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UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games

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Leamington Spa-based mobile game developer and publisher hits milestone following 2020 successes including Bake It, Let’s Be Cops 3D and Teacher Simulator
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90% of downloads have come in past two years, with Kwalee growing rapidly and recently passing 100 employees
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Many more internally-developed and published titles in the works as the race to a billion begins
Kwalee, a leading developer and publisher of hyper-casual mobile games, has surpassed half a billion downloads across its portfolio of hyper-casual games on the App Store and Google Play.
After a strong year in which the company has grown to more than 100 employees and launched hit games including Bake It, Line Up: Draw the Criminal, Let’s Be Cops 3D, Teacher Simulator and Blade Forde 3D, Kwalee’s 500 million milestone positions it firmly among the world’s premier mobile game publishers.
Underscoring the incredible reach of Kwalee’s games, latest releases Let’s Be Cops 3D and Teacher Simulator have consistently featured alongside one another in the top 5 most downloaded iOS games in the USA, since launching in October and November respectively.
Headquartered in Leamington Spa and with growing teams in Bangalore, India and Beijing, China, Kwalee is led by CEO, founder and games industry legend David Darling CBE. Darling previously co-founded and ran Codemasters, a company reportedly the subject of a $1 billion acquisition, so his track record in the industry is beyond question. He recently won the Outstanding Leadership Award at the 2020 TIGA Awards.
Kwalee has firmly established itself as a leading developer and publisher of hyper-casual games – a style of mobile games that are defined by their accessibility and designed to be played in short bursts – and this half a billion milestone is the ultimate confirmation of that.
The single biggest contributor to the half a billion download total is Draw It, a rapid-fire and evergreen drawing game which has been downloaded 87 million times. Other major releases for Kwalee have included Jetpack Jump (42 million downloads), Bake It (38 million downloads), Shootout 3D (35 million downloads) and Rocket Sky! (30 million downloads).
Kwalee’s varied catalogue of releases includes both those developed internally and by brilliant third-party developers of all sizes, with an equal commitment and investment given to each. The company is always looking to enter partnerships with developers and will offer them genuine support and coaching on all aspects of their games, from game design to monetisation.
And when it comes to internal development, the vast majority of Kwalee hits begin with a pitch on ‘Creative Wednesdays’, a weekly opportunity for anyone in the company to pitch their dream game ideas and vote on which ones get made. This formula has powered Kwalee to 500 million downloads with countless great concepts and there is a firm belief that it will take the company to one billion and beyond.
“Kwalee was founded with a belief in the power of digital distribution and great digital marketing to propel games to a massive global audience,” said CEO David Darling. “That’s not something that can be accomplished overnight, but achieving half a billion downloads by sticking to these principles is a very proud moment for all of us. Our approach to launching hit games is always being refined, we’re getting better all the time and we’re already setting our sights on one billion!”
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INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON

In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has developed a new game ahead of the upcoming European football season.
Launching ahead of Matchday One on 16th September, Tournament Challenge is the latest addition to bet365’s popular portfolio of free-to-play titles, crafted by the team at Incentive Games. Designed to be accessible and competitive, the game captures the thrill of tournament football and keeps fans coming back throughout the league.
The Tournament Challenge puts players right at the heart of the action. Before each match, fans must predict the outcome (win, lose or draw) of selected matches and users can edit their predictions at any time for matches that haven’t yet kicked off.
Each correct pick earns players points based on a 10-point stake multiplied by the odds of the selected outcome. For example, if the odds are 2.50 on the customer’s pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc.
The more games users get right, the higher they climb on the weekly matchday leader board and the overall season long leader board. There are prizes for ten individual game weeks with players competing for a matchday jackpot of £20,000 and a massive £50,000 overall grand prize.
John Gordon, CEO at Incentive Games said, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”
The launch of Tournament Challenge marks another step forward in the partnership between Incentive Games and bet365, showcasing how data-driven design and tailored gameplay can bring fans closer to the sport they love.
A bet365 spokesperson said: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.
“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”
The Tournament Challenge is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.
- Only available to new and eligible bet365 customers.
- Customers must be aged over 18 and verified by bet365.
- Only one entry is permitted per person.
- Entries close at kick-off of the last scheduled tournament game on May 30th 2026.
- Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
- Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
- Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge
The post INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON appeared first on European Gaming Industry News.
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Amusnet Introduces The Bonus Platform

Amusnet has introduced The Bonus Platform, a powerful and flexible solution designed to elevate promotional campaigns and optimise player engagement across both online and live casino games.
Built to scale, automate and simplify reward distribution, the Bonus Platform empowers operators with complete control over multiple bonus types, backed by real-time reporting and flexible awarding options. Now it’s easier than ever to configure, manage and optimise promotions with maximum efficiency and minimum setup time, thanks to the Platform’s intuitive design.
“The Bonus Platform is more than a rewards tool, it’s a growth engine. By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue. And this is just the beginning, as we have even more bonus types coming soon to keep expanding possibilities for our partners,” said Lazar Agatonovic, CTO at Amusnet.
Amusnet’s Bonus Platform launches with an initial suite of bonus types designed to give operators greater control and customisation over their promotions:
Free Spins — Award a set number of spins on eligible slots, ready to use instantly or saved for later.
Free Buy Bonus — Give players direct access to in-game bonus features without requiring players to trigger them through standard gameplay.
Lucky Spins — Automatically award spins based on predefined promotional conditions for real-time excitement.
Golden Chips — Elevate Live Casino play with bonus chips for live table games, stackable for extra thrill.
By combining versatile bonus types, manual and automated awarding, and real-time reporting into a single, unified system, the Bonus Platform delivers a scalable solution designed to evolve alongside operator needs.
The Bonus Platform streamlines promotional management, boosts retention and drives revenue growth through sustained player activity.
The post Amusnet Introduces The Bonus Platform appeared first on European Gaming Industry News.
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Comtrade Gaming Announces New Partnership with Interwetten

Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with Interwetten, one of the pioneers in the online gaming industry. Through this collaboration, CG Games — Comtrade Gaming’s in-house game studio — will be integrated into Interwetten’s casino offering, giving players access to fresh, innovative titles across multiple markets.
Founded in 1997, Interwetten is known for its award-winning customer service and a comprehensive portfolio that includes sports betting, live betting, casino, and games. The addition of CG Games further strengthens its commitment to offering players top-quality entertainment.
Szczepan Konrad Ścibor, Senior Casino Executive at Interwetten, said: “At Interwetten, we are always looking to enhance our portfolio with engaging content for our diverse player base. Partnering with Comtrade Gaming and adding CG Games enables us to deliver innovative titles that meet the highest standards of quality and engagement.”
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are thrilled to partner with Interwetten, a respected and innovative operator. This collaboration will bring CG Games to a wider audience and further our mission to deliver high-quality, localised content worldwide.”
This partnership marks another step in Comtrade Gaming’s expansion strategy and highlights its dedication to working with trusted operators in regulated markets worldwide.
The post Comtrade Gaming Announces New Partnership with Interwetten appeared first on European Gaming Industry News.
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