Asia
Fantasy Akhada witnessed a surge of 150% in the number of users during IPL 2020

The burgeoning online fantasy gaming platform, Fantasy Akhada, announced that it has witnessed over 150% surge in user concurrency recently at the end of a successful IPL 2020.
As the IPL frenzy took over the entire country, fans and sports enthusiasts stayed glued to their television sets. However, it wasn’t just the tournament which had everybody hooked; majority of the viewers were even fixated on their smartphones as they took part and played on several fantasy gaming platforms like Fantasy Akhada.
In the first year of its establishment, online fantasy gaming platform – Fantasy Akhada carved a niche for itself during the pandemic-induced lockdown and emerged as a preferred choice for many fantasy sports players as people were locked up inside their homes and craved entertainment. The fantasy gaming platform provided amazing virtual gaming experience to all, where people could not only use their knowledge and skills of selection to win big, but also enjoyed 24*7 customer care and personalised experience on the platform’s helpdesk. The growing popularity has had a favourable impact on the brand’s reputation and even resulted in an exponential rise in registrations and traction on its website and APK downloads.
Mr. Amit Purohit, Founder, Fantasy Akhada shares his views on the spike in userbase and said, “The commencement of IPL 2020 successfully revived the fantasy gaming segment in India completely. Our platform has been gaining traction of gamers and sports enthusiasts ever since the launch. We have seen a massive surge in all our key metrics during IPL 2020 and have grown our user base by 150%. Our active user base who play cash contests on our platform has also gone up by 3x. Additionally, the number of deposit transactions in a day grew by 103% on our platform over the last 2 months, which saw a huge jump in our top line. I am sure other platforms in the industry must be witnessing great growth numbers during this IPL season”.
“The only difference that I realised this year was that people played from the comfort of their homes and couldn’t cheer for their favourite players in the cricket stadiums. Everything else, right from remaining fixed to television sets to punching into mobile phones to participate in fantasy gaming platforms, remained the same.”– He added.
To make the IPL experience bigger and better for Fantasy Sports Players and Youtubers / Telegram Channel Owners, Fantasy Akhada had also announced cash prizes in Lakhs and a priceless meet and greet opportunity with Harsha Bhogle for the best performing players/tips channel owners. Mr. Narendra Chouhan, Mr. Prasad Vaity and Mr. Ankit Choudhary emerged as the winners for the Tournament Leaderboard while Mr. Rakshit Chopra, owner of Fantasy Scout 11, emerged as the winner of the Best Pehelwaan Award during IPL 2020.
Voice of Indian Cricket, the legendary Harsha Bhogle, was also onboarded by Fantasy Akhada in September, a development that the brand leveraged for creating buzz prior to the beginning of IPL season. This further helped them in securing good traction in the run-up to the IPL with a 10% daily increase in the userbase. Along with being an investor in the brand, Harsha Bhogle will also continue to be its ambassador for the next 2 years. With this move, he cements his confidence and commitment towards the brand.
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Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
Asia
Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe

Executives of tech giants Meta and Google did not depose before the Enforcement Directorate of India (ED) on Monday and have now been given fresh summons for July 28 in a money laundering case linked to promotion of illegal online betting and gambling platforms.
The representatives of the two companies sought deferment of the July 21 summons, saying they need time to collect relevant information and documents before they present themselves for questioning and recording of their statements at the federal probe agency.
The executives have been given a one-week extension and asked to depose on July 28. Once they depose, their statements will be recorded under the Prevention of Money Laundering Act (PMLA).
A Google spokesperson said that the company was “committed to keeping our platforms safe and secure, prohibiting the promotion of illegal gambling ads.”
“We are extending our full support and cooperation to investigating agencies to hold bad actors responsible and keep users safe,” the spokesperson said.
There was no response from Meta.
The federal agency is probing several platforms allegedly hosting illegal betting and gambling links, including instances of advertisements placed for them on various social media outlets and app stores.
The tech giants are understood to have been called by the ED to know how such illegal platforms can place ads on their portals.
Some actors, celebrities and sports persons are also under the scanner of the agency in these cases, and are expected to depose.
The ED has claimed illegal online betting and gambling platforms cheated people of their hard-earned money, and also laundered and evaded paying taxes of up to several crores of rupees.
Google said its “continuous AI advancements, complemented by human expertise, ensure all ads on our surfaces comply with local laws and our strict ad policies, and protect users from evolving threats.”
“Last year alone, we removed 247.4 million ads and suspended 2.9 million advertiser accounts in India,” the firm said.
The ED is investigating more than a dozen cases linked to illegal gambling and betting platforms across the country, including the Mahadev Online Book (MOB) app, whose main promoters hail from Chhattisgarh.
The post Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe appeared first on European Gaming Industry News.
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