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PlayIllinois.com: Illinois sport-betting makes history by reaching $300 million in single month

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Illinois is off to the fastest start in the history of U.S. legal sports betting, according to analysts for PlayIllinois. Illinois released official data on Friday, showing that sportsbooks generated $305.2 million in bets in September, making the Prairie State the fourth state to surpass $300 million in sports bets in a single month and the first to reach the milestone so quickly after launching.

“Illinois’ launch in July came just as U.S. major sports returned to action, and that may have helped hypercharge the market,” said Dustin Gouker, lead analyst at PlayIllinois.com. “Pent-up demand is expected to fuel a new market, but Illinois has been able to capitalize on the additional demand that has been unleashed after sports were shut down this spring. It’s been a perfect storm for sportsbook operators.”

Buoyed by an unprecedented schedule of U.S. major sports in September, a bevy of operator launches, and a continuation of remote registration, Illinois established its place as the fourth-largest sports betting market in the United States by more than doubling its monthly handle from $140.1 million in August.

Joining Nevada, New Jersey, and Pennsylvania as the only states with a handle of more than $300 million in any one month, Illinois reached the mark in just its third month after launch. By comparison:

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  • New Jersey surpassed $300 million for the first time in its sixth month after launch, and fourth month after launching online betting, when it tallied $330.7 million in November 2018.
  • Pennsylvania hit $300 million in its 13th month after launch, and sixth month after launching online betting, when it tallied $316.5 million in November 2019.

Illinois’ September handle easily topped neighbor Indiana for the first time in September, which itself set a state record with $207.5 million in bets for the month, and Colorado, which generated $207.7 million.

Pennsylvania, the nation’s third-largest market and the most populous state with full-scale online sports betting, collected $462.8 million in September. The Keystone State, home to 12.8 million people, offers a strong comparison with Illinois, with its population of about 12.7 million.

“Pennsylvania gives Illinois a nice barometer for how the market is doing, and so far, Illinois is off to a much faster start,” said Jessica Welman, analyst for PlayIllinois.com. “The ingredients for Illinois’ rapid expansion have been pretty simple so far: It is a huge market launching under unique circumstances. As long as remote registration continues there will be no single legal market more attractive for operators.”

September’s bets yielded $6.8 million in adjusted gross revenue statewide, down from $7.2 million in August, resulting in a $1.1 million into state coffers. Boosted by the continuation of remote registration — which has been extended through Dec. 12 — online bets at the state’s five online sportsbooks accounted for 97%, or $283.1 million, of September’s handle.

BetRivers/Rivers Casino, which has dominated the market so far, led the market again with $112.7 million in overall handle, including $98.6 million online. But FanDuel and DraftKings, the two largest sportsbook operators in the country, both gained ground in their first full month of operation in Illinois. DraftKings/Casino Queen rose to $98.3 million in bets, including $95.9 million online. FanDuel/Par-A-Dice Casino collected $78.6 million in bets, including $78.4 million online.

“DraftKings and FanDuel will continue to put pressure on BetRivers, which has really taken advantage of its early start in the market,” Welman said. “That should be an interesting race to watch over the next few months. The bottom line, though, is that the more top-flight operators that launch, the healthier and more mature the market will become.”

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Canada

Ottawa Black Bears Announce Partnership Deal with PowerPlay

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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.

In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.

“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.

“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.

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The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.

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Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario

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Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform.
This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market. Betiton’s entry into Ontario is powered by Aristocrat Interactive’s comprehensive White-Label solution, which includes a robust casino platform featuring exclusive content from Roxor Gaming™, with additional content from Wizard Games™ and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
The launch of the Betiton brand in Ontario marks the latest step in one of Aristocrat Interactive’s long-standing relationships with the operator behind a portfolio of brands including MrMega, PlayHooley, MyriadPlay, and Betiton.
Aristocrat Interactive iGaming White-Label delivers comprehensive solutions for independent casino and sportsbook operators, offering seamless entry into the RMG business. With services ranging from customer support, Risk, RG, AML and retention teams to digital wallets and 360 platform support, Aristocrat Interactive empowers operators to scale their operations and transition to managing their own platforms at their pace.
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Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution

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Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.

Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.

Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.

The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.

Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.

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“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.

As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.

More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source

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