Press Releases
Best-price sportsbook app SBK joins Oddschecker grid
SBK, the sportsbook app powered by Smarkets, is now live on Oddschecker, allowing the odds comparison site’s three million monthly users to directly compare SBK’s industry-leading pricing against the rest of the market.
SBK’s odds are taken straight from the Smarkets betting exchange – which has been on the Oddschecker grid since March 2018 – meaning the app is the only place in the industry where users can get the unique combination of low-margin exchange pricing and an intuitive sportsbook user experience.
Smarkets CEO/Founder Jason Trost said: “I’m excited that Oddschecker’s substantial user base can now see SBK’s odds on the famous grid. SBK’s blend of the superior pricing of a betting exchange with the simpler interface of a traditional sportsbook is unmatched in the industry, and there is no better place to showcase that than Oddschecker.
“For price-savvy customers, Oddschecker is the place to go to ensure you’re getting the best odds, and SBK is the best-priced sportsbook app in the country, so this move was a no-brainer.
“After partnering with Oddschecker for Smarkets nearly three years ago, joining the grid with SBK is further evidence that we are serious about disrupting the industry by offering the best value out there.”
SBK boasts its own in-app price comparison feature, Price+, which highlights odds in the app when they are better than those offered by nine leading bookmakers. The app-only sportsbook also features a built-in social network that allows users to like and comment on other users’ bets, share tips with followers, and check out selections from leading tipsters.
Sports bettors can download SBK, which was first launched in 2019, from the App Store for iOS, Play Store for Android, or via getSBK.com.
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Approval from the Nevada Gaming Commission paves the way for Kambi to provide its premium sports betting solutions in Las Vegas and across the Silver State
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has received approval for its Nevada gaming licence applications, marking a significant step towards launching in one of the world’s most iconic betting markets. The Nevada Gaming Commission approved Kambi’s application for Manufacturer & Distributor Licenses and an Information Services License, following a unanimous recommendation by the Nevada Gaming Control Board (“NGCB”) earlier this month.
The licences will enable Kambi to provide its industry-leading sportsbook technology and services to nonrestricted gaming establishments in Las Vegas and across the state of Nevada for the first time. With limited B2B competition in the state due to the high regulatory requirements, Nevada presents Kambi with future growth opportunities in line with its strategy to expand its footprint across the Americas.
Kambi has been at the forefront of the regulated US sports betting industry since 2018, processing the first legal online wager outside of Nevada following the repeal of PASPA. This latest achievement underscores the company’s dedication to delivering world-class sportsbook solutions while adhering to the highest standards of regulatory compliance and corporate probity.
Werner Becher, CEO of Kambi, said: “Securing approval for our licences in Nevada is an important milestone for Kambi and a testament to our market-leading technology, regulatory expertise and corporate integrity. Nevada is widely known as the gold standard for betting and gaming regulation, insisting on a standard that few companies can meet, and is therefore recognition of Kambi’s unwavering commitment to excellence. We would like to thank both the Commission and NGCB for their thorough review and approval of our applications.”
The post Kambi Group plc secures licensing approval in Nevada appeared first on Gaming and Gambling Industry in the Americas.
As part of The Unit’s company restructure, its highly successful in-house marketing division will be launched as an agency serving iGaming and sports betting industries
The Unit, a leader in product design and development for sports betting and iGaming, has invested €500,000 to launch marketing agency tentenseven. This exciting transformation of The Unit’s in-house marketing division marks the latest step in its growth strategy and expansion roadmap.
Following an expansion in The Unit’s marketing offering, the marketing team will now operate as tentenseven, which will stand as its own entity. On top of paid search and marketing planning, tentenseven will offer SEO, PPC, social media, brand strategy, editorial content, influencer marketing services and social media production among its many areas of expertise.
Feargal Byrne, Director of Strategic Marketing at The Unit, will head up the new phase of growth at tentenseven as Director of iGaming, Ecommerce and Fintech.
In January, The Unit announced a refresh of its visual brand identity, including a new company logo and redesigned website, which reflected the company’s recent growth and ambitious expansion plans. These expansion plans were signified by the recent opening of The Unit’s North American hub in New York City. As part of the brand refresh, the company is focusing on product design and development, with the marketing side of the business now operating as a standalone agency.
Paddy Casey, Co-founder at The Unit, said: “After kicking off 2025 with our brand refresh, we are redefining our structure as a business. With additional funding in place, we think now is the right time for tentenseven to stand in its own right as a marketing leader in the industry. With this investment, tentenseven has the means to grow and maximise its potential in the coming years. We expect to see tentenseven expand in the short and long-term, just as we expect with The Unit.
“In his time with The Unit, Feargal has demonstrated his ability to help clients develop their marketing strategies, establishing channel-level approaches across PPC, social and SEO. Feargal is perfectly positioned to run tentenseven and steward the company into this new and exciting era.”
Feargal Byrne added: “I am delighted to be given the opportunity to lead tentenseven as Director of iGaming, Ecommerce and Fintech.
“This is an exciting period for The Unit as a company, and with this significant investment, tentenseven will have the capability to expand and make further headway in the market. That’s great news not just for us, but also for our clients. I can’t wait to get started on this project with the team and I look forward to putting our plans for tentenseven into action as quickly as possible.”
The post TENTENSEVEN MARKETING AGENCY LAUNCHES WITH €500K INVESTMENT FROM THE UNIT appeared first on European Gaming Industry News.
Right in time for the Season of Love, Amusnet is glad to unveil its newest Online Casino portfolio addition, Diamond Plus – Valentine’s Edition.
The game offers a different perspective on one of the company’s most popular video slots, Diamond Plus. It will be available throughout the entire year, ready to bring some romance to everyone who needs it. The dazzling new game release combines a visually pleasing environment, enchanting ambient music, and a variety of vibrant symbols across the 5 reels and 10 fixed paylines.
Watch out for the Pink Diamond symbol, which is an Expanding Wild appearing on the second, third, and fourth reel to substitute for all symbols on the same reel. It also holds the reel that lands on and triggers a free respin of the other reels.
A selection of special features is also available to add an extra layer of excitement to the gameplay, making it more fun for players to engage with the game while on their journey to a world of romance.
Free Respins
The Expanding Wild symbol triggers a Free Resin. When it is activated, the reels where the Wild symbol appears are held, and the rest start to rotate automatically.
Bonus Spin Mode
During the base game, the player can receive free Bonus Spins. The Jackpot Cards feature cannot be triggered during this mode.
Gamble
Play the game and multiply your winnings through the Gamble feature!
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Celebrate the Season of Love with Amusnet’s Diamond Plus – Valentine’s Edition appeared first on European Gaming Industry News.
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