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UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games

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  • Leamington Spa-based mobile game developer and publisher hits milestone following 2020 successes including Bake It, Let’s Be Cops 3D and Teacher Simulator

  • 90% of downloads have come in past two years, with Kwalee growing rapidly and recently passing 100 employees

  • Many more internally-developed and published titles in the works as the race to a billion begins

Kwalee, a leading developer and publisher of hyper-casual mobile games, has surpassed half a billion downloads across its portfolio of hyper-casual games on the App Store and Google Play.

After a strong year in which the company has grown to more than 100 employees and launched hit games including Bake It, Line Up: Draw the Criminal, Let’s Be Cops 3D, Teacher Simulator and Blade Forde 3D, Kwalee’s 500 million milestone positions it firmly among the world’s premier mobile game publishers.

Underscoring the incredible reach of Kwalee’s games, latest releases Let’s Be Cops 3D and Teacher Simulator have consistently featured alongside one another in the top 5 most downloaded iOS games in the USA, since launching in October and November respectively.

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Headquartered in Leamington Spa and with growing teams in Bangalore, India and Beijing, China, Kwalee is led by CEO, founder and games industry legend David Darling CBE. Darling previously co-founded and ran Codemasters, a company reportedly the subject of a $1 billion acquisition, so his track record in the industry is beyond question. He recently won the Outstanding Leadership Award at the 2020 TIGA Awards.

Kwalee has firmly established itself as a leading developer and publisher of hyper-casual games – a style of mobile games that are defined by their accessibility and designed to be played in short bursts – and this half a billion milestone is the ultimate confirmation of that.

The single biggest contributor to the half a billion download total is Draw It, a rapid-fire and evergreen drawing game which has been downloaded 87 million times. Other major releases for Kwalee have included Jetpack Jump (42 million downloads), Bake It (38 million downloads), Shootout 3D (35 million downloads) and Rocket Sky! (30 million downloads).

Kwalee’s varied catalogue of releases includes both those developed internally and by brilliant third-party developers of all sizes, with an equal commitment and investment given to each. The company is always looking to enter partnerships with developers and will offer them genuine support and coaching on all aspects of their games, from game design to monetisation.

And when it comes to internal development, the vast majority of Kwalee hits begin with a pitch on ‘Creative Wednesdays’, a weekly opportunity for anyone in the company to pitch their dream game ideas and vote on which ones get made. This formula has powered Kwalee to 500 million downloads with countless great concepts and there is a firm belief that it will take the company to one billion and beyond.

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“Kwalee was founded with a belief in the power of digital distribution and great digital marketing to propel games to a massive global audience,” said CEO David Darling. “That’s not something that can be accomplished overnight, but achieving half a billion downloads by sticking to these principles is a very proud moment for all of us. Our approach to launching hit games is always being refined, we’re getting better all the time and we’re already setting our sights on one billion!”

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Thunderkick launches debut crash game Heads Will Roll

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Studio combines arcade and dice mechanics in ominous release

 Independent slots studio Thunderkick has marked its first foray into a new product vertical with the release of Heads Will Roll.

The crash game, set in an eerie underground vault, tasks players with climbing a multiplier ladder by rolling a die with three possible outcomes: level-up, Fate Mode, or game over.

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The level-up icon progresses the player to the next rung of the prize ladder, boosting the available cash out, Fate Mode replaces the standard die, increasing both the number of steps climbed and the chance of landing a game over symbol, which ends the betting round instantly.

Four difficulty variants each present a unique risk level, granting the user complete control over their experience. The likelihood of rolling a game over symbol increases with each difficulty level, as does the maximum multiplier, which ranges from 35x in Easy mode up to 2,400x in Brutal mode.

Once the player moves within one or two steps of the final multiplier, the All or Nothing round is triggered. Played on a red and gold die, the number of sides is determined by the active difficulty level, and there are just two possible outcomes: maximum win or game over.

Following a successful cashout, the multiplier which would have been reached if the player kept rolling is revealed, providing a unique opportunity for the development of game strategy.

Heads Will Roll is Thunderkick’s first venture outside of the slots vertical, demonstrating the studio’s commitment to diversifying its product portfolio in alignment with the latest industry trends.

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Mike Collins, Game Product Owner at Thunderkick, said: “There has been a huge increase in the number of players opting for crash and arcade-style games in 2025, with the fast-paced betting rounds providing that instant gratification they are seeking.

Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play.

“While the gameplay moves away from our classic slots, visually, it feels reassuringly familiar, retaining the signature Thunderkick flair.”

The post Thunderkick launches debut crash game Heads Will Roll appeared first on European Gaming Industry News.

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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina

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CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.

As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.

“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”

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This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.

The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.

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REEVO Games Go Live on NetBet

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REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.

Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.

Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.

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Shared Vision for Excellence

Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.

Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”

The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.

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