Balkans
Gaming Innovation Group to expand partnership with K.A.K. DOO with online and retail sportsbook deal
Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with existing
casino client K.A.K. DOO Skopje, hospitality, tourism and services company (K.A.K.) for the provision of GiG’s sportsbook, including online, over the counter (OTC), omnichannel and on premise sport solution to launch both their digital and land-based sports betting operation in the regulated North Macedonian market.
K.A.K. and Gaming Innovation Group signed a long-term agreement in September this year for the provision of GiG’s platform, frontend solution and managed services to power K.A.K.’s digital casino transformation. Today’s additional agreement follows K.A.K. ‘s decision to enter into Macedonia’s growing sports betting market under their own license, allowing up to an initial 25 physical sites across the country as well as online operations.
Gaming Innovation Group will provide K.A.K. with its end-to-end sportsbook, delivering an online offering as well as a physical offering through GiG’s over the counter, omnichannel retail solution. Through GiG’s partnership with Betgenius, end-to-end live data, trading and risk management services will also be delivered as part of the agreement. This allows K.A.K. to offer its customers official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.
The agreement is based on a combined fixed fee and revenue share structure.The sports offering is expected to go-live in Q2, 2021, and is expected to make a positive contribution to GiG’s revenues from H2 2021 onwards.
Ognjan Cigovski, Chief Executive Officer of K.A.K. DOO Skopje says: “Our recent decision to expand into both the retail and online sportsbook market was a natural step for us, building on our successful land-based casino activities and we see it as a very exciting proposition. We can now offer our customers a full suite of products across multiple locations as well as online. We are excited to partner with GiG on this venture who’s product and service offering were a great fit for what we want to achieve in the local Sportsbook space”
Richard Brown, Chief Executive Officer of GiG says, “I am very pleased to expand our partnership with K.A.K, they have secured a local sports betting license and have exciting growth plans which are highly complementary to their existing premier retail casino presence in the country. By adding our online and OTC sportsbook technology offering to the online casino also powered by GiG, K.A.K’s end users will have a seamless end-to-end experience. We are very much looking forward to working with them to deliver a great product to the local market.”
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Admiralbet.bg
CT Interactive goes live on Admiralbet.bg
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CT Interactive is thrilled to announce a new partnership with Admiralbet.bg, a well-established global operator with decades of experience and presence across multiple European markets, including Germany, Croatia, Montenegro, Romania, Bosnia and Herzegovina, and Serbia. Following its official launch in Bulgaria in October 2025, Admiralbet.bg will offer Bulgarian players access to CT Interactive’s full portfolio.
The partnership will bring a wide range of high-quality and popular titles to players, including Lucky Clover, Win Storm, 40 Treasures, King of Clovers, and Chilli Fruits, known for their engaging gameplay, dynamic features, and well-designed math models.
“This strategic collaboration with Admiralbet.bg reinforces our commitment to the Bulgarian market and our mission to deliver top-quality gaming content to local players,” said Todor Botsev, Business Development Manager EMEA & Asia at CT Interactive.
“With over 250 premium titles integrated on Admiralbet.bg, we are taking another key step toward building a sustainable and high-quality iGaming experience in Bulgaria,” added Martin Ivanov, Chief Operating Officer at CT Interactive.
“We are extremely excited about our collaboration with CT Interactive. This partnership allows us to offer our users a wide range of high-performing games and strengthens our position as a market leader,” commented Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg.
Through this partnership, CT Interactive and Admiralbet.bg aim to elevate the digital entertainment experience and contribute to the continued growth of Bulgaria’s regulated iGaming sector by providing players with diverse and premium gaming offerings.
The post CT Interactive goes live on Admiralbet.bg appeared first on European Gaming Industry News.
Amusnet
Amusnet Donates a New RFID System to Sofia Library
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In the heart of Sofia, on Slaveykov Square, there is a place where generations have sought and found knowledge, inspiration and silence — the Sofia Library. For almost a century, it has been a magnetic centre for everyone eager to learn and explore.
On its 97th anniversary, the library took another step forward from tradition to the future. Its doors now open not only to the world of literature but also to the digital era, thanks to a new RFID system donated by the Bulgarian software company Amusnet.
The system, installed at the library’s main entrance, enhances security by preventing the unauthorised removal of valuable editions. Yet its importance goes far beyond that. It lays the foundation for the complete modernisation of the processes within this 97-year-old institution.
“The Sofia City Library is part of the cultural memory of our city. We are honored to contribute to its digital transformation so it can continue to inspire generations to come,” said representative of Amusnet.
Radio Frequency Identification (RFID) is a technology that enables contactless recognition and tracking of objects. In libraries, it is applied through microchip tags placed on each book. Unlike traditional barcodes, RFID can read and record information regardless of the tag’s position, surrounding environment or visibility. This allows for faster processing, automated sorting and inventory checks without the need to remove books from the shelves.
Readers can now easily borrow and return books independently, while librarians can focus on what matters most — the connection between people and knowledge.
Welcoming thousands of visitors each month, the Sofia Library continues to evolve. The introduction of RFID technology marks a new beginning which bridges tradition and innovation.
The post Amusnet Donates a New RFID System to Sofia Library appeared first on European Gaming Industry News.
Alina Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet
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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.
ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.
In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.
The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.
Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”
Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”
The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.
The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.
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