but the scale and pace of fraud — compounded by fragmented systems — continue to drive increased investment rather than reduced overhead. The bottleneck is no longer whether AI works. It’s everything around it: disconnected data, siloed teams, slow implementations. The organisations that pull ahead will be the ones that unify fraud and AML intelligence, shorten the distance between threats and controls, and treat integration as strategy, not plumbing.”

Fast-Growing Companies Invest in Integration Early

Organisations growing 51%+ are nearly twice as likely as slower peers to report that achieving unified visibility is “not very challenging.” They treat integration as infrastructure, not an IT project.

What’s Next: From “Does AI Work?” to “Can We Trust It?”

With adoption near-universal, the conversation is shifting to governance, explainability and accountability:

78% say decentralised digital identity will become central to fraud/AML
33% cite data privacy regulations (GDPR, CCPA) as the biggest external force shaping AML
25% point to criminals’ advancing use of AI and obfuscation techniques

The post Despite AI’s Rise, Fraud Teams Keep Growing — SEON 2026 Report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Faces: Shirin Mammadov — Building Trust That Drives Performance

Published

15 hours ago

March 4, 2026

Wladimir P.

n1-faces:-shirin-mammadov-—-building-trust-that-drives-performance

Growth in affiliate marketing is easy to promise, but sustaining it over the long term is another story. Real results are built on consistency, clear communication, and relationships that can withstand market shifts, changing traffic sources, and rising competition.

In the latest episode of N1 Faces, the N1 Partners team introduces Shirin Mammadov, Senior Affiliate Manager — a specialist dedicated to creating structured, trust-based collaborations with affiliates. Shirin shares his journey into the industry, the principles guiding his work today, and what it takes to maintain performance and clarity in high-pressure environments.

How did you get into affiliate marketing, and when did you know this was your path?

“It started unexpectedly. At the time, I was running my own startup and wasn’t actively looking to move into affiliate marketing. The industry felt fast-paced, competitive, and performance-driven — exactly where I thrive. I’ve always enjoyed communication, negotiation, and building relationships, and affiliate marketing combines all of that. Over time, I realized it wasn’t just a temporary step — it was a field where I could grow and challenge myself long-term.”

What brought you to N1 Partners, and what was the deciding factor?

“Before joining N1 Partners, I was on the affiliate side, and N1 was one of my partners. From the beginning, the team was transparent, professional, and performance-minded, while also maintaining a genuinely friendly atmosphere. Trust was the key factor — I knew their standards and approach to growth. It wasn’t a risky move; it was strategic.”

Advice to your first-month self as an affiliate manager

“Focus less on proving yourself immediately and more on deeply understanding the product, numbers, and traffic quality. Strong partnerships take time, and trust matters more than quick deals. Ask questions, challenge assumptions, and the faster you understand the bigger picture, the faster you grow.”

How do you spot long-term partners versus one-off deals?

“You can often tell from the very first conversations. If a partner is transparent about traffic sources, open to feedback, and focused on optimization rather than only the highest CPA, that’s a good sign. Long-term partners think strategically, test continuously, and plan for growth. When trust and goals align, the partnership naturally becomes sustainable.”

Separating normal volatility from a real problem

“I look at trends over time instead of reacting to a single day’s numbers. Minor fluctuations are normal, but consistent drops or unusual patterns are red flags. External factors like seasonality or campaign changes are considered before jumping to conclusions. If a pattern is concerning, I dig into the data and communicate with the partner to find the root cause.”

A time communication “saved” a partnership

“Yes, a partner was frustrated with underperformance. Rather than focusing on numbers alone, I scheduled a conversation to understand their concerns. Aligning on goals, explaining strategy, and suggesting practical adjustments rebuilt trust and improved results. Proactive, transparent communication can turn challenges into stronger, strategic partnerships.”

Personal motto

“Work smart, communicate clearly, and always aim for long-term results.”

Staying balanced under pressure

“I stay active — at the gym or through consistent movement — and take short breaks from work to reset. Planning my day carefully and focusing on one task at a time helps manage stress. Physical activity and structured focus keep me calm and effective.”

If you weren’t in iGaming

“I’d probably be a seaman. I’m drawn to the sea — the adventure, challenge, and discipline appeal to me. Both paths require focus, navigating uncertainty, and taking responsibility for outcomes.”

Top-3 Blitz: Biggest Red Flags in Leads

Unclear traffic sources — ask detailed questions and require transparency.
Inconsistent performance — monitor closely and set clear KPIs.
Lack of communication — address directly, set expectations, and decide if the partnership is viable.

What affiliates value most in a program

Timely and transparent payments
Clear communication and support
Growth opportunities with competitive offers, incentives, and scalable tools

Essential tools for affiliate managers

CRM / affiliate tracking platforms
Spreadsheet & analytics tools
Communication platforms (email, chat, video calls)

Join N1 Partners

Partners interested in launching, exploring tailored terms, or testing an offer can reach out directly to Shirin.

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization guidance, and hands-on support from managers focused on long-term performance.

More than just an affiliate program, N1 Partners is a multi-brand platform and direct advertiser, uniting 14+ casino and betting brands, operating across Tier-1 GEOs, delivering Reg2Dep rates up to 70%, and offering competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by over 14,000 partners, N1 Partners is recognized for transparency, flexibility, and a partner-first approach — where people and communication quality are the foundation of long-term success.

The post N1 Faces: Shirin Mammadov — Building Trust That Drives Performance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Faces: Shirin Mammadov — Building Trust That Drives Performance

Published

15 hours ago

March 4, 2026

GamingAmericas.com

Growth in affiliate marketing is easy to promise — much harder to sustain. Real long-term results are built on consistency, clear communication, and relationships that can withstand market shifts, changing traffic sources, and rising competition.

In the new episode of N1 Faces, the N1 Partners team introduces Shirin Mammadov, Senior Affiliate Manager — a specialist focused on building structured, trust-based collaboration with partners. In this interview, Shirin shares how he entered the industry, what principles guide his work today, and what it takes to maintain performance and clarity in a high-pressure environment.

Shirin Mammadov

Senior Affiliate Manager, N1 Partners

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

It started unexpectedly. At the time, I was running our own startup and wasn’t actively looking to move into affiliate marketing. The industry felt fast-paced, competitive, and performance-driven — exactly where I thrive. I’ve always enjoyed communication, negotiations, and building relationships, and affiliate marketing combines all of that. After some time in the role, I realized this wasn’t just a temporary step — it was a field where I could grow and challenge myself long term.

What brought you to N1 Partners, and what was the deciding factor?

Before joining N1 Partners, I was on the affiliate side, and N1 was one of my partners. From the start, the relationship with the team was transparent and professional. I saw their structured processes and strong performance mindset, but also a genuinely friendly atmosphere.

When I decided to move forward in my career, the key factor was trust. I already knew their standards and approach to growth. It wasn’t a risky move — it was a strategic one. I wanted to join a company I respected and where my affiliate-side experience could add real value.

What advice would you give your first-month self as an affiliate manager?

I would tell my first-month self to focus less on trying to prove myself immediately and more on deeply understanding the product, numbers, and traffic quality. Building strong partnerships takes time, and trust is more important than quick deals. I would also remind myself to ask more questions and not be afraid to challenge assumptions. The faster you understand the bigger picture, the faster you grow.

When do you know a partner will become a long-term relationship rather than a one-off deal?

You can usually see it from the very first conversations. If a partner is transparent about their traffic sources, open to feedback, and interested in continuous optimization rather than just the highest CPA, that’s a strong sign. Long-term partners think about strategy, testing, and growth — not just short-term profit. When there is mutual trust and aligned goals, it naturally turns into a sustainable relationship rather than a one-off deal.

How do you separate “normal volatility” from a real problem when you look at performance reports?

I separate normal volatility from a real problem by looking at trends over time rather than reacting to a single day’s numbers. Small fluctuations are normal, but consistent drops, unusual patterns, or deviations from historical performance are red flags. I also consider external factors, like seasonality or campaign changes, before jumping to conclusions. Once a pattern looks concerning, I dig into the data and communicate with the partner to identify the root cause.

Was there a time when the right communication truly “saved” a partnership? What did you do differently?

Yes, there was a situation where a partner was underperforming and frustrated with their results. Instead of focusing on numbers alone, I scheduled a direct conversation to understand their concerns and listen carefully. By aligning on goals, explaining the strategy, and suggesting practical adjustments, we rebuilt trust and improved performance together. It showed me that proactive, transparent communication can turn a challenging situation into a stronger, strategic partnership.

Do you have a personal motto? Sum yourself up in one sentence.

Work smart, communicate clearly, and always aim for long-term results

What helps you stay balanced and clear-headed during high-pressure periods?

I stay balanced by keeping active and making sure I move my body, whether it’s at the gym or just staying consistent with workouts. I also make a point to disconnect from work for short periods, which helps me reset and approach challenges with a clear mind. Planning my day carefully and focusing on one task at a time keeps stress manageable. This combination of physical activity and structured focus helps me stay calm and effective under pressure.

If you weren’t in iGaming …

If I weren’t in iGaming, I think I’d be a seaman. I’ve always been drawn to the sea – the challenge, the adventure, and the discipline it requires really appeal to me. In a way, both paths share the same mindset: staying focused, navigating uncertainty, and taking responsibility for outcomes.

Top-3 Blitz

What are the biggest red flags in leads — and what do you do when you see them?

Unclear traffic sources — I ask detailed questions and request transparency before moving forward.
2. Inconsistent performance — I monitor closely and set clear KPIs to track improvements.
3. Lack of communication or responsiveness — I address it directly, set expectations, and decide if the partnership is worth continuing.

From an affiliate’s perspective, what matters most in an affiliate program?

1.Timely and transparent payments — affiliates need confidence in accurate, on-time payments.
2.Clear communication and support — being able to get answers, guidance, and updates quickly is essential.
3.Opportunities for growth — competitive offers, performance incentives, and tools that help them scale traffic effectively.

Name the tools you can’t imagine an affiliate manager working without.

CRM / Affiliate tracking platforms — to monitor performance, track partners, and analyze data accurately.
2. Spreadsheet & analytics tools — for performance analysis, trend spotting, and making data-driven decisions.
3. Communication tools — email, chat, and video calls to maintain strong partner relationships.

Join N1 Partners

Partners who want to discuss a launch, explore tailored terms, or test an offer can reach out to Shirin directly.

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

The post N1 Faces: Shirin Mammadov — Building Trust That Drives Performance appeared first on Americas iGaming & Sports Betting News.