Canada
PlayIllinois.com: Illinois sport-betting makes history by reaching $300 million in single month
Illinois is off to the fastest start in the history of U.S. legal sports betting, according to analysts for PlayIllinois. Illinois released official data on Friday, showing that sportsbooks generated $305.2 million in bets in September, making the Prairie State the fourth state to surpass $300 million in sports bets in a single month and the first to reach the milestone so quickly after launching.
“Illinois’ launch in July came just as U.S. major sports returned to action, and that may have helped hypercharge the market,” said Dustin Gouker, lead analyst at PlayIllinois.com. “Pent-up demand is expected to fuel a new market, but Illinois has been able to capitalize on the additional demand that has been unleashed after sports were shut down this spring. It’s been a perfect storm for sportsbook operators.”
Buoyed by an unprecedented schedule of U.S. major sports in September, a bevy of operator launches, and a continuation of remote registration, Illinois established its place as the fourth-largest sports betting market in the United States by more than doubling its monthly handle from $140.1 million in August.
Joining Nevada, New Jersey, and Pennsylvania as the only states with a handle of more than $300 million in any one month, Illinois reached the mark in just its third month after launch. By comparison:
- New Jersey surpassed $300 million for the first time in its sixth month after launch, and fourth month after launching online betting, when it tallied $330.7 million in November 2018.
- Pennsylvania hit $300 million in its 13th month after launch, and sixth month after launching online betting, when it tallied $316.5 million in November 2019.
Illinois’ September handle easily topped neighbor Indiana for the first time in September, which itself set a state record with $207.5 million in bets for the month, and Colorado, which generated $207.7 million.
Pennsylvania, the nation’s third-largest market and the most populous state with full-scale online sports betting, collected $462.8 million in September. The Keystone State, home to 12.8 million people, offers a strong comparison with Illinois, with its population of about 12.7 million.
“Pennsylvania gives Illinois a nice barometer for how the market is doing, and so far, Illinois is off to a much faster start,” said Jessica Welman, analyst for PlayIllinois.com. “The ingredients for Illinois’ rapid expansion have been pretty simple so far: It is a huge market launching under unique circumstances. As long as remote registration continues there will be no single legal market more attractive for operators.”
September’s bets yielded $6.8 million in adjusted gross revenue statewide, down from $7.2 million in August, resulting in a $1.1 million into state coffers. Boosted by the continuation of remote registration — which has been extended through Dec. 12 — online bets at the state’s five online sportsbooks accounted for 97%, or $283.1 million, of September’s handle.
BetRivers/Rivers Casino, which has dominated the market so far, led the market again with $112.7 million in overall handle, including $98.6 million online. But FanDuel and DraftKings, the two largest sportsbook operators in the country, both gained ground in their first full month of operation in Illinois. DraftKings/Casino Queen rose to $98.3 million in bets, including $95.9 million online. FanDuel/Par-A-Dice Casino collected $78.6 million in bets, including $78.4 million online.
“DraftKings and FanDuel will continue to put pressure on BetRivers, which has really taken advantage of its early start in the market,” Welman said. “That should be an interesting race to watch over the next few months. The bottom line, though, is that the more top-flight operators that launch, the healthier and more mature the market will become.”
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Canada
CasinoCanada enters partnership with Beef Casino
CasinoCanada has partnered with Beef Casino, an online gaming platform operated by Royal Partners. The partnership will enhance Beef Casino’s brand visibility in Canada through editorial coverage and targeted digital promotion.
CasinoCanada will produce in-depth reviews, analytical comparisons, and SEO-focused content for Canadian audiences and also generate SEO-based traffic to Beef Casino. This content will offer players accurate, transparent insights into Beef Casino’s offerings and support its regional growth.
CasinoCanada is an online casino information portal run by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “Our cooperation with Beef Casino reflects our strategy of working with established operators that prioritize compliance, security, and user experience. Backed by Royal Partners’ extensive portfolio and operational expertise, Beef Casino brings strong value to the Canadian market. Through CasinoCanada.com, we aim to deliver clear, research-based content and sustainable traffic growth, building a partnership grounded in consistency and measurable results.”
Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, one of the leading direct advertisers in the gambling sector, the brand benefits from a network of 17 proprietary products and over 1 million active users worldwide, according to the Royal Partners website.
The platform features thousands of premium gaming titles, including popular slots and a comprehensive Live Casino experience. Beef Casino uses advanced encryption technologies and operates under a trusted international licence to protect personal and financial data. 24/7 support is available via Live Chat, email, and hotline.
Lena Patrubeika, Head of EU-department at Royal Partners, stated: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”
The agreement highlights both parties’ commitment to transparency, operational efficiency, and long-term growth in the competitive Canadian iGaming market.
The post CasinoCanada enters partnership with Beef Casino appeared first on Americas iGaming & Sports Betting News.
Adjusted EBITDA
Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance
Bragg Gaming Group has announced that its preliminary unaudited financial results for the year ended December 31, 2025 are expected to come within its previously issued guidance ranges for both revenue and Adjusted EBITDA.
The Company anticipates the fourth quarter and full year 2025 financial results to include the following highlights:
Fourth quarter 2025 revenues to be approximately EUR 27.7 million, an increase of 1.8% from EUR 27.2 million in the fourth quarter of 2024, and Adjusted EBITDA to be approximately EUR 6 million (representing an Adjusted EBITDA Margin2 of approximately 16.6%), compared to EUR 4.7 million (representing an Adjusted EBITDA Margin of approximately 17.2%) in the fourth quarter of 2024. High-margin proprietary content revenue grew by 70% in Q4-2025 over Q4-2024, primarily driven by growth in the US.
Full year 2025 revenues to be approximately EUR 106.1 million, an increase of 4.0% from EUR 102.0 million in 2024, and Adjusted EBITDA to be approximately EUR 16.6 million (representing an Adjusted EBITDA Margin of approximately 15.6%), compared to EUR 15.8 million (representing an Adjusted EBITDA Margin of approximately 15.5%) in 2024. The Company notes that, excluding the Netherlands given its challenging regulatory environment, expected 2025 revenues would represent an 18% increase from 2024, driven by the Company’s performance in Brazil and the US.
These figures are preliminary and unaudited, and actual revenues, Adjusted EBITDA, and Adjusted EBITDA margin may differ.
Bragg is providing this information at this time because of planned investment community meetings to be held ahead of the release of its fourth and full year 2025 financial results and conference call in March 2026.
Anticipated Financial Highlights for 2026
Revenue Guidance: Revenue for the year ended December 31, 2026 is expected to be in the range of EUR 97.0 million to EUR 104.5 million, despite Bragg anticipating that it will have to continue navigating increasingly complex regulatory compliance requirements and recent tax changes in the Netherlands and other regions in which the Company operates.
Adjusted EBITDA Guidance: Adjusted EBITDA for the year ended December 31, 2026 is forecasted to be in the range of EUR 16.0 million to EUR 19.0 million (representing an Adjusted EBITDA Margin of approximately 16.0% to 18.0%), supported by factors which include a continuing shift toward higher-margin product offerings and the structural cost savings expected from Bragg’s recently announced initiative to utilize artificial intelligence (AI) to drive cost efficiencies and improve operational excellence.
Matevž Mazij, Chief Executive Officer for Bragg, said: “Based on the preliminary results, we delivered another record year in 2025, as demonstrated by increased revenue and higher Adjusted EBITDA. Now in 2026, we remain confident in our ability to successfully navigate evolving international regulatory and taxation developments, continue to increase our overall content market share in Brazil and the United States, aggressively pursue emerging alternative markets, such as Historical and Live Racing and Prediction Markets, and move into new jurisdictions that offer opportunities for higher margin content business. At the same time, we plan on thoughtfully harnessing the power of the Bragg AI Brain to reduce our overall cost structure, drive EBITDA growth, and move toward sustained net profitability. We look forward to updating investors as we progress.”
The post Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance appeared first on Americas iGaming & Sports Betting News.
Betty Casino
Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts
Betty Casino has announced new sports partnerships with Toronto FC and the Toronto Argonauts, creating more opportunities for game-day fun in Ontario. These collaborations will bring new in-game interactive fan experiences, concourse activations and chances to win prizes.
As an official online casino partner, Betty will activate across key touchpoints throughout the season, including in-venue presence and fan-focused moments online. The Toronto FC partnership launched on February 21 with the start of the MLS season, while the Toronto Argonauts partnership begins May 23 with a pre-season game in Hamilton.
Betty’s partnerships bring Toronto together through moments of exhilaration. From matchday excitement at BMO Field to online celebrations, the game-day experience will extend beyond the final whistle.
“For fans, this partnership means more ways to engage with the teams they love and trust. We’re creating experiences that are exciting, rooted in the city, and most importantly, fun,” said Dikla Revach, Chief Growth Officer at Betty.
Betty’s growing lineup of Toronto sports collaborations highlights its commitment to responsible, entertaining, and community-driven experiences for Ontario players. Fans can follow Betty’s channels for updates, announcements, and chances to win throughout the season.
Throughout the partnership, responsible gaming practices will be prioritized in all programming. Engagement strategies will adhere to Ontario’s iGaming regulatory standards and emphasize safe, age-appropriate fan interactions.
The post Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts appeared first on Americas iGaming & Sports Betting News.
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